Gunmaster Inc. Search Engine Optimization

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Gunmaster Inc. Search Engine

Optimization

Presented by Group 2: Allison, Ashley, Blanca, David and RachealApril 2013

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InformationFamily owned businessEstablished in 1984Only one store in DFWEmploys 9 membersOpen: 5 days a week

Industry Experience Military Police Academy

Competitive Shooter Experts

Staff Age Range 20-65

ServicesOn-Site Repairs

1-on-1 Customer

ServiceOn Site Supplies

Hands-on & Special order merchandise

sales

Gunmaster Inc. is a full-service shooting and hunting supply dealer

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Gunmaster’s ranking is nonexistent or not within 10 pages of search engine results

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Search engine rankings can increase website traffic and

company sales

Study from Cornell University

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Gunmaster has limited resources to implement a large project

Limited staff to maintain business’ website

Limited budget to market business

Poor website structure

Should online presence be the focal point when there are no

online sales?

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Over 90% of people use search engines as their primary research engine to find companies, products, and services.

Search engines lead customers to physical store since certain services can not be performed online.

Online marketing methods have surpassed newspaper

and mailbox advertising.

Need to broaden business presence in Dallas metroplex,

Texas and Oklahoma.

Advanced technology (smart phones, tablets, etc.) is the most popular form of data

search for majority of consumers.

ABSOLUTELY!

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Update Existing Online

Business Reviews

Increase &

Redesign Current

Meta Tag Use

Increase Website

Ranking By 2 Pages

The objective is to use technology effectively to boost reputation, consumer

base, and sales within the limited resources available

Meta tags provide direct and immediate results when used correctly and in large

numbers

1: Use a word phrase“Shotgun”

Step 2: Add 2-3 word phrases

“Pump-action Shotgun”Step 3: Use more

descriptive phrases“Remington 870 pump-action 12-gauge shotgun Plano TX”

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META KEYWORD TAGS

Customers are dependent on reviews from trusted business

review profiles

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Customer reviews doubled

Business Review and Meta Tag updates have triggered positive

results

Sales

Increased number

of website

visits

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Recommendations on how to achieve successful search engine

optimization

Change website design and content to

attract more customers

Maintain website on a weekly basis

with informative materials

Q&A

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Thank you!