One Day Portray Hacks/Hackers Zürich - Journalism x Technology 25th June 2015
One Day PortrayHacks/Hackers Zürich - Journalism x Technology
25th June 2015
//team
Gabriella Hummel & Laura Brüllmann
//idea - portray a dayuniversity let’s do it!
romantic picture better half: Gabriella
different reality idea of One Day Portray
bachelor thesis: journalistic
A medium for portraits from people all over the world for people worldwide.
start small, think big
//portraits - general● Choose your style - portraits can be published as texts, photographs, video and
audio files
● Quality is what we are looking for! All our portraits are of high quality, written and/or
produced
● by professional journalists and reporters
● No staged interviews – we accompany our protagonists one entire day in order to
get a glimpse of how his or her life looks like
● It's not about finding unique persons, it's about bringing out the uniqueness in the
person we chose to portray
● English & German
//portraits - how to● spend a full day with the protagonist
● shadow
● observe the protagonist
● take notes and quotes
● interview whenever there’s time
● artistic freedom
● same 20 questions
● photographer
Laura Schälchli, Zurich T.K. Hong, Bali
//portraits - product
//crowdfunding - why?● financial reasons
● better than any advertisement
● spread the word
● opportunity to get heard
● build a community that can grow (together with us - from scratch)
● find like-minded people (and this is where you guys might come in!)
● proof of concept
//crowdfunding - tips&tricksTiming think about your timing. Seasons. Holidays. is your target group available?
pay-day. trust your community (finish is key).
Rewards spend enough time to select attractive/funny/nice/unique rewards for your backers. be personal. (has been quite difficult for us → workshop).
Campaigning have a plan. it’s a lot of work. be creative. know your target group. make a video that people love to watch. keep your crowd entertained.
Communication/ Marketing
clear communication. which channels? online/offline. press release.
Community build your community. talk. talk. talk.
//next steps
● Rewards: plan, organize, design, print, send etc.
● Administration: organize all our emails, requests,
author pool, process definition, guidelines, finance etc.
● Cooperations: IAM ZHAW, tsüri, Gewerbenews Wetzikon etc.
● Daily Business: write portraits, editorial work
● Website: design, IA, UX, coding etc.
//website - mockups
//website - requirementsgeneral portraits
● backend: different logins (author/user/superadmin)
● IA (clear information architecture)● UX, easy to browse● simple design● switch once a month from One Day
Portay to One Night Portray! (negative)● interactive worldmap as a feature● insite-search (tags)● mobile-friendly, responsive ● App (mobile, native, hybrid?)● ...
● pictures and gallery (possibility to open gallery in full screen)
● multimedia: video, audio (embed in text)● text: hyperlinks, bold, title, subtitles● play music (playlist)● sharing (social media)● commenting (for registred users only)● possibility to schedule ● ...
//future - vision● cooperations: more universities (ZHAW as a proof of concept)
● authors: build an authors pool, authors profiles, easy backend to publish
portraits from all over the world. give young journalists a platform with high
reputation
● finance: be able to pay authors and photographers, we don’t want
advertisement, long-term: user friendly/valuable advertisement
● Aim: mirror of today’s society. inspiration for the reader. tell good stories.
//meetup
● any questions about One Day Portray?
● As we have the experts of both sides here, journalism x technology, we
would love to discuss with you the best set up for our website.
thanks you
www.onedayportray.comwww.facebook.com/onedayportraywww.instagram.com/onedayportray