Yvonne Portfolio 2012

GRAPHIC &INDUSTRIALDESIGN

VIDEO &EXHIBITIONDESIGN

ENJOY &HAVE FUNDESIGN

Go Travelling, Taipei, Kaohsiung,Costa Mesa, Beaverton & PortlandMy life...

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5千多英里離家的距離

4個城市走走停停、來來去去

3年歷程自我定位、尋找個人價值

2千多個努力學習的日子

1直堅持的最終目標...

5000 miles away from home

4 big cities: Taipei, Kaohsiung, Costa Mesa, Portland

3 years to find the personal value

2000 days of learning process

1 faith keeps moving forward...

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GRAPHIC DESIGNZero FactorialHang Ten T-shirt Design ContestInto Our Wonderland

INDUSTRIAL DESIGNColor Color Yo!City ShellMirandaNew Life From the Crack

EXHIBITION DESIGNParanoia

SKETCH WORKS

ntue

Kaohsiung

/12

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CORPORATE IDENTITY DESIGNWushoufuTuna House

POSTER DESIGN LiuduiThat’s Legend, Let’s JazzInfluence or Erosion

LOGO DESIGN

/大學階段

/高雄工作階段

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14

50

56

66

74

24

44

platt

Improvem

ent

/76

/92

GRAPHIC DESIGNPlatt Electric Supply Image PosterPlatt Promotional Items

VIDEO DESIGNOpenSesame

GRAPHIC DESIGNAboriginal Tribe MarketLittle Things, Serious WarningsHistorical TaipeBeautiful Bay?

/美國實習階段

/自我進修階段

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78 94

88

吳

羿蓉/Yvonne Wu

來自台灣高雄市

From Kaohsiung, Taiwan

出生於民國77年1月14日

Born at January 14th, 1988

e-mail /

[email protected]高雄市立前金國小

Kaohsiung Municipal Qianjin Elementary School

高雄市立瑞祥國中&高中

Kaohsiung Municipal Rei-Shiang Junior-Senior School

國立台北教育大學 - 藝術與造形設計學系_設計組

National Taipei University of Education

Department of Arts and Design - Design Program

Ed

uca

tion

Ba

sic Info

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HANG TEN 春夏T恤設計比賽 - 入圍

HANG TEN Spring-Summer T-Shirt Design Contest - Nominated

玩具暨兒童用品創意設計競賽 - 入圍

Toy and Kid’s Tools Design Contest - Nominated

國北教大情緒探知技術運用提升優質生活競賽 - 佳作

NTUE Elevate Life Quality by Using Emotional Probe Tool Design Contest

- Excellent Work

社教館所商品創意設計競賽 - 初審入圍

Social-Educated Museum Product Design Contest - Nominated

大四第一學期總成績全班第三名

3rd. Place of Class

第29屆新一代設計展空間競賽 - 銅獎

29th Young Designers’ Exhibition Display Contest - Bronze Medal

苗栗縣政府主辦 101年苗栗縣原住民部落市集形象DM設計比賽 - 首獎

Miaoli County Government 2012 Miaoli County Aboriginal Tribe Market

Flyer Design Contest - First Place

Aw

ard

s

2007

2008

2009

2010

2012

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情緒探討與生活型態分析研習營

Emotional Investment and Analysis of Life Style Seminar

班級學生議員代表

Student Representative of Class

班級公關股長

Public Relations Manager of Class

高雄市政府警察局呂安澤獎學金

Kaohsiung City Police Department An-Ze Lyu Scholarship

救國團青年領導才能研習營 - 國際營隊服務志工培訓學員

China Youth Corps Youth Leadership Seminar for Global Volunteer Training - Camper

僑委會海外華裔青年暑期福爾摩沙營輔導員

OCAC Expatriate Youth Taiwan Summer Formosa Study Tour - Counselor



美國 WAT(work and travel) 海外打工旅遊計畫

U.S.A Work and Travel Program



救國團國際志工領導才能營輔導員

China Youth Corps International Volunteer Leadership Seminar - Counselor

僑委會海外華裔青年暑期研習營輔導員

OCAC Expatriate Youth Taiwan Summer Camp - Counselor

高雄市米其林廣告設計平面設計師

Kaohsiung Mekele Advertising and Design Company - Graphic Designer

美國普拉特電器公司春季實習生

U.S.A Platt Electric Supply - Spring Intern

2007

2008

2009

2010

2012

Ex

perie

nce

s

/10

2007

2008

2009

2010

/11

國北教大玩遊所造形設計系系所聯展

NTUE Graduated & Undergraduated Program Union Exhibition

國北教大藝術與造形設計系99級班展

2008 NTUE Dep. of Arts and Design Exhibition of Class

國北教大藝術與造形設計系99級班展

2009 NTUE Dep. of Arts and Design Exhibition of Class

第29屆新一代設計展 - 展場組

29th Young Designers’ Exhibition - Group of Display

Ex

hib

ition

s

As an university student,I studied hard, played much, but slept a little bit.So much fun!

