Trust & Personal Data Survey A Call To Action! Andrew Cannon Executive Director, GRBN December 2014
Grbn trust and personal data survey a call to action
Jul 12, 2015
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Trust amp Personal Data Survey A Call To Action
Andrew Cannon Executive Director GRBN December 2014
How familiar and concerned are people with the issue
Who do people trust with their Personal Data
What types of data are most sensitive
GRBN Trust and Personal Data Survey The questions we asked
How we did it
Fieldwork by Research Now in 22 countries supported by OnDevice in two countries Fieldwork conducted between February amp August 2014 Click
here to find out more about the research
copy GRBN Trust amp Personal Data Survey 2014
24 Countries 23700 on-line interviews
What we discovered
Over one-third of adults are VERY CONCERNED about the possible misuse of their personal data
On average one-in-three does NOT TRUST organisations to safeguard their personal data
People consider many types of data to be SENSITIVE not just personal
copy GRBN Trust amp Personal Data Survey 2014
Familiarity with how Personal Data is collected and used
40
46
40
28
8
11
6
7
GLOBAL average
APAC average
EUROPE average
AMERICAS average
Not at all familiar
Not very familiar
Q How familiar do you feel with
how your personal data is
currently collected and used
ldquoNot at all familiarrdquo
ldquonot at all + not very familiarrdquo
The degree of UNFAMILIARITY with how personal data is collected
and used is considerable across the globe
copy GRBN Trust amp Personal Data Survey 2014
81
84
74
87
GLOBAL average
APAC average
EUROPE average
AMERICAS average
36
39
25
48
GLOBAL average
APAC average
EUROPE average
AMERICAS average
Very concerned Fairly concerned
Q How concerned are you that your
personal data might be misused
Across the globe there is GREAT CONCERN
with how personal data is collected and used
ldquovery concernedrdquo
ldquovery+fairly concernedrdquo
copy GRBN Trust amp Personal Data Survey 2014
To find out which countries are most concerned and which least access the reporting portal here
Low trust (Rating 1 to 2)
34
High trust (Rating 6 to 7)
13
Some trust
donrsquot know (Rating 3 to 5 dk)
53
Average level of trust based on 17
different types of organisations
(average across the 24 countries)
Trust in organisations not to misuse Personal Data is LOW worldwide
bull Secret services (local amp foreign)
bull The police
bull The national government
bull Mobile phone operators
bull Internet operators
bull Online stores (local amp foreign)
bull Retailers with loyalty cards
bull Banks (local amp foreign)
bull Credit card companies
bull Social media (eg Facebook Twitter Weibo Weixin)
bull Internet search cos (eg Google Bing)
bull Media companies (local amp foreign)
bull Market research companies
To find out how much each type of organization is trusted on this issue access the reporting portal here
copy GRBN Trust amp Personal Data Survey 2014
Q Here is a list of different organizations or
companies that may collect and process
your personal data To what degree do you
trust each of them to protect and
appropriately use your personal data (7 =
trust very much 1 = trust very little)
considering item to be
ldquosensitive personal datardquo 77
68
66
61
58
56
52
50
49
47
47
Financial account numbers
Passport number
Personal identification no
Health records
A scan of your retina
Criminal record
Your salary
Your voice signature
Your IP or MAC address
Location data via mobile
Your home address
GLOBAL average
Many different types of data are considered sensitive not
just personal
Q Please tell us how you personally would
classify the following types of
information Do you see each type as
sensitive personal data personal data
that is not sensitive or not something
you would consider personal data
Which types of data are considered to be sensitive
(top ranking out of 27 alternatives)
copy GRBN Trust amp Personal Data Survey 2014
To find out how perceptions of data sensitivity vary across the globe access the reporting portal here
Trust amp Personal Data Survey Our conclusions
Andrew Cannon Executive Director GRBN December 2014
How familiar and concerned are people with the issue
Touch sensitive by Pranav Singh is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
1 AWARENESS needs to be BUILT
How familiar and concerned are people with the issue
big-data_conew1 by luckey_sun is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
