A strategy for NOKIA

A strategy to re-establish leadership to the Nokia brand

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Nokia didn’t let anyone down, the brand is just becoming irrelevant

On millennium eve most of the developed world called called their family on a Nokia.

By 2008 Nokia technology drove local innovation in developing countries around the world from IED’s to M-Pesa micro payments.

Now in 2013 consumers are moving on

Consumers in developed nations sought emotion, Nokia offered rational.

Users in emerging nations craved appropriate technology, Nokia had a fixed response.

Nokia is significantly out spent in marketing and retail support in the US and Europe.

Both internally and amongst its customers, the Nokia brand appears confused and unsure of its purpose, however its technology continues to underpin the entire mobile industry.

Image authors own,

Re-establish an emotional connection between users and Nokia technologyNokia needs a bold strategy, that can give meaning to what the brand stands for.

Nokia is the biggest corporation in Finland, with one of the highest qualities of life in the world, with an engrained benevolent attitude across all aspects of its open society.

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Share with the world the effects of being born in Finland

Focus on the needs of developing and emerging nations; connectivity and universal access to the mobile web

Aim to become famous for connecting all peoples of the world for the improvement of mankind. Stand for a tangible benefit. The Finnish Approach.

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Liberating technologyRelease open source elements of Nokia technology to education facilities. Nurturing the new generation of digital pioneers.

Born in FinlandBrought up a humanistMarried to innovation

Broadcast the power of Nokia technology to the world by demonstrating what is possible.

When you 1; open source it and 2; when you partner with local innovators.

Producing the most affordable communication access appropriate to each market.

To free up resources, license brand to third party corporation to lead sales and marketing in the US and EU. i.e. media company News International

This shot National Geographic shown as illustration purpose only. No rights claimed or offered

Built from Nokia

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Embedded into the DNA of any education process or structure, technological tools that realise the dreams of the new innovators