Graphic Design Portfolio

A K S H A T A W A D E K A R

G R A P H I C D E S I G N P O R T F O L I O

D A T E

C A T E G O R Y

S K I L L S

Winter 2012

Academic

print, campaign strategy, illustration

m.Power

B R I E F

The m.Power campaign works to bring clean water and public sanitation to India. The campaign appeals to philanthropists globally and hopes to raise funds in order to build a sustainable future for India’s slums. The campaign plans to implement a profitable business model that creates a sustainable economy in India’s slums that not only builds toilets for the community, but also provides a sustainable solution to India’s sanitation problems.

C O N C E P T

The concept for m.Power’s attempts to relate problems from a third-world country to citizens across the entire world. With a large helping of cultural personality, the campaign draws in your attention with shocking comparisons of India’s public sanitation issues. The vibrant colors used thorughout the campaign give a sense of hope to the organization’s mission.

D A T E

C A T E G O R Y

S K I L L S

Winter 2012

Academic

print, campaign strategy, illustration

W A D E K A R T I T L E m.Power

CELL PHONESCELL PHONESThere are more...

...Than toilets in INdia.

INDIA HAS A PROBLEMINDIA HAS A PROBLEMWE HAVE A SOLUTIONWE HAVE A SOLUTION

VISIT MPOWER.COM TO LEARN HOW YOU CAN HELPVISIT MPOWER.COM TO LEARN HOW YOU CAN HELP

m.power's business model is designed to last as long as the community does. It works to provide public facilities and

infrastructure to poor communities. Our goal is to bring one toilet for every indian household in the next 5 years.

m.power

S K I L L S print, campaign strategy, illustration

There are more...


CATTLECATTLEThere are more...


IMMIGRANTSIMMIGRANTSThere are more...


HOMESHOMESThere are more...


P O S T C A R D M A R K E T I N G

This series of postcards are designed to catch the attention of the general public with an eye-popping comparison showing the serious lack of public toilets in India.

W A D E K A R T I T L E m.Power

D I R E C T M A I L E R

Once taken out of the branded envelope, the pamphlet unfolds vertically to reveal the m.Power’s story.


W A D E K A R

पिरवत�नEDUCATE.

पिरवत�नCREATECHANGE.

CREATECHANGE.

CREATECHANGE.

SUSTAIN.

SUSTAIN.

SUSTAIN.

पिरवत�न











EDUCATE.

EDUCATE.



CREATECHANGE.

SUSTAIN.पिरवत�न




CREATECHANGE.

CREATECHANGE.

SUSTAIN.

SUSTAIN.

SUSTAIN.












EDUCATE.

EDUCATE.



CREATECHANGE.

SUSTAIN.पिरवत�न


T I T L E m.Power

D I R E C T M A I L E R

The pamphlet, directly mailed to philanthropists, features statistics that reveal the dire state of India’s public sanitation. The back of the pamphlet is a poster that reflect’s the campaign’s goals: educate, create change and sustain the change. Roman characters are collaged with words in devnagri in order to give some cultural context to the poster.


Dada Textbook

B R I E F

Create a book design for the art history textbook “Dada: Zurich, Berlin, Hannover, Cologne, New York,

Paris.” The textbook’s audience should compliment the dense information described in the book. Design a complete set of layouts including front matter, back matter, divider spreads, content spreads and an intriguing cover.

C O N C E P T

The Dada movement spans across liberal arts which are connected through the theme of rhythm. The textbook is educational for college-level students and enthusiasts. The book’s aesthetic emphasizes rhythm through typographic detail and dramatic layouts.

D A T E

C A T E G O R Y

S K I L L S

Winter 2010

Academic

print, layout, book design, typography

W A D E K A R T I T L E Dada Textbook

S K I L L S print, layout, book design, typography

B O O K L A Y O U T

The six sections of the book are divided through color coded divider spreads and page numbers. Rhythm theme is carried through essay spreads by varying leading, tracking, fonts and typographic details.

Lolli Ollie Pet Store

B R I E F

Develop a brand, identity, branded environment and signage for apet store franchise. Identify the store’s customer an cater it’s services and messaging to the ideal customer.

C O N C E P T

Llollie Ollie is a fictious brand that embodies the “lovey dovey” and the “warm fuzzies” most pet owners feel with their pets. The brand’s personality is fun, young and fresh. It’s ideal customer is a young professional who loves to pamper their pet with the highest quality of toys, food and general care.