2 Peoplersquos CONCERNS must be ADDRESSED
datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
3 TRUST must be EARNED
copy GRBN Trust amp Personal Data Survey 2014
Fragile by Agata is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
4 TRANSPARENCY is a MUST
copy GRBN Trust amp Personal Data Survey 2014
We believe that governments governmental agencies industry bodies and businesses all need to answer this call and that the time to act is now
Andrew Cannon Executive Director GRBN December 2014
To read more about our conclusions from the research and to view the findings click here
copy GRBN Trust amp Personal Data Survey 2014
How familiar and concerned are people with the issue
Who do people trust with their Personal Data
What types of data are most sensitive
GRBN Trust and Personal Data Survey The questions we asked
How we did it
Fieldwork by Research Now in 22 countries supported by OnDevice in two countries Fieldwork conducted between February amp August 2014 Click
here to find out more about the research
copy GRBN Trust amp Personal Data Survey 2014
24 Countries 23700 on-line interviews
What we discovered
Over one-third of adults are VERY CONCERNED about the possible misuse of their personal data
On average one-in-three does NOT TRUST organisations to safeguard their personal data
People consider many types of data to be SENSITIVE not just personal
copy GRBN Trust amp Personal Data Survey 2014
Familiarity with how Personal Data is collected and used
40
46
40
28
8
11
6
7
GLOBAL average
APAC average
EUROPE average
AMERICAS average
Not at all familiar
Not very familiar
Q How familiar do you feel with
how your personal data is
currently collected and used
ldquoNot at all familiarrdquo
ldquonot at all + not very familiarrdquo
The degree of UNFAMILIARITY with how personal data is collected
and used is considerable across the globe
copy GRBN Trust amp Personal Data Survey 2014
81
84
74
87
GLOBAL average
APAC average
EUROPE average
AMERICAS average
36
39
25
48
GLOBAL average
APAC average
EUROPE average
AMERICAS average
Very concerned Fairly concerned
Q How concerned are you that your
personal data might be misused
Across the globe there is GREAT CONCERN
with how personal data is collected and used
ldquovery concernedrdquo
ldquovery+fairly concernedrdquo
copy GRBN Trust amp Personal Data Survey 2014
To find out which countries are most concerned and which least access the reporting portal here
Low trust (Rating 1 to 2)
34
High trust (Rating 6 to 7)
13
Some trust
donrsquot know (Rating 3 to 5 dk)
53
Average level of trust based on 17
different types of organisations
(average across the 24 countries)
Trust in organisations not to misuse Personal Data is LOW worldwide
bull Secret services (local amp foreign)
bull The police
bull The national government
bull Mobile phone operators
bull Internet operators
bull Online stores (local amp foreign)
bull Retailers with loyalty cards
bull Banks (local amp foreign)
bull Credit card companies
bull Social media (eg Facebook Twitter Weibo Weixin)
bull Internet search cos (eg Google Bing)
bull Media companies (local amp foreign)
bull Market research companies
To find out how much each type of organization is trusted on this issue access the reporting portal here
copy GRBN Trust amp Personal Data Survey 2014
Q Here is a list of different organizations or
companies that may collect and process
your personal data To what degree do you
trust each of them to protect and
appropriately use your personal data (7 =
trust very much 1 = trust very little)
considering item to be
ldquosensitive personal datardquo 77
68
66
61
58
56
52
50
49
47
47
Financial account numbers
Passport number
Personal identification no
Health records
A scan of your retina
Criminal record
Your salary
Your voice signature
Your IP or MAC address
Location data via mobile
Your home address
GLOBAL average
Many different types of data are considered sensitive not
just personal
Q Please tell us how you personally would
classify the following types of
information Do you see each type as
sensitive personal data personal data
that is not sensitive or not something
you would consider personal data
Which types of data are considered to be sensitive
(top ranking out of 27 alternatives)
copy GRBN Trust amp Personal Data Survey 2014
To find out how perceptions of data sensitivity vary across the globe access the reporting portal here
Trust amp Personal Data Survey Our conclusions
