Google presentation to Hacks/Hackers London

Google Confidential and Proprietary 1

Hacks/HackersSeptember 2010

Chewy Trewhella

Google Confidential and Proprietary 2

Agenda

1. Writing good content

2. Analytics

3. Blogger

4. Adsense

5. Google Alerts

6. Insights for Search

7. YouTube

8. Mobile

9. Hyperlocal

10.MyMaps

Google Confidential and Proprietary

Google is Easy

Google Confidential and Proprietary

Making Google Easy is Hard

Google Confidential and Proprietary

Writing good contentOnly the fastest browser ever!

Google Confidential and Proprietary

Google Real Time Search

Google Confidential and Proprietary

Life of a Query

Before the Search…

www

Buildindex

Crawl web Calculate PageRank

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Crawling the Web

•We’re reading the web

•How we’ve become more intelligent about it:

• Understanding non-HTML content

• Working with partners to get “deep web” content

• Letting webmasters control crawl speed

•We crawl continuously, scheduling visits to each page intelligently to maximize freshness

www

Google Confidential and Proprietary

Calculating PageRank™

•PageRank (PR) is a measure of the “importance” of a page based incoming links from other pages. It is one factor we use to rank results.

•Each link from A to B adds some amount PR to B based on the PR and outbound links of A

•PR is calculated for billions of pages and recorded for use in ranking

Both links count…But Link #1 counts more.

Bbc.co.uk(PR = 9)

myblog

Link #1

Link #2

your site

Google Confidential and Proprietary

Building the Index

•This is like the index of a book; a mapping of words to the pages on which they appear. The Web is our book.

•We keep a posting list of all the words we see and for each word on each page, record to the list where it occurs.

•We then break up the index into shards and distribute them to many computers

•When a user enters a query such as “Frans Bauer” each computer searches a small piece of the index for matching pages

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Writing good content

Google Confidential and Proprietary

Use words for which people search.

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Google Confidential and Proprietary

Analytics, Blogger, AdsenseKnow your audience

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http://getclicky.com/marketshare/global/web-browsers/

Google Confidential and Proprietary

Google Confidential and Proprietary

Blogger

• Everyone needs a voice

Google Confidential and Proprietary

Blogger

Google Confidential and Proprietary

Blogger

Google Confidential and Proprietary

Blogger

Google Confidential and Proprietary

Blogger

Google Confidential and Proprietary

Blogger

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Money!

Google Confidential and Proprietary

Money!

Google Confidential and Proprietary

Google Confidential and Proprietary

Google AlertsKnow your audience

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Google.com/alerts/

Google Confidential and Proprietary

ChromeA really fast browser

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Google Confidential and Proprietary

Insights for SearchChanging trends on the internet

Google Confidential and Proprietary

Insights for search

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Google Confidential and Proprietary

YouTubeVideo, innit?

Google Confidential and Proprietary

YouTube

36http://www.youtube.com/user/GoogleWebmasterHelp

Google Confidential and Proprietary

MobileNew ways to access

Google Confidential and Proprietary

YouTube

38http://www.youtube.com/user/GoogleWebmasterHelp

Google Confidential and Proprietary

HyperlocalIt’s, uhhh, hyper local man.

Google Confidential and Proprietary

Relevance• But just because something is in your language, it doesn’t

mean it’s relevant

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Content• It needs to be locally relevant

Google Confidential and Proprietary

Relevance• Hyperlocal is an emerging trend online, as people demand

information relevant to them.

Google Confidential and Proprietary

Hyperlocal

Google Confidential and Proprietary

Hyperlocal

Google Confidential and Proprietary

Hyperlocal

Google Confidential and Proprietary

My MapsEmbed content

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My Maps

• Live demo

• Also, web elements

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Google Confidential and Proprietary

Questions

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