Guru Lounge Entry #9 Sugar Shack: Canvas and Ink The following presentation is By: Kathryn Wake Savannah, GA/Hilton Head SC Pages 2-12
Guru Lounge Entry #9Sugar Shack: Canvas and Ink
The following presentation is By: Kathryn Wake
Savannah, GA/Hilton Head SC Pages 2-12
SUGAR SHACK
SUGAR SHACK
CANVAS AND IN
K
CANVAS AND IN
K
Samantha Ely and Kathryn Wake L&L Broadcasting
One Saint Augustine Hilton Head Island, SC 29928
Email: [email protected] Email: [email protected] cell: 843.422-2421 Kathryn cell: 843.301.2126 Pg.
2
Entry #9By: Kathryn WakePages 2-12
Hilton Head/ Beaufort/ Savannah/ Brunswick
One St. Augustine Place, Hilton Head Island, SC 29928 Phone: 843-785-9569 Fax: 843-842-3369
Station
Call Letters WFXH WGCO WGZO WUBB WXYY WHHW
Frequency 106.1 98.3 103.1 106.9 107.9 AM1130/FM93.5
Slogan “The Only Station For New Rock”
“Hank FM playing Country Legends”
“The Low Country’s Classic Hits Station”
“New Country” “90’s, 2K & Today!” “Timeless Favorites”
Website Rock1061.com 983hankfm.com 1031thedrive.com Bob1069.com Y1079online.com am1130theisland.com
PrimaryDemo
Adults18-49
Adults35-64
Adults40-54
Adults18-49
Women25-54
Adults45 +
Format Rock Country Legends Classic Hits New Country Hot Adult Contemporary
Contemporary Standards
DailyFeatures
6am-11amLex & Terry
11am-3pmZoey
3pm-7pmKotter
7pm-MBuzz
Playing “Country Legends” 24/7
6am-9amThe Wake Up Call
with Scott
9am-12nCommercial Free
Workday
12n-2pmScott
2pm-7pmBuzz
5:30am-9amTim Leary & The
Morning Showgram with Maunalee
9am-2pmBillie Marshal
2pm-7pmT.C.
7pm-12mNew Country Nights
5am – 10amThe Bert Show
10am- 2pmPatty Steele
6am-10amMonty Jett
10am-4pmCharlie
3pm-7pmScott
7pm-12mAfter Hours Smooth Jazz
Smooth Jazz Sundays11am-7pm
SampleArtists
Three Days Grace, Shinedown, Offspring, Weezer, Foo Fighters, Linkin Park, Slipknot, Metallica,
Bush, Staind, Three Doors Down…
Reba McIntyre, George Jones, Patsy Cline, Merle
Haggard, Johnny Cash, Waylon Jennings, Tammy Wynette, Loretta Lynn, Dolly Pardon, Brooks n
Dunn,
Eagles, Fleetwood Mac, Tom Petty, Journey, Rolling Stones, John
Mellencamp, Bob Seger, Steve Miller Band, Boston,
Foreigner, Elton John…
Lady Antebellum, Jason Aldean, Zac Brown Band, Blake Shelton, Miranda
Lambert, Kenny Chesney, Brad Paisley, Carrie
Underwood,Taylor Swift…
Nickelback, Katy Perry, Maroon 5, Daughtry, Kelly
Clarkson, Train, Lady Gaga, Matchbox 20, Pink,
Aerosmith, Black Eyed Peas, Colbie Caillait, Avril
Lavigne, Green Day…
Frank Sinatra, Neil Diamond, Barbra
Streisand, Tony Bennett, Andy Williams, Johnny Mathis, Michael Buble,
The Carpenters…
Pg. 3
ROCK106.1 DATAFORMATModern Rock
CALL LETTERSWFXH
SLOGANThe Only Station For NEW ROCK
TARGET AUDIENCEAdults 18-49(listenership of 60% male and 37% female
NUMBER OF WEEKLY LISTENERS48,500 (sourcing: Arbitron)
Music: The region’s only home for today’s best and biggest new artists
Pg. 4
WFXH-FM tower25,000 watts
Station:WFXH-FMRock 106.1
Format:Active Rock
Target Audience:Adults 18-34
48,500 listeners every week
Pg. 5
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
5 commercialson Rock 106.1
(7pm-12m)
8 commercials on Rock 106.1
(6am-7pm)
5 commercialson Rock 106.1
(7pm-12m)
8 commercials on Rock 106.1
(6am-7pm)
5 commercialson Rock 106.1
(7pm-12m)
8 commercials on Rock 106.1
(6am-7pm)
5 commercialson Rock 106.1
(7pm-12m)
8 commercials on Rock 106.1
(6am-7pm)
Let’s tell those 48,500 weekly listeners about Sugar Shack!