Andrew Cannon Executive Director GRBN December 2014
How familiar and concerned are people with the issue
Touch sensitive by Pranav Singh is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
1 AWARENESS needs to be BUILT
How familiar and concerned are people with the issue
big-data_conew1 by luckey_sun is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
2 Peoplersquos CONCERNS must be ADDRESSED
datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
3 TRUST must be EARNED
copy GRBN Trust amp Personal Data Survey 2014
Fragile by Agata is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
4 TRANSPARENCY is a MUST
copy GRBN Trust amp Personal Data Survey 2014
We believe that governments governmental agencies industry bodies and businesses all need to answer this call and that the time to act is now
Andrew Cannon Executive Director GRBN December 2014
To read more about our conclusions from the research and to view the findings click here
copy GRBN Trust amp Personal Data Survey 2014
How we did it
Fieldwork by Research Now in 22 countries supported by OnDevice in two countries Fieldwork conducted between February amp August 2014 Click
here to find out more about the research
copy GRBN Trust amp Personal Data Survey 2014
24 Countries 23700 on-line interviews
What we discovered
Over one-third of adults are VERY CONCERNED about the possible misuse of their personal data
On average one-in-three does NOT TRUST organisations to safeguard their personal data
People consider many types of data to be SENSITIVE not just personal
copy GRBN Trust amp Personal Data Survey 2014
Familiarity with how Personal Data is collected and used
40
46
40
28
8
11
6
7
GLOBAL average
APAC average
EUROPE average
AMERICAS average
Not at all familiar
Not very familiar
Q How familiar do you feel with
how your personal data is
currently collected and used
ldquoNot at all familiarrdquo
ldquonot at all + not very familiarrdquo
The degree of UNFAMILIARITY with how personal data is collected
and used is considerable across the globe
copy GRBN Trust amp Personal Data Survey 2014
81
84
74
87
GLOBAL average
APAC average
EUROPE average
AMERICAS average
36
39
25
48
GLOBAL average
APAC average
EUROPE average
AMERICAS average
Very concerned Fairly concerned
Q How concerned are you that your
personal data might be misused
Across the globe there is GREAT CONCERN
with how personal data is collected and used
ldquovery concernedrdquo
ldquovery+fairly concernedrdquo
copy GRBN Trust amp Personal Data Survey 2014
To find out which countries are most concerned and which least access the reporting portal here
Low trust (Rating 1 to 2)
34
High trust (Rating 6 to 7)
13
Some trust
donrsquot know (Rating 3 to 5 dk)
53
Average level of trust based on 17
different types of organisations
(average across the 24 countries)
Trust in organisations not to misuse Personal Data is LOW worldwide
bull Secret services (local amp foreign)
bull The police
bull The national government
bull Mobile phone operators
bull Internet operators
bull Online stores (local amp foreign)
bull Retailers with loyalty cards
bull Banks (local amp foreign)
bull Credit card companies
bull Social media (eg Facebook Twitter Weibo Weixin)
bull Internet search cos (eg Google Bing)
bull Media companies (local amp foreign)
bull Market research companies
To find out how much each type of organization is trusted on this issue access the reporting portal here
copy GRBN Trust amp Personal Data Survey 2014
Q Here is a list of different organizations or
companies that may collect and process
your personal data To what degree do you
trust each of them to protect and
appropriately use your personal data (7 =
trust very much 1 = trust very little)
considering item to be
ldquosensitive personal datardquo 77
68
66
61
58
56
52
50
49
47
47
Financial account numbers
Passport number
Personal identification no
Health records
A scan of your retina
Criminal record
Your salary
Your voice signature
Your IP or MAC address
Location data via mobile
Your home address
GLOBAL average
Many different types of data are considered sensitive not
just personal
Q Please tell us how you personally would
classify the following types of
information Do you see each type as
sensitive personal data personal data
that is not sensitive or not something
you would consider personal data
Which types of data are considered to be sensitive
(top ranking out of 27 alternatives)
copy GRBN Trust amp Personal Data Survey 2014
