Group 1_SM Assumptions Assignment

Group No : 1Successful Entity: Xiaomi Redmi seriesFailure Entity: Samsung series*Group 1: Mobile Handsets

Group 1: Mobile Handsets

Right AssumptionsXiomi Flipkart partnership is the best strategy for marketing & sales of Xiomi phonesThe best target segment in India is in the budget mobile segment [under Rs.10000/-] Needs-based positioningCost effectiveness in operations, advertising (social media marketing) & Distribution (Flash sales online) is an effective Productivity Frontier for this segment/model

Targeted Non-Customers: YES*Group 1: Mobile Handsets

Group 1: Mobile Handsets

Wrong AssumptionsBeing the largest smart-phone vendor also means they are market leaders in every sub-segmentHaving large product portfolio drives large sales Samsung has way too many products at similar price points and their product life cycle is also very long.Variety-based positioning works under all circumstances Samsung took its initial success for granted Most of its initial operational efficiency & points-of-difference have been replicated by other mobile manufacturers nullifying Samsungs competitive advantage.

Targeted Non-Customers: NO*Group 1: Mobile Handsets

Group 1: Mobile Handsets

*Strategic ManagementStrategic Management