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GRAPHIC DESIGNZero FactorialHang Ten T-shirt Design ContestInto Our Wonderland

INDUSTRIAL DESIGNColor Color Yo!City ShellMirandaNew Life From the Crack

EXHIBITIONParanoia

SKETCHMarkerDigitalPencil

Into our wonderland

Into our wonderland

Visual comm

unication design

Visual communication design

Jan Tschichold

Jan Tschichold

typography

photography

photography

industrial design

industrial design

comm

unicationhandw

riting

sketching

arts

creativity

logotype

Hang Ten T-shirt Design Contest

Hang Ten T-shirt D

esign Contest

Zero factorialZero factorial

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Zero Factorial

Hang Ten T-shirt Design Contest

Into Our Wonderland

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0!=1 Zero

Facto-rial

2008 / Taipei, Taiwan

0!=1,零階。看似是結束的0，在階層的概念下，其數值會等於1。象徵著，畢業展包含了我們這些年的學習成果，是一個階段的結束，同時也意味著新的開始。

0! Zero factorial equals 1. We are going to be original, and design something you have never seen before. This exhibition is our achievements in those years. It means an ending of a process, but it also turns a new leaf of design.

個人工作範圍：主題及設計概念發想、logo設計發想、周邊商品設計、專刊海報主視覺設計。Personal work in a team:Subject and design concept discussion, logo design, promotional items design, portfolio and poster design.

co-designers / Yi-Ping Hsieh, Amy Hsieh

0=1!零階0=1!Zero Factorial

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C26 M0 Y93 K0

C0 M0 Y0 K50

C60 M51 Y51 K20

零階logo&標準字設計Zero Factorial logo &

logotype design

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主視

覺海

報 /

Post

er d

esig

n

a.名片 / business cardb.周邊商品(桌曆) / promotional item (desk calendar)

a.

b.

透明球體固定桌曆 / The transparent ball fixs calendars

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Love is...


Love is...愛是...。愛，牽引著彼此，無論在哪裡，因為愛，讓我們之間沒有距離

Love, connects each other.No matter where we are,because of love,there’s no distance between us

HANG TEN 春夏T恤設計比賽 - 入圍HANG TEN Spring-Summer T-Shirt Design Contest - Nominated

愛是...Love is...

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Into Our Wonder-

land


配合音樂會主題“進入我們的異想世界”，將這兩個小女生，化身成為森林裡的小精靈，加上深沈的灰色調，勾勒神秘的感覺。

The subject of concert is “Into Our Wonderland,” so I turn these two young ladies into fairies in the forest. Also, the deep gray color tone portraits the feeling of mystery.

進入我們的異想世界Into Our Wonderland

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City Shell

color color yo!

concept design

image board

Philippe StarckPhilippe Starck

Ludwig M

ies van der Rohe

Ludwig M

ies van der Rohe

Miranda

product design

product design

form follow

s function

Miranda

industrial design

sketching

The Movem

ent of Arts and Crafts

creativity

presentationColor color yo!

New

life from the crack

New life from the crack

city shell

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Color Color Yo!

City Shell

Miranda

New Life From the Crack

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Color Color

Yo!


喀樂喀樂游！Color Color Yo!

玩具暨兒童用品創意設計競賽 - 入圍Toy and Kid’s Tools Design Contest - Nominated

「喀樂喀樂游」讓孩子在遊戲中認識顏色以及學會混色，同時訓練手腦協調能力。

“Color Color Yo!!” it makes kids know colors and learn how to mix colors by playing games. Also, to train kids’ balance of using brain and hands.

個人工作範圍：設計概念發想、繪製草圖、3D建模、模型製作

Personal work in a team:Discuss concept, sketch, 3D modeling, make the fine model

co-designer: Yi-Ping Hsieh

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設計概念發想 / Design concept

文獻研究探討 / Studies & Researches

前圖式期 / Preschematic Stage錯畫期 / Scribbling Stage 圖式期 / Schematic Stage

mix colorshave fun

play

balance of using hand and brain

know colors

不只認識色彩，也學會混色，在遊戲中發展手腦協調運用。Not just only recognize colors but also learn to mix different colors by playing games.

根據Viktor Lowenfld的研究，兒童的繪畫發展階段可分為：Based on Viktor Lowenfld’s research, drawing development in children is :

無意識的使用色彩Disordered scribbles. An

enjoyable kinesthetic activity

根據注意力來使用色彩The use of color is more emotional than logical.

發現色彩與物體的關係Colors are reflected as they appear in nature.

