Research Method Used :- Research is a systematic purposive investigation looking for the facts through verifiable methods in order to establish a relationship between them and to conclude from them broad principles or laws. This project report is based on Exploratory Research, that is, I have conducted a preliminary study of an unfamiliar problem. I have done it to generate new ideas or increase my familiarity with the problem. Generally the methods used are literature survey, experience survey, case studies websites etc. Data Collection Method:- There are two categories of data collection methods: Primary and Secondary. I have used both sources of data. The sources include websites, 1
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Research Method Used :-
Research is a systematic purposive investigation looking for the facts
through verifiable methods in order to establish a relationship between
them and to conclude from them broad principles or laws.
This project report is based on Exploratory Research, that is, I have
conducted a preliminary study of an unfamiliar problem. I have done it
to generate new ideas or increase my familiarity with the problem.
Generally the methods used are literature survey, experience survey,
case studies websites etc.
Data Collection Method:-
There are two categories of data collection methods: Primary and
Secondary. I have used both sources of data. The sources include
websites, text book and reference books. Details of these sources are
available in Bibliography and Webliography.
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Statement of Objective:-
This project fulfills the following general objective:
-To understand the concept of Green Strategy with the help of the
organization which has odpted it.
Following are the specific objectives:
- To study about Nokia as a growing organization.
- To understand the eco-friendly approaches adopted by Nokia.
- To study the impact of Green Strategies on the success of Nokia.
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PROJECT REPORT OF GREEN STRATEGY
CASE STUDY : NOKIA
SIGNIFICANCE:-
Marketing products and services based on environmental
factors or awareness. Companies involved in green marketing make
decisions relating to the entire process of the company's products, such
as methods of processing, packaging and distribution.
GREEN STRATEGY:-
Green innovations include products or technology- enabled
engineering, design and manufacturing approaches that drive changes
in products, business processes and systems to achieve energy
efficiency and preserve the environment. Green innovations
include,but are not limited to:
Industrial process innovations that enable efficient manufacturing and
product distribution.
Dynamic systems that rely on advanced sensors and networked
communications to create highly efficient ‘’smart” homes and offices.
Intelligrid” systems that increase efficiency and realiability of
electricity supply.
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Time-of-day metering and energy valuation to drive energy
efficiency.
Low- emittance coatings that enable energy efficient windows and
skylights
Energy efficient light-emitting dicode (LED) lighting.
Green innovation is defined as hardware or software innovation that is
related to green products or processes, including the innovation in
technologies that are involved in energy-saving, pollution
prevention, waste recycling, green product designs, or corporate
environmental management. Green innovation is used to boost the
performance of environmental management in order to satisfy the
requirements of environmental protection .The measurement of the
performance of green product innovations contained four items:
(1)The company chooses the materials of the product that produce
the least amount of pollution f or conducti ng the product
development of design.
(2) The company chooses the materials of the product that
consume the least amount of . energy and resources for conducting
thep r o d u ct development of design
(3) The company uses the fewest amounts of materials to comprise the
product forconducting the product development or design;
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(4) The company would circumspectly deliberate whether the product is
easy to recycle, reuse,
and decompose for conducting the product development or design.
G r een Innovation in India :-
India is waking up to a new dawn of meaningful industry-academia
collaboration for joint research in areas of cutting edge technologies for
tomorrow. As part of this novel initiative Corporates are making a
pavement for the green world and transforming the energy utilizing
economy into an efficient energy-utilizing economy. The total global
ICT industry isresponsible for approximately 2% of the worldwide
carbon emissions, equivalent to emissions from the airline industry. By
2020, even with massive improvements in technology for energy
efficiency, the IT industry will emit 3% of the world's carbon
emissions. It is also predicted that there will be a 50-100% increase in
electrical costs between 2012 multiplying energy cost that will amount
to 50% of corporate IT budgets in the coming years. The demand from
storage and servers is going to increase by 30%, driving energy costs
further up. (KPMG Report 2009). Reduction in energy and power are
the key points to ensure sustainable growth for both the ICT sector
and meeting the country's bigger objectives to prevent warming. The
technology industry is designing the product life cycle in such a way
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that support the manufacture, design and use of products in order to
preserve energy and protect the environment. This industry is
aiming to develop energy efficient servers and new innovations that o
ff e r e q u a l o u t p u t w i t h r e d u c e d p o w e r c o n s u m p
t i o n . A d v a n c e s i n t r a n s p o r t a t i o n technology have
increased fuel efficiency and created alternative fuel vehicles. Radio
frequency identification (RFID) tags, networked systems and e-
commerce solutions have enabled manufacturers to improve efficiencies
and conserve energy while greater productivity. Advances in the
building industry including energy efficient lighting, appliances
and heating, ventilation and cooling systems are creating ,new
model of sustainable development.
The V irtuous Cycle of G r een Innovation :-
Individuals,the private sector (including business and community
organizations) and government leaders are the key contributors to
this process. Recognizing this, green innovation is a shared respo
nsibility.Government adopts policy innovations,which create an
environment that encourages both private sector and individual
innovation. At the same time, government policy is influenced by the
emergence of new technologies, products,and business practices in
the marketplace, which enhances the awareness of green safe
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environment. The green innovation is the shared responsibility of
the people, Govt. and the private sector to increase technological
advancement but not on the cost of utilizing the energy sources and
harming the environment.
Businesses pursue innovations to meet emerging industry trends and
consumer demand for new green products and practices. The private
sector includes a diverse mix of non-profit groups that promote
changes in government policy for developing green environment,
and individual behaviors towards the need of green innovation This
“independent sector” of organizations is an important catalyst for
dissemination of green innovation worldwide. Individuals not
only respond to government incentives and availability of new
products, but also direct the policy through the various channels in
the form of govt. and business organizations to create demand for
new green products in the marketplace.
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EVOLUTION OF GREEN:-
From marketing fad to an all-encompassing environmentally
friendly product life cycle.
‘Green consumerism’ as an initial drive
Shift from individual, ‘microcosmic’ actors towards a
‘macroscopic’ perspective.
Included a growth in segment of “ultra-green” vs. original “tie-
break” consumers.
This grew to bigger and all-encompassing concerns, pushing
companies to evaluate the entire product-life cycle
GREEN STRATEGY:-
(1) The green challenge
(2) Attempts to link the green consumer to age or gender
demographically have proved inconsistent.
(3) Green consumer vs. Green purchaser
(4) How to attract a green consumer?
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WHY COMPANIES GO GREEN:-
Main reason to go green: PROFIT
However, companies must:-
Uphold responsibilities
Trust from consumers on a global scale
Other models for determining green position.
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.
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HISTORY (NOKIA)
Earlier today, Microsoft completed the acquisition of Nokia’s
Smartphone business bringing an end to an era, which has seen plenty of
ups and an equal number of downs. Let’s take a look at the brief history
of the company that started out as a paper mill in small village in