Graphic Design Portfolio

JENNIFER LEZANMarketing Professional | Graphic Designer

PORTFOLIO

MEMOIRS OF A

GEISHAworld premierDecember 23, 2005

kodak theatre6801 hollywood blvd.Hollywood, ca 90028

For tickets: 323.308.6382

mem

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s o

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mem

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gei

sha12.23.2005

6801 hollywood blvd.

Hollywood, CA 90028kodak theatre

admitone$150

1MEM

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S O

F A G

EISH

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PROGRAM GUIDE

Event PosterEvent Program

Event Tickets

These pieces were created utilizing InDesign and Photoshop for the release of the film Memoirs of a Geisha. Collateral pieces created were a poster, tickets and program for the Hollywood Premier. Each incorporated a Japanese theme and a coor-dinating color story.

Client: Sony Pictures Target: Audience 30-55 Software: InDesign/Photoshop

MEDIA KIT

Itinerary

oragami history

oragami how to

the swan

6.

Make a kite base. Fold then unfold.

Finishing the kite base. Fold lower edges to-wards center crease.

Now flip your paper over.

Fold your outer edges inwards towards the center crease.

Your oragami piece should look like this. Review where the dashed line is.

Fold the bottom point up towards the upper point.

Flip tip down and fold the swan in half along dotted line.

Pull up the neck. Squeeze the paper at the base of its neck to crease.

1. 5.

2.

7.3.

8.4.

5:00- Horduerves and open bar reception.

5:30- Dinner reception.

6:30- Director presentation.

7:00- Movie premier.

Collections of Jottingson the History of Origami: Part Oneby David Lister The great divide between the old paperfolding and the new came around 1950, when the work of Akira Yoshizawa came to be known. Yoshizawa’s work appeared first in Japan with the publication of his series of astrological figures in the picture magazine “Asahi Graf” in the issue for January, 1952. His work then appeared in the West remarkably soon afterwards, with the exhibition of the work of Yoshizawa at the Stadtlich Museum in Amsterdam in November 1955. It was Yoshizawa who created the idea of CREATIVE paperfolding (Sasaku Origami) and he invented a whole range of new designs which owed nothing to the origami of the past. In particular, he explored the potentialities of the Bird Base and rediscovered the “Sideways Turn” previously used in Japan only in the traditional Crow. With this technique, he folded a whole menagerie of animals and birds. Still, however, Yoshizawa had to create his four-legged animals using two squares of paper. It was not until the development of “Blintzed” Bases in the mid 1950s by other folders and particularly by the American, George Rhoades, that it became possible to fold animals with four legs and a head and a tail without cutting the paper. Before that only very primitive animals with four legs were possible, including the famous traditional pig. Yoshizawa himself related how he had folded many three-legged quadrupeds, but he had destroyed them all!

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WWW.VOGUE.COM VOGUE APRIL 2008 131

VIEWeditor: Jennifer Lezan The Fashion

Evolution Jennifer Lezan investigates

fashion’s tulmutuous historical moments

throughout the ages has evolved in many ways and often times during that evolutionary adventure it has repeated itself as most things in history do. There is a saying that history repeats itself which is relevant to fashion, but in reality it would be smarter to say that fashion reinvents itself, rather than repeats itself. Often, this reinvention is triggered by a change of the times. Fashion evolves according to the historical events that people witness throughout history.

Fashion has a direct correlation with the major historical events that occur around it. People react to major events such as war and government hiatus by changing their clothing drastically or by slightly deviating from the fashion of the time. These changes directly affect the fashions that we see today. The fashions of the past evolved into the fashions that people wear today. These fashions evolved because of both historical events as well as to meet the needs of the ever changing future time. In his book, (The Psychology of Fashion), Michael R. Solomon states that:

