Harness the Power of the LinkedIn Pro-sumer of B2C Marketers used LinkedIn to distribute content in 2013 more likely to be active in online conversations LinkedIn Pro-sumers have more buying power than other social platforms $2000–$3000 annually on vacations $839 annually on clothing 152% more likely to be a frequent flyer 41% more likely to have spent $30K+ on their last vehicle 71 % 152 % 80 % LinkedIn Pinterest Twitter Tumblr Facebook Consumer Buying Power Index Unless otherwise indicated, all data is from the following sources. 1. Content Marketing Institute 2013 2. MRI, Spring 2013 3. comScore Buying Power Index 2013, Data. US only. would pay more to purchase from a brand they trust
Harness the Power of the LinkedIn Pro-Sumer
Aug 19, 2015
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Harness the Power of the LinkedIn Pro-sumer
of B2C Marketers used LinkedIn to distribute content in 2013
more likely to be active in online conversations
LinkedIn Pro-sumers have more buying power than other social platforms
$2000–$3000 annually on vacations
$839 annually on clothing
152% more likely to be a frequent flyer
41% more likely to have spent $30K+ on their last vehicle
71%
152%
80%
PinterestTwitter
Tumblr
Consumer Buying Power Index
Unless otherwise indicated, all data is from the following sources.1. Content Marketing Institute 20132. MRI, Spring 20133. comScore Buying Power Index 2013, Data. US only.
would pay more to purchase from a brand they trust
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