Group Brochure 2015

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“Group gave me a new insight into myself and my business. It helped me remove the blinkers and feel stronger. This course has given us the focus to shoot for the stars and the tools to do it.”

- Eveline Hart, Owner, A Touch of Glass Ltd.

“Having people to bounce things off and learn so much from has been invaluable. It is the best thing I have ever done.”

- Elizabeth Hird, Owner, Yorkshire Dales Real Food

“Achievable insights with tips and advice to transform”

- Mark Manley, MD, Lynx Machinery Ltd.

“It will make you look for the answers yourselves. They won’t solve it for you but what they will do is help you realise you already know the answers.”

- Louise O’Brien, MD, Greyhound Box & Packaging Ltd.

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This derives from an explanation of the prefrontal cortex within which all creative, innovative, empathetic and resilient functions happen within a person. It is the part of the brain that distinguishes us as human beings. It is here and only here that a person is at their best. It is our intention to ultimately show people how to develop this area of the brain which will allow all individuals to live more free, fulfilling and fruitful lives, whatever they may choose that to be.

This is a cheeky twist on the traditional and corporate use of co. It is an acknowledgement of the past and what it has given us with a knowing wink to the fact the future is now whatever you want it to be and the rules are yours to make.

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BETTER YOU. BETTER BUSINESS. BETTER LIFE.

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WHO WE ARE.

We at Bluko are an experienced team committed to putting coaching at the heart of small and medium sized businesses. Our mission is to empower people with the skills, ideas, knowledge, belief, confidence, awareness, tools and curiosity to reach their potential and succeed in everything they want to achieve. We will do this by providing the benefits of research based business coaching to allow every business and every business leader’s potential to be fulfilled.

JOE TIMOTHY HELEN STAINTONPATRICK CRAYFORDHARRY CHAPPELLANNA SPLAIN

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FIRST WE WORK ON YOU.

Think back to a moment in your life when you felt completely full of confidence. So certain in yourself that nothing seems to knock you off your game. Anything could come at you and you feel so strong that you could handle anything.

You are truly at your best.

Our coaching uses the latest research into neuroscience to help you get better results by allowing you to stay at your best more of the time.

ABOUT OUR COACHING.

THEN WE BUILD YOUR KNOWLEDGE.

The second aspect of our coaching is knowledge building. As well as working on your mindset we also help develop your know-how. This will help you understand how a successful business works.

Throughout your coaching we fill in the gaps of your knowledge to allow you to draw on it when you need to.

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THE BACKGROUND.

Drawing on 15 years of research into how the brain works and what helps it develop we have our coaching programmes build resilience, creativity and collaboration in Owners, Managing Directors and Business Leaders.

The society we currently live in is changing at an unprecedented pace. New technologies and ways of doing things are being discovered all the time. This rapid pace of change is becoming the norm and, with the increase in information through the internet, the growth in new knowledge and skills will only force this evolution to increase and will demand more of our attention in the future.

It is important for you to be able to adapt in these constantly shifting circumstances and try and stay focused on your goals.

It is important to be a resilient person; who does not worry about an uncertain future and can work effectively within the present and not become anxious about where things are going.

Our coaching programmes are built, using modern understanding of the brain, to create resilience, creativity and collaboration into your work. Keeping you at your best more of the time.

Creating a better you, giving you better results.

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GROUP.

Whatever your gauge of success in your business, you need to understand how to create one in the first place.

You are the expert working in your business, now become the expert working on your business. Join thousands of companies that have learnt the core principles that apply to any successful business. Our Group Coaching programme is built for smaller businesses to learn those key skills and be able to afford the amazing benefits of coaching at an affordable investment.

The sessions are put together to guide you through the key principles in business around sales, marketing, money, time and team.

The programme is made up of 11 full day sessions, run over 11 months to give you the chance to implement all that you are learning in your business. On each day you get plenty of refreshments with 2 tea breaks and hearty lunch made from Yorkshire's finest food.

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SESSION 1

You would never embark on any adventure without defining on where you are going; business is no different. In our first session we help you understand how to express your dream, setting the roadmap to realise it and the values you will live by whilst achieving it.

You will discover: - The value in a Vision - How to use it to inspire customers and team members - The necessity for a mission - How to write your road map - How to define your identity - The power of your culture to customers - How to achieve your goals - How to work SMARTER

“Very enjoyable and valuable day. Good to share ideas & experience with others”

- Paul Williams, MPM, Pudsey

VISION, MISSION & CULTURE

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SESSION 2

There are two core principle areas of business, which are your time and your money, and it is imperative you get a handle on these before you begin. It is essential you master using these two things as effectively as possible. This session will teach you just that.

You will discover: - Techniques and tools to master your time - Effective time management - Build an efficient default diary - The importance of KPIs and what needs to be measured in your

business - Effective testing and measuring - Effective cash flow analysis - Understanding profit and loss and balance sheets - Accurate forecasting and budgeting for your business

“This session has helped to focus on specific areas of the business that require attention. Mastering these areas will help drive sales and profitability”

- Tina Elson, PDC Education, Leeds

TIME & MONEY

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SESSION 3

With so many businesses out there in your market, there is more importance than ever to define what is special about yours. Giving yourself a core USP in your market place will do wonders for attracting customers. Also learn how to take away customers fears, so they feel safe doing business with you.