“Although fashion

FASHION

is almost synonymous with arbitrary, short-term changes, long-term trends can be discerned which are indications of cultural conditions. One-to-one r e l a t i o n s h i p s between cultural traits and fashion attributes are unlikely to be found, but the necessarily loose connection also has its advantages: the indicator may be complex and the cultural pattern has indicated similarly difficult to isolate, but the whole indication may lead to a relatively deep level that cannot be readily expressed. Long-term trends in clothing are not “fashions” in the sense of fads, but expressions of historical trends”. When it comes to reviewing the major

evolution of fashion throughout history it is best to review two centuries that truly affected the clothing and people that lived during that time. These time periods were the 18th and 19th centuries. Throughout both of these centuries there were certain historical events that directly affected the fashions of the time. Throughout the fashions of the decades there always seems to be a theme that correlates with the idea of politics. Politics basically means having to do with the government. Governments and political heads truly have an incredible impact on the lives of the people who are influenced by them. These influences range from restrictions

on the things the regular population can and can not wear as well as wanting to copy the fashions of those of the government and upper class (Tortura 4). Another political theme that truly had an influence on the fashions of these centuries is political conflict. This political conflict is and often was the cause of warfare. Conflict can affect fashions due to the fact that during these times of hardship it is often difficult to obtain the materials required for clothing and production. There is also the idea that new materials are often developed during wartime which can affect fashion as well. New innovations can evolve the fabrics seen in fashion and expand on the alternatives used during that time.

There are also events that concern economics which affect the fashions that people wear as well. When one looks back at times of economic abundance people are often in fashions that are Avante Garde and outrageous, but when you review times that are


in a state of economic depression that slump is directly seen in the bland and simple clothing that people will tend to wear. These ideas of history affecting fashion and evolving it into what people see today bring an incredible insight into modern culture and modern intelligence. History directly correlates to the fashions people wear and to how those fashions change and it is safe to say that this evolution of fashion became most prominent during the 18th century in historical France.

The 18th century dates back to the years 1700 through the 1790’s. It was during this time that the fashion capital of the world, France, underwent some tumultuous changes. During this century France went through a slew of incompetent and incapable rulers who put France through economical and political chaos.

The first of the Louis rulers who started to put France into a downward spiral

was Louis the XV who reigned from the years of 1715-1774. He was an incredible lazy ruler who was so much involved in himself that he found it hard to concentrate on the affairs of his state. His attention was also incredibly focused on

the many women that he swooned, especially his most famous lover, Madame Pompadour. Due to his lack of interest in his country he engaged in many costly wars that he lost and that added to the country’s ever rising debt (Tortora 226). This

the country still was a fashion and cultural icon that dominated over Western Europe.

The predominant style of that time was called Rococo which slenderized the waist and added volume to the hips

debt was not felt as much in the aristocratic court as it was felt among the commoners. The lifestyles of the rich contrasted horrendously compared to the lifestyles of the common people. Although France was going through horrible economic issues,

of the skirt creating a very wide silhouette. This style was more popular among the lifestyles of the rich, rather than that of the common people of France. This style was most popularized by the infamous Queen Marie Antoinette. It was during

the reign of King Louis XVI, the grandson of King Louis XV, that Marie Antoinette was brought to France. King Louis XVI was a, “well meaning and pious king [ . . . ] but he was unfit for the heavy task (of ruling France) that confronted him,” (Tortora 226).

King Louis XVI married the Austrian Princess Marie Antoinette and it was she that paved the fashions of the aristocracy during the 18th century. She is most famous for her line of “Let them eat cake,” in response to the complaints of the poor people as France went Bankrupt. This quote really emphasizes the fact that the king and queen were truly blind to the issues that were going on around them. While the common

French people lived in horrible conditions with no money, royalty lived as the rich and famous do today. One would think that perhaps this was their way of escaping their fears of the impending doom of the oncoming revolution.

VIEW The Fashion Evolution


VIEW The Fashion Evolution

Marie Antoinette’s life along with the life of the aristocracy revolved around the Palace Versailles. The Palace Versailles was an incredibly lavish palace where the French Royal Court spent most of their time. It was lush and plastered in gold leafing, had many rooms with expensive furniture, many gardens, and marble water fountains and baths. Marie Antoinette and the French royal court lived the life of extravagance at Versailles and showed this in the clothing that they wore (Fashion).

