Grow Your Business with LinkedIn 2-16-17

Judy Parisellae: [email protected] or gmail.com

linkedin.com/in/judyparisella

Enterprise

Center

2/16/17

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Is the BEST

Lead Conversion SMS

for Business

Is the #1 SMS

for Recruiters

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3LinkedIn is a Conversion Machine

LinkedIn Best Social Network for Lead Generation

2.74%In a recent study of over

5,000 businesses, HubSpot

found that traffic from

LinkedIn generated the

highest visitor-to-lead

conversion rate.

• LinkedIn at 2.74%

• Twitter .69%

• Facebook .77%

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4

94%

JobVite

Recruiter

Response

What You’ll Learn:

How to acquire new opportunities/prospects

Ways to keep in touch with people who care most about the

services/products or skills you offer

Approaches to build your industry network—online and in person

Networking with peers in your industry for repeat referrals and/or

recommendations

Convincing potential clients or employers of your expertise by

sharing content.

Take Aways-ish:

How to ‘Create a Summary’ Guide

14-Point Checklist to a LINKEDIN PROFILE

5 ways to make LinkedIn part of your morning routine 2/18/2017

5 Stuff We’ll Cover

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LinkedIn

Spotlights a

BRAND!

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YOU! Are the BRAND...

Is YOU,

the BRANDReferral

Worth?

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Would People

Want to do

Business with

YOUR online

BRAND?

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Can YOU,

the BRANDbe found on

LinkedIn?

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Think… Title, Skill Set, Summary, Picture etc.

Better yet…Would you want

to do business

with YOUR,

online BRAND?

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Donnie Wahlberg

FAUXPROFILE

But what if…

‘Freak’n Awesome Entertainer (Just ask me….)

Greater Boston Area | Entertainment

Alma’s Kid | Jenny’s Guy | Mark’s Brother

Wicked Cool Boy Band| TV | Movies | Oh Yeah Marky Mark

Boston Celtics U

I’m wicked SMARHT!

Intermediate

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Donnie Wahlberg

FAUXPROFILE

Now that’sWicked SMAHT!!

Singer-Songwriter | Actor | Record Producer | Film Producer | Restaurateur | Advocate

Greater Boston Area | Entertainment

Blue Bloods | Jenny’s Guy | Mark’s Brother

New Kids on the Block | Band of Brothers | Sixth Sense | Boomtown

Boston Celtics U

Born in Dorchester (pronounced Doh-chestah), a neighborhood of Boston. I’m the eighth of nine kids, with older siblings, Arthur, Jim, Paul, Robert, Tracey, Michelle, and Debbie (died in 2003), and younger brother, Mark, who began his entertainment career in the former rap group Marky Mark and the Funky Bunch. And oh yeah… I’ve got three half-siblings from Dad’s first marriage: Donna, Scott, and Buddy. Mom, Alma Elaine (née Donnelly), was a bank clerk and nurse's aide while we were growing up. Dad, Donald Edmond Wahlberg, Sr. (May 8, 1930 – February 14, 2008), was a teamster . Did’ja know that I’m distantly related to author Nathaniel Hawthorne. Yep! I am. More…

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Boomers &

GenXers

Need to

Embrace

the

Millennial

World

22

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‘Characteristics of Three Generations’

Source: GA Tech President Dr. Bud Peterson -

The difference among the generations.

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2/18/2017https://www.youtube.com/watch?v=odoYOuvwjDE

25 World of Mouth…

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ARE YOU

REFERRAL

WORTHY?

Maintain an

ALL STAR Profile

“Users with ‘All-Star’ profile strength are 40 times more likely to receive

opportunities through LinkedIn.” –LinkedIn

Robust ‘keyword rich’ headline

A current position with description

Two more positions

Education

At least 5 skills

Include Media

Profile photo

At least 50 connections

Keyword rich summary

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27 LinkedIn Profile Strength–MATTERS

Beginner

Intermediate

Expert

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The Profile Strength meter is on the

right side of your view profile and

gauges how robust your profile is.

