Guide to blog content final

HARROW COLLEGE

A2 Guide to Blog Content: Research/Planning/Construction

Advanced Portfolio in Media Production: Album Promotion Package

snorton-taylor

1/1/2013

Guide to Blog content for A2 production

MARKING CRITERIA FOR RESEARCH & PLANNING

Planning and research evidence will be complete and detailed.

There is excellent research into similar products and a potential target audience.

There is excellent work on shotlists, layouts, drafting, scripting or storyboarding.

There is excellent organisation of actors, locations, costumes or props.

Time management is excellent.

There is excellent skill in the use of digital technology or ICT in the presentation.

There are excellent communication skills.

There is an excellent level of care in the presentation of the research and planning.

MARKING CRITERIA FOR EVALUATION

There is excellent skill in the use of digital technology or ICT in the evaluation.

There is excellent understanding of the forms and conventions used in the productions.

There is excellent understanding of the role and use of new media in various stages of the production.

There is excellent understanding of the combination of main product and ancillary texts.

There is excellent understanding of the significance of audience feedback.

There is excellent skill in choice of form in which to present the evaluation.

There is excellent ability to communicate.

Label Clouds

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Names of group members must be clearly written on all the blog posts which they

have contributed to!

Music Video Research

Audience Research

Music Video Pre-Production

Music Video Construction

Music Video Post-Production

Print Production Research

Print Production Pre-Production

Print Production Construction

Audience Feedback

Evaluation: Q1 (Q2, Q3, Q4)

Music Video Research

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Research must be relevant and focused. It’s purpose should be to inform and inspire the production and demonstrate your

understanding of the production brief.

TASK 1

Initial Research

What is a music video for? Its purpose, its role/importance in contemporary society

Goodwin’s conventions of music videos

Genres of music videos - performance, narrative, concept (Frith’s 3 typologies)

TASK 2 (deadline – 7th Oct)

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Music Video Research

Each group member will need to analyse 3 – 5 music videos (5 would be ‘excellent’ – see

marking criteria). All your analysis MUST be illustrated – using screenprints etc to highlight

particular shots, mise en scene etc, and can be presented in a format of your choice ie

powerpoint, video, illustrated essay, prezi etc

It is ESSENTAIL that you apply the theories we have looked in class (see handout).

This will be used later for Question 1 of the EVALUATION

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

TASK 3 (deadline – 7th Oct)

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Artist/Genre Research

For this you must research the branding and the marketing campaigns of artists who already

fit into your chosen genre, & band/artist that you have chosen. For this you should look at

promotional photos, websites and, of course, album covers etc

ESSENTAIL for Question 2 of the EVALUATION:

How effective is the combination of your main product and ancillary texts?

Here you are demonstrating your understanding of synergy and how artists are marketed to

audiences through the use of:

Mise en scene etc

Use of camera, composition etc

Representation of artist/group

Branding of artist/group

Themes explores

Use of typography/font style for artists/groups name

Record Label Research

You must research an appropriate record label for your chosen artist and demonstrate your

understanding of the difference between ‘major’ labels and ‘independents’, and the type of

music videos that each produce

Audience Research

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TASK 1 (deadline – 14th Oct)

Primary Audience Research:

You must complete some in depth audience research on your target audience for your new

album, including in depth audience feedback throughout the production process

ESSENTAIL for Question 3 of your EVALUATION:

What have you learnt from your audience feedback?

To conduct your audience research make sure you make use of digital technologies, ie

Facebook and other internet social networking sites etc

Here your must demonstrate an understanding of your potential audience for your video and

print products

Create an ‘audience profile’ of your potential audience ie who are they? Could have ‘Collage’

style image or photos to represent chosen target audience

TASK 2 (deadline – 14th Oct)

Secondary Audience Research

Can you find articles etc on fan cultures, research that has already been compiled to help

you understand your audience. Use ideas from our session on Fan Cultures & the case

studies I gave you – use your own case studies!!

It is essential, within media studies, to explore the relationship between the audience

and the media they consume (see work of Matthew Hills).

Music Video Pre-Production

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DEADLINE – Oct 28th

Your choice of track/artist, and why?

Brainstorms of early ideas for track

Track timeline

Analysis of song lyrics

Initial planning ideas

Moodboard

Treatment

Research on Video Theme

Script

Shooting Schedule

Structure of your music video – a timeline

Photos of possible/actual locations

Screen test shots of possible actors

Artist styling/costume planninjg

photos of props/costume (props list)

Storyboards/shotlist

Minutes of Meetings

Risk assessment/H & S evidence

Ongoing behind the scenes photos/video clips.

Will your video use, develop or challenge conventions?

Alterations along the way

Pitch – Powerpoint presentation to class -

(22th Oct)

Music Video Construction (Deadline – 18th Nov)

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Construction photos/video dairy – end of every construction day

(how did it go? etc)

Original footage in its raw state

Technologies you are using

Evaluations along the way – technical/other difficulties or obstacles

Evidence of lecturer/peer/audience feedback

Music Video Post-Production (Deadline – 6th Dec)

Print screens of editing process, use of effects etc

Rough cuts

Evaluations along the way – technical difficulties & decision

making

Evidence of lecturer/peer/audience feedback

Digipak & Magazine Advert

Deadline for all 19th Dec

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Print Production Research

What is a digipak

Research of existing digipaks & magazine adverts

Print Production Planning

Thumbnails and drafting

Moodboard

Print Production Construction

Print screens etc of construction development

Evaluations along the way – technical difficulties & decision

making

Evidence of lecturer/peer/audience feedback

Your two last blogs will be:

Audience Feedback

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This is essential (see see question 3 of your evaluation) and can be

completed in a variety of ways!

Evaluation

Group or Individual or Both!!

(details of this will be in a separate booklet/guide)

Final Evaluation

In the evaluation the following questions must be

answered:

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1. In what ways does your media product use, develop or

challenge forms and conventions of real media products?

2. How effective is the combination of your main product and

ancillary texts?

3. What have you learnt from your audience feedback?

4. How did you use media technologies in the construction and

research, planning and evaluation stages?

GLOSSARY

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