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    CHAPTER

    3

    The Environment

    of Organizationsand Managers

    Copyright by Houghton Mifflin Company.All rights reserved.

    PowerPoint Presentationby Charlie Cook

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    Learning Objectives

    After studying this chapter, you should be able to: Discuss the nature of the organizational environment andidentify the environments of interest to most organizations.

    Describe the components of the general and taskenvironments and discuss their impact on organizations.

    Identify the components of the internal environment anddiscuss their impact on organizations.

    Identify and describe how the environment affectsorganizations and how organizations adapt to theirenvironment.

    Discuss the meaning of and approaches to organizationaleffectiveness.

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    Chapter Outline

    The Organizations

    Environments

    The External Environment The General Environment

    The Task Environment

    The Internal Environment Owners

    Board of Directors

    Employees

    Physical Work Environment

    Organizational-Environment Relationships How Environments Affect

    Organizations

    How Organization Adapt toTheir Environments

    The Environment andOrganizationalEffectiveness Models of Organizational

    Effectiveness Examples of Organizational

    Effectiveness

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    The Business Environment

    External Environment General environmentis everything outside an organizationsboundarieseconomic, legal, political, socio-cultural,international, and technical forces.

    Task environmentis composed of specific groups and

    organizations that affect the firm.

    Internal Environment Conditions and forces present and at work within an

    organization

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    The Organization and Its Environments

    Owners

    Employees

    Physical environment

    Board of directors

    Culture

    Competitors

    International

    dimension

    Political-

    legal

    dimension

    Technological

    dimension

    Sociocultural

    dimension

    Economic

    dimension

    Regulators Customers

    Strategic

    partnersSuppliers

    Internal environment

    Task environmentExternal environment

    General environment

    Figure3.1

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    The External Environment

    The General Environment The set of broad dimensions and forces in an organizationssurroundings that create its overall context.

    Economic dimensionis the overall health and vitality of theeconomic system in which the organization operates.

    Technological dimensionrefers to the methods available forconverting resources into products or services.

    Sociocultural dimensionincludes the customs, mores,values, and demographic characteristics of the society inwhich the organization functions.

    Political-legal dimensionis the extent of governmentregulation of business and the general relationship betweenbusiness and government.

    International dimensionis the extent to which theorganization is affected by business in other countries.

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    McDonalds General Environment

    McDonalds

    International Dimension Restaurants in 115

    countries About two-thirds of

    sales from outsidethe UnitedStates

    Political-LegalDimension Government

    food standards Local zoning

    climate General posture

    toward business

    regulation

    TechnologicalDimension Improved information

    technology More efficient

    operating systems

    Sociocultural Dimension Demographic shifts in

    number of single adultsand dual-income families

    Growing concerns abouthealth and nutrition

    EconomicDimension Strong economic

    growth Low unemploy-

    ment Low inflation

    Internal environment

    Task environmentExternal environment

    General environment

    Figure3.2

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    The External Environment (contd)

    Dimensions of the Task Environment Specific groups affecting the organization Competitors seeking the same resources as the organization.

    Customers who acquire an organizations products or resources.

    Suppliers that provide resources for the organization.

    Regulators that control, legislate, or influence the organizations

    policies or practices:

    regulatory agencies.

    interest groups.

    Strategic partners (allies) who are in a joint venture or partnership

    with the organization.

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    McDonalds Task Environment

    McDonalds

    Competitors

    Burger King

    Wendys

    Subway

    Dairy Queen

    Customers

    Individualconsumers

    Institutional

    customers

    Suppliers

    Coca-Cola Wholesale food

    processors

    Packaging

    manufacturers

    Strategic Partners

    Wal-Mart

    Disney

    Foreign partners

    Regulators

    Food and Drug

    Administration

    Securities andExchange

    Commission

    Environmental

    Protection

    Agency

    Internal environment

    Task environment

    Figure3.3

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    The Internal Environment

    Conditions and stakeholder forces within anorganization Owners are persons with legal property rights to a business.

    Board of directors are elected by the stockholders and arecharged with overseeing the general management of the firm

    to ensure that it is run in a way that best serves thestockholders interest.

    Employees are persons who work for the firm and have avested interest in its continued operation and existence.

    Physical work environment is the actual physical

    environment of the organization and the work that people do.