2-4y

4-7y7-9 y

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風格意象 / Image board

目標使用族群 / Target user

歡樂的氣氛、繽紛的色彩、遊戲中學習joyful atmosphere, vivid colors

learn by playing games

年齡：4歲以上目標：認識色彩、學習混色、手腦協調運用、快樂有趣的遊戲學習

Age: 4 years old and upGoal: recognize colors, learn to mix colors, balance of using brain and hand, happy and fun learning by playing game

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設計草圖 / Sketch

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使用情境 / Using scenario

由小魚疊合而變色，在遊戲中讓孩童認識色彩、學習混色。並以顏料三原色(紅黃藍)為基礎，延伸混色發展。運用磁力原理，以搖桿360度操縱內球，訓練手腦協調，增添玩樂性。

Make kids know colors and learn how to mix colors by playing games. Based on 3 original colors (red, yellow and blue) to develop different color-mixing results. Also, use the handle to control the inner ball 360 degrees to train kids’ balance of using brain and hands.

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操作模式 / Operating instructions

a.

a.

d.

b.

b.

e.

a. 打開電源前 / before turning on the powerb. / choose the color of fish

c. 題目：找到一隻綠色的魚 / question : find 1 green fishd. 混合出答案顏色並發射 / match the color and find the answer

e. 進階混色題 / another advanced question

a. 前視圖 / front viewb. 後視圖 / back view

c.

找到答案發射鈕 / Shooting button (while find the answer)

電源開關＆選擇小魚轉盤/ On & off and fish-choosing rotating plate

題目小魚 / Question fish

出題燈/ Question light

防滑吸盤 / Slipery-proof pad

橡膠防滑把手 / Rubber slippery-proof handle

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City Shell


“城市貝殻包”概念源自於貝殼。主要使用族群為生活在城市的女性，於上班或休閒時使用。紅色、搶眼的外殼，不僅僅是焦點，同時也能保護包包內的高科技產品及女性貼身小物。

“City Shell”, originates from “sea shell.” Females who live in the city are the main group to use during the time of work or leisure. The red, eye-cathing shell is not only the spotlight but also a protection to protect your 3C products & daily necessaries.

城市貝殻包City Shell

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設計概念發想 / Design concept

T R AV E L L E R

OFFICE LADY

The traveller pluses the off ice lady.A traveller travels plenty of places and backpack is the best

fr iend during the trip. An off ice lady is actually just l ike a traveller, travell ing in the jungle city. Combine these two

characters. Let’s see what’s new of the combination!

女性搶眼風采. 運動風. 陽光有活力female vivid style. sported. sun shine and energetic

風格意象 / Image board

情境模擬 / Scenario

Where can I find a backpack for putting my laptop, ipod, documents...?

I don’t like the manly backpacks I think I need a female style one!

If there’s a kind of backpack suiting forfemale to use and has the function of protection... I can take it not only go to work but go shopping after work as well.Imagine that... everything will be wonderful!

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草圖發展過程 / Sketch development

模型製作過程 / Model making process

外殼：代木模CNC成型＿壓克力真空成型外殼＿裁切修剪外殻邊緣＿打洞＿logo噴砂背包：側邊扇形空間製作＿本體製作＿縫上外殻＿細節修改Shell: CNC carve a piece of plastic wood into a basic model_vacumme form the flat acrylic into 3D shell_cut and modify the edge of the shell_drill holes_sand blast the logoBackpack: side part_main body_sew the shell to the backpack_attach the leather_modify details

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a.背包主體 The main body of City Shell.b.c.背包兩側獨立的延伸空間，不會與背包主體空間相混合，可依照不同需求放大縮小，同時也賦予“城市貝殻包”的貝殻意象。The isolated extensions as seashell on the both sides of backpack are being mixed with the main space of backpack.It can be magnified and minified according to different needs and also provides varies of appearance to “City Shell.”

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a.

b.

c.

Miranda


米蘭達，一個充滿自信的女強人。米蘭達結合了馬甲與堅硬外殻，來展現女人性感的身材曲線以及給予一個保護。另外，側邊的皮革綁線可依照不同身材調整其大小。

Miranda, a powerful and confident woman. Miranda combines bodice and hard shell to present the sex body figure curve of woman and supplies a protection. Also, the leather ropes on the sides are designed to fit different body figures.

