Page 1 ‘Guerrilla PR’Page 2 •Page 3 • • • 3 https://www.facebook.com/photo.php?v=10152332454511961&set=vb.216311481960&type=2&theaterPage 4 • • 4 http://www.web-strategist.com/blog/2014/08/11/ecosystem-guide-the-12-players-of-the-collaborative-economy/ http://twitter.com/PeoplesLabPage 5 5 • • • • • •Page 6 ‘Guerrilla PR’Page 7 #Sponsor Day 7 http://www.mybrandfriend.com/wp-content/uploads/2014/04/Dacia-Sponsor-Days-2.jpg http://www.mybrandfriend.com/wp-content/uploads/2014/04/Dacia-Sponsor-Days-2.jpgPage 8 8 http://www.mybrandfriend.com/campagne-publicitaire-integree-dacia-sponsor-day-small-business-football-publicis-milan-italy/ http://www.daciasponsorday.it/ http://www.mybrandfriend.com/wp-content/uploads/2014/04/Dacia-Sponsor-Days-3.jpg http://www.mybrandfriend.com/wp-content/uploads/2014/04/Dacia-Sponsor-Days-3.jpgPage 9 9 https://www.youtube.com/watch?v=-iTky1mgnL0Page 10 10Page 11 #Changing Perspectives 11Page 12 12 https://www.youtube.com/watch?v=v_Ihxs47AiUPage 13 13 http://www.baldcartoons.com/Page 14 14 http://twitter.com/dilmabrPage 15 #PR done right 15 http://www.quora.com/What-are-the-most-hilarious-jokes-about-Alia-Bhatt http://indianexpress.com/article/entertainment/bollywood/no-more-alia-bhatt-jokes-please-actress-is-now-genius-of-the-year/Page 16 16 http://www.youtube.com/watch?v=pfHxl46KyZMPage 17 17Page 18 18 http://indiatoday.intoday.in/story/alia-bhatt-genius-of-the-year-aib-viral-video-parody-spoof/1/379158.htmlPage 19 #Ice Bucket Challenge 19 http://youtu.be/b_kdke345NQ https://www.youtube.com/watch?v=DepakUSDtQE https://www.youtube.com/watch?v=yCoKB_tU9ng http://www.alsa.org/news/media/press-releases/ice-bucket-donations-082414.htmlPage 20 20 https://www.youtube.com/watch?v=qat9gR5nrpM http://www.youtube.com/watch?v=qat9gR5nrpM https://www.youtube.com/watch?v=yw3UkXTdQXA https://www.youtube.com/watch?v=_gGl2TfuZyE https://www.youtube.com/watch?v=UszsSNoZuCQ https://www.youtube.com/watch?v=E8nU1Fn4iY0 http://vimeo.com/103426734Page 21 21 https://www.youtube.com/watch?v=qqobbcK0R-o https://www.youtube.com/watch?v=yCoKB_tU9ngPage 22 22 https://www.facebook.com/zuck?fref=nf https://www.facebook.com/zuck?fref=nf https://www.facebook.com/photo.php?v=10152332454511961&set=vb.216311481960&type=2&theater https://www.facebook.com/photo.php?v=10152665361942220&set=vb.22433917219&type=2&theater https://www.facebook.com/jenniferlopez?fref=nf https://www.youtube.com/watch?v=QGjaG6O8yCY http://www.theguardian.com/lifeandstyle/2014/aug/26/another-10-celebrity-ice-bucket-challenges-you-may-have-missed http://www.theguardian.com/lifeandstyle/2014/aug/26/another-10-celebrity-ice-bucket-challenges-you-may-have-missed https://twitter.com/akshaykumar/statuses/502185271459209216Page 23 23 http://mashable.com/2014/08/22/most-watched-ice-bucket-challenge/ http://newsroom.fb.com/news/2014/08/the-ice-bucket-challenge-on-facebook/Page 24 24 http://www.macleans.ca/society/health/why-the-ice-bucket-challenge-is-bad-for-you/ http://www.doctorswithoutborders.org/country-region/syria http://lastmilehealth.org/ http://www.nytimes.com/2014/08/09/world/africa/who-declares-ebola-in-west-africa-a-health-emergency.html?