GWC14: Juan valera - "Gamification: Psychology and Cognitive Architecture"

@ValeraMariscal

Gamification,

Psychology, cognition and gamification,

@ValeraMariscal

Behavior

@ValeraMariscal

Activity Loop

Boost Action

Feedback

@ValeraMariscal

Behaviorism

S ? R

@ValeraMariscal

Behaviour Change and HR

Game

Design

Conscious

Typology

Metrics

Training

¿Learning?

Visible

Visible

Player Black box ?

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Richard Bartle Acting

Interacting

Word Players Killers

Socializers Explorers

Achiervers

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Progress

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Yes

No

Later

Maybe

@ValeraMariscal

@ValeraMariscal

We are Human

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Innovation

@ValeraMariscal

Looking Inside the Black Box

Albert Bandura ” Social Cognitive Theory ” “self-efficacy”

Solomon Ash ”Conformity”

Heiner, Weiner “Attribution Theory”

Martin Seligman “Positive Psychology”

Richard M. Ryan, Edward L.Deci “Self-determination Theory”

Mihály Csíkszentmihályi “Flow”

Donald Broadbent ”Selective Attention” ”Short-Term Memory”

Jerome Bruner “scaffolding”

Jean Piaget“cognitive development”

@ValeraMariscal

Embodied Cognition

http://faculty.haas.berkeley.edu/dana_caney/inpress.ErgoDishonesty.PsySci.pdf Dr. Andy Yap et all

@ValeraMariscal

"Cognitive Hexagon"

@ValeraMariscal

cc

The Cognitive Architecture

!   Cognitive architectures represent attempts to create unified theories of cognition, including concepts as reasoning, planning, solving problems, learning, perception, action, motivation, attitudes, and emotions.

Unconscious

Action

World

Awareness

World

@ValeraMariscal

Psychometrics

More Accurate, fiability, scientist

Source: http://www.cubiks.com/

@ValeraMariscal

Reveal

! sss

@ValeraMariscal

Game Assessment

Gamificación para la evaluación y el desarrollo.

Mayor objetividad y precisión Mide comportamientos reales

Abarata costes Más atractivo

DIRECCIÓN PERSONAS - LIDERAZGO ORIENTACIÓN AL LOGRO PLANIFICACIÓN Y ORGANIZACIÓN TOMA DE DECISIONES TOLERANCIA A LA PRESIÓN

@ValeraMariscal

Enactive Cognition

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Development

@ValeraMariscal

Development on the go

!   Gamification increase your skills, and your way to live.

Enactif

@ValeraMariscal

World

Player

Game

Design

Visible

Conscious

Unconscious

Assessment Training

Learning

Enactive Development

& Psychometrics Metrics

Cognitive Approach and HR

Cognitive architectures

@ValeraMariscal

?

@ValeraMariscal

You are in Barcelona

in #GWC14

@ValeraMariscal

Rational Animal

! sdfasdfasdfas

…but animal

@ValeraMariscal

@ValeraMariscal