Guru's Biscuit Marketing plan

Group Group Members:Members:

Syed Khayam Syed Khayam Ahmed.Ahmed.

2k8-BS-29.2k8-BS-29.

Iram Abbas.Iram Abbas.2k8-BS-08.2k8-BS-08.

Amna Abid.Amna Abid.2k8-BS-12.2k8-BS-12.

Group Name:Group Name:

A A work is never a work ofwork is never a work of an an individualindividual. We own a sense of . We own a sense of gratitude to the intelligence and gratitude to the intelligence and co-operation of those people who co-operation of those people who had been so easy to let us had been so easy to let us understand what we needed from understand what we needed from time to time for completion of this time to time for completion of this exclusive project for us …………..exclusive project for us …………..

We want to express our gratitude We want to express our gratitude towards towards Mr.Kashif RazaMr.Kashif Raza ( NFC iet) ( NFC iet) for giving us an opportunity to do for giving us an opportunity to do this project.this project.

Last but not the least, we would like Last but not the least, we would like to forward our gratitude to our to forward our gratitude to our friends , other faculty members, & friends , other faculty members, & our parents our parents who always endured us who always endured us and stood by us and without whom and stood by us and without whom we could not have envisaged the we could not have envisaged the completion of our project.completion of our project.

Very Thankful ToVery Thankful To our Chief Guest:our Chief Guest:

Dr. Khizar HayatDr. Khizar HayatHead Of Head Of

Department Department BS (computer science)BS (computer science)

xyzxyz Manager Punjab BankManager Punjab Bank

Khanawal Road Multan.Khanawal Road Multan.

TopicTopic

Planning Planning Promotion and Promotion and AdvertisementAdvertisement

MarketingMarketing• The right The right productproduct, in the right , in the right placeplace, at the , at the

right right timetime, at the right , at the right priceprice..Adcock.Adcock.

• To identify customer To identify customer needsneeds and and wantswants and andfulfillfulfill it… it… satisfy satisfy it…it…valuatevaluate it… it… better than your better than your competitorscompetitors ! !

better than better than current market current market !!better than better than related productrelated product ! !

Marketing

Out bounded MarketingIn bounded Marketing

Amna Abid.Amna Abid.

Name:Name:

Amna Abid.Amna Abid. Roll No:Roll No:

2k8-BS-122k8-BS-12 Department:Department:

BS (CS).BS (CS).

What we are DoingWhat we are Doing

We fell immunes pleasure to We fell immunes pleasure to launch our launch our

Biscuits Biscuits

““Alnut”Alnut” It is a basically It is a basically nutsnuts biscuit biscuit

with some with some chrips ofchrips of chocolatechocolate in it in it

Our surveyOur survey It is most Important thing to It is most Important thing to

analyze our analyze our costumers needs costumers needs and wants and wants

We must be know what our We must be know what our costumers likes and dislikecostumers likes and dislikeSo for do all of these we do So for do all of these we do survey in marketsurvey in marketand also we use and also we use telecommunication servicestelecommunication services to to know about costumer likes and know about costumer likes and dislikes we send messages in dislikes we send messages in our communitiesour communities and and our friendsour friends and raise some questions to and raise some questions to know that what they wantknow that what they wantWe receive We receive positive feed backpositive feed back about that and its make us easy about that and its make us easy to determine public wants and to determine public wants and needsneeds

Our productOur product

After the Survey We Decided to make After the Survey We Decided to make “Alnut”………..“Alnut”………..

It is a It is a nuts nuts based Biscuits with some based Biscuits with some Chrispy Chrispy chocolatechocolate

It is manufactured by It is manufactured by

“ “ Guru Food Industries”Guru Food Industries”

Multan.Multan.

Biscuits HistoryBiscuits History Sweet or salty. Soft or crunchy. Simple or exotic. Sweet or salty. Soft or crunchy. Simple or exotic.

Everybody loves munching on biscuits, but do they know Everybody loves munching on biscuits, but do they know how biscuits began?how biscuits began?

