Group 17: Wonsuk Oh, Chi Zhang November 15, 2011 Source: EON: Enhanced Online News .

Kxen InfiniteInsight™ Express

Group 17: Wonsuk Oh, Chi Zhang

November 15, 2011

Source: EON: Enhanced Online News http://eon.businesswire.com

Motivation

System overview

Case study (communication service provider)

Outline

Business decision relies on data analysis

Big data

Software packages: OLAP, data mining

Insight gap, time gap

Why InfiniteInsight™ Express

Infiniteinsight Express =

System overview

Sybase + Infinite insight +business templates

Graphical based interface

-Time frame-Target audience-Budget-expected profits-specific constrains

Easy data analysis

preprocess data set

Build predictive model

Prediction (score)

Scheduled refresh (triggered by new data)

Easy data analysis

CSP Spends over $200 to acquire a new customer.

CSP WantsRetaining customersCross-selling products and services

If the customers switches other CSP,Lose the acquisition costLost the revenue

Scenario

Need to determine with a certain level of probability the likelihood◦ If an influencer churns,◦ for the rest of the social circle to churn as well.

Social Network Analysis requires◦ Performance critical: Not only look at one customer

at a time, but to analysis hundreds of behaviors events across thousands of millions of customers.

◦ Time critical: The churn event for the rest of the social circle typically occurs within four to seven days

Problem & Challenge

Solution

KXEN InfiniteInsight™

SMS log

Call log

Interaction Social graph

KXEN InfiniteInsight™

Data mining

Data warehouse/OLAP

Big data

Relation to this course

1.http://eon.businesswire.com/news/eon/20111115005690/en/Predictive-Analytics/Data-Mining/Customer-Lifecycle-Analytics

2. http://www.kxen.com/Products/Express3.http://www.kxen.com/assets/Documents/Resources/Documents/

KXENSybase_DS_The_Power_of_Predictive_Analytics.pdf4.http://www.kxen.com/assets/Documents/Resources/Assets/

Documents/KXENSybase_WP_SNA.pdf5. http://www.kxen.com/Industries/Financial+Services

Reference