Gulf agriculture March-April 2016

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Editor in Chief Mohammed Nasser Editor Marie Matthew Associate Editor Andrew Thomas Graphic Designer Elizabeth JohnMarketing Manager Megha Mary Matt Production Manager Abdul ShareefContributors Neville J. Chandler, P.K. James, Douglas Bott, Shakeeb Kolakadan, Dr. Hansel Geo Thomas Head Office Matt Media International Ltd, Woodgreen, London N22 5AR, UK.E-mail: [email protected], Web site: www.gulfagriculture.comMiddle East Office Al Saad Advertising & Publishing L.L.C., P O Box 25694, Sharjah, UAE, Tel:+971 6 5639494, Fax:+971 6 5639449.

Gulf Agriculture is read by agri professionals, farm managers & owners, landscape consultants, contractors, agri-equipment suppliers, horticulturalengineers, greenhouse managers, agronomists, veterinary surgeons, ministries, poultry & dairy breeders, importers, distributors, manufacturers and whole salers of food and agri inputs.Printed and published by Matt Media© Intl. Ltd.(U.K.) 2016

CONTENTS

All rights reserved. The opinions and views expressed in this publication are not necessarily those of the publishers. Readers are requested to seek specialist advice before acting on information contained in this publication, which is provided for general use and may not be appropriate for the reader’s particular circumstance. The publishers regret that they cannot accept liability for anyerror or omissions contained in this publication.

NEWS UPDATE PAGE 04

WELCOME TO AGRAME 2016! PAGE 14

VIV MEA MAKES A GREAT START PAGE 16

OVER 6,000 VISITORS AT GLOBAL FORUM FOR INNOVATIONS IN AGRICULTURE PAGE 18

MORE VISITORS, MORE DECISION MAKERS AND MORE BUSINESS TRANSACTIONS PAGE 20

“OFFERING PROTEINS, GRAIN, DAIRY FEED, EQUINE FEED AND FORAGE PRODUCTS” PAGE 26

LEADING PRODUCER AND SUPPLIER OF PEAT AND SUBSTRATES PAGE 32

WANGARA HORTICULTURAL SUPPLIES EXPANDS PAGE 36

MASSEY FERGUSON IS PROUD TO ANNOUNCE THE INTRODUCTION OF THE NEW

112-132HP MF 6700 GLOBAL SERIES PLATFORM TRACTORS PAGE 38

CASE IH EXTENDS JXT SERIES TRACTOR RANGE WITH NEW COMPACT MODELS PAGE 42

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AIPH to IdentifyInternational Vision forOrnamental HorticultureThe International Association ofHorticultural Producers (AIPH)has launched a three yearproject with the aim ofidentifying an internationalvision for the ornamentalhorticulture industry.

AIPH Secretary General,Tim Briercliffe comments:“Globalisation has had a majorimpact on the ornamentalhorticulture industry. We haveseen the traditional markets forflowers and plants slow downwhile at the same timeproduction and consumption offlowers and plants indeveloping countries hasincreased rapidly both to exportto developed countries and tomeet the growing demands oftheir own national markets. Itseems that the power-base forthe production and market forornamentals is changing. Thisbrings with it challenges andopportunities for growers andthe whole supply chain. Thisproject has been developed tounderstand these challenges,forecast future changes in thestructure of the industry and toidentify opportunities to growthe overall market.”

Chairman of the projectSteering Group and AIPHPresident, Bernard Oosteromcomments: “AIPH is uniquelypositioned to facilitate thecollation and analysis ofindustry data, information(quantitative and qualitative)and have the experiencethrough our internationalnetwork of grower associationsaround the globe. We invite allthose with an interest in thiswork, wherever they are in theworld and whether they haveany links to AIPH or not, tobecome a part of the network

being developed to identifythis vision”.

The project is funded by theformer Dutch Product Board.Information and data collectioncommenced with facilitateddiscussion sessions both at theAIPH Annual Congress in 2015and during IPM Essen inJanuary 2016. This willcontinue during the AIPHSpring Meeting in Vancouver,Canada on 15 March 2016.

Organisations participatingcommit to sharing what theyknow and learning from eachother as together they shape thevision for the future. Followingresearch the project hasidentified a top 10 list ofcountries which will be studiedin more depth. These countrieshave been identified as thoselikely to present the biggestopportunities for the industry inthe coming years.

Organisations interested ininvolvement in the projectshould contact AIPH SecretaryGeneral, Tim Briercliffe byemail at [email protected].

Blumberg GrainInaugurates Command andControl Center for Egypt'sFood Security Programs Blumberg Grain, a leading US-based food security company,opened its state-of-the-artCommand and Control Center,as part of the Government ofEgypt's Shouna DevelopmentProject. The launch, which wasattended by VIP guests anddignitaries, took place onsite atthe Egyptian Holding Companyfor Silos and Storage (EHCSS)in Cairo on Sunday, December20, 2015.

The Blumberg GrainCommand and Control Centeris a comprehensivemanagement system thatmonitors grain and other

harvested products as they aredeposited by farmers,processed, stored andeventually distributed toretailers and customers. Theinitiative is the continuation ofBlumberg Grain'stransformational ShounaDevelopment Project, whichwas launched in Alexandria,Egypt early last year.

Guests included HisExcellency Dr. Khaled Hanafy,Minister of Supply and InternalTrade; Philip Blumberg,Chairman and Chief ExecutiveOfficer of Blumberg Partners;David Blumberg, CEO ofBlumberg Grain, Middle Eastand Africa; Tom Goldberger,Charge d'Affaires, U.S.Embassy in Egypt, and Mr.Mahmoud Abdel HamidMahmoud, Chairman ofEHCSS. Senior representativesfrom the Armed ForcesEngineering Authority and theUS Embassy in Cairo werealso present.

"Food security has become agrowing concern across theworld. In Egypt, the loss ofwheat and other grains has beendetrimental to the nationaleconomy. The launch ofBlumberg Grain's Commandand Control Center is a majormilestone in food securitytechnology here in Egypt," saidBlumberg Partners' Chairmanand CEO, Philip Blumberg.

Dr. Khaled Hanafy, Ministerof Supply and Internal Tradecommented, "The BlumbergGrain Command and ControlCenter is the heart of theShouna Development Project.Its integrated systems will beable to follow every bag ofgrain as soon as it enters thedistribution network. We havenever been able to track foodsupplies like this before. We arelooking forward to continuing

NEWS UPDATE


our partnership with BlumbergGrain and seeing furtherrevitalization of Shouna grainnetwork in the near future."

Once the Shouna network isfully developed, the BlumbergGrain Command and ControlCenter will provide access todetailed information, includingstatus maps of all 294

Blumberg Grain Aggregationand Processing Centers;inventory management;trending data; commoditypricing and live video feeds.The center uses satellite feedsand sophisticated sensortechnology to monitor graindistribution networks in realtime. It also monitors weather

patterns-- if it indicates anoncoming sand storm, forexample, operators will beable to enact emergencyprotocols to protect the graininside the system. All of this ismonitored centrally andimplemented remotely.

"We are privileged to workalongside the EgyptianGovernment to deliver thisproject. This partnership is arecognition of the economicbenefits Blumberg Grain'sdevelopment program offers.Our goal is to reduce post-harvest losses, currently inexcess of 40 percent, to under 5percent and boosting grainoutput by as much as US$600million annually," said DavidBlumberg, CEO of BlumbergGrain, Middle East and Africa.

Through the ShounaDevelopment Project in Egypt,Blumberg Grain is establishingthe most comprehensive andtechnologically advancedsystem for grain storage in theMiddle East. Across 11.4million square feet ofwarehousing, the centers will beable to process up to 11.7million metric tons per year andsecurely store 2.35 millionmetric tons at any one time or27 kilograms of wheat perEgyptian citizen.

Working in line with theEgyptian EconomicDevelopment Strategy Towards2030, Blumberg Grain, a globalleader of innovation in theagriculture industry, seeks tocontinuously provide state ofthe art solutions to improveinfrastructure and ultimatelysupport President Abdel Fattahel-Sisi to further this vision.

"Blumberg Grain's Commandand Control Center in Egypt andthe full Shouna DevelopmentProject will help position Egyptas the agricultural hub of the

NEWS UPDATE

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Middle East and Africa," saidChairman of Blumberg Partners,Philip Blumberg.

He concluded by saying, "Ifin the near future, we cancommence Phase 2 of theShouna Development Project,we are prepared to announceand begin construction of amajor Middle East and NorthAfrica Manufacturing Plant andExport Hub in Egypt. OurManufacturing Plantinvestment, would be thebeginning of our $250 millioninvestment program inagriculture in Egypt."

Once complete, BlumbergGrain's MENA ManufacturingPlant will be the largest of itstype in the world, employing1000 Egyptians at full

production. With an emphasison local content and sourcingthrough Egyptian SMEs, theManufacturing Plant will havea US$ 1 Billion impact on theEgyptian economy in the firstyear, and US$ 7 Billion over 5years, according to KPMG.

Producing Egypt-madeequipment for grain and coldstorage and processing centers,the Manufacturing Plant willmake Egypt self-sufficient infood security and the leadingprovider of food securitythroughout the region.

Growth ProductsAnnounces MicroTechBloom (5-0-0)!Growth Products addsMicroTech Bloom (5-0-0) to

its product line-up focusing onfour critical micronutrients toinduce blooms on citrus andother tropical fruits andvegetables.

MicroTech Bloom (5-0-0)has Calcium, Magnesium,Boron and Molybdate plusorganics enhancers that producehealthy, abundant blooms. Thecritical stage for citrus andmany other crops includingvegetables, is just prior tobloom set. What is applied onyour crop at this precise timingcan greatly influence cropyield. As with our MicroTechline, Bloom 5-0-0 provides themost direct response from thetree or plant through highlysoluble chelated micros that areimmediately taken up and

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About Growth Products, Ltd.Headquartered in White Plains,NY, Growth Products has beena pioneer in environmentally-friendly bio-innovations,technically-advanced liquidfertilizers, micronutrients andeffective biological controlproducts designed foragriculture, horticulture and turfcare for 30 years. GrowthProducts focuses on thedevelopment, manufacturingand marketing of highlyeffective products that haveboth soft-chemistries and bio-enhancements for better crophealth and yield, and soilremediation. Growth Productshas its own sales force withboth domestic and internationaldistribution, in over 40countries around the world.