The history of biscuits can be traced back to a recipe The history of biscuits can be traced back to a recipe created by the Roman created by the Roman chef Apices,chef Apices, in which "a thick paste in which "a thick paste of fine wheat flour was boiled and spread out on a plate. of fine wheat flour was boiled and spread out on a plate. When it had dried and hardened it was cut up and then When it had dried and hardened it was cut up and then fried until crisp, then served with honey and pepper." fried until crisp, then served with honey and pepper."

The word The word 'Biscuit''Biscuit' is derived from the is derived from the Latin words 'Bs'Latin words 'Bs' (meaning (meaning 'twice'twice') and 'Cactus' (meaning cooked or ') and 'Cactus' (meaning cooked or bakedbaked). ). The word The word 'Biscotti''Biscotti' is also the generic term for cookies in is also the generic term for cookies in Italian. Back then, biscuits were unleavened, hard and thin Italian. Back then, biscuits were unleavened, hard and thin wafers which, because of their low water content, were wafers which, because of their low water content, were ideal food to store.ideal food to store.

““Alnut”Alnut” Now we all of us getting bore to use same taste Now we all of us getting bore to use same taste

To live with same styleTo live with same styleTo do work with same routine.To do work with same routine.

So we brought change for youSo we brought change for youWe want to give you taste We want to give you taste We want to change your old tasteWe want to change your old tasteWe want to change your life style We want to change your life style We want to do some unique workWe want to do some unique work

““Have it your way”Have it your way”

Our company name isOur company name is

Which is located in multan industrial area Phase II plot No 32.Which is located in multan industrial area Phase II plot No 32. It established in September 2008 and now before 10 month we are launching our It established in September 2008 and now before 10 month we are launching our

biscuits in different eight cities.biscuits in different eight cities.We have eight distribution offices in different cities that is We have eight distribution offices in different cities that is MultanMultan IslamabadIslamabad LahoreLahore D-G-khanD-G-khan BahawalpurBahawalpur JhangJhang KhanawalKhanawal D-I-khanD-I-khan

““Alnut”Alnut” You will amazed to listen that there is only 2,3 nuts biscuit in You will amazed to listen that there is only 2,3 nuts biscuit in

Pakistan market.Pakistan market. Peanut pistaPeanut pista Peanut pikPeanut pik PartyParty Chocolate chipChocolate chip

As the result of our survey we observe thatAs the result of our survey we observe that

most of people are interested in chocolate and nuts both.most of people are interested in chocolate and nuts both.peoples wants to change there taste ,there life style.peoples wants to change there taste ,there life style.

So So ““We DO IT”We DO IT”

we give you both ……we give you both ……

““Let’s make taste better”Let’s make taste better”

IngredientsIngredientsFFlourlourHydrogenated fruit oilHydrogenated fruit oilSugar ,cocoa Sugar ,cocoa

mass ,coco butter, mass ,coco butter, Sodium Bi carbonate, Sodium Bi carbonate,

Ammonium Bi Ammonium Bi carbonate.carbonate.

SaltSaltArtificial flavor ( nuts, Artificial flavor ( nuts,

chocolate).chocolate).

““Maza ki chahat”Maza ki chahat”After a great thought and our After a great thought and our

survey we decide it for our survey we decide it for our slogan slogan

Are you thinking about that?Are you thinking about that?

Why we chose it not another?Why we chose it not another?

In this slogan it shows both In this slogan it shows both taste and quality taste and quality

And it is our priority to give And it is our priority to give you taste and quality both in you taste and quality both in best package.best package.

Target Audience

MarketSegmentation

TargetMarket

PricingStrategies

Product

Target AudienceTarget Audience

Target audience are the Target audience are the individuals groups of communities individuals groups of communities and bodies of decision-and bodies of decision-makers who makers who can influence can influence your target .your target .

Target Target AudienceAudience

AlnutAlnut is basically for is basically for children's children's but we but we also target also target youngstersyoungsters coz they coz they both like nuts and both like nuts and chocolatechocolateYou try it, hope u will You try it, hope u will

like it…………….like it…………….

Market Market SegmentationSegmentation

Dividing a market into distinct Dividing a market into distinct groups of buyers who have groups of buyers who have distinct needs, characteristics or distinct needs, characteristics or behavior and who might require behavior and who might require separate products or marketing separate products or marketing programsprograms

Target MarketTarget Market

The process of The process of evaluating each evaluating each market segments market segments attractiveness attractiveness and selecting and selecting one or more one or more segments to segments to enter.enter.