To find out how perceptions of data sensitivity vary across the globe access the reporting portal here
Trust amp Personal Data Survey Our conclusions
Andrew Cannon Executive Director GRBN December 2014
How familiar and concerned are people with the issue
Touch sensitive by Pranav Singh is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
1 AWARENESS needs to be BUILT
How familiar and concerned are people with the issue
big-data_conew1 by luckey_sun is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
2 Peoplersquos CONCERNS must be ADDRESSED
datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
3 TRUST must be EARNED
copy GRBN Trust amp Personal Data Survey 2014
Fragile by Agata is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
4 TRANSPARENCY is a MUST
copy GRBN Trust amp Personal Data Survey 2014
We believe that governments governmental agencies industry bodies and businesses all need to answer this call and that the time to act is now
Andrew Cannon Executive Director GRBN December 2014
To read more about our conclusions from the research and to view the findings click here
copy GRBN Trust amp Personal Data Survey 2014
What we discovered
Over one-third of adults are VERY CONCERNED about the possible misuse of their personal data
On average one-in-three does NOT TRUST organisations to safeguard their personal data
People consider many types of data to be SENSITIVE not just personal
copy GRBN Trust amp Personal Data Survey 2014
Familiarity with how Personal Data is collected and used
40
46
40
28
8
11
6
7
GLOBAL average
APAC average
EUROPE average
AMERICAS average
Not at all familiar
Not very familiar
Q How familiar do you feel with
how your personal data is
currently collected and used
ldquoNot at all familiarrdquo
ldquonot at all + not very familiarrdquo
The degree of UNFAMILIARITY with how personal data is collected
and used is considerable across the globe
copy GRBN Trust amp Personal Data Survey 2014
81
84
74
87
GLOBAL average
APAC average
EUROPE average
AMERICAS average
36
39
25
48
GLOBAL average
APAC average
EUROPE average
AMERICAS average
Very concerned Fairly concerned
Q How concerned are you that your
personal data might be misused
Across the globe there is GREAT CONCERN
with how personal data is collected and used
ldquovery concernedrdquo
ldquovery+fairly concernedrdquo
copy GRBN Trust amp Personal Data Survey 2014
To find out which countries are most concerned and which least access the reporting portal here
Low trust (Rating 1 to 2)
34
High trust (Rating 6 to 7)
13
Some trust
donrsquot know (Rating 3 to 5 dk)
53
Average level of trust based on 17
different types of organisations
(average across the 24 countries)
Trust in organisations not to misuse Personal Data is LOW worldwide
bull Secret services (local amp foreign)
bull The police
bull The national government
bull Mobile phone operators
bull Internet operators
bull Online stores (local amp foreign)
bull Retailers with loyalty cards
bull Banks (local amp foreign)
bull Credit card companies
bull Social media (eg Facebook Twitter Weibo Weixin)
bull Internet search cos (eg Google Bing)
bull Media companies (local amp foreign)
bull Market research companies
To find out how much each type of organization is trusted on this issue access the reporting portal here
copy GRBN Trust amp Personal Data Survey 2014
Q Here is a list of different organizations or
companies that may collect and process
your personal data To what degree do you
trust each of them to protect and
appropriately use your personal data (7 =
trust very much 1 = trust very little)
considering item to be
ldquosensitive personal datardquo 77
68
66
61
58
56
52
50
49
47
47
Financial account numbers
Passport number
Personal identification no
Health records
A scan of your retina
Criminal record
Your salary
Your voice signature
Your IP or MAC address
Location data via mobile
Your home address
GLOBAL average
Many different types of data are considered sensitive not
just personal
Q Please tell us how you personally would
classify the following types of
information Do you see each type as
sensitive personal data personal data
that is not sensitive or not something
you would consider personal data
Which types of data are considered to be sensitive
(top ranking out of 27 alternatives)
copy GRBN Trust amp Personal Data Survey 2014
To find out how perceptions of data sensitivity vary across the globe access the reporting portal here