米蘭達Miranda

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模型製作過程 / Model making process

外殼：代木模CNC成型_壓克力真空成型外殼_裁切修剪外殻邊緣_打洞背包：裁縫製作_打洞_縫上外殻_細節修改Shell: CNC carve a piece of plastic wood into a basic model_vacumme form the flat acrylic into 3D shell_cut and modify the edge of the shell_drill holes_sand blast the logoBodice: sew and modify_drill holes_sew the shell to the backpack_ modify details

/39

The New

Life From the

Crack2009 / Taipei, Taiwan

921大地震雖然在各地以及我們心中留下許多裂痕，但是我們只要團結起來、鼓起勇氣面對未來，我們會發現有許多的新芽從裂縫中迸出。新芽同時也代表了新生命以及另一個嶄新的開始。

Although 921 earthquake left cracks on the appearance of ground and in our mind, we just to be united and pluck up courage to face the future and we will find that some new fresh buds come from those cracks which used to make us painful and feel sorrow. The fresh buds also mean our new life and another brand-new beginning.

個人工作範圍：設計概念發想、繪製草圖、3D建模、模型製作

Personal work in a team:Discuss concept, sketch, 3D modeling, make the fine model

co-designer: Yi-Ping Hsieh

縫生逢生The New Life From the Crack

社教館所商品創意設計競賽 - 入圍Social-Educated Museum Product Design Contest - Nominated

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設計概念 / Design concept

設計草圖 / Sketch

921地震紀念館 / 921 Earthquake Museum of Taiwan

裂痕 / Cracks 新芽 / New bud 斷層 / Fault

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/42

當溫度高於攝氏30度時，變色墨水便會開始改變顏色，因此新芽就能從裂縫中迸出。

When the cup meets temperature which is higher than 30 degrees, color-changing ink will change its colors.

So, the new bud will jump out from the cracks.

/43

graphic design

Visual comm

unication design


graduation exhibitioin

graduation exhibitioin

lighting

arrangement

audience route

photography

industrial design

industrial design

comm

unication

exhibition

schedule

arts

creativity

display

Paranoia

Paranoiaexhibition design

pure white

paranois

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Paranoia

/45


毫無瑕疵的白，表達出偏執狂們對設計不能有一絲汙點的熱忱與執著。島狀式展台取浮冰意念，反映當今地球暖化的環境議題。大量幾何的使用、重複的元素與一致的色調創造出另一種秩序。開放式島型展場暗喻設計無邊似海，包容來自各方不同的意見。The stainless white presents our enthusiasm and persistence. The island-like display cases just like float ice, reflecting the global warming environment issue nowadays. Plenty of geometric shaped interfaces, repeating the same objects and one color tone create a whole new unique order. The open exhibition area represents the wideness of design and our contain of ideas from others.

個人工作範圍：設計概念發想、門面立體部分主設計、動線設計、燈光安排設計、展品規劃。Personal work in a team:Design concept discussion,3D part design of the front, design main route, arrange lights and display works.

co-designers: Shih-Chieh Wang, Ti-Shiang Liang, Shih-Hui Wang, Hsuan-Tzy Liu

偏執狂Paranoia

Pa

ran

oia

概念＆風格意象 / Concept & image board

製作過程 / Making process

毫無瑕疵的白表達偏執、浮冰反映當代環境議題、孤島象徵設計的獨特性

The stainless white presents our paranoia. Float ice reflect the

environment issue nowadays. Isolated island symbolizes our unique design.

草圖構思 - 主視覺 - 3D建模 - 1:10模型 - 木工廠製作組件 - 展場組裝製作

Sketch - Main visual design - 3D modeling - 1:10 mockup - Model parts in wood factory

- Assemble parts in the exhibition

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/49

graphic design

Visual comm

unication design

paintersketch w

orks

5H 4H

3H 2H

H 2B 3B 4B 5B

sketch bookFABER-CASTELL

design concept

copic

marker sketch

comm

unication

handwriting

5H 4H 3H 2H H 2B 3B 4B 5B

arts

creativitypencil sketch

Marker Sketch

Pencil Sketch

Digital Sketchdigital sketch

/50

Marker

Digital

Pencil

/51

鉛筆人像素描＆繪圖板素描Portrait sketch and digital sketch/

52

麥克筆素描 / Marker sketch

/53

It is the place I grew up. I didn’t know how much I love here, untilI left.

/54

CORPORATE IDENTITY DESIGNWushoufuTuna House

POSTER DESIGNLiudui Hakka CultureThat’s Legend, Let’s JazzInfluence or Erosion

Tuna House

tuna house

Visual comm

unication designVisual com

munication design

corporate identity system design

Jan Tschichold

Jan Tschichold

typography

Wushoufu

Kaohsiung City

graphic design

comm

unication

communication

handwriting

illustrate

arts

creativity

logotype

WushoufuM

ekele Advertising and design company

Mekele Advertising and Design Company

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Wushoufu

Tuna House

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Wu

sho

ufu

2010 / Kaohsiung, Taiwan

五熟釜鍋物概念館是我進入廣告公司後的第一個大案子，從主管手上接下已經設計好的logo後，開始著手設計外部招牌及內部主視覺、名片、菜單、海報、宣傳單...等。”五熟釜“一辭源自三國時代，意指皇室才能享用的火鍋，故以“龍”的形象為設計主軸，紅色及金色為主色，並以中國傳統圖騰為基礎，設計出保留傳統卻又不失現代感的設計風貌。

