Green Managment

8/8/2019 Green Managment

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By, GROUP-INCEPTION

MEMBERS

ayanta Majumder upur Ganguly ampad Ghosh udeshna Saha hayan Chatterjee anmay Chanda


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n d r e f l e c t a gr o w i n g c o n ce rn a t al l l e v e l s of t h f h o l e s i n t h e o z o n e l a y e r et c we r e w i d el y p.r e at ed so me i m p a c t o n m a r k et in g


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reen arketing referso t he pr ocess ofell ing prod uctsr s ervic es ba sedn t heirnvironmental.ene fits Suc h arod uct orerv ice m ay benvironmentallyrie ndly intse lf or


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Many manufacturers haverecognized

environmental concerns

as a source ofcompetitive advantage

and have developedproducts with a green

image


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The production process is compatible with ecosy

It is compatible with goals of the company

It satisfies the consumers

REQUIREMENTSEQUIREMENTS


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GREEN MARKETING BY INDIANCOMPANIES


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Coal India Limited

Vision: To emerge from the positionof domestic leader to leading globalplayer in the energy sector by

adopting best practices from mineto market with due care toenvironmental and social

sustenance. Mission: Produce the planned

quantity of coal efficiently and

economically with due regard to


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STEPS TAKEN

CIL is likely to spend around Rs 300crore on the new CSR policy in thecurrent fiscal year

Coal India Limited has the largestcoal deposits in the world.

Coal India Limited plants 300 trees

for every tone of coal extractedfrom the earths surface(110 millionton per annum annual capacity)

Researching for the development of

renewable source of energy.


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MAINI REVA ELECTRIC CARCOMPANY


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MAINI REVA

Indias only electric car

Worlds cheapest form of Transport

Can seat two adults The IC (inter-City) model has a top

speed of 104 km/h (65 mph) and arange of 160 km (99 mi).

Cost Rs 5,00,000

A BETTER WAY TO TRAVEL ISNT IT?


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NDTV TOYOTA GREENATHON

The NDTV-Toyota Greenathon in its firstyear helped raise funds to solar powerover 55 villages in India through

TERI's Lighting a Billion Livesinitiative.Over 1.6 billion people in the worldlack access to electricity; roughly 25

per cent are in India alone. For thesepeople, life comes to a standstill afterdusk.

Rs 39,273,356 is the amount collected.


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Bollywood extravaganza @

Greenathon


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Greenathon impact: Solarpowering villages


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AIRCEL:SAVE OUR TIGER


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THE IMPACT

vProtect the Protectors

vNotify buffer zones.

vResettle Villages from core/critical tiger

habitatsvBann mining in all tiger reserves

vBann night traffic at the tiger habitats

vCrackdown on poachingvDeclare tiger reserve buffers as Green

Economic Zones

vAdequate compensation to villagers to

stop revenge killing.


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NOKIA PLANT A TREE

v During the phase I and II awareness campaigns, Nokia hadcommitted to plant a tree sapling for every handset, ofany brand, dropped for recycling by the consumers ( inthe campaign cities and during the campaign period).Nokia has tied up with a few organisations for this

plantation. Majority of the plantation has been done by 3NGOs.

v Ahimsa, an NGO in Tamil Nadu, has planted over 12,500saplings in the villages of Kalakattur, Kooram,Maruthuvanpadi, and Sankarapuram, all in the

Kancheepuram district of Tamil Nadu.

v The Rotary Bangalore Midtown has planted over 10,000saplings in Bangalore University and some educationalinstitutions in Bangalore, Karnataka.

v -

Wh d h t


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Where and how torecycle

v At Nokia, we believe its our responsibility to make it as easy aspossible to recycle mobile devices that are no longer in use.To recycle your phone, battery or charger all you have to dois drop it off at any Nokia recycling point and well take careof the rest.

v

There are close to 5000 Nokia recycling points globally, eachtaking back mobile devices and accessories. In India, Nokiahas laid out a robust recycling infrastructure across thecountry with over 1300 recycling bins installed at Nokia CareCentres, Nokia Priority Dealers and Nokia Concept Stores.

v Find your nearest recycling point at Nokia Care Center, Nokia

Priority Dealers, Nokia Concept Stores.

v You can also know about your nearest recycling point. Just SMSGREEN to 55555.

v Batteries and chargers and other accessories can also berecycled at these points.


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IMAPCT


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Green Managment

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