Trust amp Personal Data Survey Our conclusions
Andrew Cannon Executive Director GRBN December 2014
How familiar and concerned are people with the issue
Touch sensitive by Pranav Singh is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
1 AWARENESS needs to be BUILT
How familiar and concerned are people with the issue
big-data_conew1 by luckey_sun is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
2 Peoplersquos CONCERNS must be ADDRESSED
datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
3 TRUST must be EARNED
copy GRBN Trust amp Personal Data Survey 2014
Fragile by Agata is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
4 TRANSPARENCY is a MUST
copy GRBN Trust amp Personal Data Survey 2014
We believe that governments governmental agencies industry bodies and businesses all need to answer this call and that the time to act is now
Andrew Cannon Executive Director GRBN December 2014
To read more about our conclusions from the research and to view the findings click here
copy GRBN Trust amp Personal Data Survey 2014
Familiarity with how Personal Data is collected and used
40
46
40
28
8
11
6
7
GLOBAL average
APAC average
EUROPE average
AMERICAS average
Not at all familiar
Not very familiar
Q How familiar do you feel with
how your personal data is
currently collected and used
ldquoNot at all familiarrdquo
ldquonot at all + not very familiarrdquo
The degree of UNFAMILIARITY with how personal data is collected
and used is considerable across the globe
copy GRBN Trust amp Personal Data Survey 2014
81
84
74
87
GLOBAL average
APAC average
EUROPE average
AMERICAS average
36
39
25
48
GLOBAL average
APAC average
EUROPE average
AMERICAS average
Very concerned Fairly concerned
Q How concerned are you that your
personal data might be misused
Across the globe there is GREAT CONCERN
with how personal data is collected and used
ldquovery concernedrdquo
ldquovery+fairly concernedrdquo
copy GRBN Trust amp Personal Data Survey 2014
To find out which countries are most concerned and which least access the reporting portal here
Low trust (Rating 1 to 2)
34
High trust (Rating 6 to 7)
13
Some trust
donrsquot know (Rating 3 to 5 dk)
53
Average level of trust based on 17
different types of organisations
(average across the 24 countries)
Trust in organisations not to misuse Personal Data is LOW worldwide
bull Secret services (local amp foreign)
bull The police
bull The national government
bull Mobile phone operators
bull Internet operators
bull Online stores (local amp foreign)
bull Retailers with loyalty cards
bull Banks (local amp foreign)
bull Credit card companies
bull Social media (eg Facebook Twitter Weibo Weixin)
bull Internet search cos (eg Google Bing)
bull Media companies (local amp foreign)
bull Market research companies
To find out how much each type of organization is trusted on this issue access the reporting portal here
copy GRBN Trust amp Personal Data Survey 2014
Q Here is a list of different organizations or
companies that may collect and process
your personal data To what degree do you
trust each of them to protect and
appropriately use your personal data (7 =
trust very much 1 = trust very little)
considering item to be
ldquosensitive personal datardquo 77
68
66
61
58
56
52
50
49
47
47
Financial account numbers
Passport number
Personal identification no
Health records
A scan of your retina
Criminal record
Your salary
Your voice signature
Your IP or MAC address
Location data via mobile
Your home address
GLOBAL average
Many different types of data are considered sensitive not
just personal
Q Please tell us how you personally would
classify the following types of
information Do you see each type as
sensitive personal data personal data
that is not sensitive or not something
you would consider personal data
Which types of data are considered to be sensitive
(top ranking out of 27 alternatives)
copy GRBN Trust amp Personal Data Survey 2014
To find out how perceptions of data sensitivity vary across the globe access the reporting portal here
Trust amp Personal Data Survey Our conclusions
Andrew Cannon Executive Director GRBN December 2014
How familiar and concerned are people with the issue
Touch sensitive by Pranav Singh is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
1 AWARENESS needs to be BUILT
How familiar and concerned are people with the issue
big-data_conew1 by luckey_sun is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
2 Peoplersquos CONCERNS must be ADDRESSED
datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
3 TRUST must be EARNED
copy GRBN Trust amp Personal Data Survey 2014
Fragile by Agata is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
4 TRANSPARENCY is a MUST
copy GRBN Trust amp Personal Data Survey 2014
We believe that governments governmental agencies industry bodies and businesses all need to answer this call and that the time to act is now
Andrew Cannon Executive Director GRBN December 2014
To read more about our conclusions from the research and to view the findings click here
copy GRBN Trust amp Personal Data Survey 2014
81
84
74
87
GLOBAL average
APAC average
EUROPE average
AMERICAS average
36
39
25
48
GLOBAL average
APAC average
EUROPE average
AMERICAS average
Very concerned Fairly concerned
Q How concerned are you that your
personal data might be misused
Across the globe there is GREAT CONCERN
with how personal data is collected and used
ldquovery concernedrdquo
ldquovery+fairly concernedrdquo
copy GRBN Trust amp Personal Data Survey 2014
To find out which countries are most concerned and which least access the reporting portal here
Low trust (Rating 1 to 2)
34
High trust (Rating 6 to 7)
13
Some trust
donrsquot know (Rating 3 to 5 dk)
53
Average level of trust based on 17
different types of organisations
(average across the 24 countries)
Trust in organisations not to misuse Personal Data is LOW worldwide
bull Secret services (local amp foreign)
bull The police
bull The national government
bull Mobile phone operators
bull Internet operators
bull Online stores (local amp foreign)
bull Retailers with loyalty cards
bull Banks (local amp foreign)
bull Credit card companies
bull Social media (eg Facebook Twitter Weibo Weixin)
bull Internet search cos (eg Google Bing)
bull Media companies (local amp foreign)
bull Market research companies
To find out how much each type of organization is trusted on this issue access the reporting portal here
copy GRBN Trust amp Personal Data Survey 2014
Q Here is a list of different organizations or
companies that may collect and process
your personal data To what degree do you
trust each of them to protect and
appropriately use your personal data (7 =
trust very much 1 = trust very little)
considering item to be
ldquosensitive personal datardquo 77
68
66
61
58
56
52
50
49
47
47
Financial account numbers
Passport number
Personal identification no
Health records
A scan of your retina
Criminal record
Your salary
Your voice signature
Your IP or MAC address
Location data via mobile
Your home address
GLOBAL average
Many different types of data are considered sensitive not
just personal
Q Please tell us how you personally would
classify the following types of
information Do you see each type as
sensitive personal data personal data
that is not sensitive or not something
you would consider personal data
Which types of data are considered to be sensitive
(top ranking out of 27 alternatives)
copy GRBN Trust amp Personal Data Survey 2014
To find out how perceptions of data sensitivity vary across the globe access the reporting portal here
Trust amp Personal Data Survey Our conclusions
Andrew Cannon Executive Director GRBN December 2014
How familiar and concerned are people with the issue
Touch sensitive by Pranav Singh is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
1 AWARENESS needs to be BUILT
How familiar and concerned are people with the issue
big-data_conew1 by luckey_sun is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
2 Peoplersquos CONCERNS must be ADDRESSED
datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
3 TRUST must be EARNED
copy GRBN Trust amp Personal Data Survey 2014
Fragile by Agata is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
4 TRANSPARENCY is a MUST
copy GRBN Trust amp Personal Data Survey 2014
We believe that governments governmental agencies industry bodies and businesses all need to answer this call and that the time to act is now
Andrew Cannon Executive Director GRBN December 2014
To read more about our conclusions from the research and to view the findings click here
copy GRBN Trust amp Personal Data Survey 2014
Low trust (Rating 1 to 2)
34
High trust (Rating 6 to 7)
13
Some trust
donrsquot know (Rating 3 to 5 dk)
53
Average level of trust based on 17
different types of organisations
(average across the 24 countries)
Trust in organisations not to misuse Personal Data is LOW worldwide
bull Secret services (local amp foreign)
bull The police