Grow Your OwnMuscat - By 2050 the planetwill have two billion extramouths to feed. But populationgrowth is not the only reasonwe will need to grow morefood. The growth of the middleclass, particularly in emergingeconomies, is driving demandfor meat, eggs and dairy,increasing pressure to growmore corn and soybeans to feedmore cattle and poultry.

“If these trends continue,we'll have to double the amountof crops we grow by 2050.”explained Dr. Nadiya Al Saady,Executive Director, Oman

Animal & Plant GeneticResources Center (OAPGRC)and organizer of the monthlyScience Café initiative.

In response to thesedevelopments, and supported byOman LNG, OAPGRC recentlyheld a Science Café session atthe Sultan Qaboos UniversityFarm on growing fruit andvegetables at home.

“Science Café attendeeswere shown how to grow theirown fresh produce organically,no matter what skill level orhow much space they haveavailable,” remarked theOAPGRC Executive Director.

'Organic Gardening - Time toGrow' was a 90 minute crashcourse in urban agriculture,designed specifically toencourage people to think moreabout diet, health and theenvironment. It also covered thebasics of how to grow organicedibles in the garden, patio,balcony or window-box. Thefocus was on what is easy togrow, how to choose what toplant and how to keep plantsalive and thriving.

Approximately 54% of theworld's population now live incities, a number that ispredicted to grow to 70% by2050. More food is shippedthan ever before, with mosttraveling an average of 2,400 -4,000 kilometres from farm toplate. Not only does shippingadd to pollution, the 7-10 daysproduce spends in transit resultsin spoilage waste and, as someevidence shows, decreased tasteand nutrition.

“By growing what we neednear where we live, wedecrease the food kilometersassociated with long-distancetransportation. We also get thefreshest produce money canbuy, and we're encouraged toeat in season,” explained

NEWS UPDATE

Pericoli Group is pleased to announce theappointment of Mr. Alberto Grandoni as CEO ofPericoli Asia Pacific from January 2016. Alberto,48, graduated in Electronic Engineering at theUniversity of Genoa and he has a deepknowledge in the field of sales and businessdevelopment. He gained his experience duringhis long stay in Asian countries since 1994.

His business background led him tocollaborate with several leading companiesrelated to the defense sector and the civilaviation, always with the aim of developing andincreasing business in these promising key areas.

Keen on Golf and reading, he has been livingin Malaysia for many years. From his earliestdays with us, he has shown willingness to work,skills, initiative and desire to do well.

Mr. Mauro Pericoli declared: “I considerAlberto the right person to carry on withunconditioned continuity the development andimplementation of our thriving business plan. Hecan count on valuable and trustworthy assistantswho will help him expand further our marketshares in Southeast Asia”.

All the Pericoli Team gives a warm welcometo Alberto Grandoni and wishes him a long andprosperous career within the Group.

New CEO for Pericoli Asia Pacific: Alberto Grandoni

MARCH APRIL 2016

OAPGRC's Executive Director.Feedback from December's

Science Café clearly suggeststhat more and more people areinterested in growing theirown food, from schoolgardens to commercial farmsin Muscat's suburbs to rooftopgardens and bee-keeping,urban agriculture is poppingup right across the sultanate.

“The global recession hasalso increased interest in urbanagriculture,” added Dr, AlSaady. “However, I think mostpeople are growing their ownfood because they believe thisis a tangible way to reducetheir impact on theenvironment and improve thequality of their diets.”

Encouraging urbanagriculture is an important step

toward building a moresustainable food system inOman, suggested Dr. Al Saady,adding: “It can also contributeto Oman's economicdevelopment by creating food-related jobs and keep morefood system money within thelocal economy.”

Al Islami Foods an EffectiveMember of InternationalPoultry CouncilAl Islami Foods, a leadingHalal food company in theMiddle East region, has beennamed as the newest AssociateMember of the InternationalPoultry Council (IPC), the onlypoultry association recognizedby the internationalorganizations that have a directimpact on the poultry industry

worldwide. The announcementwas made during the recentlyconcluded First SemesterConference of the IPC, whichwas held at the IntercontinentalHotel in Abu Dhabi. Al Islami,which now joins the ranks ofthe organization's 22 countrymembers and 46 associatemembers, served as the GoldSponsor of the event that washeld for the first time in theMiddle East region.

Mr. Hamid Badawi ISLAMIDeputy CEO, said, “We wouldlike to thank the IPC fornaming us as its newestassociate member, whichcomplements our localcommitment to bring worldclass, highly nutritious, andtasty Halal food to the region.Moreover, being present at the

NEWS UPDATE

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event serves our mission to bewell informed and to be able toshare knowledge to ourconsumers, particularly thebenefits of protein to one'shealth. Chicken, for example, isan excellent and healthy sourceof protein and can be preparedvia different recipes.”

“Being an effective partnerin IPC, which is the onlypoultry association recognizedby the internationalorganizations that have a directimpact on the poultry industryworldwide, will give us theopportunity to showcase AL-ISLAMI as a leading providerof Halal food for the regionwhile also voicing out our callto further reinforce the globalpoultry industry by promoting aworldwide understanding thatthese products are a healthysource of protein,”statedNaseem Ihsan, AL ISLAMIMarketing Manager.

GEA Packaging Convention2016 Technologies aroundthe ThermoformerWhole chicken in Saudi Arabia,dates in Kuwait, meat andsausage in Germany, fish inScandinavia and cheese inSlovenia - all of this freshproduce shares a common trait:its packaging by customizedGEA thermoformers. Thesummary that follows outlinesways of further enhancingperformance and efficiency, andof making food businesses fitfor the future.

“As the market continues toramp up requirements, weremain committed to offeringour national and internationalcustomers long-term solutionsthat will enable them to succeedin the marketplace,” statedBernd Klinkert, ManagingDirector of GEA FoodSolutions Germany GmbH,

speaking at the PackagingConvention 2016. The event,highlighting technologiesaround the PowerPakthermoformer, took place on 20and 21 January. It is attested tothe company's own success thatit has been manufacturingpackaging and meat processingmachinery in Biedenkopf-Wallau for more than 70 years.Annual production currentlystands at around 600 individualmachines, including packaginglines, labelling and printingsystems, end-of-line units, suchas lane convergers etc., andmeat processing machinery.

For two days GEA's guestsfrom both Germany and abroadtook the opportunity to beinformed of new techniques,including the latest trends in thefilm material, labelling andcontrol systems, and how theinteraction of oxygen and lightaffects packaged products. GEApackaging solutions wereamong the convention's agendaitems, focusing in particular onthe benefits of shrink packingand on the packaging of hotproducts - ready meals, such assoups or pasta dishes - withoutany negative impact on weight,while prolonging shelf life atthe same time. Anotherhighlighted application was skinpackaging of steaks, which isgrowing in popularity for high-quality food products. Theevent kicked off with apresentation of automatedloading systems.

Africa's Big Seven BoostsHalaal Opportunitiesacross AfricaAs the annual global demandfor Halaal food soars beyond$1-trillion, more and moremanufacturers, suppliers andservice providers are takingadvantage of the massive

business opportunitiessupplying Halaal products toAfrica's burgeoning Muslimpopulation. The continent'sbiggest food and beverageexpo, Africa's Big Seven(AB7), is playing an ever-greater role in showcasing thevast variety of Halaal productsavailable from around theworld at its renowned HalaalPavilion. Next year's AB7takes place from 19 to 21 June2016 at Gallagher ConventionCentre, Midrand.

Top fishery officials gather in MoroccoHigh-level delegations offisheries ministries from morethan 50 countries are gatheringin Agadir for a summit withindustry players to discussemerging governance needs ina sector that provides the worldwith 17 percent of its animalprotein and developingcountries with more exportrevenue than meat, tobacco,rice and sugar combined.

The globalization of the fishtrade, driven in large part byfast growth in aquaculture,raises challenging needs forbetter rules and practicesregarding traceability, laborconditions and the protectionof biodiversity as well ascommercial preparations forshifts in demand, consumptionhabits, climate change impacts,and the rapid rise ofsupermarkets with theircorollary supply chains.

"Trade in fish is muchmore important than peoplethink, both in absolute andrelative terms," said AudunLem, Deputy-Director inFAO's Fisheries andAquaculture Policy andResources Division as well assecretary of the Sub-Committee on Fish Trade

NEWS UPDATE

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NEWS UPDATE

Padma Shri Dr. Bhavarlal H Jain, Founderof Jain Group, Jalgaon, passes awayWith immense grief, we inform you ofthe passing away of Jain IrrigationFounder Chairman Shri BhavarlalHiralal Jain (Age 79) on 25th Feb2016 after a brief illness, at a hospitalin Mumbai.

A man of small ideas which createdbig revolutions, he practiced what hepreached and built his entire businesson a foundation of inclusiveness andsustainability over the last fivedecades.

He believed every small farmer isan entrepreneur and must earn a higherincome with dignity. He toiled hard toensure this to over five millionfarmers. He was a visionary andkarmayogi. The company takes apledge to walk on the path envisagedby him forever. The state funeral and cremation ceremony took place at JainHills, Jalgaon at 3 pm on Saturday, the 27th February 2016.

The small town entrepreneur who established a billion dollar ruralmultinational corporation. A spirited champion of the small farmer whom hesaw toiling nobly in the face of all adversity. A committed environmentalist andcompassionate social worker - is no more!