Wushoufu Hotpot Restaurant is my first huge project after entered the ad company. I took over the logo which was designed by my manager and then started working on the main visual design, business cards, menu, posters and flyers and so on.The term of “Wushoufu”comes from ancient China which means the royal hotpot. So I used dragon image and color red and gold as the main design elements and matched with Chinese traditional patterns.

logo designer: Tina Lien

五熟釜鍋物概念館 Wushoufu Hotpot Restaurant

名片設計 / Business card

圖紋設計 / Pattern design

a. 正面 / frontb. 背面 / back

a. b.

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菜單設計 / Menu design

a. b. 內頁 / inner pagesc. 封面 / cover

a.

b. c. /61

Tuna House

2011,2012 / Kaohsiung, Taiwan

2012 / Boston, U.S.A

住友水產為台灣最大的鮪魚供應商，以“超低溫鮪魚”聞名。近幾年活躍於全台以及世界各地（例如：香港、美國等地）的食品展。企業色調以大海的藍、白為代表色，在設計過程中，重複運用海浪的意象，讓企業形象更鮮明。

Sumitomo Seafood Co., Ltd. is the largest tuna supply in Taiwan and famous for it superfrozen tuna. Recently Sumitomo Seafood participated plenty of food exhibitions in Taiwan and around the world (such as Hon Kong, U.S.A.). The color tones of the enterprise are blue and white as sea. I use lots of images of waves into the design to emphasize the enterprise image.

住友水產股份有限公司Sumitomo Seafood Co., Ltd.

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展示櫃海報設計 / Exhibition case image design

標誌設計 / Icon design

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產品介紹設計 / Flyer design

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2012賀年卡 / New year greeting card

a. 客戶決定版 / final design versionb. 設計提案 / design proposal

a.

b.

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That’s Legend, Let’s JazzInfluence or Erosion

Visual comm

unication designVisual communication design

Jan Tschichold

Jan Tschichold

typography

photography

photographyposter design

That’s Legend, Let’s Jazz


comm

unication

handwriting

graphic design

arts

creativity

logotype

Liudui Hakka Culturehue, value, chrom

e

Influence or ErosionLiudui H

akka Culture

Liudui Hakka C

ulture

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Liudui Hakka Culture


Influence or Erosion

/67

Liu-dui2011 / Kaohsiung, Taiwan

六堆客家文化位於高雄市，起源可追朔自清朝時代，為早期客家人聚落的地點。此次主題為畢業成果展，學生們將這三年所學，在這次的展覽中呈現。因此在設計中，運用了許多元素，融入了許多客家的經典代表物：傳統服飾、古厝、花布及油紙傘。並以泛黃的舊紙張以及深沈色調，表現出客家純樸、節儉以及勤勞的印象。

Liudui Hakka culture is located in Kaohsiung City. Its original could be traced back to Qing dynasty. The Liudui region is where the Hakka people resided during early years. This project is for a graduation exhibition. Students present what they learned from the past three years into this exhibition. I combine plenty of elements together into my design such as traditional clothing, traditional buildings, flora cloth and paper umbrellas. Also, the old paper and deep colors represent the pure, frugal and diligent impressions of Hakka people.

六堆Liudui

/68

That’s Legend

Let’s Jazz2011 / Kaohsiung, Taiwan

爵士樂形式上屬於較隨性的音樂，輕快的節奏，卻帶給人無形的音樂能量，因此將各種樂器所激盪出的能量，以具體的顏料潑灑呈現，如同音符碰撞般，交織出一首首扣人心弦的樂曲。

Jazz is an easy-going music. Its brick tempo always gives people the music magic power. So transform every instrument’s invisible power into visible pigment colors just like notes collide each other to make up many wonderful songs.

台中爵士音樂節海報選拔That’s Legend Let’s Jazz

/70

Influ-ence or

Erosion2011 / Kaohsiung, Taiwan

選擇光明或是向黑暗墮落？其實你可以選擇。一旦接觸毒品，毒品的危害就逐漸滲透我們的血液之中，侵蝕著我們的生命。但只要重回光明，所有的黑暗都會消失，暗喻著，只要願意選擇回到陽光底下，我們仍然可以擊退黑暗。你的選擇是什麼？

Choose the bright light or the evil darkness?Actually you have the selection. Once you touch drugs, it will poison your blood and erode your life. Only if go back to the light, all the darkness will disappear. Choose to return to the sun and we are still able to beat down the darkness. So, what’s your choice?