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28 USE

‘Your Words’

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29Finding the Right KEYWORD(S)

Find the KEYWORDS used by THOSE

searching:• Use LinkedIn’s job search for an assist – pay

close attention to the DESCRIPTION and

RESPONSIBILITIES

• Create a WORD CLOUD

to determine the

KEYWORDS used

• Do a COMPARISON of

other LinkedIn profiles

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30Wordle.net

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90% of large companies use Applicant Tracking

Systems to search for qualified candidates from large

applicant pools.

An ATS helps employers analyze resumes/CVs, yielding

candidates that best match the position and filtering out

those who don't.

JobScan has built an algorithm based on the common

patterns among them.

https://www.jobscan.co/

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32Search Algorithm’s Differ From One

Searcher to the Next

FOCUS on NAME and Professional HEADLINE First

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33Tell Your Story in a Profile Header Image

Add visual interest. Create, find or buy an image that

speaks to what it is you do PROFESSIONALLY.

Canva.com, FreeDigitalPhotos.net, Flickr.com or use your own.

Note attributions and licensing restrictions.

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Be impactful!

Summary – Above the Fold

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35Write a SUMMARY with Impact

A SUMMARY is to be written in the FIRST person!Culmination of who you are TODAY. What is it that makes you so SPECIAL?

Why are you the answer to an employer/prospect/patron’s problem? This is

not a job description…

It is a brand statement --and the brand is YOU!

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Building the

Network… a

Referral Engine

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No matter your idea of networking…

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38Networking is Networking

Start networking before you need itNetworking when you have no ulterior motive, you can begin to build

relationships and a reputation for being generous rather than self-serving.

Have a planSince every person has value, it’s essential that you know what yours is. Map

out what you want to talk about, particularly how you may be able to help other

people, either now or in the future.

Forget your personal agendaGenerosity is an attractive quality and it’s something

special that people will remember about you.

Never dismiss anyone as unimportantMake it your mission to discover the value in each person you talk to.

Connect the dots. Make it a point to connect people you feel have something of

genuine value to each other.

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Figure out how you can be usefulBefore any conversation comes to a close, be sure to ask, “How can I help

you?” OR “If you need anything, please reach out to me or connect via

LinkedIn” and present your business card.

Follow up and follow throughIf you told someone you’d get in touch with them, do it and reaffirm your

intent to assist in any way you can. If you promised to introduce someone

to a person you know, take the time to do it. Little things mean a lot to

people and just one introduction can end up changing someone’s life for

the better.

Believe in the power of networkingWhen you believe that the true value of networking lies in helping others

and you do your part, you’ll soon discover magic happening all around you.

Networking is Networking

Source: Forbes.com

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USE the "FORD" technique:Family

Occupation

Recreation

Dreams

Ask a person about any one of these and you're bound

to start a conversation. REMEMBER to only use a

sentence or two of your own experiences to show that

you're listening and have insight and continue letting

them talk.

Initiate a Conversation

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Now Build Your

Referral

Network

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42 Referral Network Strategies

Respond to the InBox

Create Target Lists

Work ‘Who’s Viewed’ your profile

Nurture your network

Check out ‘Who You May Know’

Review your ‘Alumni List’

Don’t be an ASK-HOLE – Reciprocate

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43Respond to the InBox

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44 Create Target Lists

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45 Create Target Lists

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46 Work the Lists

List updates

served up weekly

Get introduced

via a shared

contact

Review profiles

for contact

information

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47 Who’s Viewed You

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48 Who’s Viewed You

Stalk ‘em back!

Nurture Network

Pay attention to your

networks activity

• New Job

• Work Anniversary

• Other Profession events

Home tab

Top right corner

Like or comment

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50 Who You May Know

View‘Who You May Know’

The list is served up

based on YOUR

CONNECTION’S

CONNECTIONS

Alumni List

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52 Reciprocate

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53Create or Find Relevant SHARABLE

FIND Worthy Content• Google Alert – www.google.com/alert

• Join industry websites

• Signup for SmartBriefs (Industry News) –

http://www.smartbrief.com/

• YouTube

• Monitor Hash Tags on Twitter

• Industry Sites

• Content from OTHER Thought Leaders

• CREATE your own content and POST on a status

UPDATE or BLOG post

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54 SOOOooo….

You

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555 Ways to Make LinkedIn Part of Your Morning Routine

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56 ProFinder by LinkedIn

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Judy Parisellae: [email protected]

http://www.linkedin.com/in/judyparisella

978.491.7444