bull The national government
bull Mobile phone operators
bull Internet operators
bull Online stores (local amp foreign)
bull Retailers with loyalty cards
bull Banks (local amp foreign)
bull Credit card companies
bull Social media (eg Facebook Twitter Weibo Weixin)
bull Internet search cos (eg Google Bing)
bull Media companies (local amp foreign)
bull Market research companies
To find out how much each type of organization is trusted on this issue access the reporting portal here
copy GRBN Trust amp Personal Data Survey 2014
Q Here is a list of different organizations or
companies that may collect and process
your personal data To what degree do you
trust each of them to protect and
appropriately use your personal data (7 =
trust very much 1 = trust very little)
considering item to be
ldquosensitive personal datardquo 77
68
66
61
58
56
52
50
49
47
47
Financial account numbers
Passport number
Personal identification no
Health records
A scan of your retina
Criminal record
Your salary
Your voice signature
Your IP or MAC address
Location data via mobile
Your home address
GLOBAL average
Many different types of data are considered sensitive not
just personal
Q Please tell us how you personally would
classify the following types of
information Do you see each type as
sensitive personal data personal data
that is not sensitive or not something
you would consider personal data
Which types of data are considered to be sensitive
(top ranking out of 27 alternatives)
copy GRBN Trust amp Personal Data Survey 2014
To find out how perceptions of data sensitivity vary across the globe access the reporting portal here
Trust amp Personal Data Survey Our conclusions
Andrew Cannon Executive Director GRBN December 2014
How familiar and concerned are people with the issue
Touch sensitive by Pranav Singh is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
1 AWARENESS needs to be BUILT
How familiar and concerned are people with the issue
big-data_conew1 by luckey_sun is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
2 Peoplersquos CONCERNS must be ADDRESSED
datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
3 TRUST must be EARNED
copy GRBN Trust amp Personal Data Survey 2014
Fragile by Agata is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
4 TRANSPARENCY is a MUST
copy GRBN Trust amp Personal Data Survey 2014
We believe that governments governmental agencies industry bodies and businesses all need to answer this call and that the time to act is now
Andrew Cannon Executive Director GRBN December 2014
To read more about our conclusions from the research and to view the findings click here
copy GRBN Trust amp Personal Data Survey 2014
considering item to be
ldquosensitive personal datardquo 77
68
66
61
58
56
52
50
49
47
47
Financial account numbers
Passport number
Personal identification no
Health records
A scan of your retina
Criminal record
Your salary
Your voice signature
Your IP or MAC address
Location data via mobile
Your home address
GLOBAL average
Many different types of data are considered sensitive not
just personal
Q Please tell us how you personally would
classify the following types of
information Do you see each type as
sensitive personal data personal data
that is not sensitive or not something
you would consider personal data
Which types of data are considered to be sensitive
(top ranking out of 27 alternatives)
copy GRBN Trust amp Personal Data Survey 2014
To find out how perceptions of data sensitivity vary across the globe access the reporting portal here
Trust amp Personal Data Survey Our conclusions
Andrew Cannon Executive Director GRBN December 2014
How familiar and concerned are people with the issue
Touch sensitive by Pranav Singh is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
1 AWARENESS needs to be BUILT
How familiar and concerned are people with the issue
big-data_conew1 by luckey_sun is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
2 Peoplersquos CONCERNS must be ADDRESSED
datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
3 TRUST must be EARNED
copy GRBN Trust amp Personal Data Survey 2014
Fragile by Agata is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
4 TRANSPARENCY is a MUST
copy GRBN Trust amp Personal Data Survey 2014
We believe that governments governmental agencies industry bodies and businesses all need to answer this call and that the time to act is now
Andrew Cannon Executive Director GRBN December 2014