How can mere words describe this multifaceted man? A son of the soil, whoby sheer dint of hard work, bravely facing penury, rose to head the world'ssecond largest drip irrigation company. Whose pioneering work in the farmingsector is unparalleled by any single individual in this country's history. Whobrought the latest and most relevant technology to the small and marginalfarmers and always ensured that all his business were done ethically and with aconscience. That whatever technology was brought, could be adapted for smallfarm holdings. Further, he constantly innovated with these technologies to makethem affordable and within their reach.

A man who never shied away from work, a man who genuinely believed thatthere was nothing better than work. Not doing anything was anathema to him. Ifit was not work in the JISL factory, or the R&D farm, then it was social work.Education was very close to his heart. He believed in nurturing the young withgood education and sound values. Values that have stood the test of time, but areslowly and surely being eroded by the influence of Western culture on our youth.

The residential school, Anubhuti that he established in Jalgaon, followsmodern teaching methods, curriculum and offers an international quality ofeducation, but retains many Indian customs & values seen in our Gurukuls.

He firmly believed that economic conditions should not prevent deservingchildren from getting a good education. This prompted him to start anotherschool for children whose parents live below the poverty line. Today hundredsof bright youngsters, provided with free education, books, wholesome mealsand all other necessities, bear witness to the faith he reposed in them and areblooming into bright young citizens of tomorrow.

whose biennial meeting is being heldin Africa for the first time.

Dialogues over the week-longmeeting in Morocco will help FAO, itsmember countries and industryrepresentatives understand new trends,opportunities and challenges in thefishing sector, fostering thedevelopment of strategies that can "bestposition developing countries todevelop their fisheries sectors in asustainable manner and to maximizetheir economic benefit from the growthwe expect to witness," Lem said.

Ministers are also poised to agree inAgadir on FAO's proposed technicalguidelines for catch documentationschemes, a set of documents testifyingto the legal origin of the catch,facilitating traceability of the productthroughout the supply chain. This couldbecome an important tool in curbingillegal fishing, a goal mandated by theUnited Nations General Assembly.

How bees can help raise foodsecurity of smallholders What do cucumbers, mustard, almondsand alfalfa have in common? On thesurface very little. But there is onething they share: they all owe theirexistence to the service of bees.

For centuries, this tiny striped helperhas labored the world's fields withoutwinning much recognition for its manycontributions to food production. Wildbees, in particular, seemed doomed toslog in the shadow of their morepopular cousin - the honeybee - whoseday job of producing golden nectar hasbeen far more visible and celebrated.

But bees of all stripes are finallygetting their moment in the sun withthe publication of a paper thatquantifies, for the first time, just howmuch our crop yields depend on thework of pollinators who unknowinglyfertilize plants as they move fromflower to flower.

And in doing so, they may have akey role to play in improving theproduction of some 2 billionsmallholder farmers worldwide andensuring the food security and nutritionof the world's growing population.

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This year's exhibition,conference, and awards,fully endorsed by the

Ministry of Climate Change andWater, have much to offer

exhibitors, visitors and delegatesas we continue to serve you, theagriculture, poultry andlivestock, aquaculture andanimal health industries.

2016 sees AgraME makeall of our conferencescompletely free to attend. Wewant to remove any barrierfor visitors to gain access togood quality content that willhelp farm managers run theirbusiness.

We will be running theAgribusiness Outlook forumagain, with topics including:❏ Future Talks on Regulations

and Improving Local Farms ❏ Changing the Paradigm to

Develop Innovation inAgriculture

❏ Food Safety and QualityProducts

❏ Middle East WaterManagement: Fail to Plan -Plan to Fail,

❏ Building-up your Business:Learning from the Experts

❏ New Products for 2016 andBeyond.

The Poultry Outlook forumwill be covering:❏ Bone Metabolism in Poultry❏ Prevention of Chicken

Respiratory Diseases in theMiddle East

❏ From Farm to BusinessEmpire: Case Study of WadiGroup

❏ Special Appearance fromADFCA: Investment inPoultry industry in AbuDhabi Emirate

❏ Knowing How to Sell andMarket PoultryThese conference are

available to anyone who pre-registers in advance for no cost.We see education and contentas vital to the evolution of ourindustry and hope we can help.

We will also be having the


AGRAME PREVIEW

WELCOME TO AGRAME 2016!

MARCH APRIL 2016

AgraME/AquaME Awards.The Ministry of ClimateChange and Water have setthe categories and will bejudging each and everynomination making it themost prestigious Awardsevent for the industry!

We are also now proud toannounce a full veterinariantraining agenda which is CPDaccredited. This will be run inassociation with EurovetVeterinary Suppliers.

Established in 2001 theyhave become the Middle East'sforemost supplier of some ofthe world's best knownveterinary products toveterinary clinics throughoutthe UAE. Our partnership with

them has the aim tocontinuously improve andprovide educational events forall veterinary communities inthe UAE.

These seminars will fallunder the certified ContinuedProfessional Developmentprogramme, where eachparticipant will receive acertificate on completion of theseminar.

Previous topics delivered bytheir internationallyaccredited speakers include: ❏ Diagnosing & Managing

chronic kidney & felineurinary track disease

❏ Biosecurity StandardOperating Protocol

❏ Dental Radiology &Extraction - To mention a few.However, AgraME is first

and foremost a tradeexhibition. At the very centreof the show is our exhibition.This year we will see close to300 local and internationalexhibitors come to showcasetheir products and services.AgraME really is about doingbusiness in the Middle East andour continued growth as anexhibition is down to ourvalued visitors.

We look forward towelcoming you to the DubaiInternational Exhibition andConvention Centre this yearand hope your visit if fruitfuland enjoyable.

AGRAME PREVIEW

1 5GULF AGRICULTURE


VIV MEA has farexceeded expectationsin its first edition as

the new regional trade fairfrom VIV worldwide to servethe poultry, dairy andaquaculture industries from theMiddle East and Africa toTurkey, Iran and the countriesof South-Central Asia.

Held in the United ArabEmirates from 15 - 17 February2016, the inaugural VIV MEArecorded an audited total of6,336 visits by people from 109countries to meet exhibitorsfrom more than 279 companiesat the Abu Dhabi NationalExhibition Centre.

VIV worldwide manager

Ruwan Berculo of organizerVNU Exhibitions says: “Whenwe announced the launch ofVIV MEA we said we expectedthe first show to haveapproximately 200 exhibitorsfrom all parts of the world,presenting their products andservices to about 4,000 of theregion's top decision-makersand buyers. We have beenproved right about the globalorigins of the exhibitingcompanies and about the highquality of the visitors, but thesize of the attendance has beenmuch more than we could askfor an event making its debut.This also shows in the highpreliminary satisfactory rates:

visitors score VIV MEA 2016with an 7.8 and exhibitors ratethe show with an 8.

“It has been a major vote ofconfidence from the people ofthe animal protein industries inthe region, who have quiteclearly welcomed VIV MEAwith great pride as a regionalshow that has also instantlybecome a major internationalhub. Despite the politicalinstability and turbulence insome areas of the Middle Eastand the current economicuncertainties in the regioncaused by low oil prices, theleading food producers havedemonstrated by theirattendance in Abu Dhabi that

VIV MEA REVIEW

VIV MEA MAKES A GREAT START

VIV MEARETURNS IN EARLYFEBRUARY OF 2018.”

‘‘

MARCH APRIL 2016

they remain determined to lookahead and inform themselvesabout the latest innovative andadvanced techniques fromaround the world.

“In addition, the undoubtedsuccess of VIV MEA is atestament to the family feelingbetween the industry, ourorganization and the buyers andsellers of the businessinternationally that we have alljoined hands together in creatingsuch an important new event.”

Approximately 80% ofvisitors came from outside theUAE, Berculo reports. Theyrepresented an excellent spreadof countries covering theMiddle East, considerable partsof Africa and locations in andaround India. Numbers fromindividual countries in thenorthern areas of the Africancontinent were especiallystrong for places such Egypt,Sudan and Nigeria. Of course,many other visitors arrived atthe UAE venue for the showfrom the neighbouring Gulfstates and Saudi Arabia.

“Almost all of the countriesin the Middle East and NorthAfrica already hold their ownlocal show on agriculture oranimal production, yet VIVMEA 2016 has managed toattract business leaders fromthroughout the region becauseof its special mix of globalsuppliers, innovation andinformation,” Ruwan Berculocomments. “The success of ourshow was helped further byhaving an accompanyingconference programme of aconsiderably higher qualitythan would be found normallyat more local events.

“It gained, too, from beingco-located at the ADNECexhibition centre with theGlobal Forum for Innovationsin Agriculture. Visitors from

both sides took the opportunityto look at the co-located events,as a way of adding even morevalue to their time spent in AbuDhabi. These visits are inaddition to the 6,336 originalVIV MEA visits.

“Another extremely positiveaspect for the first VIV MEAhas been that its timing hascoincided with the recentopening of more flexibleinternational tradingrelationships with Iran. Wewere visited by several hundredIranian poultry and feedproducers who confirmed thatthe new business environmentmeans they will want to investand grow.”

VIV MEA delivered fully onits promise to be a niche animalproteins event for all industryleaders with a strong emphasison poultry meat and eggs, butalso offering an extendedcoverage into dairy milkproduction and aquatic farming.Visitors and exhibitors havealready suggested how future

editions of the event might beenlarged, such as by having anincreased focus on the added-value downstream areas offurther processing, marketing,branding and product safety.

“VIV MEA returns in earlyFebruary of 2018,” Berculoconfirms. “As a consequence,we now have an excellentshow to alternate with VIVAsia in Bangkok as a regionalhub platform taking placeevery two years.”

VIV MEA REVIEW

1 7GULF AGRICULTURE

IT HAS BEEN A MAJOR VOTE OFCONFIDENCE FROM THE PEOPLE OFTHE ANIMAL PROTEIN INDUSTRIESIN THE REGION, WHO HAVE QUITECLEARLY WELCOMED VIV MEAWITH GREAT PRIDE AS AREGIONAL SHOW THAT HAS ALSOINSTANTLY BECOME A MAJORINTERNATIONAL HUB.”

