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Group 4 MM-II Report-Sony Bravia

Oct 22, 2014

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MARKETING MIX OF SONYW Welcome

to the world of

Group 4: Ankur Gupta Neha Gupta Rahul Mittal Ritesh Khanna Sayan Das Shafaquat Husain

CONTENT ABOUT SONY TIMELINE OF SONY PRODUCTS PRODUCT MIX Product Line Consistency Product Life Cycle Marketing Mix Product Price Place Promotion

ABOUT SONY:Sony Corporation , commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Knan, Minato, Tokyo, Japan.It was founded on 7 May 1946 by Akio Morita and Masaru Ibuka. It was originally known as Totsuko which started with SONY TR-55 transistor radio. Walkman: worlds first portable music player was introduced by SONY. It ranked 73 on the 2011 list of Fortune Global 500. Sony is one of the leading manufacturers of electronics products for the consumer and professional markets. Sony Corporation is the electronics business unit and the parent company of the Sony Group, which is engaged in business through its six operating segments Consumer Products & Services Group (consumer electronics, game & network services), Professional, Device & Solutions Group (B2B products & services), Pictures, Music, Financial Services and Sony Ericsson.These make Sony one of the most comprehensive entertainment companies in the world. Sony's principal business operations include Sony Corporation (Sony Electronics in the U.S.), Sony Pictures Entertainment, Sony Computer Entertainment, Sony Music Entertainment, Sony Ericsson, and Sony Financial. As a semiconductor maker, Sony is among the Worldwide Top 20 Semiconductor Sales Leaders.

TIMELINE OF SONY PRODUCTS:YEAR PRODUCT LAUNCHED

1968 1975 1981 1982 1985 1987 1990 1992 1996 1998 1999 2003 2004 2006

Umatic Betamax Betacam CD with Philips Video8 Dat Minidisc MiniDV DV Cam Memory Stick Digital8 Universal Media Disc HDV Blu-Ray Disc

1968 - U-matic is an analog recording videocassette format first shown by Sony in prototype in October 1969, and introduced to the market in September 1971. It was among the first video formats to contain the videotape inside a cassette, as opposed to the various Reel-to-Reel or open-reel formats of the time. 1975 - Betamax (sometimes called Beta, and referred to as such in the logo) was a consumer-level analog videocassette magnetic tape recording format developed by Sony, released on May 10, 1975. 1981- Betacam is family of half-inch professional videocassette products developed by Sony in 1982. 1982 - The Compact Disc is a spin-off of Laserdisc technology. Sony first publicly demonstrated an optical digital audio disc 1985 Video8 was launched in the 1980s, into a market dominated by the VHS-C and Betamax formats. In terms of video quality, Video8, VHS/VHS-C, and Beta-II offered similar performance in their "standard play" modes; all were rated at approximately 240 horizontal lines, depending on speed, quality of tape, and other factors. In terms of audio, Video8 generally outperformed its older rivals. 1987- Digital Audio Tape (DAT or R-DAT) is a signal recording and playback medium developed by Sony and introduced in 1987.[1] In appearance it is similar to a compact audio cassette, using 4 mm magnetic tape enclosed in a protective shell, but is roughly half the size at 73 mm 54 mm 10.5 mm. As the name suggests, the recording is digital rather than analog. 1990 A MiniDisc (MD) is a magneto-optical disc-based data storage device initially intended for storage of up to 74 minutes and, later, 80 minutes, of digitized audio. In the form of Hi-MD, it has also developed into a generalpurpose storage medium. MiniDisc was announced by Sony in September 1992 and released that November for sale in Japan and in December for the USA and Europe.[ 1992 Small cassettes, also known as S-size or MiniDV cassettes, had been intended for amateur use, but have become accepted in professional productions as well. MiniDV cassettes are used for recording baseline DV, DVCAM as well as HDV. 1996 In 1996 Sony responded with its own professional version of DV called DVCAM. 1999- Memory Stick is a removable flash memory card format, launched by Sony in October 1998, and is also used in general to describe the whole family of Memory Sticks. In addition to the original Memory Stick, this family

includes the Memory Stick PRO, a revision that allows greater maximum storage capacity and faster file transfer speeds 1999- Digital8 (or D8) is a consumer digital recording videocassette for camcorders based on the 8 mm video format developed by Sony, and introduced in 1999.The Digital8 format is a combination of the older Hi8 tape transport with the DV codec. 2003 The Universal Media Disc (UMD) is an optical disc medium developed by Sony for use on their PlayStation Portable handheld gaming and multimediaplatform. It can hold up to 1.8 gigabytes of data and is capable of housing video games, feature-length films, and music. 2004-HDV is a format for recording of high-definition video on DV cassette tape.The format was originally developed by JVC and supported by Sony, Canon and Sharp. The four companies formed the HDV consortium in September 2003. Conceived as an affordable high definition format for digital camcorders, HDV quickly caught on with many amateur and professional videographers due to its low cost, portability, and image quality acceptable for many professional productions. 2006 Blu-ray Disc (official abbreviation BD) is an optical disc storage medium designed to supersede the DVD format. The plastic disc is 120 mm in diameter and 1.2 mm thick, the same size as DVDs and CDs. Blu-ray Discs contain 25 GB per layer, with dual layer discs (50 GB) being the norm for feature-length video discs. Triple layer discs (100 GB) and quadruple layers (128 GB) are available for BD-XL re-writer drives. The first Blu-ray Disc prototypes were unveiled in October 2000, and the first prototype player was released in April 2003 in Japan. Afterwards, it continued to be developed until its official release in June 2006.