D A T E

C A T E G O R Y

S K I L L S

Spring 2009

Interbrand Design Forum

identity, branding environments,

signage, messaging

W A D E K A R T I T L E Lollie Ollie Pet Store

S K I L L S identity, branding environments, signage, messaging

E N T R A N C E P E R S P E C T I V E

Existing linework used as framework to render appropriate branding elements and materials.

N A M E A N D L O G O C O N C E P T

The lollie ollie name comes for the endearing nick names most pet owner inevitably give their pets. The identity calls for a fun and sophisticated environment. Supplemental icons were developed for use throughout the store as a means of categorizing the various services the store has to offer.





pillowsbeds& treats

toys&fleasticks&

S T O R E S I G N A G E , 1 8 ” X 2 4 ”

Store signage features inviting portraits of pets framed in the iconic style of the identity. Messaging on signage and advertisements maintain a care-free tone and focus on the relationship between pets and their owners.

Our pet boarding offers the best for your furry friends. With the largest kennels and daily guided play actvities, we can help you feel at ease when you’re away.

pet

bo

ard

ing

Give your best friend the training they need. personal lessons and guided small group classes allow dogs to learn quicker in a friendly environment.

pup

py

trai

ning

The Jabberwocky

B R I E F

Use typography in an experimental, intriguing way. Explore concepts that push the norm and study the value of typography in a new way.

C O N C E P T

The Jabberwocky is a timeless and nonsensical poem written as a part of Lewis Carol’s Alice in Woderland. This project visualizes the fantastic creatures and environments described in the poem through typography. Experimental layouts and dramatic compositions recreate the story in a way it has never been seen before.

D A T E

C A T E G O R Y

S K I L L S

Winter 2011

Academic

typography, print, layout, production

W A D E K A R T I T L E The Jabberwocky

S K I L L S typography, print, layout, production

Wexner Center for the Arts

B R I E F

Develop an identity for the Wexner Center for the Arts. Capitalize on its unique architecture and modern art exhibits and installations. The identity should appeal to a young audience and use synesthesia to bring together the variety of shows displayed in the museum.

C O N C E P T

The Wexner Center for the Arts is a contemporary art museum located on the Ohio State Universtiy’s campus. The museum’s modern design was created to bridge the city of Columbus and the university through the merging of two their respecitve city planning grids. The identity developed for the museum was inspired by the iconic scaffolding that frames the entrance to the building.

D A T E

C A T E G O R Y

S K I L L S

Summer 2011

Academic

identity, branding, motion, animation

I D E N T I T Y C O N C E P T

The new identity draws inspiration from the iconic scaffolding that frames the building. The name was shortened to create a more memorable name that ap-peals to the college demographic of the university, but maintains the significance of the Wexner name.

W A D E K A R T I T L E Wexner Center for the Arts

S I N G L E C O L O R

S K I L L S identity, branding, motion, animation

W A D E K A R

wexarts154 W 12th AvenueColumbus, Ohio 43210

Maebe FunkeChief Curator

Sincerely,

[email protected]

phone614.555.8974

fax614.555.8974

Dear Bob Loblaw,

Salvia artisan labore mcsweeney's, adipisicing twee before they sold out banh mi it

tumblr sunt single-origin coffee cosby sweater in viral fugiat. Tumblr lomo letterpress

laboris, yr in banh mi magna sartorial homo. You probably haven't heard of them domor

reprehenderit cillum, commodo qui ea esse fixie VHS sartorial lomo american apparel

retro tofu. Homo assumenda readymade keffiyeh iphone viral.

Lomo helvetica vegan Austin id. Vinyl letterpress ethical gentrify whatever incididunt,

blog pitchfork odio. Velit vegan elit, duis portland sunt cillum nulla. Locavore mlkshk

cosby sweater magna, four loko letterpress tattooed chambray craft beer messenger

bag gentrify assumenda.

Ad pariatur excepteur, four loko craft beer est food truck cred carles. Deserunt ullamco

blog letterpress sint, irure photo booth bicycle rights. Beard raw denim irony next level

voluptate whatever. Letterpress aliquip mollit.

Nisi deserunt dreamcatcher culpa elit marfa chambray ethical tumblr thundercats.