Our Target marketOur Target marketOur target market is south Punjab.Our target market is south Punjab.

MultanMultan IslamabadIslamabad LahoreLahore D-G-khanD-G-khan BahawalpurBahawalpur JhangJhang KhanawalKhanawal D-I-khanD-I-khan

CompetitoCompetitorsrs If we talk about nuts biscuits If we talk about nuts biscuits

then we determine that there then we determine that there is only 2,3 biscuts in pakistan is only 2,3 biscuts in pakistan market .Those gave us market .Those gave us

The pure nuts biscuits .The pure nuts biscuits . In pakistan current market there In pakistan current market there

are some following biscuits in are some following biscuits in market market

Peanuts PistaPeanuts Pista Peanut pikPeanut pik PartyParty Chocolate chipChocolate chip But they all gives you thatBut they all gives you that

old style of biscuit with pure nutsold style of biscuit with pure nutsbut but

We give you chocolate with nuts.We give you chocolate with nuts. Some a different taste for you.Some a different taste for you.

If you trust on me I’ll If you trust on me I’ll appreciate you toappreciate you to““Try it, you'll like it”Try it, you'll like it”

Coz it is best .You never Coz it is best .You never

have as like that ……have as like that ……

Coz Coz

““you desire a taste now”you desire a taste now”

Price of 1 packetPrice of 1 packet 5Rs5RsPrice of 1 Box(24 pack)Price of 1 Box(24 pack) 120Rs120RsPrice of 1 corton(12 Box)Price of 1 corton(12 Box) 1440Rs1440Rs

Distributor Commission15%

Retailer12%

Distributor profit3%

Price

Now to tell you about our Now to tell you about our

PlanningPlanningI want to call I want to call

Syed khayam Syed khayam AhmedAhmed

Name:Name:

Syed Khayam Syed Khayam Ahmed.Ahmed.

Roll No:Roll No:

2k8-BS-29.2k8-BS-29.Department:Department:

BS ( CS ).BS ( CS ).

What is planningWhat is planning

If you fail to If you fail to plan,plan,

you plan you plan to fail.to fail.

Strategic PlanningStrategic Planning

Strategic Planning is the

Process of Developing &

Maintaining a Strategic Fit b/w the

Organization’s Goals &

Capabilities & Its

Changing Marketing

Opportunities.

Strategic Planning is the

Process of Developing &

Maintaining a Strategic Fit b/w the

Organization’s Goals &

Capabilities & Its

Changing Marketing

Opportunities.

Steps in Strategic PlanningSteps in Strategic Planning

Designing the Business Designing the Business PortfolioPortfolio

The business portfolio is the collection of The business portfolio is the collection of businesses and products that make up the businesses and products that make up the company.company.

The company must:The company must:

Develop growth strategies Develop growth strategies

for adding for adding newnew products or products or

businesses to the portfolio.businesses to the portfolio.

DiversificationDiversification

A strategy for company growth A strategy for company growth through starting through starting

up or acquiring up or acquiring

businesses outside the businesses outside the company’s current product and company’s current product and current market.current market.

Value Delivery NetworkValue Delivery NetworkCompany’s

Value Chain

Distributors

Customers Suppliers

Product DevelopmentProduct Development

A strategy for company A strategy for company growth by offering modified growth by offering modified

NEW PRODUCTNEW PRODUCTto current market to current market segmentation.segmentation.

What isWhat is NEW PRODUCTNEW PRODUCT Development?Development?

The development of original product,The development of original product,

product improvements, product improvements,

product modification,product modification,

And new brands through the firm’s And new brands through the firm’s own R&D efforts.own R&D efforts.

Ideageneration

Ideascreening

ConceptDevelopment

& testing

MarketingStrategy

development

Productdevelopment

Businessanalysis

Testmarketing

Commercialization

Idea GenerationIdea Generation

The systematic search forThe systematic search for

new-product ideas.,new-product ideas.,

ExternalIdea

Generation

InternalIdea

GenerationIdea

Generation

I-I-G E-I-G

Using internal source's,

the company can find

new ideas through formal R&D.