浸染Influence or Erosion

/72

Gandou MamaC

ome Lounge Bar


logo designAdvanced Bank

typography

Global Leadership Excellent for Advancing Professional

photography

Portland Environment Protection Seminar

Lijia Hotpot R

estaurant

comm

unication

artscreativity

logotypeCome Lounge Bar

hue, value, chrome

Lijia Hotpot Restaurant

Visual comm

unication design

/74

b. 李家酸白菜火鍋 Lijia Hotpot Restaurant2011 / Kaohsiung / Taiwan

e. 領銜銀行（創作）Advanced Bank (creation)2012 / Oregon / U.S.A

f. 波特蘭環保研習營（創作）Portland Environment Protection Seminar (creation)2012 / Oregon / U.S.A

a. 港都媽媽台味小吃 Gandou Mama Taiwanese Snack 2011 / Kaohsiung / Taiwan

c. 全球高階商務研習會Global Leadership Excellent for Advancing Professional2012 / Oregon / U.S.A

d. come音樂酒吧Come Lounge Bar2011 / Kaohsiung / Taiwan

a.

d.

b.

e.

c.

f.

/75

PLATT ELECTRIC SUPPLY

/76

GRAPHIC DESIGNPlatt Electric Supply Image PosterPlatt Promotional Items

VIDEO DESIGNOpenSesame

PLATT ELECTRIC SUPPLY

Platt Electric Supply Image Poster

graphic design



Jan Tschichold

Jan Tschichold

typography

Platt Electric Supply

photography

Beaverton

comm

unication

handwriting

Oregon State

arts

creativity

logotype

Platt Promotional Items

Platt Promotional Item

s

business

United State

hue, value, chrome

/78


Platt Promotional Items

/79

Platt Electric

Supply 2012 / Oregon, U.S.A

公司形象海報主要表達公司延續著1953年創辦的傳統，為我們的客戶提供最高品質的服務，另一方面，也在積極求新求變，往更美好的未來邁進。

The company poster is mainly to be expressed that our company continues the tradition from 1953 when it founded and provide the highest quality service for our customers. Also, we are searching for new and creativity aggressively and keeping move forward to the bright future.

instructors: Simone Benefield, Lee Boweman

普拉特電器供應公司形象海報Platt Electric Supply Image Poster

/80

設計背景 / Design background

設計聯想 / Design association

/81

普拉特電器供應公司於1953年在美國奧勒剛州創立

Platt Electric Supply was founded in 1953, Oregon, U.S.A

以美國奧勒剛州為起點，承襲傳統，放眼未來，著眼國際Start from Oregon, U.S.A., and succee tradition to move forward to the future and internation.

設計提案 / Design proposal

以熱氣球象徵公司承襲傳統、懷抱夢想向上昇華。在未來立下嶄新的目標。Hot air balloons symbolize that the company succees tradition and owns dreams to the top. Set up a brand-new goal of future.

/82

Platt Promo-tional

Items2012 / Oregon, U.S.A

以往的設計只有印上logo，雖然公司名稱明顯可見，但缺乏時尚流行感、客戶接受度不高，反而造成宣傳反效果。因此以逆向思考的方式，不刻意強調公司名稱，反而每個宣傳品量身打造專屬設計，將公司logo融入設計裡。藉此打開市場接受度，同時也達到實際宣傳效果。

In the early days, our promotional item just merely had logo on it. Although the company name was obvious to see by that kind of design, it lacked of fashionable style, and it was not that easy to be accepted by customers. So, design through a different way. Instead of focusing on the company name, we design each promotional item’s graphic and put the logo into those graphics. By doing so, we open the market and achieve the goal of promotion.

Instructors: Simone Benefield, Lee Boweman

普拉特公司周邊商品設計Platt Promotional Items

/84

visibility ofcompany name

usefulness

eyecatch

customer acceptability

fashion1

11

1

1

2

2

22

2 3

3

33

3 4

4

44

45

5

55

5

visibility ofcompany name

usefulness

eyecatch

customer acceptability

fashion1

11

1

1

2

2

22

2 3

3

33

3 4

4

44

45

5

55

5

舊有周邊商品分析 / Analysis of old promotional items

新設計方向 / Re-design of new promotional items

優點：公司名稱顯而易見缺點：低廉感，較難被市場接受Advantages: Easy to see the comapany nameDisadvantages: Looks cheap and hard to be accepted by market

優點：客戶較願意使用商品，曝光率高Advantages: Customers are more willing to use so that add visibility to merchandise.