‘‘

More than 6,000visitors from 96countries took part in

the Global Forum forInnovations in Agriculture(GFIA) which saw dozens ofpresentations and paneldiscussions designed to helptackle world hunger.

The event, which took placefrom 16-17 February at the AbuDhabi National ExhibitionCentre, showcased more than80 game-changing innovationsfor agriculture.

The exhibition, held underthe patronage of His HighnessSheikh Mansour bin Zayed AlNahyan, Deputy Prime Ministerof the UAE, Minister of

Presidential Affairs andChairman of Abu Dhabi FoodControl Authority and instrategic partnership with AbuDhabi Food Control Authority,attracted more than 150 leadingagri-scientists and registered a35% growth rate compared tothe footfall in the previous year.

Ali Yousef Al Saad, ActingDirector of Communicationand Community Service atADFCA, said that the successof the GFIA's 3rd edition wasreflective of two factors: thepressing need to provide therapidly increasing globalpopulation with food as well asit co-location with VIV MEA,a livestock production event,

also dedicated to sustainablefarming.

“The partnership with VIVMEA is a significant milestonefor our show as it increases theopportunities for finding creativeand viable solutions to helpfarmers adapt to and, wherepossible, mitigate the effects ofglobal warming,” said Al Saad.

“We have to collaborate if weare to feed 9 billion people by2050 while facing the challengescaused by changing climate.

“GFIA is one of a kindforum that gathers the world'sbrightest innovators, producers,policymakers and investors notonly to benefit each other, butto protect environmental


GFIA REVIEW

OVER 6,000 VISITORS AT GLOBAL FORUMFOR INNOVATIONS IN AGRICULTURE

LEADINGSUSTAINABLEAGRICULTURE

EVENT REPORTS35% INCREASE

IN VISITORNUMBERS AS

GLOBAL FOODSECURITY ISSUE

AGGRAVATES

MARCH APRIL 2016

GFIA REVIEW

1 9GULF AGRICULTURE

biodiversity, and delivertechnologies that can improvenutrition and social prosperityin developing countries as wellas the regions affected by waterscarcity. Ultimately, we work toensure global food security.”

Al Saad is confident that thestrategic location of the event,supported by the advancedinfrastructure facilities, makesGFIA an ideal forum that enablesits participants to have a viableimpact on agricultural sector aswell as global food security.

From among 80 cutting-edgesolutions for sustainablefarming, the highlights includedmicro-chips designed for honeybees to conduct research ontheir rapidly decliningpopulation, drones used forplant disease detection andharvest management, self-watering desert greenhouses or

self-sterilizing and solar-energydriven tents for storing fruitsand vegetables.

A combination of globalexperts in agriculture solutionsparticipated in the show's two-day conference, “Game-changing innovations for foodsecurity” including businessleaders, NGOs, and policymakers who weighed in onsustainable farming.

During 32 dedicatedsessions, panellists discussedinnovation-friendlyenvironments needed forfarming businesses to succeedtoday, viable opportunities forcreative policy making andinnovative technologysolutions. While the sessionsdiffered in scope, the speakersunanimously concluded thatfarmers, business people, andgovernments have a

responsibility to drivecollaborative efforts to counterglobal hunger throughpioneering developments insustainable agriculture.

More than 250 internationaldelegates attended technicaltours at four sites in Dubai andAbu Dhabi the day after theconference.

The tours included: ModelFarm, showcasing latestvegetables cultivation practices;Masdar Institute of Science andTechnology, featuring cutting-edge aquaculture solutions; TheSustainable City - a communityfarm dedicated to sustainableurban horticulture; andInternational Centre for BiosalineAgriculture presenting researchfindings on quinoa, energy savinggreenhouses, desalinating waterinnovations, and droughtmonitoring technology.


An outstanding mood atthe 34th InternationalPlant Fair IPM ESSEN

2016. The world's leading fairfor horticulture was once moreable to prove that it is the mostimportant platform for theinternational green sector. FromJanuary 26 to 29, 2016, 1,588exhibitors from 49 nationspresented their innovations andnew products along the valueadded chain in horticulture tofirst-rate trade visitors from allcontinents at Messe Essen. Thecomprehensive range on offerincluded new plant creations,pioneering technology, strong-selling floristry trends andmarketing concepts oriented totarget groups. The InnovationShowcase which set a recordwith 76 plant novelties wasrepresentative of the enormousinnovative force of the sector.

"IPM ESSEN has oncemore proven that it isindisputably the mostimportant fair for internationalhorticulture. The innovationsare introduced here and the

orders for the coming seasonare placed here. This year, itwas again possible to raise thenumber and quality of thevisitors and the salestransactions. We are more thansatisfied," was the summarymade by Oliver P. Kuhrt, CEOof Messe Essen. This year,IPM ESSEN counted 57,200visitors (in 2015: 56,500).More than 78 percent of thevisitors have decision-makingor procurement powers - a plusof three percentage points incomparison with the precedingyear. 36 percent of the tradepublic already placed orders atIPM ESSEN 2016 (in 2015: 34percent). The visitors rated theavailable range as verypositive. Around 93 percentpassed on recommendations tovisit the fair. The exhibitorsalso made very positiveassessments: 92 percent statedthat their expectations for IPMESSEN 2016 had been met.They reported on a largenumber of new foreigncontacts and successful deals.

Internationality on anUnfailingly High Level64 percent of the exhibitors and40 percent of the visitors camefrom abroad. Around twelvepercent of the guests at the fairtravelled from Asia -predominantly from the MiddleEast (in 2015: nine percent).With regard to the countries oforigin of the visitors, Franceexhibited a seven-percentincrease in comparison with theprevious year (in 2015: threepercent) and Switzerland a six-percent increase (three percent).

For the first time, 20 nationspresented themselves at IPMESSEN with official jointbooths. Guatemala gave itspremiere. China, France, GreatBritain, India and Taiwanenlarged their booths. Otherpavilions were organised by thefollowing countries: Belgium,Costa Rica, Denmark, theNetherlands, Israel, Italy,Portugal, Poland, Spain, SriLanka, South Korea, Turkey,Hungary and the USA.Furthermore, a 100-strong

IPM ESSEN REVIEW

MORE VISITORS, MORE DECISION MAKERSAND MORE BUSINESS TRANSACTIONS

WORLD'S LEADING FAIR FOR

HORTICULTURECONSOLIDATES ITSPOSITION AS THE

MOST IMPORTANTPLATFORM IN THE

INTERNATIONALGREEN SECTOREVEN FURTHER

MARCH APRIL 2016

delegation from Turkeytravelled to IPM ESSEN for thefirst time in order to obtaininformation about the newesthorticultural products.

International Grower of theYear AwardsFor the first time, theinternational umbrellaassociation (InternationalAssociation of HorticulturalProducers - AIPH) presentedthe "Grower of the YearAwards" at Messe Essen. Plantbreeders from all over theworld received marks ofdistinction for their outstandingperformances: Costa Farmsfrom the USA received theGolden Rose in the FinishedProducts category. TheGerman-Dutch companyFlorensis won in the YoungPlants category. ArcadiaChrysanten from theNetherlands decided thecompetition in its favour in theCut Flowers category.

INDEGA IPM InnovationAwardSTEP Systems received theINDEGA IPM InnovationAward. The expert jury madea unanimous decision infavour of the Combi 5000

analysis device. The expertssee the innovative approachfor gardeners in the fact thatthey can measure the mostimportant soil parameterssuch as conductivity, saltcontent, pH value,temperature and moisture in avery simple and neverthelessreliable way in the businesswith one device by exchangingthe measuring probes.

The Future Starts Now -Focus on Young Customers

The new FDF World in theGreen City in Hall 1A was ameeting place for florists fromall around the world. With aninnovative booth concept, theTrade Association of GermanFlorists (FDF) introducedfloristry to interested tradevisitors. "In the new FDFWorld, an open-minded,modern Trade Association ofGerman Florists which made itsvisitors enthusiastic aboutsuccessful flower marketingwith a lot of new ideas andstrong inspirations haspresented itself to the nationaland international trade public.In our showrooms, we havedisplayed the newest floristrytrends in interior worlds. Greatattention was attracted by the

IPM ESSEN REVIEW

2 1GULF AGRICULTURE


innovative Floral Future Lab inwhich we have addressed thesubject of the perspectives andexpectations of youngcustomers in relation to thespecialist trade. For the sector,this is resulting in valuablesuggestions and inspirations.On the show stage, topinternational designersintroduced themselves with

their flowery presentations. Thiswide spectrum portraying theassociation has aroused theenthusiasm of our guests," wasthe assessment made by theFDF President Helmuth Prinz.

The programme on the showstage attracted outstandingnumbers of visitors on all thedays. Germany's championflorist Marcel Schulz whomFDF has nominated to take partin the European Cup of Floristsin Genoa, Italy, in April 2016set off a sparkling display ofbouquets in front of anenthusiastic public. Togetherwith Mehmet Yilmaz who tookthe fifth place in the World Cupof Florists and the top-classflorist Elisabeth Schoenemann,he showed a programme ofhighly topical bouquets forValentine's Day, Easter andMother's Day. The creative"Florists Group for FloralDesign" from North Rhine-Westphalia inspired the tradevisitors with its close-to-naturefloral design ideas under themotto of "Arranged, Potted andPlanted" for the spring. In thehighlight show entitled "IPMWorldwide", internationaltrainers of florists presentedinsights into the philosophy of

their teaching. In the Projectsand Cooperation exhibitionarea, FDF invited the visitors toa completely newly presentedshowroom called "just chrys".Here, the multitalentchrysanthemum presented itselfin a wide range diversity. Forthe first time at IPM ESSEN,FDF showed the current flowertrends in 2016 in the trendatmospheres called "connect thestory", "more is more","reconsider space" and "theworld beyond".