New-Product ideas also come from customers. The company can analyze

customer questions & complaints to find

new products that better solve consumer problems.

Idea ScreeningIdea Screening Screening new-product ideas in order to Screening new-product ideas in order to

spot good ideas & drop poor ones as soon spot good ideas & drop poor ones as soon as possible.as possible.

As we have 200 slogans ,and names but we As we have 200 slogans ,and names but we decided this….decided this….

““Maza Ki Cahat”Maza Ki Cahat”

&&““ALNUT”ALNUT”

We drop poor one by one whenever we are We drop poor one by one whenever we are satisfied our best idea ……satisfied our best idea ……

Concept Development& TestingConcept Development& Testing

Concept Concept DevelopmentDevelopmentWith a few ideas in With a few ideas in hand the marketer hand the marketer now attempts to now attempts to obtain initial obtain initial feedback from feedback from customers, customers, distribution’s and distribution’s and its own employees. its own employees.

Product/concept Product/concept DevelopmentDevelopment

A detailed version of the A detailed version of the new-product idea stated in new-product idea stated in meaningful consumer meaningful consumer terms.terms.

Concept TestingConcept Testing

Testing new-Testing new-product concepts product concepts with a group of with a group of target consumer to target consumer to find out it the find out it the concept have concept have strong consumer strong consumer appeal.appeal.

Marketing StrategyMarketing Strategy Designing an initial marketing strategy for Designing an initial marketing strategy for

a new product based on the product a new product based on the product concept. concept.

Now if we chose 1 concept from them then Now if we chose 1 concept from them then now next step isnow next step is “ “Marketing Strategy Development.”Marketing Strategy Development.”

It consists of there steps…..It consists of there steps…..

Describe the target market.Describe the target market.The planned product position.The planned product position.Sales, market shares, & profit goals forSales, market shares, & profit goals for

the first few years. the first few years.

Business AnalysisBusiness AnalysisA review of the A review of the

sales, costs, and sales, costs, and profit projection for profit projection for

a new product to find a new product to find out whether these out whether these factors satisfy the factors satisfy the company’s company’s objectives.objectives.

Product DevelopmentProduct Development

Developing the Developing the product concept product concept into a physical into a physical product in order to product in order to ensure that the ensure that the product idea can product idea can be turned into a be turned into a workable product.workable product.

Test MarketingTest MarketingThe stage of new-product development in The stage of new-product development in

which the product and marketing program which the product and marketing program are tested in more realistic market setting.are tested in more realistic market setting.

Standard Test Markets.Standard Test Markets.Controlled Test Markets.Controlled Test Markets.Simulated Test Markets.Simulated Test Markets.

CommercializationCommercialization

Introduce a new product in market.Introduce a new product in market.

Developing Marketing MixDeveloping Marketing Mix

The 4 P’s & 4 C’s of the Marketing The 4 P’s & 4 C’s of the Marketing MixMix

4 P’s4 P’s ProductProduct PricePrice PlacePlace PromotionPromotion

4 P’s4 P’s ProductProduct PricePrice PlacePlace PromotionPromotion

4 C’s4 C’s Customer SolutionCustomer Solution Customer CostCustomer Cost ConvenienceConvenience CommunicationCommunication

4 C’s4 C’s Customer SolutionCustomer Solution Customer CostCustomer Cost ConvenienceConvenience CommunicationCommunication

Managing the Marketing Effort Managing the Marketing Effort

Product life cycleProduct life cycleThe course of a product’s sales and profits The course of a product’s sales and profits

over its lifetime. It involves five stages.over its lifetime. It involves five stages.

Introductory Stage:Introductory Stage:The product life cycle stage in which the The product life cycle stage in which the

new product I first distribution and made new product I first distribution and made available for purchase.available for purchase.

Growth Stage:Growth Stage:The product life cycle stage in which a The product life cycle stage in which a

product’s sales start climbing quickly.product’s sales start climbing quickly.Maturity Stage:Maturity Stage:

The product life cycle stage in which The product life cycle stage in which sales growth slows or levels off.sales growth slows or levels off.

Decline Stage:Decline Stage:The product life cycle stage in which a The product life cycle stage in which a

product’s sales decline.product’s sales decline.