To read more about our conclusions from the research and to view the findings click here
copy GRBN Trust amp Personal Data Survey 2014
Trust amp Personal Data Survey Our conclusions
Andrew Cannon Executive Director GRBN December 2014
How familiar and concerned are people with the issue
Touch sensitive by Pranav Singh is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
1 AWARENESS needs to be BUILT
How familiar and concerned are people with the issue
big-data_conew1 by luckey_sun is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
2 Peoplersquos CONCERNS must be ADDRESSED
datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
3 TRUST must be EARNED
copy GRBN Trust amp Personal Data Survey 2014
Fragile by Agata is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
4 TRANSPARENCY is a MUST
copy GRBN Trust amp Personal Data Survey 2014
We believe that governments governmental agencies industry bodies and businesses all need to answer this call and that the time to act is now
Andrew Cannon Executive Director GRBN December 2014
To read more about our conclusions from the research and to view the findings click here
copy GRBN Trust amp Personal Data Survey 2014
How familiar and concerned are people with the issue
Touch sensitive by Pranav Singh is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
1 AWARENESS needs to be BUILT
How familiar and concerned are people with the issue
big-data_conew1 by luckey_sun is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
2 Peoplersquos CONCERNS must be ADDRESSED
datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
3 TRUST must be EARNED
copy GRBN Trust amp Personal Data Survey 2014
Fragile by Agata is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
4 TRANSPARENCY is a MUST
copy GRBN Trust amp Personal Data Survey 2014
We believe that governments governmental agencies industry bodies and businesses all need to answer this call and that the time to act is now
Andrew Cannon Executive Director GRBN December 2014
To read more about our conclusions from the research and to view the findings click here
copy GRBN Trust amp Personal Data Survey 2014
How familiar and concerned are people with the issue
big-data_conew1 by luckey_sun is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
2 Peoplersquos CONCERNS must be ADDRESSED
datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
3 TRUST must be EARNED
copy GRBN Trust amp Personal Data Survey 2014
Fragile by Agata is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
4 TRANSPARENCY is a MUST
copy GRBN Trust amp Personal Data Survey 2014
We believe that governments governmental agencies industry bodies and businesses all need to answer this call and that the time to act is now
Andrew Cannon Executive Director GRBN December 2014
To read more about our conclusions from the research and to view the findings click here
copy GRBN Trust amp Personal Data Survey 2014
datapath RyojiIkeda - 3 by r2hox is licensed under CC BY 20
3 TRUST must be EARNED
copy GRBN Trust amp Personal Data Survey 2014
Fragile by Agata is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
4 TRANSPARENCY is a MUST
copy GRBN Trust amp Personal Data Survey 2014
We believe that governments governmental agencies industry bodies and businesses all need to answer this call and that the time to act is now
Andrew Cannon Executive Director GRBN December 2014
To read more about our conclusions from the research and to view the findings click here
copy GRBN Trust amp Personal Data Survey 2014
Fragile by Agata is licensed under CC BY 20 copy GRBN Trust amp Personal Data Survey 2014
4 TRANSPARENCY is a MUST
copy GRBN Trust amp Personal Data Survey 2014
We believe that governments governmental agencies industry bodies and businesses all need to answer this call and that the time to act is now
Andrew Cannon Executive Director GRBN December 2014
To read more about our conclusions from the research and to view the findings click here
copy GRBN Trust amp Personal Data Survey 2014
copy GRBN Trust amp Personal Data Survey 2014
We believe that governments governmental agencies industry bodies and businesses all need to answer this call and that the time to act is now
Andrew Cannon Executive Director GRBN December 2014
To read more about our conclusions from the research and to view the findings click here
copy GRBN Trust amp Personal Data Survey 2014
copy GRBN Trust amp Personal Data Survey 2014
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