Gowns with tightly knit corsets and wide skirts with panniers underneath to give an unnatural wideness to one’s hips were the most popular look (Fashion). At one point, the skirts of the royal court were so wide that doors needed to be widened in order for the women to fit through. People know these special doors as French Doors today. Incredibly high wigs and white makeup were also worn to show off their beauty (The Fashion Book). These looks could

only be worn by those people who did nothing for a living and could bear to be weighed down by hoops and petticoats. It was said that Marie Antoinette could spend the equivalent of $40,000 a year on fashion and on average she ordered 150 dresses (Tortora 227). It would seem that the court living in extravagance could pose an issue when the country of France was falling deeper and deeper into debt.

The citizens of France were not blind to the spending of their government. They often criticized and complained about their incompetent government and the issues that they had with it. As the French royal court lived in the frivolity of the past, their citizens moved forward to new ideas and philosophies. Writers such as Voltaire and Kant used the press to preach against the monarchy and all of its unfairness (Tortora). They

p r e a c h e d new ideas of science and reason verses the Catholic religion. These new ideas could be seen in the citizen’s wardrobe which was simple, practical and easy to work in. This could be seen as a neo-classical revival in clothing. Many of the citizens of France believed that these new ideas could create a better country because of the old ways had only dug them into a deep hole of despair.

1789 marked the beginning of The French Revolution. This was the year that France had hit rock bottom. The country had fallen into bankruptcy, there were rampant food shortages, they lost another 2 wars and the monarchy was forced to do the calling of the Estates General. It was during this time that the common people began to rebel in their actions and their clothing (Batterberry).

The most influential group was known as the Sans-culotte. This French word translates to without breeches. These were the working class people who wore long pants in place of the shorter breeches that the aristocracy wore. They were the poorest of the estates general and were the extremist group who led the country to revolt. The sans-culottes believed that survival was a right of everyone and not just the rich who had all the money to eat. They also believed that there should be no inequality at all among their county. Most importantly they believed that the monarchy and aristocracy were to be eliminated. They rebelled in both what they wore and in their actions. In 1793 King Louis XVI and Marie Antoinette were executed by the rebel groups of the Revolution (The French Revolution).


“They were much poorer and, in turn, wore clothing that

was simpler.”

As one can see because of economic turmoil the regular citizens lived quite differently than that of the French royalty. They were much poorer and, in turn, wore clothing that was simpler. They worked for a living and their clothing reflected that in its practicality of long pants and buttoned shirts. The aristocracy did nothing for a living and, in turn, was able to wear clothing that was impractical and frivolous. Because of changes in ideas and philosophies the fashions of the times changed from a Rococo style to a Neo-classical style.

The themes seen throughout 18th century France were economic

turmoil, wars and political conflict. Each of these themes affected the styles that the French wore at the time. The upper class and lower class were affected in the same ways, but their clothing was quite different. The rich used extravagance to escape the issues, while the poor lashed out by being different that those that ruled over them. While the 18th century marked eventful changes in France on how issues such as war and economic turmoil affected clothing; it is the 19th Century that shows how the same issues along with a few others affected the fashions in America as well as Europe in different ways.

The 19th century

which spans from the years 1800-1900 went through four main historical costume periods: The Directoire/Empire Period, The Romantic Period, The Crinoline Period and The Bustle period (Batterberry). Each of these fashion periods had specific themes that

million immigrants came to the United State Between 1865 and 1930, bringing a unique cultural heritage and making possible the great westward expansion” (Tortora 254).

The Industrial Revolution which began during the 18th century sped

directly affected the fashion that were seen.

Much like the 18th century technology was making leaps and bounds. It was during the 19th century that we could see the Industrial Revolution evolve and pave the way for the future. During this century Napoleon reconstructed France and once again Paris was the center of fashion, but America was slowly catching up.