New design examples:

LOGO ONLY

NEW GRAPHICS

/85

運動鋁罐水壺 / Aluminium bottles

/86

嬰兒圍兜 / Baby bibs

其他圖樣設計 / More graphics

/87

background music

background music

graphic design

OpenSesam

e


video designAfter Effect

sketchbook

Portland

premiere

online course

story line

story line

handwriting

Oregon State

artscreativity

Kelly MekerOpenSesame

narrationplot

United State

character

/88

OpenSesame

/89

2012 / Oregon, U.S.A

”芝麻淘課“是一家主要從事雲端線上課程交易。影片設計主要透過線條的引導，以及簡單小圖示輔助說明，讓觀賞者循序漸進地、一步步了解芝麻淘課的優勢以及操作模式。在呈現的部分，以手繪的方式介紹，不同於以往電繪、商業化的感覺，反而多了一份趣味及新鮮感。“OpenSesame” - a worldwide elearning market place. The design of this video is mainly guided by a line and instructed by simple icons. By doing so, the viewers can easily understand OpenSesame’s advantages and operations step by step. Use the hand-drawing way to present this video that is fun and novel and different from the old business style

個人工作範圍：設計概念主要發想、全部影片繪圖（手繪＆電繪）、後期動畫修改、剪接影片、剪輯背景音樂。Personal work in a team:Main design idea from, draw all the graphics of the video (hand-drawing & digital painting icons), modify the animation, and clip the video and background music.

co-designer: Lisa An (Peking University, China)

芝麻淘課OpenSesame

/90

OpenSesa-m

e

影片分鏡 / Story board

/91

Explore self own possibilities.No matter the sesult isgood or bad,at least,I tried, my best.

/92

GRAPHIC DESIGNAboriginal Tribe MarketWarnings From the Little ThingsHistorical TaipeiBeautiful Bay? ILLUSTRATION

SELFIMPROVEMENT

Aboriginal Tribe MarketBeautiful Bay?

graphic design

graphic designW

arnings From the Little Things


Historical Taipei

Jan Tschichold

typographySpreading Im

agination

comm

unication

handwriting

poster deign

arts

creativity

logotype

Warnings From the Little ThingsHistorical TaipeiAboriginal Tribe M

arket

hue, value, chrome

/94

Aboriginal Tribe Market

Little Things, Serious Warnings

Historical Taipei

Beautiful Bay?

/95

Abo-riginal Tribe

Market2012/ Kaohsiung, Taiwan

高明度、低彩度的配色方式，表達原住民的樸實，也與高彩度的logo區塊色呈現和諧的對比。並藉著畫筆的勾勒，一筆一筆畫出部落的人、事、物。堅持一筆一字寫下扣人心弦的文字，字尾不經意的延長筆觸，正默默地祝福部落市集的綿延流長。手繪的方式，充滿質樸親切感，富含滿滿的真摯心意。就如同部落市集裡蔬菜水果、手工藝品等等，雖然不像都市裡包裝精美的商品，但卻都是最天然、最新鮮、無添加物的，來自我們最真誠的心意，把我們的生活點滴與各地好友一同分享。

Use high value and low chrome color to express the pure of aboriginal friends and also create a hormony to the bright logo area color. Depict the people and things in the tribes by drawing. Insist to wirte every single word by hand because I put my sincere wishes to the tribes by doing so. Also, the hand-drawing way symbolizes every vegetable, hand craft of the tribes are from nature and fresh without any additional materials although they don’t look so delicate as those in the city. Aboriginal friends would like to share their life and stuff sincerely to all the friends from everywhere.

原住民部落市集Aboriginal Tribe Market

101年苗栗縣原住民部落市集形象DM設計比賽 - 首獎2012 Miaoli County Aboriginal Tribe Market Flyer Design Contest - First Place

/96

麻必

浩部

落市

集 /

Mbw

anan

Mar

ket

/97

向天

湖部

落市

集 /

Sian

gtia

n La

ke M

arke

t

司馬

限部

落市

集 /

Mai

bah

Mar

ket

/99

Little Things,

SeriousWarnings

2012 / Kaohsiung, Taiwan

從一棵樹、一隻鯨鯊、一片濕地等小事情，透漏地球危機的大警告。將地球消逝為主概念貫穿山林、海洋與濕地等環境指標，以警惕的手法，強調環境保護刻不容緩。

From a tree, a whaleshark and a wetland such little things to express danger of the earth such big warning. The image of the earth as the main concept to connect forests, ocean and the wetlands. Also, use the warning design method to emphasize the importance and emergency of environment protection.

小事情，大警告Little Things, Serious Warnings

/100

a.一棵樹：

將地球轉換為年輪的形象，象徵山林與地球密不可分的關係。當人們砍下一棵樹的同時，地球又多了一道裂縫，代表著對地球傷害的加深。背景的黑白落葉是山林無

聲的抗議。A tree:

The earth turns into the image of tree ring to symbolize the relationship

between trees and the earth. When a tree falls down, the crack of the earth

also is deeper. The colorless leave on the background is the protest from forests.

b.一片濕地：

濕地維持地球生態、環境的平衡，但目前濕地已逐漸地在縮小範圍當中。將地球轉換為僅存的濕地面積，邊緣逐漸模糊暗喻著濕地正慢慢的消失中，而以黑紅色覆蓋消失的濕地，暗喻日漸擴大的環境危機。

A wetland:Wetlands keep the balance of ecology

and environment of the earth. However, the area of wetland is getting smaller.

