principal | YVONNE ROBERTS In 1994, Roberts was contracted by the iconic Luxury Biltmore Hotel to develop and launch a distinctive, dues-based social membership. e Cellar Club, presenting specialty events, with a focus on fine food and wine related venues. e club’s overwhelming success enabled the resort to implement an additional ‘Premier’ level of membership, encompassing classic offerings as well as entertainment, fitness and spa activities, reflective of the property’s extraordinary profile. rough her nearly 20 years leadership, the club grew to an annual membership of over 2,000 distinguished patrons and the wine program won prestigious awards such as the James Beard Award for “Wine Service” in 2011 and Zagat’s ranking as South Florida’s top wine list in 2012. Its vast and varied events reflected the diversity of its members experiences and their range of interests, wine tasting, featuring art exhibits, concerts, book signings, fashion shows, celebrity chefs and winemakers from around the world. In addition, Roberts took on numerous initiatives for the property over the years; health & wellness programming for the hotel’s annual Health & Wellness Festival; Interior Design of the hotel’s prestigious Golf Suites, swanky Wine Bar, magnificent Ballrooms and lushly landscaped poolside Cabanas; Charitable fundraising, generating over $6 million dollars thru the Biltmore Food & Wine Festival; Representing the hotel and Coral Gables in Pisa, Italy and Alhambra, Spain alongside other dignitaries and community business leaders on the Mayor’s Sister City Tour. Even present day, she continues leave no stone unturned... GURU OF LUXURY, LLC ‘HOSPITALITY INDUSTRY CONSULANT’ t: 305.495.8634 | www.guruofluxury.com ‘HOSPITALITY INDUSTRY CONSULANT’ www.guruofluxury.com
Guru of Luxury | about me... by yvonne roberts |
Jun 14, 2015
Guru of Luxury | Hospitality Industry Consultant
20+ years Experience | The term 'affordable luxury' is our company's niche, which translates with today's discerning consumers.
LUXURY HOTEL
The objective is to develop distinctive amenities and visuals, which embody the essence of their destination, coupled with luxury customizations, timeless sophistication, and warm, gracious service. The term ‘affordable luxury’ is our company’s niche, which translates with today’s discerning travelers and travel professionals.
INTERIOR DESIGN
As a global visionary and innovator of lifestyle design. The environment should be immersive, transformative and deeply engaging. The goal is to create a vibe that captivates guests – whom we refer to as Global Citizens – by feeling the environment beyond the visual surroundings.
We create an ultimate oasis of sensuality and soul, where sophistication and ease seamlessly blend with timeless design. We collaborate with the client, to come up with the visual concept of the project, all the while establishing a vibe that resonates throughout. Luxury is not just a look, it’s a feeling…
CULINARY & LIBATIONS
“Our experiences influence our approach, with the understanding that flavor is made up of not only taste, but all of our senses: what we see, hear, touch and smell and how every aspect of dining -- from the color and shape of a plate to the music playing in the background - affects our perception of flavor” states Yvonne Roberts, Principal and Artistic Director.
We believe today’s ideal luxury niche is positioned as refined-casual, with attention to moderate price points, carefully positioning the establishment for broad audience appeal. Menu concepts should embrace fresh produce from the local farmer’s, emphasizing the region’s unique attributes.
EVENTS
Beyond the glitz and glamour, there is the important metric that will ultimately determine how the occasion will be remembered. Our experience and professionalism is reflected in our ability to listen to our clients' needs and to translate them into events that are both exquisite and flawlessly produced.
Chef's Cookbook by Yvonne Roberts coming soon AMAZON.com
20+ years Experience | The term 'affordable luxury' is our company's niche, which translates with today's discerning consumers.
LUXURY HOTEL
The objective is to develop distinctive amenities and visuals, which embody the essence of their destination, coupled with luxury customizations, timeless sophistication, and warm, gracious service. The term ‘affordable luxury’ is our company’s niche, which translates with today’s discerning travelers and travel professionals.
INTERIOR DESIGN
As a global visionary and innovator of lifestyle design. The environment should be immersive, transformative and deeply engaging. The goal is to create a vibe that captivates guests – whom we refer to as Global Citizens – by feeling the environment beyond the visual surroundings.