In America, during the 19th century civil war took place and the pioneers were beginning to expand westward (Tortora). This century also saw one of the greatest influxes of European immigrants. It was said that, “in of the greatest folk movements in history, thirty-three

up quickly during the 19th century. As technologies advanced, people were now able to “increase the production of goods at lower prices and [have] a higher standard of living” (Tortora 255). People were now able to live the life that at one time only the rich were privileged to have.

The textile and production industries were growing as manufacturing became more and more constant. Steam and mills started producing fabric at incredible rates and new developers invented machines that would make the production of clothing easier everyday. Sewing machines and looms led to the wide use of the idea of ready-to-wear clothing.

No longer did people have to make their

These pieces were created utilizing InDesign and Photoshop for the April Edition of Vogue Maga-zine. A piece written for my senior thesis was pulled into a fashion related layout. The art direction was classically similiar to that of Vogue Magazine. All images were touched up in Photoshop and effect vectors created in Illustrator-. I have also incorpo-rated a layout created on a freelance basis for Tiara Magazine.

Client: CondeNaste and Tiara Mag Media Target: Audience 30-5l & 12-25 Software: InDesign/Photoshop/Illustrator

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THE FASHIONISSUE THE GREATSChanel to Gaultier

THE FASHIONCYCLE

Fashion’s EvolutionThrough History

APR

FROM THE1800’s - 2009

Cover Layout

EDITORIAL

These pieces were created utilizing InDesign and Photoshop for the July release of Tiara Magazine - a pageantry guide and magazine that boasts that is brings to coach to you! I created these layouts as well as conducted some of the interviews for the pieces. I utilized InDesign, Illustrator and Photoshop to create unique spreads that will catch the eye of the young audience.

Client: Tiara Mag Media Target: Audience 12-25 Software: InDesign/Photoshop/Illustrator

Spread 1

Horoscope Layout

EDITORIAL

The Co-ed DiariesTIARA MAGAZINE

The Co-ed Diaries

That evening my mom and I went to the Kick off party and orienta-tion. I sat by a girl in my age divi-sion, Miss Kansas, and her name was Allie, too. We had fun. I gota picture taken with Cinderella, Belle, Jasmine and Pocahontas at the party. Then it was time to really party and dance. And there I made friends with Miss New York, Miss Maryland, Miss Georgia and Miss New Jersey.

I got to go swimming that night and met Miss Philadelphia Sweet-heart. We had a blast in the pool

Tuesday, November 25th

The day I had been waiting for months – A day at Disneyworld. We met the other IL Queens in the lobby and of coarse the mom’s took lots of pictures. Miss IL Preteen got us all matching shirts to wear to Disneyworld. We rode the bus to the park. I spent most of the day with the other IL Queens, Mel, Sydney, Lynzi and Lynzi’s brother, Joey. The first ride we rode was Space Mountain and it was my favorite ride of the whole trip. We rode lots of rides and got pictures with Mickey and Minnie.

That day was the Miss IL Pre-teen, Lynzi’s 16th Birthday. We cele-brated with Cake down in the lobby and played pool when we got back to the hotel.

My mom and I went down to check out the stage for modeling. We

found out it was different than I had practiced, so I thought about how I would have to change it up for the competition tomorrow.

Wednesday, November 26th

I got to sleep in as the Model-ing Competition was not until 11:00am. I loved my outfit! I wore dark denim jeans with a matching jacket, silver sequin tank top and white tennis shoes. I loved my silver trimmed black hat. I was not nervous as I waited my turn. I felt confident and strong when I did my routine on stage. I hope I made the top 5!

The Optional competitions were going on all day. After lunch, Mom and I went to cheer for my sister queens from IL who were compet-ing in Speech, Talent and Sports-wear Modeling.

Before each performance or ap-pearance on stage it is always the dreaded hair in hot curlers and then the picking, pulling, and styling. It feels like she is pulling it out and the hair spray “Will my mom every get done straying my hair?”

