PowerPoint Presentation
LUX~THE BEAUTY SOAPGROUP 2 (TEAM B)Raghav ChadhaShivali JindalSomya Gupta
GROUP 2 (TEAM A)Rajat LakhinaSuryoday RoySiddhi Nigvekar3http://marketingpractice.blogspot.in/2012/12/brand-update-can-srk-save-lux.htmlhttp://articles.economictimes.indiatimes.com/2012-06-08/news/32124208_1_deodorant-market-soap-brand-hindustan-unileverhttp://www.docstoc.com/docs/14534905/Competitive-analysis-of-Toilet-Soap-Industry4Lux has always been projected as a beauty soap-hence targeted at females-housewives and decision makersTo tackle the stagnation issue, the product can be expanded as a family wherein product features of moisture, germ protection, freshness etc. must be highlightedLux can adopt a new positioning that demonstrates its efficacy cleansing power like a detergent ,while emphasizing on overall beauty . The strategy to reposition is to make the existing customer base believe that the Lux brand is not just about beauty but also overall family care Sufficient differentiation necessary to prevent cannibalization of Lifebuoys sales
Shampoos and Conditioners
Creative variations in ads-to prevent ad wearout
Note the utilitarian focus .9http://www.freepatentsonline.com/article/Abhigyan/286558353.htmlhttp://www.slideshare.net/rammanojyendru/26695443-advertisingandpromotionofdifferentfmcgbrandsinindia11Association with an event or occasion Increasing users involvement in ads
Note the utilitarian focus .12Engagement over social media
