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Viral Marketing and Advertising Strategies For Social NetworksPresented by Jeff RagovinVice President Sales, Buddy Media

[email protected] 917-523-6266

Buddy Media helps companies build, promote and monetize social media applications that engage and entertain users

Social Media: What is Everyone doing?

The Social Web is About Life Experiences

Brands are using applications to engage their audience

They are using applications to entertain

They are not banner ads

They are not groups

They are the new Ad Unit

They are used to connect and drive interest

Social Media is now a major component of the Digital Buy

Brands are Going Where Consumers Play

FedEx Launch a Package

FedEx Launch A Package Application

InStyle Hollywood Hair MakeoverTarget Audience Women 18-40Connecting with the Right Audience 

250,000 installs over the course of the campaign

Average time on app: 5 minutes and 30 seconds

Average user tries on four different hairstyles per visit

54,000 makeovers have been posted on the InStyle Wall of Fame

 Every Application should have a Clear Landing Page:

Provide clear branding

Easy-to-understand instructions about how to use the application or play the game

A summary or analysis area that lets the user see their history with the application

Create a Unique Application Title

Pick something descriptive and unique. A good deal of users may decide to use your application based only on the title.

Using the Facebook API in Newsfeeds\Mini-Feeds

The Facebook API allows you to get more users for your application

For Newsfeeds, decide the events or actions that generate the newsfeed item. Identify actions that are interesting.

Finalize the Newsfeed title, body and images.

Requests/Invitations

Requests and invitations are generated by the users

Each user is limited to 20 requests/invitations per application per 24 hour period.

When developed well, can accelerate the word of mouth marketing component.

This is a good time to tie in a loyalty or engagement program.

Friends For Sale Buy Friends, Make them your pets

Hot-or-Not with a market economy. True Viral

Nearly 600,000 active users.

300 million page views a month.

300% monthly growth rate

2.1 million unique visitors in the past month

Splash Blast with AceBucks

Loyalty Programs = Consumer Engagement

Need 1 Volunteer

Loyalty Marketing = Virility

Email and Notifications Accelerate the viral

nature of the application. Spend time on the copy

Keep it compelling

Sending a weekly email to users with updates

Sending an email on specific events or holidays

Visual Identity 16 x 16 Graphic for Icon To market your application, you need to provide a 16 x 16 sized icon graphic to be displayed in the applications section

64 x 64 Graphic for Icon (shown in product directory):This is an opportunity for you to brand your application.

Keep SEO and PPC in Mind This information is

displayed on the application add page when a user decides to add the application. 

Keep in SEO in mind with this page and think about how your brand will be indexed across the search engines.

Keep SEO and PPC in Mind

Social Media Advertising Platforms

Facebook, MySpace, Bebo,

LinkedIn Ad Networks: Buddy Media, Social

Media Lookery, Cubix, RockYou

etc.

Social Media Advertising

Social Media Campaigns can be Targeted:

Age, Political Views,

Gender,

Relationship Status,

Activities

Location

Choose Your Creative

Social Media Ads can contain Images

Social Media Ads can contain Videos

Social Media Ads can contain only Text

Break-out Session- Develop and App

New APPLE Product called Apple Window

New Innovation for Digital Communication TV and Web

Product will feature the following:

Computer Wi-Fi Capabilities

Email

Television

Apple TV for Movies, Music, instant access to shows

Digital Display for Art, Vacations etc.

Social Marketing Budget 350K

Priceline.com Ultimate Negotiator for FB

Taunts engage user to play againAudio components embedded for extra fun

Monitor and Report

Campaign Creation Round Up

Target your audience

Think Viral

Provide a unique value

Infuse with loyalty program

Measure Success with Analytics

Message and Notify