Gamification World Congress '14 #GWC14 Exploring how successful gamified experiences are designed @ victormanriquey
GWC14: Victor manrique - "How successful gamified experiences are designed"
May 09, 2015
Victor Manrique's presentation from his talk at Gamification World Congress 2014
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Gamification World Congress '14
#GWC14
Exploring how successful gamified experiences are
designed
@victormanriquey
How?What? Why?
@victormanriquey #GWC14
What games build true engagement?
@victormanriquey #GWC14
@victormanriquey #GWC14
World of Warcraft 17.000h
League of Legends 1.000 h
Dota 2 Most played game 2014
How to create engaging gamified experiences?
@victormanriquey #GWC14
An Epic Journey
The Apprentice
The Beginning
A New World
Road of Trials
Birth of a HeroThe Hard Road
Back to the Origins
The Legend
League of Heroes
The Pursuit of Perfection
The Master's Path
The Engagement Circle
@victormanriquey #GWC14
1. An Epic Journey
2. The Apprentice
3. The Beginning
The Onboarding
Complexity Emergence
@victormanriquey #GWC14
• Catching the user's eye • Guided Tutorial • A Sandbox Environment
• The Action-Reward Model • Time-limited rewards • Introduction to epic items
• Empowers the user • Avoids disengagement • VIP Goals
The
Onb
oard
ing
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An Epic Journey The Apprentice The Beginning
The Onboarding
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4. A New World
5. Road of Trials
6. Birth of a Hero
The Early Midgame
Complexity Emergence
@victormanriquey #GWC14
• Limited access • Getting out of the bubble • New Skills
• Progress' mechanics • Quests to explore, level up,
equip yourself or tell a story • Getting ready
• The first challenge is here • The experience becomes social • Col laborat ion better than
competition
The
Early
Mid
gam
e
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A New World Training Day Birth of a Hero
The Early Midgame
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7. The Hard Road
8. Back to the Origins
9. The Legend
The Late Midgame
Complexity Emergence
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• Help me! • Social is better than solo • The "Runners" Effect
• PvE Masters • Collaboration is not enough • Competition becomes the new
normal
The
Late
Mid
gam
e
• New challenges needed • The Zeigarnik effect • A way to make it more social
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The Hard Road Back to the Origins The Legend
The Late Midgame
@victormanriquey #GWC14
10. League of Heroes
11. The Pursuit Of Perfection
12. The Master's Path
The Everlasting Endgame
Complexity Emergence
@victormanriquey #GWC14
• Exploration Mode: Very Rare • Function vs Aesthetics • The Pokemon Effect
• Competition Mode: Legendary • A new social experience • Becoming a master needs
social training
• Collaboration Mode: Epic • Controls, viralizes, creates • A tribe's elder: the GM
The
Ever
lasti
ng E
ndga
me
@victormanriquey #GWC14
League of Heroes The Pursuit of Perfection The Master's Path
The Everlasting Endgame
@victormanriquey #GWC14
Why is it all like this?
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@victormanriquey #GWC14
Infinite LearningPervasive Environment
Social Technology
Gamification World Congress '14#GWC14
THANK YOU! gsmlabs.es
@victormanriquey
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