PRODUCT MIX

Sony has broadly two product category: 1. Consumer Products: A consumer product is generally any tangible personal property for sale and that is used for personal, family, or household for non-business purposes. 2. Professional Products: A professional product is generally used by expert and specialized knowledge in field which one is practicing professionally.

We are more concerned about the consumer products. So we are provising the consumer products mix of SONY, which is as follows:

Bravia

Television & ProjectorProjector Public Display Panel TV and Projector Accessories 3D Accessories Internet TV accessories

HX925 Series NX720 Series

Entry Compact

LCD Display Panel Public Display Panel Accessories

NX520 Series EX720 Series EX520 Series EX420 Series CX420 Series

Desktop Installation Mobile Home Short Throw

Optional Display Stands HDMI Cables

Home VideoBlue-Ray Disc Player BDP-S480 BDP-S380 BDP-S370 BDP-S470B DVD-HDD Player DVD-SR750HP DVD-SR700HP DVD-SR660P DVD-SR510P DVD-SR320 DVD-NS728HP Home Video Accessories DLC-HEM15 DLC-HE30P DLC-HD20 DLC-HD30

Home Theatre SystemsBlue-Ray Home Theatre System BDV-E980 DVD Home Theatre System DAV-TZ135 Home Theatre Component System HT-CT350

Home Theatre Accessories

HDMI Cables HEM15, DLC

BDV-E880 BDV-E870

DAV-DZ840K DAV-DZ640K DAV-DZ340K DAV-TZ210

HT-DDW5500

Compact Digital CameraCyber Shot Digital Camera Digital Still Camera (Series T, W Series, H Series ) Cyber Shot Accessories (Power and Accessories Kit, Carrying Case, Interface, Lens and Filter) Digital Photo Frame HD Video Playback (DPF-HD1000, DPF-VR100) Standard (DPF-D810, DPF-A710)

Interchangeable Lens Camera

SLT & DSLR Camera (Amount) SLTA55V

NEX Camera (E-mount)

SLT & DSLR Lens (A-mount)

NEX Lens (Emount)

SLT & DSLR Accessories)

NEX Accessories)

NEX-5

Carl Zeiss Lens (SAL1635Z)

Lens (SEL16F28, SEL1855)

Power

Power (2NPFW50)

SLTA35 SLTA33

NEX-3

Sony G Lens (SAL35F14G) Fixed Focal Length (SAL35F18) Zoom (SAL 2875) Macro/ Teleconverters (SAL30M28)

Carrying Kit/ Case Flash

Shooting (LAEA1) Case and Strap (LCS-EMC, LCS-EMB1A)

Filter

Interface

CamcodersHandycam Video Camera Hard Disk Drive (HDR-PJ50E) Flash Memory Stick (HDR-TD10E) Interchangeable Lens (NFX-VG20FH) Handycam Accessories Power and Accessories Kit Carrying Case Interface Video Light Lens and Filter Microphone Tripod

TabletsSony Tablet S SGPT111IN/S Tablet Accessories SGP series Accessories

Storage Media and Accessories: It has got following product-line which include:Product-Depth Memory Card Models

USB Storage Media External Hard Disk Multi-Card Reader Data Storage Media

Memory Stick PRO-HG Duo, Memory Stick PRO Duo, Memory Stick Micro, SDHC Memory Card Class 10, SD/SDHC Memory Card Class 4, microSD/microSDHC Memory Card Micro Vault Classic, Micro Vault Click, Micro Vault TINY HD-EG5/B

MRW62E-S2/S

Blu-ray Disc BNR25A and BNE25A, DVD DPR and DMR series, CDR CDQ series and CDRW series, Micro Floppy Disk - 10MFD2HDEF

Compact Flash Video Media

NCFC4G8cm DVD DMR series, DMW series and DPW series, DV Tape 5DVM60R3, DVM-12CLD, 8mm Tape 3P6 series, V8-25CLD, N8-90P2 Audio Tape C90EFB,C90HFB, C60EEFB, C60HFB, Micro Cassettee - 3MC-60B

Audio Media

Storage Media Professional Media

LTO Ultrium 5 Format HD CAM SR series and HD series, XD CAM

Portable Audio: It has got following product-line which include:Product-Depth Walkman Digital Media Players Headphones Models A series, E series, S series, W series, B series EX monitor, XB Extra Bass, DJ monitor, Smartphone compatible, HiF