"Transformation" was themotto of this year's creativecompetition for the IPM FairCup 2016. With her best overallperformance, Sabrina Holzfrom "Prinz Blumen" inMönchengladbach decided thisattractive competition in Hall6.1. Radko Chapov from theJustus von Liebig College inHanover created the bestbouquet with the maximum 100points. Bärbel Grzenia from"Blumen für Dich" in Borkenwon the competition for thebest decorative potted plant.Jasmin Jäger from the "FloralDesign Store" in Bad Neuenahr-Ahrweiler secured the firstplace in the Tub PlantingArrangement category.

IPM ESSEN REVIEW

Mulch mats for weed protection Packing and transportation Arrangement and transportation Arrangement and transportation

Small mulch mats Packing and transportation Metal trunk shaping rings ARBO®-STRONG

Elastic mulch mat ARBO®-SAUNA 100% jute container in 270-360 g/m2 density

MARTEX® - TEXTILE PRODUCTS FOR RAISING OF ORNAMENTAL, FRUIT,AND FOREST SEEDLINGS, OR FOR THE PURPOSE OF RECULTIVATIONProducts commonly applied at nurseries, both in temperate and hot climateUsed for raising trees in the forest, idle land, semi-desert area, steppe …….Excellent for tree planting by the road and highway, useful for the purpose ofgeneral cleaning works, composting, and in any similar applications…….

MARTEX® PLANTING BAGS AND CONTAINERS Parking and transportation of planting bags, other types of containers, mulch mats and rings

THE COMPANY FROM POLAND OFFERING PRODUCTS FOR NURSERY SECTOR, AND FOR ORNAMENTAL, FRUIT, FOREST PLANT RAISING OR RECULTIVATION

Our representatives: D-Hermann Meyer KG: e-mail: [email protected] NL/GB-B&P Co., www.b-en-p.nlScandinavia: OY Urban natural Ab, www.natural.fi Russia: Landscape Design Ltd., www.garden-center.ru

Ukraine: Demetra Ltd., e-mail: [email protected] Bulgaria-Romania: Hermann-Meyer, www.meyer-shop.comAbu Dhabi: Arid Land Co., LLC., www.aridlanddevelopment.com

e-mail: [email protected]


Border Valley Trading isone of the leadingexporters of double

compressed forage products inthe Western United States. BVTsucceeds in servicing manyinternational markets with oneof the largest processingcapacities of any forageexporter in the United States.The company supplies hay andstraw products for customers inChina, Japan, South Korea,United Arab Emirates, and TheKingdom of Saudi Arabiaamongst other markets in Asiaand the GCC Region.

BVT supports their customersthrough two processing facilitieslocated in California's mostproductive farming regions; theImperial and San JoaquinValleys. These facilities arestrategically located near theports of Long Beach/LosAngeles and Oakland. BVT'sexports include hay and strawof: alfalfa hay, bermuda grasshay and straw, klein grass, sudangrass and timothy.

Combined with our nutritionand technical services, cattlefeeding, farming operations, andlogistics services, Border ValleyTrading is fully integrated to gowell beyond just supplying hay.With 26 plus years of experiencein managing and caring foranimal health, welfare andnutrition, the company isuniquely qualified to andexperienced in supplying thebest possible product for ourcustomer and their animals.

Border Valley offers allavailable bale sizes andpackaging styles to meet theneeds of any customer in anymarket. The company cansupply single compressed balesand double compressed balesfrom 25kg up to 450kg with allavailable packaging options.

The location of their twofacilities also allows BVT to sourceforage products from California,Arizona, Nevada, Southern Oregonand Idaho. This increases productquality and nutritional choices forall customers.

Border Valley Logistics ischarged with coordinating internalcontainer transportation and in-house freight forwarding servicesfor customers. The company alsohas complete control andtraceability of the productthroughout the supply-chain; fromfarm to farm. It secures, stores,processes, and transports all of itsproducts so it doesn't rely on thirdparties for quality assurance.

Border Valley Tradingcontinues to improve uponcritical processes that will helpus to provide even betterproducts and services. And,since we understand first-handwhat it takes to feed and managethe welfare of animals; we don'ttake any process lightly.

The company suppliesproducts to dairies, beef cattlefarms, horse farms and otheranimal farms around the world.Customers, suppliers andemployees all agree thatBorder Valley stands behind“A Commitment to Safe,Quality Feed”.

ANIMAL FEED

A COMMITMENT TO SAFE, QUALITY FEED

THE COMPANYSUPPLIES HAY ANDSTRAW PRODUCTS

FOR CUSTOMERS IN CHINA, JAPAN,

SOUTH KOREA,UNITED ARAB

EMIRATES, AND THEKINGDOM OF SAUDI

ARABIA AMONGSTOTHER MARKETS IN ASIA AND THE

GCC REGION


Fornazor International is a37 year old agriculturalcommodity trading

company based in New Jersey,USA. From humblebeginnings, we have grown toapproximately 75 employees.We are 100% export drivenand have retained adistinguished customer basesince our beginning.

Our company trades a widerange of animal, marine andvegetable proteins as well as

ANIMAL NUTRITION

“OFFERING PROTEINS, GRAIN, DAIRY FEED,EQUINE FEED AND FORAGE PRODUCTS”

grains and oilseeds. We also havefinished feeds and protein blends.Some of what we sell includessoybeans, dried distillers grains,corn gluten meal, cotton seed,soybean meal, poultry by-productmeal and fish meal. End usersinclude dairies, poultry farms,aquaculture farms and feed mills.Additionally, we offer race horsefeeds, alfalfa, forage grass andanimal hygiene products.

Our food division offersUSDA table eggs, fresh producefrom leading farms around thecountry and specialty foods forfood service.

Fornazor International hasfully integrated its functions tobring commodities fromAmerica's heartland to end

users around the world. Fromorigin to destination we to takefull control and arrange theneeded logistics anddocumentation to ensure easeand convenience for ourcustomers. Our Tradewinds

division is an NVOCC andspecializes in full containerload inland and ocean logisticsof agricultural commodities. Weare proud to say The Journal ofCommerce Magazine hasnamed us one of the top 100USA exporters for the pastthree years. Within agriculturecommodity exporters, Fornazorranks in the top 20 exporters ofagricultural grain, ingredientsand forage.

We have been selling to theMiddle East for 15 years andare experts in documentationand smooth transactions.

For help locally, pleasecontact Faisal Ismail at +9715 6171 9900.

MARCH APRIL 2016

ANIMAL NUTRITION

2 7GULF AGRICULTURE

WE ARE 100% EXPORTDRIVEN AND HAVERETAINED ADISTINGUISHEDCUSTOMER BASE SINCEOUR BEGINNING

‘‘

Product of USA

Exporting Commodities to the Middle East for 15 years

Forage/Alfalfa/Grasses Animal Proteins Vegetable Proteins Poultry Concentrates

www.fornazor.com [email protected]

FORNAZORInternational, Inc.

Fishmeal Analogs Marine Proteins Whole Grains Horse Feed

Our animal feeds and feed ingredients include:

For local representation call: Faisal Ismail - Middle East Business Development Manager

+971 5 6171 9900


The livestock industry iscommitted to producesafe, ample, and

affordable milk, meat and eggsof the highest quality. Diseaseprevention is the only way tokeep animals healthy. Buttreatment is inevitable fordiseased animals. Antibioticsshould be used appropriately toprevent residues from occurringin milk or meat sent to market.Indiscriminate and irrational useof antibiotics in livestockwithout following withdrawalperiod may result in unexpectedresidues in food supplies andcould cause serious healthhazards to consumers. Themarketing of milk or meat withantibiotic residues, evenunintentionally, is illegal andcan result in financial andcriminal penalties. Preventingdrug contamination of milk andmeat is the responsibility ofevery farm. Drug residues canbe avoided by a well planneddrug use program.

Use of Antibiotic that mightresult in deposition of residuesin meat, milk and eggs must not

be permitted in food intendedfor human consumption. If useof antibiotics is necessary as inprevention and treatment ofanimal diseases, a withholdingperiod must be observed untilthe residues are negligible or nolonger detected. The use ofantibiotics to bring aboutimproved performance ingrowth and feed efficiency, tosynchronize or control ofreproductive cycle and breedingperformance also often lead toharmful residual effects.

The use of antimicrobials totreat food animals has thepotential to affect humanhealth through 2 mechanisms: 1. A small percentage of people

are violently allergic toantibiotics. Extremely smalldoses can be fatal. Otherpeople are sensitive to lowdrug concentrations thatcause mild reactions that canbe uncomfortable.

2. A continued low-level intakeof antibiotics from food couldresult in a build up ofantibiotic-resistant organisms

in humans who are notallergic to the drug. There are three classes of

animal drugs: Over-the Counter(OTC), Prescription (RX), andVeterinary Feed Directive(VFD). OTC drugs can be soldby any person or establishmentwithout a prescription of aveterinarian. Prescription drugscan only be sold to the publicby a veterinarian or pharmacist,and only with the writtenprescription of a veterinarian.VFD is a drug intended for usein or on feed, which is limitedby an approved application touse under the professionalsupervision of a licensedveterinarian. Currently, no VFDproducts are approved for use incattle. Any use of a drug notspecifically listed on the label iscalled “extra-label drug use”and is regulated by the Foodand Drug Administration(FDA). Using a prescription orover-the-counter drug in anextra-label manner is illegalunless it is specificallyrecommended under theguidance of a veterinarian.

ANIMAL HEALTH

ANTIBIOTIC RESIDUES- APOTENTIAL HEALTH HAZARD

By Dr Nimisha SijeshBVSc & AH, MVSc

Examples of extra-label drug use: 1. Changing the dose, such as

giving more medicine than islisted on the label.

2. Changing the route ofadministration e.g. instead ofgiving intravenous route, useintramuscular orsubcutaneous routes.

3. Changing the frequency ofuse i.e. changing number oftimes of administration.

4. Giving a drug to a differentproduction class of animal,such as giving medicine toyoung ones which areintended for adult animals.