You will discover: - What a USP is. - What the benefits of a USP. - 7 steps to creating a powerful USP. - How to identify your target markets. - How to describe your niche and market it to your customers. - The power of a Guarantee - How to create a powerful guarantee

“As always I have come away with loads of ideas and things to work on” - Shelley Welsh, Express Data Ltd. Leeds

USP & GUARANTEE

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So many businesses are guilty of not even thinking about marketing. You can put in all the hard work making your product as amazing as possible but if no one hears about it then it is useless. In this session you will learn how to get your message out there by building a successful marketing campaign.

You will discover: - What marketing is - The 5 ways chassis and what to focus on - Why marketing is so important - The 6 key questions to address when marketing - How to find your target market - How your niche will help you create effective marketing - How to get an unlimited marketing budget

“These sessions always make me reflect on what we are doing... We are definitely learning more about our business as the weeks go by, and empowering us to change”

- Marion MacInnes, Kaye Aluminium, Doncaster

BUILDING A SUCCESSFUL MARKETING CAMPAIGN

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SESSION 5

Having learnt how to build a super effective marketing campaign in the previous session, you must now learn how to be reactive to your market needs. In this session we show you how to listen to, understand and connect with your target. Taking your marketing to another level.

You will discover: - How to develop and critique your own successful marketing - How to define your ideal customer - What makes a great campaign - The power of Attention, Interest, Desire, Action (AIDA) - Targeted marketing for best effect - Testing and measuring to ensure successful campaigns.

“Today gave me some fantastic ideas. My killer quote is, it is not marketing; it is business acquisition. Great energising day”

- Daniel Penney, Flexseal, Barnsley

STREETWISE MARKETING

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SESSION 6

Well once you have mastered gaining peoples attention you must then make sure they buy. This session will give you all the tips you need to become a great sales person. Lets face it without sales you’re going nowhere.

You will discover: - How your own beliefs around sales effects your ability to sell - What makes a great sales person - Which modalities and personality styles aid effective

communication - Effective questioning – building a question funnel - Old vs. New styles of selling - Temperature checking, objection handling & closing

“ The information is always relevant, meaningful and impactful” - Chris Moody, Moody Hair, Barnsley

SALES MADE SIMPLE

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SESSION 7

So now you have the sales moving you now need to master the art of getting people buying more and more. Not only that, you need to get them talking about you. In this session you will learn how to create raving fans who buy again and again and do your marketing for you.

You will discover: - What customers expect of you - How to provide outstanding customer service - Why customers leave you - The cost of getting a new customer - How to build lasting relationships - The different types of customers - How loyalty is created

“Many concepts discussed today which will be implemented in to the business very quickly. Great knowledgeable presenter. Fantastic group involvement.”

- Ruth Milner, Work Life Health

CREATE RAVING FANS

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SESSION 8

There are many companies who provide good customer service. In this session we will show you how to take customer service to the next level. We will show you how to create that Wow factor that will have customers returning again and again.

You will discover: - What the Wow factor is - How to create it - How to define your Wow - How to measure it

“It made me feel confident and brave enough to talk to our customers about how good or bad we are”

- Aidan Crowe, Display I.T., Greetland

THE WOW FACTOR

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SESSION 9

So many businesses go about their day-to-day work by doing what they do from knowledge that is in their own head. To truly have an effective and streamlined business you must systemise your processes and leverage your business. In this session we will demonstrate the power of systemising and how you can do it.

You will discover: - Why you need leverage - The 4 ways to leverage your business - The importance of defining roles - Setting effective KPIs - How to create effective manuals

“From the session today I realised the value of setting systems in the business that actually mean something rather than systems for the sake of having them”

- Mark Wilson, EKC Systems, Heckmondwike

SYSTEMISING YOUR BUSINESS

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SESSION 10

As your business grows and develops you will want more and more help to achieve your dream. In this session we will demonstrate how you can inspire, motivate and lead a team to succeed in whatever you desire.

You will discover: - How to put together the right team - How to build effective teams - The different working styles of people - How your behaviour can effect your team - The formula for change - How to handle self sabotage - The 6 keys to a winning team

“Intense and informative learning. Myself & Goldcrest will benefit greatly from today”

- Neale Hurst, Goldcrest Chemicals, Barnsley

LEADERSHIP & TEAM BUILDING

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This session is all about you. It is a celebration of your completion of our Group Coaching. This is a time for everyone to come together and share their experiences, achievements and learnings over the last 10 months. Of course we also have prizes and certificates for you all.

This is a bonus session. So come along, enjoy and have fun!

“Having people to bounce things off and learn so much from has been invaluable. It is the best thing I have ever done.”

- Elizabeth Hird, Yorkshire Dales Real Food

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GRADUATION

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CONTACT US [email protected] 0113 357 2284 www.bluko.co.uk

26 Airedale House, 423 Kirkstall Road, Leeds, LS4 2EW

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