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Group 3 Sec D Project

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    STRATEGIC MANAGEMENT-I

    IMT Ghaziabad

    August, 2011

    By Group 3 (Section-D):

    Mukul Garg (10DM-089)

    Navin Singh (10DM-090)

    Nikhil G Pai (10DM-094)

    Nilesh Surana (10DM-095)

    Niraj Mishra (10DM-096)

    Surabhi Agarwal (10FN-112)

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    Acknowledgement

    We are extremely grateful to our professor, Rear Admiral Dr. Rakesh Chopra, for his

    valuable inputs and guidance throughout the making of this project, without which this

    project would not have been possible.

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    Table of Contents

    History & Evolution ................................................................................................................................. 6

    Wind Power in the World ....................................................................................................................... 7

    Growth Trends ........................................................................................................................................ 8

    Wind Power in India ............................................................................................................................ 8

    Study of business models of players in wind energy sector. ................................................................ 10

    Investment ........................................................................................................................................ 11

    Generation Costs............................................................................................................................... 11

    Drivers across the sector ....................................................................................................................... 12

    Security of supply .............................................................................................................................. 12

    Economic considerations .................................................................................................................. 12

    Environmental concerns ................................................................................................................... 13

    Barriers for the sector ........................................................................................................................... 14

    Institutional Barriers ......................................................................................................................... 14

    Unfair competition: ....................................................................................................................... 14

    Internalization of generating costs: .............................................................................................. 14

    Lack of knowledge:........................................................................................................................ 14

    Regulatory Barriers ........................................................................................................................... 14

    Interconnection Standards: .......................................................................................................... 14

    Licensing requirements: ................................................................................................................ 14

    Unfair competitive disadvantage: ................................................................................................. 14

    Investment Barriers .......................................................................................................................... 15

    Lack of a model. ............................................................................................................................ 15

    Difficulty raising local equity. ........................................................................................................ 15

    Obtaining capital resources. ......................................................................................................... 15

    Technical Barriers .............................................................................................................................. 15Wind resource assessment. .......................................................................................................... 15

    Intermittency ................................................................................................................................ 15

    Wind in rural areas ........................................................................................................................ 15

    Commercialization Barriers ............................................................................................................... 15

    Infrastructure: ............................................................................................................................... 16

    Prospecting: .................................................................................................................................. 16

    Permitting: .................................................................................................................................... 16

    Marketing: ..................................................................................................................................... 16

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    Environmental Analysis ......................................................................................................................... 17

    Political Factors ................................................................................................................................. 17

    Economic Factors .............................................................................................................................. 18

    Environmental Factors ...................................................................................................................... 19

    SWOT Analysis....................................................................................................................................... 20

    Strengths ........................................................................................................................................... 20

    Weaknesses ...................................................................................................................................... 20

    Opportunities .................................................................................................................................... 20

    Threats .............................................................................................................................................. 21

    Corporate Analysis: Suzlon Energy ....................................................................................................... 22

    History & Past Strategies .................................................................................................................. 22

    Financial performance ...................................................................................................................... 25

    In the year 2004 ............................................................................................................................ 25

    In the year 2005 ............................................................................................................................ 25

    In the year 2006 ............................................................................................................................ 26

    In the year 2007 ............................................................................................................................ 26

    In the year 2008 ............................................................................................................................ 26

    In the year 2009 ............................................................................................................................ 26

    In the year 2010 ............................................................................................................................ 26

    Business level strategy ...................................................................................................................... 29

    Global strategy .................................................................................................................................. 30

    Expanding Global Presence ........................................................................................................... 30

    Global Manufacturing Capacity .................................................................................................... 30

    Global Acquisitions ........................................................................................................................ 30

    Recommendations ................................................................................................................................ 31

    Prospective growth Driver ................................................................................................................ 31Investment Outlay ............................................................................................................................ 31

    Risk Assessment and Contingency plans. .................................