5. Giving a drug for an indication(disease) not listed on the label.

6. Changing the withholdingtimes, such as not followingmilk or meat withholdingtime after giving drugs.

7. Changing the amount of drugper injection site, such asaltering the labelrecommendations. WHO and FAO establish

tolerances for a drug, pesticideor other chemical in therelevant tissues of foodproducing animals. Thetolerance is the tissueconcentration below, which amarker residue for the drug orchemical must fall in the targettissue before that animal edibletissues are considered safe forhuman consumption.

A withdrawal period is

established to safeguard humanfrom exposure of antibioticadded food. The withdrawaltime is the time required for theresidue of toxicological concernto reach safe concentration asdefined by tolerance. It is theinterval from the time an animalis removed from medicationuntil permitted time of slaughter.Heavy responsibility is placedon the veterinarian and livestockproducer to observe the periodfor a withdrawal of a drug priorto slaughter to assure that illegalconcentration of drug residue inmeat, milk and egg do not occur. 10-point plan for residueprevention “The Milk and Dairy BeefResidue Prevention Protocol 10-Point Plan” is a manualproduced by the Milk and DairyBeef Quality Assurance Center(www.dqacenter.org) designedfor use by dairy producers,veterinarians, and employees.The manual assists in theevaluation of current produc-tion practices and thedevelopment of a plan to preventresidues in milk and dairy beef.The 10 critical control points ofa milk and dairy beef residueprevention plan are:

1. Practice healthy herdmanagement.

2. Establish a validveterinarian/client/ patientrelationship (VCPR).

3. Use only FDA-approvedover the counter orprescription drugs with aveterinarian's guidance.

4. Maintain milk quality. Foodsafety and quality begins onthe dairy.

5. Implement an effectivemastitis managementprogram.

6. Administer all drugs properlyand identify all treatedanimals.

7. Maintain and use propertreatment records on alltreated animals.

8. Use drug residue screeningtests.

9. Implement employee/familyawareness of proper drug useto avoid marketing adulteratedmilk and dairy beef.

10. Complete the milk anddairy beef residue preventionprotocol annually.

Dr. Nimisha Sijesh is aVeterinary Consultant andSurgeon-Internal Medicine,CHARIS Vets Clinic, Bahrain

MARCH APRIL 2016

ANIMAL HEALTH

2 9GULF AGRICULTURE


Pericoli Group ispleased toannounce the

release of MDFX, aninnovative productbelonging to the coolingline.

MDFX is made up bystainless steel gutterframes, without anyadditional external waterstorage thanks to aspecial lower gutter,which serves as a tank.This improved newsystem is easy to install,permits to avoid all costsrelated to external tankwith additional pipes.

MDFX is providedwith only one centrifugalpump for each wall. Itcan be installed eitherinside, or outside thebuilding. The water isdistributed from thecenter to each corner ofthe cooling panels, inorder to ensure aconstant and uniformwater flow.

The stainless steel

COOLING SYSTEM

PERICOLIGROUPLAUNCHESMDFX: NEWTANK-LESSGUTTERSYSTEM

THIS PRODUCT WILL BEAPPRECIATED NOT ONLY BYCUSTOMERS, BUT ALSO BY

INSTALLERS, MAINTENANCEWORKERS AND END-USERS

FOR THE SIMPLICITY ANDFLEXIBILITY THATDISTINGUISH IT.

structure is more robustand resistant, comparingto the PVC productsavailable in the market.From a technical point ofview, this is a betterproduct in terms ofmechanical resistanceand durability (resistantto chemical attack, highand low temperatures -UV resistance).

The new lower gutter,although with the samedesign of the traditionalone, has become deeperin order to contain thecorrect amount of waterrequired by the system tooperate.The central drainsystem, the centrifugalpump and their relatedsupport and protection,are the real innovativeparts of the system.

This product will beappreciated not only bycustomers, but also byinstallers, maintenanceworkers and end-usersfor the simplicity andflexibility thatdistinguish it.

Pericoli Group onceagain paid particularattention to its customers'needs, creating aneffective, efficient anddurable product.

For further information please [email protected]

MARCH APRIL 2016

COOLING SYSTEM

3 1GULF AGRICULTURE

MDFX IS MADE UP BY STAINLESS STEELGUTTER FRAMES, WITHOUT ANYADDITIONAL EXTERNAL WATERSTORAGE THANKS TO A SPECIALLOWER GUTTER, WHICH SERVES AS ATANK. THIS IMPROVED NEW SYSTEM ISEASY TO INSTALL, PERMITS TO AVOIDALL COSTS RELATED TO EXTERNAL TANKWITH ADDITIONAL PIPES


Stender AG is aleading producer andsupplier of peat and

substrates. The companyhas two factories inGermany (Schermbeck,Papenburg) and in theBaltics. Based on these

operations and asophisticated logisticnetwork, the companyensures the supply of itscustomers with Stenderproducts.

“The decision StenderAG made to consequentlydevelop further approvedproducts and to modulateculture specific soils, givesour clients certainty andtime. Stender AG's longstanding know-how makesup the base on ourdevelopment of soils. Ouremployees are constantlyat the gardener on site,they support theproduction and they adjustthe substrates” explains theexport manager Mr. StefanSpecking.

“This continuoustransfer of knowledgemakes a development ofherbs substrates for thehorticulture production.Uniform, field-testedmixtures are the base forstrong and aromaticherbs”.

“Stender maintains acredible handling with thesubstrates since years. Thisalso reflects in our sales ofhobby substrates. Therecipe is “Professionalquality for the hobbygardener!” This way wehave developed ourorganic hobby substratesfor herbs and vegetables

PEAT AND SUBSTRATES

LEADING PRODUCERAND SUPPLIER OF PEATAND SUBSTRATES

Mr Mohamed Adel Zaraa,Stender Area Manager for Arab Countries.

MARCH APRIL 2016

which will be alignedcontinuously to theproduction horticulture.The application areaextends from pottingherbs, over the use in littlegreenhouses to soilimprovement of existingvegetable patches. Filledin 8-coloured 40 litre bags,this product achieves alldemands on high-classhobby substrates in thepremium sales”.

“Stender Bio VegetableSubstrate is a special soilfor potting herbs,vegetables in plantingsbeds or containers. It ispeat reduced and has lightfertilization. It follows therequirements of anenvironmentally friendlyproduct. It is the basis for

strong and aromatic herbsand vegetables. StenderBio Vegetable Substrate isavailable in 40 litre bags”.

Stender Premium Peat

Products are characterisedby the high quality of thepeat used. Stender usesfirst class selected whitepeat only. The peat issieved in differentfractions and madeappropriate for laterapplication. Thus, the finepeat which is especiallyideal for propagation has afraction size of 0-10 mm,the peat with a mediumstructure has a fractionsize of 0-40 mm, and thecoarse peat, which forexample is used in thecultivation ofrhododendron, has afraction size of 10-22 mmor 20-40 mm. All PremiumPeat products are availablein bales of 250 litres, 300litres and Big Bales of 6 m3.

PEAT AND SUBSTRATES

3 3GULF AGRICULTURE

STENDER BIO VEGETABLESUBSTRATE IS A SPECIAL SOIL

FOR POTTING HERBS,VEGETABLES IN PLANTINGSBEDS OR CONTAINERS. IT IS

PEAT REDUCED AND HASLIGHT FERTILIZATION. IT

FOLLOWS THE REQUIREMENTSOF AN ENVIRONMENTALLY

FRIENDLY PRODUCT. IT IS THEBASIS FOR STRONG ANDAROMATIC HERBS AND

VEGETABLES.”

‘‘

MARCH APRIL 2016

SPID, the leadingEuropean manufacturerof injection molded trays

has designed and developedduring the past 20 years a fullrange of reusable seedlingtrays made of polypropylene.The company located inFrance, tries as well aspossible to cover the plantsnurseries needs by proposingworldwide an efficient andsustainable growing andlogistic system. Focusing onstandards (Euro size600x400mm and Danish size540x300mm), SPID productsare compatible with almost themachines, and suitable for thedeliveries.

The aim of SPID is toinnovate coherent to themarket, and to proposepropagation containers that aremechanized, washable, easy tohandle, and durable for morethan 15 years. In fact, the UV-stabilized injected multi-celltrays from the company SPIDare high quality made to bereuse several times per yearand to last at least more than adecade. Actually the

manufacturer supplies over theworld, through an agencynetwork, seeds plates andcrates for different marketswhose gardening, horticultureand soft fruits.

Without any comparison tothe polystyrene or soft plasticthermoforming trays, theinjected hard plastic traysSPID present some moreadvantages as:◆ UV stabilized to withstand

time ◆ Ecological: made of

polypropylene the trays arere-usable and recyclable

◆ Smooth walls to insure a totalcleaning and disinfection, anhomogeneous cell filling anda perfect crop removal

◆ Especially designed to getmore uniform plants andbetter performance of theyoung plants at transplantstage

◆ Adapted to automatic fillingand transplanting systems

◆ Ensured traceability bybarcodes or RFID labelidentification

◆ Stackable or nestable, to

enable easy transportationand fit CC containersMoreover SPID trusts that

such solution can bring sometechnical benefits to the plantraisers, and thinks that it is betterto invest in a convenientreusable production tool as rigidtrays, than to spend a wideamount of liquidities into asingle use packaging every year.Should you have any interestinto long life propagation trays,be informed that SPID teamwould be pleased to give yousome further information, adviseand support. More details oninternet: www.spid-trays.com

SEEDING TRAYS

3 5GULF AGRICULTURE

SEEDS PLATES AND CRATES FOR GARDENING,HORTICULTURE AND SOFT FRUITS

The Australian company that was the first inthe world to conceive the round bottomwoven planter bag with handles, has

recently expanded to include new investors Geoffand Lina Stowe. They will be joining SteveTurner, innovator of the Easy-Fill ™ highestquality High Density Polyethylene (HDPE) wovenplanter bags. Steve is well known and respected inthe Horticultural Trade for his industry knowledge,quality products and long term customerrelationships. Together, as WHS Australia, theyhave expanded their product range to provide evenmore high quality horticultural products.