We create an ultimate oasis of sensuality and soul, where sophistication and ease seamlessly blend with timeless design. We collaborate with the client, to come up with the visual concept of the project, all the while establishing a vibe that resonates throughout. Luxury is not just a look, it’s a feeling…
CULINARY & LIBATIONS
“Our experiences influence our approach, with the understanding that flavor is made up of not only taste, but all of our senses: what we see, hear, touch and smell and how every aspect of dining -- from the color and shape of a plate to the music playing in the background - affects our perception of flavor” states Yvonne Roberts, Principal and Artistic Director.
We believe today’s ideal luxury niche is positioned as refined-casual, with attention to moderate price points, carefully positioning the establishment for broad audience appeal. Menu concepts should embrace fresh produce from the local farmer’s, emphasizing the region’s unique attributes.
EVENTS
Beyond the glitz and glamour, there is the important metric that will ultimately determine how the occasion will be remembered. Our experience and professionalism is reflected in our ability to listen to our clients' needs and to translate them into events that are both exquisite and flawlessly produced.
Chef's Cookbook by Yvonne Roberts coming soon AMAZON.com
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UNKNOWN
+ GLOBAL CITIZEN Biltmorebiltmore hotel imageBILBIL
principal | YVONNE ROBERTS
In 1994, Roberts was contracted by the iconic Luxury Biltmore Hotel to develop and launch a distinctive, dues-based social membership. The Cellar Club, presenting specialty events, with a focus on fine food and wine related venues. The club’s overwhelming success enabled the resort to implement an additional ‘Premier’ level of membership, encompassing classic offerings as well as entertainment, fitness and spa activities, reflective of the property’s extraordinary profile.
Through her nearly 20 years leadership, the club grew to an annual membership of over 2,000 distinguished patrons and the wine program won prestigious awards such as the James Beard Award for “Wine Service” in 2011 and Zagat’s ranking as South Florida’s top wine list in 2012. Its vast and varied events reflected the diversity of its members experiences and their range of interests, wine tasting, featuring art exhibits, concerts, book signings, fashion shows, celebrity chefs and winemakers from around the world.
In addition, Roberts took on numerous initiatives for the property over the years; health & wellness programming for the hotel’s annual Health & Wellness Festival; Interior Design of the hotel’s prestigious Golf Suites, swanky Wine Bar, magnificent Ballrooms and lushly landscaped poolside Cabanas; Charitable fundraising, generating over $6 million dollars thru the Biltmore Food & Wine Festival; Representing the hotel and Coral Gables in Pisa, Italy and Alhambra, Spain alongside other dignitaries and community business leaders on the Mayor’s Sister City Tour. Even present day, she continues leave no stone unturned...
GURU OF LUXURY, LLC‘HOSPITALITY INDUSTRY CONSULANT’
t: 305.495.8634 | www.guruofluxury.com
‘HOSPITALITY INDUSTRY CONSULANT’
www.guruofluxury.com
UNKNOWN
+ GLOBAL CITIZEN
LUXURY HOTEL
A professional enterprise offers warmth and gratefulness by knowing its guests. The key is to deliver products and services with enthusiasm to exceed the guest’s expectations together with at all times demonstrating an effortless caring demeanor, awareness of their necessity, attentiveness to detail, distinguishing excellence, warmth and attention. The design throughout must be rich, comfortable and luxurious.
We must also be committed to the environment, using natural products and recycling items, thus ensuring proper use of the diminishing natural resources. In addition, conscious to organic, free-range, grass-fed, humanely treated animals while promoting local farmers. I see the latest user-friendly technology enhancing the expected value for customers.
We must remain conscious of our role from within the local community by supporting social and charitable obligations and ensuring employment.
‘Sometimes life starts to feel black and white. All you need to do is get on a plane for a couple of hours and it comes back to full color. That’s what travel feels like for me.’