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    How Environments Affect Organizations

    Change and Complexity Environmental change occurs in two ways:

    Degree to which change in environment is occurring

    Degree of homogeneity or complexity

    of the environment Uncertainty is a driving force

    that influences organizationaldecisions.

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    Environmental Change, Complexity,and Uncertainty

    Simple

    Complex

    Stable Dynamic

    Moderateuncertainty

    Mostuncertainty

    Moderateuncertainty

    Leastuncertainty

    Degree of Change

    DegreeofHomogeneity

    Source:Adapted from J.D. Thompson, Organizations in Action. Copyright

    1967 by McGraw-Hill. Reprinted by permission of McGraw-Hill Companies. Figure3.4

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    How Environments Affect Organizations(contd)

    Competitive Forces Porters Five Competitive Forces

    Threat of new entrants into the market

    Competitive rivalry among present competitors

    Threat of substitute products

    Power of buyers

    Power of suppliers

    Environmental Turbulence Unexpected changes and upheavals in the

    environment of an organization.

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    Porters Five Competitive Forces

    Threat of new entrants Extent to and ease with which competitors can enter market.

    Competitive rivalry Competitive rivalry between firms in an industry.

    Threat of substitute products Extent to which alternative products/services may replace the

    need for existing products/services.

    Power of buyers

    Extent to which buyers influence market rivals.

    Power of suppliers Extent to which suppliers influence market rivals.

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    How Organizations Respond to Their Environments

    General Environment

    Task Environment

    Information

    management

    Social

    responsibility

    Strategic

    response

    Mergers, takeovers,

    acquisitions,alliances

    Direct

    influence

    Organization

    design and

    flexibility

    TheOrganization

    Figure3.5

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    How Organizations Respond toTheir Environments (contd)

    Information Management in Organizations A boundary spanneris an employee who accumulates

    information through contacts outside the organization.

    Environmental scanningis the process of monitoring the

    environment. Information systemssummarize and deliver information in a

    form pertinent to a managers needs.

    Strategic Response Maintaining the status quo, altering the current strategy, or

    adopting a new strategy.

    Mergers, Acquisitions, Alliances Firms can combine (merge), purchase (acquisition), or form

    new venture partnerships or alliances with another firm.

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    How Organizations Respond toTheir Environments (contd)

    Organizational Design and Flexibility An organization may adapt to its environmental conditions by

    incorporating flexibility in its structural design.

    Mechanistic firmsoperate best in stable environments.

    Organic firmsare best suited for dynamic environments.

    Direct Influence of the Environment An organization may attempt to change the nature of the

    competitive conditions in its environment to suit its needs.

    Pursuing new or changed relationships with suppliers,customers, and regulators can alter the organizationsenvironment in a way that favors the organization.

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    The Environment andOrganizational Effectiveness

    Models of Organizational Effectiveness Systems resource approachfocuses on acquiring inputs.

    Internal processes approachfocuses on the transformationprocesses (production efficiencies).

    Goal approachfocuses on outputs (achieving organizationalgoals).

    Strategic constituencies approachfocuses on feedback(satisfying stakeholders).

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    A Model of Organizational Effectiveness

    (Systems resource approach)

    Acquiring the resources

    needed from the

    environment

    making it easier to

    acquire future

    resources.

    (Combined approach)

    and satisfies the

    strategic constituents

    in the environment, . . .

    (Strategic constituencies

    approach)

    and combining them

    in an efficient and

    productive manner

    (Internal processes approach)

    OrganizationalSystem

    Feedback

    (Goal approach)

    facilitates the attainment

    of organizational goals

    Inputs

    Transformation

    Outputs

    1 2 3

    5 4

    Figure3.6

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    Examples of Admired andHigh-performing Firms

    Fortunes Most AdmiredCompanies (2000)

    Business Weeks BestPerforming Companies (2000)

    1. General Electric 1. Microsoft

    2. Microsoft 2. Time Warner

    3. Dell Computer 3. Cisco Systems

    4. Cisco Systems 4. Oracle

    5. Wal-Mart 5. EMC

    6. Southwest Airlines 6. Citrix Systems

    7. Berkshire Hathaway 7. Morgan Stanley Dean Witter

    8. Intel 8. Gap

    9. Home Depot 9. Warner-Lambert

    10. Lucent Technologies 10. Lucent Technologies

    Table3.1

    Source:Americas Most Admired Companies, Fortune, February 21, 2000, pp. 108110; The Business Week 50, Business Week, March 27, 2000, pp. 123125.