After almost 20 years, the Easy-Fill™ Planter

Bag remains the undeniably highest quality andlongest lasting planter bag. Many cheap imitationbags have been marketed since, but none hasstood the test of time and climates as well as theEasy-Fill™ planter bag . With close to 18 millionbags sold in over 20 countries, their reliability andstrength is without fail.

This product continues to sell well and is beingadopted by new markets, such as blueberries forits superior root growth, reliability and ease oftransport compared to traditional growingmethods.

WHS Australia is involved from themanufacturing of the HDPE products to the finalsale. This advantage provides quality control atevery level of the process. Building on theirexperience and reputation, a number of productshave been added to the HDPE range: Theseinclude, HDPE UV stabilised, lock stitched knittedShade Cloth, which is available in all shade factorsand has a minimum 5 year warranty. The Easy-Grow™ Hedge Bag is also a new addition. These1m long rectangular bags are ideal for planting andshaping hedges. They are easily transported dueto their durable carry handles.

One of the most exciting new products in thisrange is the high performance HDPEGeomembrane that is 100% made in Australiafrom Chevron Phillips Marlex® K307 MDPEHexene Copolymer. Industry applications for thisGeomembrane include pond and water featureliners. More generally these geomembranes areused in gas and chemical tank containment linersas well as landfill liners.

Of particular interest to Nurseries and Growersis their very high quality Weed Control Mat. It isalso available in a variety of widths, to helpcontrol weeds without the use of chemicals, butstill allowing air and water to penetrate through tothe underlay. It is UV Stabilised and provideslong life.

Obtaining good quality hardwood stakes thatare sourced from environmentally sustainableareas has become a global priority. WHSAustralia provides Indonesian V-Legal hardwoodstakes to the Horticultural Industry as well as FirstCut Bamboo canes for a variety of uses inHorticulture.

WHS Australia remains committed toproviding the highest quality products that itscustomers have depended on for almost 20 years.


PLANTER BAGS

WANGARA HORTICULTURAL SUPPLIES EXPANDS

EASY-FILL™

WOVEN PLANTER BAGSWITH ROUND BOTTOM ANDEXTRA STRENGTH HANDLES

W H SA U S T R A L I A

A U S T R A L I AW H S

WHS - Australia was the first to design, manufacture and test the woven planter bag with round bottom and extra strength handles over 15 years ago.

Since then, our customers have come to rely on the EASY-FILL™ for quality and durability.

Don’t be fooled by cheap and very poor quality imitation planter bags. Insist on EASY-FILL™ brand as you will be risking your investment and reputation of your plants.

Our woven planter bags are made from top quality prime virgin materials and all components including sewing thread contain UV additives for strength and durability.

Our bags have been tested in the harshest climates from the sub-zero climates of the European winter to the extremely hot temperatures of the Middle East.

All EASY-FILL™ planter bags are manufactured with additional side drainage

holes which assist in air pruning and provide superior plant and root growth.

EASY-FILL™ planter bags are fitted with extra strength woven belt handles that can be lifted by forklift or crane. These handles are designed with workers safety in mind. They help reduce the risk of back injuries.

WHS AustraliaSuite 16350 Cambridge Street, Wembley Western Australia 6014

Postal AddressPO Box 70Wembley 6913Western Australia

General EnquiriesPh: +61 8 9287 0500 Fax: +61 8 9387 5962Email: [email protected]

whsaustralia.com.au


Massey Ferguson, aworldwide brand ofAGCO

(NYSE:AGCO) is proud toannounce the introduction ofthe new MF 6700 Series, amajor step forward in theevolution of the MasseyFerguson Global Series.

The new MF 6700 Series isthe most powerful range in theMassey Ferguson Global Serieswith engine power outputs from112hp to 132hp.

Following the path set out bythe MF 4700 Series for a strongworkhorse across a full range ofapplications, the MF 6700Series provides greaterperformance in a modernstraightforward design, low costof ownership and enhancedreliability.

Aimed at larger farms inAfrica and the Middle East, the

MF 6700 Platform Series maybe the enterprise's maincultivations tractor, or take therole of all-round workhorsewhere there are already morepowerful tractors in the fleet.

Thierry Lhotte, MasseyFerguson Vice-PresidentMarketing, Europe/ Africa/Middle East, explains: “Thisrange represents a key element

in our 'three-segment tractorstrategy' in Africa and theMiddle East, aimed to providefarmers with the right choice ofmachines across a spectrum ofpower and specificationrequirements. The threesegments comprise progressiveEmerging Farmers; EstablishedFarmers; and LargerAgricultural Businesses

TRACTORS

MASSEY FERGUSON IS PROUD TOANNOUNCE THE INTRODUCTIONOF THE NEW 112-132HP MF 6700GLOBAL SERIES PLATFORMTRACTORS FOR AFRICA AND THE MIDDLE EAST

MARCH APRIL 2016

including Contractors and Fleetowners.

The MF 6700 Global Seriesis ideal for this third segment,offering carefully balancedtechnology and a modern designwith power capabilities requiredby large farms and estates.”

Key FeaturesThe Massey Ferguson 6700 Seriesincorporates many key features:● 4 cylinder, 4.4ltr

turbocharged AGCO PowerEngine, MF 6711112hp/83kW, MF 6712122hp/91kW, MF 6713132hp/98kW.

● 12F x 12R synchromeshgearbox with either

synchronised mechanicalshuttle or power shuttle.

● Heavy duty transaxleassembly with oil immerseddisc brakes and electro-hydraulic operateddifferential lock.

● 540 revs/min. IndependentPTO (IPTO) with electro-hydraulic engagement andoptions of 540/540E or540/1000 revs/min.

● Electro-hydraulic engaged4WD front axle with centredrive shaft and hydraulicallylocked differential.

● Open centre hydraulic systemwith up to 98ltr/min availablefor auxiliary valves.

● Rear linkage with externallift cylinders providing5,200kg maximum liftcapacity.

● Electronic Linkage Controlsystem (ELC) with two-leveroperation.

● Up to 3 auxiliary valves● Ergonomic operator station

with side mounted gearlevers and clear floor area.● ISO mounted flat floor

platform accessiblefrom both sides.● Pivoting

Sheet metal bonnet withmodern Massey Fergusonfamily appearance.

● Radial tyres standard fitment.Power is supplied by a

completely new AGCOPOWER four-cylinder turbocharged engine compliant withTier 2 emissions legislation,and delivering: MF 6711 with112hp/83kW, MF 6712 with122hp/91kW and the flagshipMF 6713 with 132hp/98kW.

With features proven in theMassey Ferguson 4708, theengine for the MF 6700 isdesigned for the greater outputrequired in this power sector.This includes high torque forplenty of pulling power atlower revs, reducing noise andfuel consumption.

A 170 litre capacity fuel tankoffers long hours' performancein the field with less fill-ups.

The new engine iscomplemented by a 12x12speed synchromesh shuttletransmission, offering tworanges with six gears in each.This offers significant benefitsin haulage applications,reducing the requirement for arange change when pulling

TRACTORS

3 9GULF AGRICULTURE

AIMED AT LARGERFARMS IN AFRICAAND THE MIDDLEEAST, THE MF 6700PLATFORM SERIESMAY BE THEENTERPRISE'S MAINCULTIVATIONSTRACTOR


away with a ladened trailer. It isalso easier to drive, offeringimproved gear shifting.

For applications requiringfrequent changes of directionsuch as loader work, a PowerShuttle can also be specified,giving forward/reverse shiftsvia a lever, and without theneed to declutch.

True four-wheel drive isoffered by the hydraulicallylocking differential, which locksthe front and rear wheelssimultaneously and is easilydisengaged at the end of a run.

Larger, heavier duty castingsand components on the newrear axle provide the strengthfor the increased demandsplaced on tractors in this sector,including offering animpressive lift capacity of5,200kg on the category II rearlinkage. This allows farmers touse wider implements and boosttheir work rates. The linkagealso features telescopicstabilisers.

Massey Ferguson's provenElectronic Linkage Control(ELC) system provides accuratelinkage control, simpleoperation and easy adjustmentwith minimal maintenance. Forsimplicity it is controlled bytwo mechanical levers on theoperator platform.

Increased hydraulic capacityalso means that moredemanding implements can behandled. The standard 57litres/min output from theopen-centre hydraulic systemcan be increased as an optionto 98 litres/min, ideal forloader work or operating a dietfeeder for example. Up tothree auxiliary valves can bespecified.

As standard, a 540rpm PTOspeed is offered, but purchaserscan also specify 540/540E or540/1000 rpm options. A

flanged output shaft makes foran easy switch between six or21 spline shafts, adaptingeasily to lower or higherpowered implements.Engagement is via a rockerswitch on the control console.

Hydraulic trailer braking isalso available for applicationsinvolving a high proportion oftransport work.

Designed with the operatorin mind, the MF 6700 offersexcellent access for routinemaintenance, with a one-piece bonnet which lifts clearof the engine. A translucentcover on the cooling systemexpansion tank allowsinspection without climbingonto the tractor and access toradiators is easy. A visiblegauge is provided for thehydraulic oil reservoir.

Operation is alsoexceptionally simple, allowingany member of the farmingteam to use the tractor. Electro-hydraulic engagement of thefour-wheel drive and diff lockallows them to be activated viathe flick of a switch. The layoutof the spacious open platformwill be instantly familiar todrivers who have experience ofthe Massey Ferguson familywith most lever controls on theright-hand side and featuringtraditional dials andinstruments.

The MF 6700 Series adds abasic performance monitorwhich allows the operator to

calculate machine output bydialling in the width of theimplement and also displaysforward speed and PTO speedon a digital display, useful whenusing more complexattachments.