Turn the earth into existing wetland and it blur edge implies the wetland is disappearing. The color dark red

symbolizes the danger of environment.

c.一隻鯨鯊：

近幾年鯨鯊由於濫捕，已瀕臨絕種。將地球轉換為鯨鯊的斑點，這些斑點就如同

一個個的希望，當周圍的希望逐漸黯淡消逝，地球也免不了消失的危機。同時也以鯨鯊擱淺的方式來暗喻地球的海洋生

態浩劫。A whaleshark:

Recently whalesharks are in danger of extinct because of endless hunter. Turn the earth into the spot on whaleshark’s skin. The spots are like hopes. When

other spots disappear, the earth will disappear, too. Also, whaleshark run aground which means the danger of

ocean ecology.

a.

b.

c.

/101

His-torical

Taipei2012 / Kaohsiung, Taiwan

今日台北的繁華，早已在一百年前開始，已慢慢構築現在的雛形。連結現代與過去，與歷史接軌，將台北的風華傳承下去。

From a hundred years ago,Taipei was starting to build its prosperity. Combine now times with past times as to connect history together. Pass on Taipei’s beauty to the future generation.

風華台北Historical Taipei

風華台北城風華台北城

/102

/103

a.方便的捷運加速繁榮的腳

步，在幾十年前，我們還是以火車為主要快速往返兩地

的交通工具。MRT speeds up the

prosperity now, but decades ago, train was still the fast

way of transportation.

b.西門町的車水馬龍，在日據時代同樣也扮演着舉足輕重

的角色。Ximending area is still as

busy as the time under Japanese rule.

c.熙來攘往的台北車站，昔日風貌應該仍烙印在老一輩的

記憶中。The image of old Taipei

main station is must be still imprinted in the mind of

elder people.

a.

b.

c.

Beau-tiful

Bay?2012 / Kaohsiung, Taiwan

台東縣杉原海岸是台灣東部唯一的沙灘，開發案環境評估尚未通過，台東縣政府便租借海灘給飯店業者建造度假村。開工以來，已經造成沙灘的環境浩劫。而財團不顧輿論的壓力，仍在暗地進行復工。

Shan-Yuan Beach, Taitung County, is the only beach on the east coast of Taiwan. The development initiative doesn’t pass the environment evaluation. However, Taitung County Government rent the beach to the resort company. The construction has caused the damage of the beach. Even under the huge public opinion pressure, the resort is still continuing the construction.

美麗灣？Beautiful Bay?

/104

取渡假村的名稱“美麗灣”，以諷刺的手法，影射美麗灣渡假村破壞這美麗的灣區。財團就如同蜷曲成金錢符號的

肥蟲，啃食著沙灘。

“Beautiful Bay”, the name is from the resort.

Satirize “Beautiful Bay Resort“ is destory this

beautiful bay area. The financil group is like a money-symbol worm,

eating the beach.

/105

不美麗之美麗灣，請還

給杉原海岸原有的淨土

將灣

區的

幅度

放大

為台

灣的

嘴，

因為

美麗

灣度

假村

的破

壞，

讓台

灣元

氣大

傷而

吐血

。同

時也

暗喻

著，

杉原

海岸

原有

的美

麗灣

區幅

度，

因度

假村

的興

建，

讓美

麗的

沙灘

流逝

殆盡

，消

失至

大海

。流

失的

海灘

，就

如同

是台

灣流

失的

鮮血

一樣

。

En

larg

e th

e ba

y ar

ea in

to T

aiw

an’s

mou

th. B

ecau

se o

f “B

eaut

iful B

ay R

esor

t’s“ c

onst

ruct

ion,

Tai

wan

hur

ts s

o m

uch

that

spi

ts

bloo

d. T

his

also

mea

ns th

at S

han-

Yuan

Bea

ch’s

orig

inal

bea

utifu

l be

ach

curv

e is

fadi

ng a

way

to th

e se

a du

e to

the

reso

rt co

nstru

ctio

n.

Thos

e di

sapp

earin

g be

ach

sym

boliz

es T

aiw

an is

ble

edin

g.

/107

不美麗之美麗灣，請還

給杉原海岸原有的淨土

What makes you vulnerable,

makes youbeautiful.

Contact info /[email protected]://issuu.com/yvonnewuhttp://www.flickr.com/photos/yvonnewu14

吳

羿蓉/

Yvonne Wu

/108

Yvonne Portfolio 2012

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