Option: Good (weekend saturation)
Total monthly commercials: 52Total investment: $872
Pg. 6
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
5 commercialson Rock 106.1
(6am-7pm)
4 commercialson Rock 106.1
(7pm-12m)
5 commercials on Rock 106.1
(6am-7pm)
5 commercialson Rock 106.1
(6am-7pm)
4 commercialson Rock 106.1
(7pm-12m)
5 commercials on Rock 106.1
(6am-7pm)
5 commercialson Rock 106.1
(6am-7pm)
4 commercialson Rock 106.1
(7pm-12m)
5 commercials on Rock 106.1
(6am-7pm)
5 commercialson Rock 106.1
(6am-7pm)
4 commercialson Rock 106.1
(7pm-12m)
5 commercials on Rock 106.1
(6am-7pm)
Let’s tell those 48,500 weekly listeners about Sugar Shack!
Option: Better (adding weekday to weekend saturation)
Total monthly commercials: 56Total investment: $1,208
Pg. 7
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
5 commercialson Rock 106.1
(6am-7pm)
5 commercialson Rock 106.1
(6am-7pm)
4 commercialson Rock 106.1
(7pm-12m)
5 commercials on Rock 106.1
(6am-7pm)
5 commercialson Rock 106.1
(6am-7pm)
5 commercialson Rock 106.1
(6am-7pm)
4 commercialson Rock 106.1
(7pm-12m)
5 commercials on Rock 106.1
(6am-7pm)
5 commercialson Rock 106.1
(6am-7pm)
5 commercialson Rock 106.1
(6am-7pm)
4 commercialson Rock 106.1
(7pm-12m)
5 commercials on Rock 106.1
(6am-7pm)
5 commercialson Rock 106.1
(6am-7pm)
5 commercialson Rock 106.1
(6am-7pm)
4 commercialson Rock 106.1
(7pm-12m)
5 commercials on Rock 106.1
(6am-7pm)
Let’s tell those 48,500 weekly listeners about Sugar Shack!
Option: Best (adding more weekdays)
Total monthly commercials: 76 Total investment: $1,816
Pg. 8
How digital M
edia will
benefit
you
Let u
s help yo
u grow yo
ur busin
ess!!!!
!
Pg. 9
THE WAY PEOPLE LISTEN TO RADIO HAS CHANGED DRASTICALLY OVER THE PAST FEW YEARS.
OVER 40% OF AMERICANS LISTEN TO THE RADIO ON A DIGITAL
DEVICE THERE FOR
RADIO AND SOCIAL MEDIA ARE THE PERFECT MARRIAGE
Pg. 10
Use the endless web of social media to promote your product
Rock 106.1 HAS OVER 9,918 LIKES ON FACEBOOK
OF THOSE 9,918 PEOPLE WHO ‘LIKE’ Rock
…AN AVERAGE OF OVER 4,171 PEOPLE ARE ‘TALKING ABOUT THIS’ ON Rock 106.1
‘TALKING ABOUT THIS’ IS THE NUMBER OF PEOPLE ACTIVELY PARTICIPATING WITH US AT ANY GIVEN MOMENT.
9,918 potential customers
Pg. 11
• How we serve you:
We help you determine what to say, how often to say it and who to talk to as you invite new customers with our radio station(s).
• What’s included:
Free consultation, analysis of marketing strategy, message creation and production of message(s).• How we do business with you:
We create your account with a client set up form, send you an invoice either weekly or monthly with payment either in advance or within 10 days of receiving invoice, per credit established. Payment can be made with cash, M/C, Visa, Amex or wire transfer.
• Most importantly:
Thank you for considering us in helping you recruit new customers!
Welcome to Adventure Radio’s Advertising Partnership
____________________________________________________________________________________________
Name (please print) Authorized Signature Date
This station does not discriminate in the sale of advertising time, and will accept no advertising that is placed with an intent to discriminate on the basis of race or ethnicity. Advertiser hereby certifies that it is not buying broadcasting air time under this advertising sales contract for a discriminatory purpose, including but not limited to decisions not to place advertising on particular stations on the basis of race, national origin, or ancestry.