The ISO-mounted flat floorplatform can be accessed fromeither side and features amechanically suspended deepcushioned weather-proof seat.As standard, a folding ROPSframe with sun canopy andoperator seat belt are fitted.

A feature of the MasseyFerguson Global Series is thespecification of Trelleborgradial tyres as standard, whichoffer owners several benefits,including increased traction,reduced soil compaction andfuel consumption, highlybeneficial for the workloadthese tractors will achieve.

Ashley Fleming, MarketingSpecialist, Massey Ferguson forAfrica and Middle Eastcomments: “This is a veryimportant tractor for MasseyFerguson in Africa and theMiddle East, offering farmersmore power and increasedversatility, while retaining thestraightforward dependabilityand ease of operation that theGlobal Series has becomerenowned for. The latesttechnology is combined withfamiliar controls and excellentservice access to make the MF6700 an invaluable power unitfor any farming operation.”

TRACTORS

THE ISO-MOUNTEDFLAT FLOOR

PLATFORM CAN BEACCESSED FROM

EITHER SIDE AND FEATURES A

MECHANICALLYSUSPENDED DEEP

CUSHIONEDWEATHER-PROOF

SEAT

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The Case IH JXT rangeoffers totally reliable,high performance utility

tractors that are real workhorsesand great all rounders. Due tothe strong heritage of Case IHtractors, they can be relied on toprovide efficiency, productivityand an excellent return on thecustomer's investment.

The JXT Series consists offive models ranging from 35 hpto 75 hp, with the addition ofthree new models. The newJX35T, JX40T and JX45T,available in two- or four-wheel-

drive, deliver power andeconomy in a compact package.

Power and fuel efficiencyThe new JXT models featurerugged and reliable 3-cylinder,naturally aspirated engines thatoffer a powerful performancewith exceptionally lowoperating costs. The engineson the two smaller modelsdeliver 35 and 42 hp at 2000rpm. The biggest of the three,the JX45T, generates 47 hp at2300 rpm: this is a trueheavyweight in the 45 hp

segment. The low rpm resultin a great performance withexcellent fuel efficiency.

Engineered for high outputand economyThe JXT Compact range isavailable with a choice of 8x2or 8x8 mechanicaltransmissions engineered todeliver high output andfeature a new driveline withside shift and inboardepicyclic rear drive. Thetransmission housing providesa common reservoir for the

TRACTORS

CASE IH EXTENDS JXT SERIES TRACTOR

MARCH APRIL 2016

transmission oil and hydraulicsystem oil.

The JXT tractors feature anindependent PTO clutch that isengaged and disengaged with alever, resulting in longer clutchlife. The ground PTO, whosespeed is proportional to thetractor's travel speed, is capableof powering a wide range ofimplements with ease andprecision also at low speeds.The Lift-O-Matic™ rearlinkage control with heightlimiter ensures the accuratesetting of implement lift height.

Outstanding comfortThe wide platform providesample space for the operator.The ergonomic layout putsthe controls within perfectreach, including the side shiftgear lever. The modern andelegant instrument cluster iseasy to read. The single piecefront hood offers excellentvisibility to the front andmakes it easy to service thetractor. With power steering,the operator will enjoyminimum fatigue on longworking days.

JX45T: a true heavyweight ina compact packageThe JX45T delivers a powerfulperformance in its horsepowersegment which, together withits weight, gives it the means topull and control bigger loads.The high hydraulic flow resultsin fast cycle times on scissortip trailers. With theindependent and ground speedPTO, and the waterprooftransmission, it provides anexcellent solution for the harshconditions rice and palm oilgrowers face.

TRACTORS

4 3GULF AGRICULTURE

RANGE WITH NEW COMPACT MODELS

CASE IH LAUNCHESTHREE NEW JXTTRACTOR MODELSBELOW 50 HP,EXTENDING THIS EASYTO USE, RELIABLE ANDECONOMICALTRACTOR LINE TOPROVIDE COMPACTSOLUTIONS TO FARMERS.


TRACTORS

▲ Efficient and productiveturbocharged FPTIndustrial engines

▲ Tailored transmissionoffering a SynchronisedShuttle and creeper option

▲ 54 litres per minutehydraulic flow

▲ Striking design and comfortwith standard FoldableROPS and canopy

New Holland's new TT4economy utility tractor range isset to redefine the economytractor market in this everexpanding segment. The newTT4 introduces more

productivity boosting featuresin a complete package thatdelivers reliability, simplicity,

and low cost of ownership, at avery economical price.

This range of tractors offers

NEW HOLLAND TT4 SERIES: REDEFININGTHE ECONOMY TRACTOR BENCHMARK

MARCH APRIL 2016

four models: the TT4.55,TT4.75 and TT4.80 andTT4.90, producing enginepowers from 55 to 88 hp.TT4.80 and TT4.90 modelsare the new released onesand will be the focus ofAME area.

The TT4 complements theoriginal Series TD whichrevolutionised the economytractor market. The NewHolland Series TD tractordelivered proven technologyreliability, simplicity, and lowcost of ownership, at a veryeconomical price.

The new line up enhancesthe choice available tofarmers, small holders, localgovernment / municipalitiesand other operators who arelooking for a highly versatiletractor. It offers excellentmanoeuvrability, ergonomic

comfort and fuel efficiency.The complete range is ideallysuited to a wide range of bothagricultural and non-agricultural tasks, includingfront loader activities, haulingand PTO work. The entireTT4 series benefits from NewHolland's acclaimedergonomic excellence anddistinctive styling cues.

Economical engines forprecision performanceFPT Industrial's S8000

turbocharged mechanical fuelinjection engine TT4 modelsrun fuel efficient TT4.55,TT4.75 Tier 3 with 3Cylinder 2,9L Engine, TT4.75Tier 1 with 4 Cylinder 3.9LEngine, TT4.80, TT4.90 Tier 3with 4 Cylinder 3.9L Enginefor dynamic performance andfuel economy. Higher hpmodels, TT4.75, TT4.80 andTT4.90, utilizes turbo chargerand inter-cooler technology,meaning the engines runcleaner, deliver impressive

TRACTORS

4 5GULF AGRICULTURE


power and torque and maintainperformance even at raisedaltitudes.

The 3,9 litre powerplantoffers maximum torque of upto 340 Nm guaranteeingoutstanding productivity forthe most demandingapplications.

The engine uses Tier 3technology to meet engineemission standards. Overallvehicle efficiency is furtherenhanced with a 540 eco PTOspeed. This enables theengine to run at a lowerworking speed for reducedfuel consumption. Add to that300 hour service intervals andthe TT4 delivers plenty ofpower with economicalrunning costs.

Tailored transmission offeringA new 12 x 12 transmissionoffering is standardthroughout the entire rangeand is enhanced with theaddition of the dash mountedsynchronised shuttle control.This dash mounted lever canbe operated without removing

the hand from the steeringwheel, enhancing safety andimproving loader productivity.An optional 20 x 20 creepertransmission is available forall models, with speeds as lowas 0.27km/h (270m/hr) it'sideally suited for specialistactivities and precisionapplications.

TT4 has also the PowerShuttle option for all models.The Power Shuttle Leverprovides easy forward andreverse operation withoutstepping on the clutch pedal andprovides smooth and easyshifting on the move.

The transmission controlswill be familiar to users of NewHolland tractors: situated eitherside of the operator, all gearchanges can be carried out fromthe comfort of the seat, withoutthe need to stretch and reach,and enable the operator toeasily switch from the steeringwheel to the lever for theultimate in ergonomic operationand safety.

Precision hydraulicsDesigned with your applicationin mind, the capacity of thededicated implement pump isan impressive 54 Lpm, this

ensures the required hydraulicperformance even when

carrying out the mostdemanding applications,including front loader and hayand forage applications.

Back that up with adedicated 26 L/min for

mechanical shuttle and31 L/min for power

shuttle optionindependentsteering pump, andthe result issteering accuracythat is maintained

without

compromising loader cycletimes, or three point linkageoperation.

Striking New Holland stylingand comfortThe striking TT4 styling isreminiscent of the awardwinning T7 range. Key NewHolland styling cues have beenintegrated into the overalldesign, including the distinctivefront hood lights and oval frontand rear work lights toguarantee impressive visibility.They have been combined withthe brand's signature slopingnose for unobstructed forwardvisibility.

The new TT4 range ROPSplatform has been engineeredby design with specific trim,fenders and noise protection toenhance the operator'sexperience. A canopy for theROPS frame is also standardequipment.

New Holland Agriculture'sreputation is built on thesuccess of our customers,cash crop producers, livestockfarmers, contractors,vineyards, or groundscareprofessionals. They can counton the widest offering ofinnovative products andservices: a full line ofequipment, from tractors toharvesting, material handlingequipment, complemented bytailored financial servicesfrom a specialist inagriculture. A highlyprofessional global dealernetwork and New Holland'scommitment to excellenceguarantees the ultimatecustomer experience for everycustomer.

For more information on NewHolland visitwww.newholland.com

TRACTORS

MORE POWER AND LESS FUEL. MORE COMFORT AND LESS STRESS. MORE FEATURES AND LESS MAINTENANCE. EVERYTHING YOU NEED TO SMOOTHLY RUN YOUR BUSINESS. AT THE SAME OLD PRICE. Turbo charger and inter-cooler technology on TT4.80 and TT4.90 for cleaner

engine running and sustained performance even at high altitudes

Proven Synchro Shuttle 12x12 fully synchromesh transmission, optional 20x20 creeper with speeds as low as 270 m/h, 16x16 and 24x24 optional splitter transmission for economical and effective road haulage

90 l fuel tank and new heavy-duty straight rear axle for non-stop working

Up to 54 l/m hydraulic power, up to 3 remote valves and up 2500 kg rear linkage lift capacity for demanding tasks

Large flat deck operating platform with suspended pedals for total driving comfort and effective noise and vibrations suppression

Four models featuring the new exclusive New Holland style

BT

SN

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refe

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lub

rica

nts

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Gulf agriculture March-April 2016

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