ADVERTISING ADVERTISING

Any paid form of non-Any paid form of non-personal presentation by an personal presentation by an

identified sponsor.identified sponsor.

Any form of non-personal communication Any form of non-personal communication paid for by sponsor using paid for by sponsor using mass mediamass media to to persuade/inform an audience persuade/inform an audience Products/ServicesProducts/ServicesPublic Service AdvertisingPublic Service AdvertisingNon-profit org.Non-profit org.People (political candidates, celebrities)People (political candidates, celebrities)Places (retail outlets, vacation destinations)Places (retail outlets, vacation destinations)

Inform:Inform:

New product, new uses, price changesNew product, new uses, price changes

Persuade:Persuade:

Encourage switching, purchase now, Encourage switching, purchase now, change perceptions change perceptions

Remind:Remind:

Where to buy, may need in future, top of Where to buy, may need in future, top of mind in off-seasonmind in off-season

ObjectivesObjectives

Television:Television: Networks, cable, satellite dishes Networks, cable, satellite dishes

Print:Print: Magazines, newspapers, junk mailMagazines, newspapers, junk mail

Radio:Radio:Fragmented audiences, “on the Fragmented audiences, “on the

more popular stations, your ads are more popular stations, your ads are sandwiched with four other ads.”sandwiched with four other ads.”

BillboardsBillboards: :

Internet …Internet …

Too Much Clutter!!!Too Much Clutter!!!

Break Through the Break Through the Clutter with Impact Clutter with Impact

AdvertisingAdvertising

Problem…Problem…

How do you get the attention of the How do you get the attention of the audience????audience????

………………………………………………………………………………………………..

Humor appeal Humor appeal

Emotional appeal Emotional appeal

Moral appeal Moral appeal

Celebrity appealCelebrity appeal

Sensory appealSensory appeal

Rational appeal Rational appeal

Steps to Creating an Steps to Creating an Effective Advertising Effective Advertising

CampaignCampaign

1) Define your target market1) Define your target market

2) Determine their needs from your product 2) Determine their needs from your product

- functional- functional

- emotional- emotional

3) Develop an advertisement that creates an 3) Develop an advertisement that creates an image for your product that is sought by image for your product that is sought by your target market (positioning) your target market (positioning)

The Five M’s The Five M’s of Advertisingof Advertising

Missionsales GoalsAdvertising

objective

Measure -ment

Communi -cation impactSales impact

MediaReach, frequency,

Impact

MessageMessage generation

Message

Money Stage in PLC

Market share &Consumer baseCompetition &

clutterAdvertising

Major Major Advertising Advertising DecisionsDecisions

Objectives Setting

Budget Decisions

Message Decisions

Media Decisions

Campaign Evaluation

Advertising Advertising ObjectiveObjective

Informative AdvertisingInformative Advertising

Persuasive AdvertisingPersuasive Advertising

Reminding AdvertisingReminding Advertising

Setting the Setting the Advertising Advertising

BudgetBudget

Factors in

Setting

the Advertising

Budget

ProductDifferentiation

Market Share

Stage in the Product Life Cycle

Advertising Frequency

Competition and Clutter

Our Budget For Our Budget For ADVERTISMENTADVERTISMENT

Our Our Total BudgetTotal Budget = 30,000,00 RS = 30,000,00 RS

For AdvertisementFor Advertisement

Before start marketBefore start market::

7%7% of total share of total share = 2,10,000 RS= 2,10,000 RS

After start marketAfter start market::

10%10% of our total Profit of our total Profit

Iram Abbas.Iram Abbas.

2k8-BS-08. 2k8-BS-08.

BS(cs).BS(cs).