Fugiat lomo etsy, incididunt culpa cupidatat wolf occaecat gentrify eius luis mod wes

anderson. Vinyl ea cupidatat farm-to-table marfa twee. Vegan exercitation irure labore

organic.

Aliquip scenester cred, leggings single-origin coffee magna viral officia raw denim lomo

jean shorts reprehenderit ad aesthetic next level. Voluptate retro vice readymade sin go

delectus etsy wayfarers. Her next level before they sold out. Sartorial four loko cupid

atat salvia ethical, fap nesciunt lo-fi excepteur hoodie seitan.

phone614.555.3954 x2095

[email protected]

wexner center for the arts154 W 12th AvenueColumbus, Ohio 43210

maebefunkechief curator of design

phone614.555.3954 x2095

[email protected]

wexner center for the arts154 W 12th AvenueColumbus, Ohio 43210

janesmithdesign director

T I T L E Wexner Center for the Arts

L O G O A P P L I C A T I O N S

Much like scaffolding for the building, the mark serves as a frame for the contents of the museum. This allows the continually changing visual language of the exhibits to fit into a universal mark.

wexperforms

wexexhibits


W A D E K A R

L O G O A N I I M A T I O N

The museum consistently carries modern art that explores digital media. The use of an animated logo in the various screens of the Wexner building allow for the brand to become more visible throughout its audience’s experience.

C L I C K T O V I E W A N I M A T I O N O N L I N E

T I T L E Wexner Center for the Arts

https://vimeo.com/40330941


Library Presents Poster Series

B R I E F

Design a template for posters to be used by future interns and designers for the Library Presents Lecture series.

C O N C E P T

As an intern at Apple, I was able to attend a series of talks sponsored by the Marcom team. These talks, known as Library Presents, featured speakers that inspired, intrigued and entertained the team. In order to promote the event, the intern group was assigned to creating a standard template and a series of posters that advertised upcoming speakers.

D A T E

C A T E G O R Y

S K I L L S

Winter 2012

Apple Inc. Co-op

print, illustration

W A D E K A R T I T L E Library Presents Posters

DAVID CHANG PETER MEEHAN

DAVID CHANG & PETER MEEHAN: CHEF, COOK & APP CREATORS

S K I L L S print, illustration

GAYLE TZEMACH LEMMON

GAYLE TZEMACH LEMMON: JOURNALIST, AUTHOR AND VOICE FOR WOMEN’S RIGHTS

SIMON WINCHESTER

SIMON WINCHESTER: AUTHOR, JOURNALIST, GEOLOGIST, AND STORY-TELLER

P O S T E R D E S C R I P T I O N S

(Left) David Chang is an author, chef and entrpreneur. The poster depicts the ramen noodle style Chang popularized in America.

(Above) Gayle Tzemoch-Lemmon is a author and journalist. Her latest novel is inspired by true stories of women in the middle-east gaining independence through dressmaking. (Right) Simon Winchester’s is an author whose worldly travels make for a humorous stories and extremely informative works of literature.

Notice Campaign

B R I E F

The m.Power campaign works to bring clean water and public sanitation to India. The campaign appeals to philanthropists globally and hopes to raise funds in

C O N C E P T

Notice Campaign is a social design project created by an independent study group from the University of Cincinnati (DAAP). It started with a simple idea: create a social campaign and a visual language to match it. What we came up with was a campaign that hopes to inspire recognition and appreciation for every living moment. A traveling exhibit was built and tested out in various areas of Cincinnati.

D A T E

C A T E G O R Y

S K I L L S

Summer 2011

Academic

print, strategy, research, production

W A D E K A R T I T L E Title Goes Here

S K I L L S Typography, Book Design, Print

D E V E L O P M E N T A N D M I S S I O N

After brainstorming a list of social issues that would benefit from our attention, we kept coming back to one idea: being more present in daily life. In the era of technology, we can easily get caught up in our own world, neglecting to notice the world around us. Our mission is to ask people to pause, look and reflect. As a result, we hope to inspire appreciation for the simple joys that we encounter every day.

PRESENTLY I SEE

viewfinder

mirror

fill-in

CONSCIOUSLY I AM

INTENTIONALLY I WANT TO BE

W A D E K A R T I T L E Title Goes Here

P R I M A R Y L O G O

S E C O N D A R Y L O G O

S K I L L S Typography, Book Design, Print

T H A N K Y O U F O R Y O U R T I M E

[email protected]

Graphic Design Portfolio

Documents

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