Pg. 12
Guru Lounge Entry #10Tiki Hut: The Beach House
The Following Presentation isBy: Kathryn WakeSavannah, GA/Hilton Head SC
Pages 14-24
Tiki h
ut
Tiki h
ut
the b
each house
the b
each house
Samantha Ely and Kathryn WakeL&L Broadcasting
One Saint Augustine Place Hilton Head Island, SC 29928
Email: [email protected] [email protected]: 843.785.9569 Samantha cell: 843.422.2421 Kathryn cell: 843.301.2126
Pg. 14
Entry #10By: Kathryn WakePages 14-24
Hilton Head/ Beaufort/ Savannah/ Brunswick
One St. Augustine Place, Hi lton Head Island, SC 29928 Phone: 843-785-9569 Fax: 843-842-3369
Station
Call Letters WFXH WGCO WUBB WXYY WHHW
Frequency 106.1 98.3 106.9 107.9 AM1130/FM93.5
Slogan “The Only Station For New Rock”
“Hank FM playing Country Legends”
“New Country” “90’s, 2K & Today!” “Timeless Favorites”
Website Rock1061.com 983hankfm.com Bob1069.com Y1079online.com am1130theisland.com
PrimaryDemo
Adults18-49
Adults35-64
Adults18-49
Women25-54
Adults45 +
Format Rock Country Legends New Country Hot Adult Contemporary
Contemporary Standards
DailyFeatures
6am-11amLex & Terry
11am-3pmZoey
3pm-7pmKotter
7pm-MBuzz
Playing “Country Legends” 24/7
5:30am-9amTim Leary & The
Morning Showgram with Maunalee
9am-2pmBill ie Marshal
2pm-7pmT.C.
7pm-12mNew Country Nights
5am – 10amThe Bert Show
10am- 2pmPatty Steele
6am-10amMonty Jett
10am-4pmCharlie
3pm-7pmScott
7pm-12mAfter Hours Smooth Jazz
Smooth Jazz Sundays
11am-7pm
SampleArt ists
Three Days Grace, Shinedown, Offspring, Weezer, Foo Fighters, L inkin Park, Slipknot ,
Metall ica, Bush, Staind, Three Doors Down…
Reba McIntyre, George Jones, Patsy Cline,
Merle Haggard, Johnny Cash, Waylon Jennings,
Tammy Wynette, Loret ta Lynn, Dolly
Pardon, Brooks n Dunn,
Lady Antebellum, Jason Aldean, Zac Brown Band, B lake Shelton, Miranda Lambert , Kenny
Chesney, Brad Paisley, Carr ie
Underwood,Taylor Swift…
Nickelback, Katy Perry, Maroon 5, Daughtry, Kelly
Clarkson, Train, Lady Gaga, Matchbox 20,
Pink, Aerosmith, B lack Eyed Peas, Colbie
Cail lait , Avr i l Lavigne, Green Day…
Frank Sinatra, Neil Diamond, Barbra Streisand, Tony Bennett , Andy
Wil l iams, Johnny Mathis, Michael Buble,
The Carpenters…
Pg. 15
Y 107.9 DATA
Y107.9 blends contemporary, pop rock
and pop alternative music styles…
playing music from the 90’s through today
FORMATHot AC (Hot Adult Contemporary)
CALL LETTERSWXYY
SLOGAN90’s, 2K & Today
TARGET AUDIENCEAdults 25-54, with a focus on active female listeners with high disposable income
NUMBER OF WEEKLY LISTENERS51,700
Pg. 16
Station:WXYY-FMY 107.9
Format:Hot Adult Contemporary
Target Audience:Adults 25-54
WXYY-FM tower25,000 watts
Pg. 17
Full Moon PartiesY107.9 JUST WANTS EVERYONE TO HAVE FUN! WHAT YOU GET WHEN YOU PARTY WITH Y107.9: -60 commercials leading up to each Full Moon Party-at least 25 live on-air mentions the week leading up to the party -a social media creation to invite so that all of our fans can see your event -a social media post with an image to generate interest -images for YOU to use on your social media page/website -the Y107.9 crew on site for 2 hours -full station set up: table, tent, banners, station shwag, speakers -our promo staff playing games for prizes with listeners -station vehicle parked outside of your business -social media posts from our station staff at the promotion inviting listeners -two 60 second call ins about the event, each hour, during the two hours of the event -Photo gallery of event on social media page (after event)
Pg.18
BOB 106.9 DATAFORMATNew Country
CALL LETTERSWUBB
SLOGANNew Country
TARGET AUDIENCEAdults 25-54, with a focus on active female listeners with high disposable income
NUMBER OF WEEKLY LISTENERS73,400
New Country Bob 106.9 is The Lowcountry’s number one choice for country music!