_r=0 http://www.voanews.com/content/msf-says-thirty-one-injured-in-central-african-republic-fighting/2422376.html http://www.thetelegraph.com/news/home_top-lifestyle-news/50178913/Diocese-discourages-ice-bucket-challengePage 25 25 https://www.youtube.com/user/acarbajal945/videos http://www.bostern.com/blog/2014/08/15/what-an-als-family-really-thinks-about-the-ice-bucket-challenge/ http://www.cnbc.com/id/101946016 http://www.news.com.au/world/rubble-bucket-challenge-draws-attention-to-gaza-while-rice-bucket-challenge-takes-asia-by-storm/story-fndir2ev-1227038059087 https://www.youtube.com/user/acarbajal945/videosPage 26 Sharing ‘Society’Page 27 #Sharing Society http://www.web-strategist.com/blog/2013/08/22/table-of-contents-the-collaborative-economy/ http://www.web-strategist.com/blog/2014/08/11/ecosystem-guide-the-12-players-of-the-collaborative-economy/Page 28 28 https://www.freelancersunion.org/about/ http://http-download.intuit.com/http.intuit/CMO/intuit/futureofsmallbusiness/intuit_2020_report.pdf?_ga=1.3110325.425619671.1409036315 https://www.freelancersinsuranceco.com/fic/about-us/index.htmlPage 29 29 https://www.freelancersunion.org/blog/dispatches/2014/06/24/benefits/ http://www.elance-odesk.com/ https://www.lyft.com/ http://www.aft.org/ https://generalassemb.ly/ http://1worker1vote.org/ https://www.bcorporation.net/Page 30 30 http://www.fastcoexist.com/3021147/its-time-for-the-sharing-economy-to-become-the-sharing-society https://www.freelancersunion.org/blog/dispatches/2013/11/05/what-new-mutualism/ http://freelancers-europe.org/Page 31 Rise of DadvertisingPage 32 #Dadvertising 32 https://www.youtube.com/watch?v=6GYxH2-WeZYPage 33 33 http://digiday.com/brands/general-mills-howtodad-peanut-butter-cheerios/Page 34 34 http://peanutbuttercheerios.tumblr.com/post/93975006720 http://peanutbuttercheerios.tumblr.com/post/93975006720 https://www.youtube.com/watch?v=57e4t-fhXDs http://peopleslab.mslgroup.com/peoplesinsights/worlds-toughest-job/Page 35 35 https://www.facebook.com/hashtag/HowToDad http://twitter.com/stephenwilson http://www.huffingtonpost.com/christopher-a-brown/peanut-butter-cheerios-campaign-portrayal-of-fathers_b_5672045.html http://www.usatoday.com/story/news/nation/2013/03/14/men-women-work-time/1983271/ http://familiesandwork.org/site/research/reports/newmalemystique.pdfPage 36 36 http://topsy.com/s?q=#HowToDad&window=w&type=tweet https://www.youtube.com/watch?v=7Jpb2_YdxYM https://www.youtube.com/watch?v=GcRT5jUQNcQ https://www.youtube.com/watch?v=phvo7uwRyBEPage 37 37 http://www.scribd.com/doc/218428287/The-Future-of-Reputation-People-s-Insights-Magazine http://peopleslab.mslgroup.com/peoplesinsights http://www.scribd.com/doc/209725011/02-February-People-s-Insights-Monthly-Briefs http://mslgroup.com/insights/publications/2013/infographic-future-of-money/ http://slideshare.net/mslgroup/mslgroup-now-and-next-future-of-engagement http://peopleslab.mslgroup.com/peoplesinsights/magazine/ http://www.amazon.com/Now-Next-Frontiers-Future-Engagement-ebook/dp/B00D8ZZMDY https://itunes.apple.com/us/app/now-next/id724323924?mt=8 http://twitter.com/peopleslab http://peopleslab.mslgroup.com/peoplesinsights/subscribe/Page 38 38 http://peopleslab.mslgroup.com/peoplesinsightsPage 39