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The Color of Money Naomi L. Stark President & CEO, Stark Service Solutions Current Former Chair, AH&LA Technology & E-Business Committee Dan Connolly Senior Associate Dean, Daniels College of Business at the University of Denver Former Chair, AH&LA Technology & E-Business Committee
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Green- The Color of Money for Hoteliers in 2014

Jun 25, 2015

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Green- The Color of Money for Hoteliers in 2014

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Page 1: Green- The Color of Money for Hoteliers in 2014

Green – The Color of

Money Naomi L. Stark

President & CEO,

Stark Service Solutions

Current Former Chair, AH&LA

Technology & E-Business Committee

Dan Connolly

Senior Associate Dean,

Daniels College of Business at the University of Denver

Former Chair, AH&LA

Technology & E-Business Committee

Page 2: Green- The Color of Money for Hoteliers in 2014

“Climate change is one of our biggest business challenges. Working to balance business growth with the

expectations of a responsible business presents a range of considerations and pressures we need to take into account:

customers, governments and regulators demand increasingly high environmental standards, in particular greenhouse gas emissions regulation of greenhouse gas emissions and other resources is rising, including new carbon schemes, for example the Carbon Reduction Commitment in the UK, and stricter building codes to encourage sustainable construction and consideration of whole life costs increasing water and energy prices and carbon taxes are driving up operational costs the environmental impact of the supply chain is coming under closer scrutiny changing sea levels and climate patterns are affecting the availability of raw materials for construction, how and where hotels are built, and how guests travel guests are under increasing pressure to reduce air travel.

In 2013 we put additional weight behind our commitment to reducing our contribution to climate change by setting a target

to reduce our carbon footprint per occupied room by 12% from 2013 to 2017. This marks a shift from tracking energy to tracking carbon by focusing on the quality of use of IHG Green Engage in our hotels.”

-IHG

Page 3: Green- The Color of Money for Hoteliers in 2014

Which Hotels are Green?

B) Hotel Carlton San Francisco

C) Grand Hyatt Dubai

D) Bangkok Treehouse

A) Ecocamp Patagonia

Page 4: Green- The Color of Money for Hoteliers in 2014

Webinar AgendaWhat Hospitality is Already DoingWhere We Go From Here Reduce costs

Renewable EnergyRetrofitting & Rebates

Target: Zero Waste World

Marketing GreenThe Message

Page 5: Green- The Color of Money for Hoteliers in 2014

What Hospitality is Already Doing