SONGWRITER JOHNNYSWIM + GLOBAL CITIZEN
t: 305.495.8634 | www.guruofluxury.com
UNKNOWN
+ GLOBAL CITIZEN Biltmorebiltmore hotel imageBILBIL
INTERIOR DESIGN
As a global visionary and innovator of luxury, lifestyle design, I am dedicated to building a differentiated brand portfolio. The environment should be immersive, transformative and deeply engaging; embracing irony and style, elegance and luxury, with sound and daring vision. Harness the creative power of many – designers, artists, and musicians – to bend the rules, stretch the realm of possibility and continually push the boundaries of what an environment can be. This should create a vibe that encourages our guests, whom I call the Global Citizens, to live every moment more intensely.
I am to create an ultimate oasis of sensuality and soul, where sophistication and ease seamlessly blend with timeless design. An oasis filled with eclectic enchantment, with another opportunity to explore around every corner.
‘Luxury must be comfortable, otherwise it is not luxury.’
FASHION DESIGNER
COCO CHANEL
+ GLOBAL CITIZEN
t: 305.495.8634 | www.guruofluxury.com
UNKNOWN
+ GLOBAL CITIZEN
CULINARY & LIBATIONS
Some of the most cherished memories of my life are to have savored an abundance of exquisite, palatable flavors alongside the world’s most talented star chefs and winemakers. All the while with an understanding that flavor is made up of not only taste, but all of our senses: what we see, hear, touch and smell and how every aspect of dining -- from the color and shape of a plate to the music playing in the background - affects our perception of flavor.
I crave to share with others this extraordinary culinary journey; from Napa Valley to Bordeaux, Penfolds to Petrus, Manhattan to Barcelona, Eric Ripert to José Andrés, Jean-Paul Jeunet to Todd English. Allow me to set the table with food and wine flavors that not only complement one another, but also express passion and recognition for all the senses, coupled with a sincere appreciation for that which Mother Earth provides.
‘Water separates the people of the world; food and wine unites them!’ GURU FOR LUXURY YVONNE ROBERTS + GLOBAL CITIZEN
t: 305.495.8634 | www.guruofluxury.com
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+ GLOBAL CITIZEN
EVENTS
To ensure the success and what the spirit of the event will reflect, one must possess passion, style and organization skills. This must be done with the utmost finesse and creativity in order to spotlight an extravagant, memorable and picturesque event. As a truly talented professional hosting these types of events one must have a keen eye to the smallest of details, making it look seamless and effortless, as all eyes watching. And naturally, of course, an elegant welcoming demeanor is a must! With this, one can create the most memorable event for guests.
Throughout my 20-year career, I have been honored with having organized so many wonderful events, such as elaborate gala dinners with guest host Prince Albert of Monaco, the Baroness Philippine Rothschild of Mouton Rothschild, Remi Krug of Krug Champagne, Robert Mondavi and sons Michael and Tim of Robert Mondavi Winery. I hosted monthly Interactive Luncheons with Michelin-Star chefs from France and our own celebrity chefs. Through this appreciation of fine food and wine, I have been able to raise more than 6 million dollars for charitable foundations, which is extremely important to me and most endearing to my heart.
‘Great minds discuss ideas; average minds discuss events; small minds discuss people.’
FIRST LADY THE UNITED STATESELEANOR ROOSEVELT+ GLOBAL CITIZEN
t: 305.495.8634 | www.guruofluxury.com
HEALTH & WELLNESS
Em, poenat L. Adduc faude tatiusquid siturene ac in diem mo
huite vestus et nonti popublius, quam de achuc optis, consi pos-
sidi, nonulis hum res? Gercere crem ia vehebem in ses etis. Ex mod
pulia que cast vidi, ocuret aberibu lictorb issolii ssunces cae tum
pessendam issuniuris. Bit. Etrum vis nost in nula vius, porterfex
signam quam inum public iam inatabunte arbit? Nam.
Adduc faude tatiusquid siturene ac in diem mo huite vestus et
nonti popublius, quam de achuc optis, consi possidi, nonulis
hum res? Gercere crem ia vehebem in ses etis. Ex mod pulia que
cast vidi, ocuret aberibu lictorb issolii ssunces cae tum pessen-
dam issuniuris. Bit. Etrum vis nost in nula vius, porterfex signam
quam inum public iam inatabunte arbit? Nam.