Pg. 19
WUBB-FM tower100,000 watts
Station:WUBB-FMBob 106.9
Format:Country
Target Audience:Adults 25-54
Pg. 20
Full Moon PartiesBOB 106.9 JUST WANTS EVERYONE TO HAVE FUN! WHAT YOU GET WHEN YOU PARTY WITH BOB-30 commercials leading up to each Full Moon Party-at least 25 live on-air mentions the week leading up to the party -a social media creation to invite so that all of our fans can see your event -a social media post with an image to generate interest -images for YOU to use on your social media page/website -the BOB crew on site for 2 hours -full station set up: table, tent, banners, station shwag, speakers -our promo staff playing games for prizes with listeners -station vehicle parked outside of your business -social media posts from our station staff at the promotion inviting listeners -two 60 second call ins about the event, each hour, during the two hours of the event -Photo gallery of event on social media page (after event)
Pg. 21
Y107.9 Promotional Partnership Upcoming promotion on Y107.9 (projected to occur in March 2014)As our exclusive partner, you will receive:
FB Cover photo sponsorship promoting the contestFeatured promo reel on Y107.9 website promoting the contest along with a contest registration page.Promotion of the contest for 2 weeks on our Y107.9 Social Media page.
(First week: Mon, Weds, Fri)(Second week: Mon, Tues, Weds, Thurs, Fri)
Mentions within at least 25 promotional announcements each week= 50 totalTotal Value (at no-charge to you): $1,200
Beach House/Tiki Hut/The Porch to provide:Hotel room for two for one nightBreakfast for two $30.00Dinner for two $50.00
Pg. 22
L&L Broadcasting trade partnership
To enhance your commercial schedule over the course of the Full Moon Parties,we are pleased to offer $4,000 in trade advertising (see contract)
In exchange, L&L Broadcasting will receive $4,000 in trade for rooms, and/or dining, and/or staff parties, and/or client entertainment.
Both parties agree that the value of trade is based on the full value of the products and services. Both parties also agree that the comp items offeredare available based on inventory.
Pg. 23
• How we serve you:
We help you determine what to say, how often to say it and who to talk to as you invite new customers with our radio station(s).
• What’s included:
Free consultation, analysis of marketing strategy, message creation and production of message(s).• How we do business with you:
We create your account with a client set up form, send you an invoice either weekly or monthly with payment either in advance or within 10 days of receiving invoice, per credit established. Payment can be made with cash, M/C, Visa, Amex or wire transfer.
• Most importantly:
Thank you for considering us in helping you recruit new customers!
Welcome to L&L Broadcasting Advertising Partnership
____________________________________________________________________________________________
Name (please print) Authorized Signature Date
This station does not discriminate in the sale of advertising time, and will accept no advertising that is placed with an intent to discriminate on the basis of race or ethnicity. Advertiser hereby certifies that it is not buying broadcasting air time under this advertising sales contract for a discriminatory purpose, including but not limited to decisions not to place advertising on particular stations on the basis of race, national origin, or ancestry.
Alternating Y 107.9 and Bob 106.9 depending on genre of entertainer Investment: $1,800 per month May 2014-September 2014, on either Y 107.9 or Bob 106.9 (TBD)($220 talent/engineering fee each month is included in the monthly above said investment)
Pg. 24
Guru Lounge Entry #11Bob Ask’s..
The Following Presentation is By: Kathryn Wake
Savannah, GA/Hilton Head SC
Pages 26-28
BOB ASKS- WHAT’S BETTER THAN WATCHING THE RBC HERITAGE?
April 14-20, 2014
Pg. 26
Entry #11By: Kathryn WakePages 26-28
THE ANSWER: WALKING INSIDE THE ROPES WITH PGA PLAYERS!
Pg. 27
BOB 106.9 DATAFORMATNew Country
CALL LETTERSWUBB
SLOGANNew Country
TARGET AUDIENCEAdults 25-54, with a focus on active female listeners with high disposable income
NUMBER OF WEEKLY LISTENERS72,500(SOURCE: ARBITRON)
New Country from artists such as Luke Bryan, Lady Antebellum,Georgia Florida Line, Jason Aldean, Miranda Lambert, The Band Perry…
Pg. 28
Guru Lounge Entry #12Honda Dealers Marketing Plan
The Following Presentation is by: Bernadette Robinson
Jackson, MSPages 30-43
Pg. 30
Entry #12By: Bernadette RobinsonPages 30-43
The purpose of this proposal is to… Provide MS Honda Dealer Association with quick facts about the Jackson, MS market. Present Jackson’s radio stations overview. Show MS Honda Dealers Association ways that WKXI, WJMI, WRKS, WJNT, WOAD and WJQS can maximize their 2014 advertising investment with our stations through effective scheduling, promotional support, on-air features and sponsorship opportunity. Offer MS Honda Dealer Association ANNUAL DISCOUNTED RATES.
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Guru Lounge Entry #13Smoothie King
The Following Presentation is by: Bernadette RobinsonJackson, MSPages 45-54
Pg. 45
Entry #13By: Bernadette RobinsonPages 45-54
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