Developing Advertising Developing Advertising StrategyStrategy

Message DecisionMessage Decision

Media DecisionMedia Decision

Creating the Creating the Advertising Advertising

MessageMessage

Plan a Message StrategyGeneral Message to Be Communicated to Customers

Creative Concept“Big Idea”

Visualization or PhraseCombination of Both

Advertising AppealsMeaningfulBelievableDistinctive

Develop a Message Focus on

Customer Benefits

Message ExecutionMessage ExecutionSlice of LifeSlice of LifeLifestyleLifestyleFantasyFantasyMood or imageMood or imageMusicalMusicalPersonality symbolPersonality symbolTechnical expertiseTechnical expertiseScientific evidenceScientific evidenceTestimonial evidenceTestimonial evidence

Our message IsOur message Is

MAZA KI MAZA KI CAHATCAHAT

Sex Appeals

HumorousAppeals

Advertising

Appeals

Fear Appeals Slice-of-Life

Lifestyle

Testimonial

DemonstrationComparativeAdvertising

Unique Selling Proposition

Design the AdDesign the Ad

We also do We also do this !!!!!?this !!!!!?

Chose Chose Of Of

MediaMedia

Yellow Pages

Outdoor

Internet

Magazine

Television

Direct Mail

Radio

NewspaperMajor

Kinds of Media

TelevisionTelevision Recent trend is the Recent trend is the

growth of cable growth of cable television television advertisements.advertisements.

Marketers can now Marketers can now target audiences target audiences through special through special interest channels. interest channels. (Food network, home (Food network, home and garden, etc).and garden, etc).

We use We use

Time Duration: 30 sec

AD Repetition: 30 p/d

Ad Price 1 week: 70000

Price Price

Time Duration: 30 sec

AD Repetition: 30 p/d

Ad Price 1 week: 65000

Time Duration: 30 sec

AD Repetition: 30 p/d

Ad Price 1 week:45000

Price Price

Time Duration: 30 sec

AD Repetition: 30 p/d

Ad Price 1 week:47000

RadioRadio With commute times With commute times

growing, radio growing, radio advertising revenues advertising revenues are growing faster are growing faster than any other media.than any other media.

Very easy to target Very easy to target your audience.your audience.

PrintPrint Consumer and Consumer and

business publications.business publications.

Can specifically target Can specifically target your market.your market.

Marketers carefully Marketers carefully study subscription rates study subscription rates and demographic data and demographic data for each news for each news paper/magazine.paper/magazine.

Outdoor AdvertisingOutdoor Advertising Billboards, painted Billboards, painted

bulletins or displays bulletins or displays (such as those that (such as those that appear on the walls of appear on the walls of buildings,) and buildings,) and electric spectacularselectric spectaculars

Can be local, Can be local, regional, or nationalregional, or national

Outdoor advertising Outdoor advertising is effective along is effective along metropolitan streets metropolitan streets and in other high-and in other high-traffic areastraffic areas

Other Other Advertising Advertising

MediaMedia

Transit advertising: ads Transit advertising: ads placed both inside and placed both inside and outside of buses, subway outside of buses, subway trains and stations, and trains and stations, and commuter trainscommuter trains

Cinema advertisingCinema advertising Ads on telephone booths Ads on telephone booths

and park benchesand park benches Ads can be printed in Ads can be printed in

programs of live-theater programs of live-theater productionsproductions

Directory advertising Directory advertising (yellow pages)(yellow pages)

Hot air balloons, blimps, Hot air balloons, blimps, banners behind planes, banners behind planes, and scoreboardsand scoreboards

PromotionPromotion

To communicate with To communicate with individuals, groups or individuals, groups or organizations to directly or organizations to directly or indirectly facilitate exchanges by indirectly facilitate exchanges by informing and persuading one or informing and persuading one or more audiences to accept an more audiences to accept an organization's products. organization's products.

Sales PromotionSales Promotion

Sales Promotion is a Sales Promotion is a Mass Communication Mass Communication Technique That Offers Technique That Offers

Short-Term Incentives to Short-Term Incentives to Encourage Purchase or Encourage Purchase or

Sales of a Product or Sales of a Product or Service. Service.