‘Sometimes life starts
to feel black and white.
All you need to do is get
on a plane for couple of
hours and it comes back
to full color. That’s what
travel feels like for me.’
SONGWRITER, JOHNNYSWIM
+ GLOBAL CITIZEN
UNKNOWN
+ GLOBAL CITIZEN
HEALTH & WELLNESS
Knowledge is the core.
As the co-founder of Biltmore’s Health & Wellness Festival Weekend, I believe in empowering individuals with healthy and natural lifestyle choices.
Connecting each and every source, western and eastern education alongside a bodily activity that you enjoy and regularly achieve ... a habit! It is essential to have a system that best suits your needs desires and pleasure to obtain your well-being of mind, body and spirit.
I invite you to make a plan and commit to appreciating the body as a gift it is. Though support all of you, bringing inner peace and living the long and healthy life you deserve.
‘I think our planet’s immune system is trying to get rid of us.’
WRITER & NOVELIST KURT VONNEGUT+ GLOBAL CITIZEN
t: 305.495.8634 | www.guruofluxury.com
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+ GLOBAL CITIZEN
SPREAD THE WORD
Focus your message. A consistent message should be used to communicate to both internal and external audiences. Repeat your message. Repetition of a consistent message is the most efficient way to reach currently and potential customers. Understand the power of publicity. Consumers believe the news media more than paid advertising. Public relations help to establish third-party credibility whereas others ‘toot’ their horn. Know your facts, know your audience and support your company’s message. We’re talking about the new marketing imperatives of understanding the client as an individual, having a clear view of the client experience journey or systems of engagement and lastly, integrating the company’s culture and brand to be authentically one. Until now, there was no practical way to harvest this opportunity. To sum it up, it’s about the art of SPREADING THE WORD.
‘Success is not final, failure is not fatal; it is the courageto continue that counts.’PRIME MINISTER THE UNITED KINGDOMWINSTON CHURCHILL + GLOBAL CITIZEN
t: 305.495.8634 | www.guruofluxury.com
UNKNOWN
+ GLOBAL CITIZEN
KEY TO SUCCESS
The key to success is Good Communication. You must walk your talk at every level and in every way. Embrace changes, be an inspiring leader, use savvy marketing, design far-sighted planning and communicate clearly.
In addition, promote discipline, accountability and strategic alignments. Keep an open mind and take corrective actions immediately. And stay focused.
I wish you the very finest things that life can offer and the best of health and good fortune.
‘Screw it, let’s do it!’FOUNDER OF VIRGIN GROUPSIR RICHARD BRANSON+ GLOBAL CITIZEN
t: 305.495.8634 | www.guruofluxury.com
UNKNOWN
+ GLOBAL CITIZEN Biltmorebiltmore hotel imageBILBIL
UNKNOWN
+ GLOBAL CITIZEN Biltmorebiltmore hotel imageBILBIL
ABOUT ME
I like to think of myself as a Traditionalist with an Avant-Garde flair, on a never-ending Quest for Perfection, united with Passion and Determination. All of which enables me to create a custom-tailored path for others to achieve their personal goals and lifelong dreams. And with this honor, I can now share an infinite passport with other Global Citizens.
Over the years through the present day, I continue to be inspired and motivated by these world renowned Global Citizens; Songwriter, JohnnySwim; Fashion Designer, Coco Chanel; First Lady of The United States, Eleanor Roosevelt; Writer and Novelist, Kurt Vonnegut; Prime Minister of Great Britain, Winston Churchill; plus Founder of Virgin Group, Sir Richard Branson. These are the trailblazers who cross borders and blur boundaries, each and every day, all to further their journey for endless betterment.
Their expressions unfold against the backdrop of a new world, in which creativity, commerce and culture makes for an extraordinary melting pot.
‘One of the many pleasures about working for oneself, is the complete freedom to express your creativeness.’
GURU FOR LUXURY YVONNE ROBERTS + GLOBAL CITIZEN
t: 305.495.8634 | www.guruofluxury.com
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