Guy Kawasaki Managing Director Garage Technology Ventures By, B. Sandeep Ramanuj A30601908065
Guy Kawasaki
Managing DirectorGarage Technology Ventures
By,B. Sandeep RamanujA30601908065
THE ART OF STARTTHE ART OF START GIST (GREAT IDEAS FOR STARTING THINGS)
This book comes out with a top-ten list of the most important things an entrepreneur must accomplish.
MAKE MEANINGMAKE MEANING
Increase the quality of lifeIncrease the quality of life Right a wrongRight a wrong Prevent the end of something goodPrevent the end of something good
MAKE MANTRAMAKE MANTRA
Instead of a mission statement and all the baggage that comes with it, craft a mantra for your organization.
“Authentic athletic performance” Nike“Fun family entertainment” Disney“Rewarding everyday moments” Starbucks “Think” IBM “Peace of mind” FedEx
“If your organization never existed, the worldwould be worse off because _________________________”.
GET GOINGGET GOING
Think differentThink different Polarize peoplePolarize people Find a few soul matesFind a few soul mates
DEFINE A BUSINESS MODELDEFINE A BUSINESS MODEL
Be specific Be specific Keep it simpleKeep it simple Ask womenAsk women
Weave a MAT (milestones, Weave a MAT (milestones, assumptions, tasks)assumptions, tasks)
Milestone “Finish design”Milestone “Finish design” Assumption “Sales calls/day”Assumption “Sales calls/day” Task “Rent an office”Task “Rent an office”
Niche thyselfNiche thyself
Ability to Provide UniqueProduct or Service
Value to customer
stupid X
Dotcom Price
Follow the 10/20/30 ruleFollow the 10/20/30 rule 10 slides10 slides Title Marketing and salesTitle Marketing and sales Problem CompetitionProblem Competition Solution TeamSolution Team Business model ProjectionsBusiness model Projections Underlying magic Status and timelineUnderlying magic Status and timeline
20 minutes20 minutes
30 point font30 point fontThis is 20 pointsThis is 20 pointsThis is 14 pointsThis is 14 pointsThis is 12 points and what you’re using nowThis is 12 points and what you’re using now
Hire infected peopleHire infected people
Ignore the irrelevantIgnore the irrelevant Hire better than yourselfHire better than yourself Apply the shopping center testApply the shopping center test
Lower the barriers to adoptionLower the barriers to adoption
Flatten the learning curveFlatten the learning curve Don’t ask people to do something that you Don’t ask people to do something that you
wouldn’twouldn’t Embrace your evangelistsEmbrace your evangelists
Seed the cloudsSeed the clouds
Let a hundred flowers blossomLet a hundred flowers blossom Enable test drivesEnable test drives Find the influencersFind the influencers
Be a menschBe a mensch
Help people who cannot help youHelp people who cannot help you Do the right thing, the right wayDo the right thing, the right way Pay back societyPay back society
“Guy has done it again evangelized something useful and meaningful. This time, it’s a bottom up business approach profound in it’s simplicityFocus on what’s real and forget the fluff and please read the last chapter first”
- Pierre Omidyar Founder of eBay co-founder of Omidyar network