Sales Promotion Sales Promotion ObjectivesObjectives

To ensureTo modify attitudesTo create an image

To position a product To improve position in the

marketTo pull the productthrough channels

To push the productthrough channels

To increase sales To attract new

customers To retain existing ones To encourage customer

loyalty To create awareness To inform To remind

Reasons for Increase inReasons for Increase inSales PromotionSales Promotion

Growing Power of RetailersGrowing Power of Retailers Declining Brand LoyaltyDeclining Brand Loyalty Increased Promotional SensitivityIncreased Promotional Sensitivity Fragmentation of Consumer MarketsFragmentation of Consumer Markets Short-Term FocusShort-Term Focus Pressure from inside organizationPressure from inside organization CompetitionCompetition ClutterClutter

Major Consumer Sales Promotion Major Consumer Sales Promotion ToolsTools

SampleSample

CouponsCoupons

Cash RefundsCash Refunds

Price PacksPrice Packs

PremiumsPremiums

Advertising Specialties

Advertising Specialties

Trial amount of a product

Trial amount of a product

Savings when purchasing specified

products

Savings when purchasing specified

productsRefund of part of the

purchase priceRefund of part of the

purchase priceReduced prices

marked on the label or package

Reduced prices marked on the label or

packageGoods offered free or low

cost as an incentive to buy a product

Goods offered free or low cost as an incentive to

buy a product

Articles imprinted with an advertiser’s name given

as gifts

Articles imprinted with an advertiser’s name given

as gifts

Major Trade Sales Major Trade Sales Promotion ToolsPromotion Tools

DiscountDiscount

AllowanceAllowance

Trade Sales Promotion Trade Sales Promotion TechniquesTechniques

Trade Allowances

Dealer Loaders

Trade Contests

Point-of-Purchase Displays

Trade Shows

Training Programs

Push Money

Sales Promotion UsesSales Promotion Uses Introduce new productsIntroduce new products

Get existing customers to buy moreGet existing customers to buy more

Attract new customersAttract new customers

Combat competitionCombat competition

Maintain sales in off seasonMaintain sales in off season

Increase retail inventoriesIncrease retail inventories

Tie in advertising and personal sellingTie in advertising and personal selling

Enhance personal selling effortsEnhance personal selling efforts

Major functions of promotionMajor functions of promotion

4 more major functions: Encoding

Advertising Agencies creating radio commercials, TV commercials, prepare direct mail pieces, sales pitch etc Decoding Consumer interprets message. Understanding the target market's perception process is critical. Response

Reaction of the receiver buy or not to buy.Feedback

Response communicated back to the sender 1-800 #s, increase in sales. Number of customers in show room etc

BUDGETBUDGET

Syed Khayam Ahmed

To

BudgetBudgetThingsThings WeightWeight PricePrice

BiscuitBiscuit 38 gm38 gm 47.5247.52

RiperRiper 0.10 gm0.10 gm 8.708.70

SlofanSlofan 2.00 gm2.00 gm 2.002.00

ThingsThings WeightWeight PricePrice

Show boxShow box 912 gm912 gm 5.005.00

Master Master cartoncarton

10944 gm10944 gm 2.502.50

Over headOver head 4.004.00

In 24 packet Total = 69.72

Our ExpensesOur Expenses

Expenses on 24 packetExpenses on 24 packet 69.72 Rs69.72 Rs

Expenses on 1 boxExpenses on 1 box 836.64 Rs 836.64 Rs

In 1 container 600 boxIn 1 container 600 box 501984 Rs 501984 Rs

Our Price Our Price

1 packet1 packet 5 Rs5 Rs1 Box1 Box 120 Rs120 Rs1 carton1 carton 1440 Rs1440 Rs1 container1 container 8,64,000 8,64,000

RSRS

Commission Distribution 15% 1,29,600 RsCommission Distribution 15% 1,29,600 Rs

RemainRemain 7,34,400 Rs7,34,400 Rs

Daily ProductionDaily Production 600 carton600 carton

8 container 8 container 9,91,200 RS9,91,200 RS

Expenses distribution 15%Expenses distribution 15% 1,03680 Rs1,03680 Rs

RemainRemain 8,87,520 Rs8,87,520 Rs

Total Expenses Total Expenses 4,01587 RS4,01587 RS

RemainRemain 4,85932 Rs4,85932 Rs

Promotion 5 %Promotion 5 % 74,373.12 74,373.12 RsRs

Advertisement 16%Advertisement 16% 17,793.8 RS17,793.8 RS

Our Profit in 1 month Our Profit in 1 month 3.93,621 Rs3.93,621 Rs

ThankThankYou……..You……..

Any Any Quarry………!!!!Quarry………!!!!