HubSpot User Group Meetup Q1 - January 12, 2017
HubSpot User Group Meetup
Q1 - January 12, 2017
AgendaGreetings & Salutations
HubSpot & Inbound Marketing
HubSpot Certifications & New Products
INBOUND16 Recap & Resources
Questions & Answers
Wrap-Up & Poll
Prizes & Headshots
Who we are.
Douglas Burdett
HUG Leader
Pete Humes
HUG Co-Leader
Why we are here.To provide Inbound Marketing and HubSpot
education to HubSpot customers, partners and
prospects
We do NOT work for HubSpot.
We are NOT here to sell you anything.
Roll CallFirst-Timers?
HubSpot Users?
HubSpot Partner Agencies?
Special Mystery Guests?
What is this HubSpot that you speak of?
Let’s step back and look at the marketing universe
The challenge of marketing has gone from space ➔ attention
Marketing – traditionally space constrained• You could buy attention (advertising)
• You could beg for attention from the media
(PR)
• You could bug people one at a time to get
attention (sales)
But two things have broken our marketing
megaphone
1) Marketing Interruption Avoidance Technology• TV remote controls
• Do not call lists
• Caller ID
• CAN-SPAM Act (2003)
• Ad Blocking Software
• RSS readers
• MP3 players
• DVRs
• Satellite Radio
• Streaming music
• Streaming video
• Podcasts
2) The Internet• Every company is a media company
• You can build your own audience
• Buyers can do their own research and delay
contacting the seller
Your prospects are in a castle with a
drawbridge up. They’re not going to let you
in unless they are interested.
FREE Sales & Marketing Courses
http://academy.hubspot.com/
New HubSpot Certifications
Contextual Marketing | Growth-Driven Design
HubSpot Sales Software | Content Marketing
Join Our “Wall of Awesomeness”
New HubSpot Products
INBOUND 2016 Recap
BE MORE HUMAN.
START with a point of PASSION● We are hardwired as humans to connect
● Make emotional connection before rational
thought comes in
● Design an emotional experience that
connects people to the thing you care about.
● People aren’t motivated by rational argument
● How do you make people FEEL?
● Being authentic fosters trust.
● Perception is reality.
CREATE BETTER CONTENT.
Every day, we create 2.5 quintillion bytes of data.
90% of the data in the world today
has been created in the last two years alone.
Every minute ofEvery day...
● Email users send 204,000,000 messages
● Google receives over 4,000,000 search queries
● Blog writers post 1400 new blog posts
● Facebook users share 2,460,000 pieces of content
● Twitter users tweet 277,000 times
● Instagram users post 216,000 new photos
● Pandora users listen to 61,141 hours of music
● Apple users download 48,000 apps
● Yelp users post 26,380 reviews
● Skype users connect for 23,300 hours
● Pinterest users pin 3,472 images
● Youtube users upload 72 hours of new video
GOOGLE IS GOD.
VIDEO. VIDEO. VIDEO.
● 90% of information transmitted to brain is visual
● Visual info is processed 60,000 times faster than text
● 54% of senior execs share work-related videos with colleagues
INBOUND16 Content Library
http://content.inbound.com/
Q&AWhat do YOU want to talk more about?
Marketing problems? Client projects?
HubSpot tips? Tricks? Hacks? Help?
Your favorite Coen Brothers film?
HUG PollWhat should be the focus of the next HUG Meetup?
1. Blogging + Content marketing + Content Creation
2. SEO + Keywords
3. Growth-Driven Design and Website Best Practices
4. Aligning Marketing & Sales
5. Email Marketing
6. Lead Generation + Sales Enablement
Shameless Plugs
The Marketing Book Podcast
New Every Friday
www.marketingbookpodcast.com
The Sales & Marketing Book Club
February 10th at NOON
At Slover Library
www.salesandmarketingbookclub.com
Save the Date!
The next Hampton Roads HUG Meetup…
Thursday, April 20