It was time for my Talent. There were lots of Sweetheart contestants. I was getting nervous as I waited my turn. The other girls were good. Finally it was my turn. I sang “Dreams to Dream” from “An American Tail: Fievel Goes West”. I walked out on the stage with a big smile on my face but butterflies

eryone got a trophy for attending. I got a Spirit of American Trophy for participating in the Optional Com-petitions. My name was called as they named the top 5 girls for Most Recommendations. As they called out the other top 5 winners, I was disappointed that I was not a finalist in the Sportswear Modeling but I was really disappointed I did not make it in the top 5 for Talent. I felt like I had done my best but only dancers placed. I have been in lots of Talent contests in the past few years and understand that I can’t always win or place even when I do my best.

It was Thanksgiving Day and we met my sister queens and their families at the pool for Thanksgiv-ing Dinner. We have so much fun together!

Time for the Evening Wear com-petition - that is my favorite. I love my orange dress! I thought we were going to practice where to walk on stage. But when we got there only Bailee, the 2007 Na-tional Sweetheart Queen walked on the stage to show us what to do and then they brought in the Judges. I watched where the girls in front of me walked on the stage to practice in my mind where I should walk and figure out what to do. As I stood waiting my turn several things my pageant coach told me were running thru my head – walk slowly, float, smile, look only at the judges, relax my arms and hands, be confident, and have fun. When

in my stomach. I concentrated on my words and facial expressions as my coach had taught me. I felt so relieved when it was over and I knew I had aced my performance. (But I was so nervous - ooops I for-got to extend my arm when I sang “Come with me, you will see what I mean!” But the judges didn’t know I forgot.) It was great to hear my sister queens and families in the crowd cheering for me as I walked off the stage.

It was time rehearsal to learn our dance routines. The dances are fun and I am going to do awesome! Af-ter rehearsal I got to spend the next hour with Sarah from Maryland. She is lots of fun.

The Gift Exchange and cookie party was great! I had lots of fun with my new sweetheart friends. I got lots of candy and fun items from the girls from all the states. Mom took lots of pictures with my friends. For the group picture I learned a new chant for picture tak-ing. “One, two, six!” You have to smile when you say six.

The hotel had 2 big pools and finally there was time to swim. I could get my hair wet!

Thursday, November 27th

I hate to get up early! Time for the dreaded hair fixing and I had to be down early for the National Awards Program. I loved my white suit cause my mom made it for me. Ev-

Monday, November 24th

First was pageant Check-in. (Mom was freaking out cause our room was not ready so we had change into my red suit in the bathroom.) When we got in line I was so glad to see one of my best friends, the IL Teen Queen, Mel. And we soon ran into the other IL Queens. As we waited in line a nice man came around with paperwork for us and visited with us. He encouraged us to have a fun week and if some-thing happened when we were per-forming just keep going. I told him about the time on the 4th of July when I was singing and they set off some fireworks. I just kept on singing but my Dad who was video taping jumped and about dropped the camera. He said that was a great story and since it was on tape I could tease my Dad about it. As we had suspected, he was one of the Talent judges for the competi-tion on Thursday.

I started making new friends right away, Miss Kentucky and Miss Florida. By the time we got thru with pageant check our room was ready.

When we went to Talent practice there was a girl the sweetheart divi-sion that was awesome – she could do back flips and cartwheels with no hands. I was nervous cause I would be competing against her. My practice was good but I felt like she did better.

Carl Chu graduated from Arizona State University with a de-gree in business management and earned his Masters of Busi-ness Administration from the University of South Dakota. He is a second degree Black Belt in Taekwondo, and com-peted in national and international tournaments. Carl is a motivational speaker and conducts leadership semi-nars for high schools, colleges and organizations across the country. At the age of 19, he published his first book titled, On Track To Success, which was used at Arizona State Uni-versity . Two years later, he published his second book, A

Step In The Right Direction.

TIA

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GA

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PROFILES

Grab your audience’s attention from the start. Use those first few seconds to engage your audi-ence and get them to want more. When I started my speaking business, I wanted to have an open-ing to my presentation that no one would forget. I start every presentation with me running out onto the stage or through the audience in a train conductor hat and blowing a whistle. Yes, I did say train conductor hat. A lot of people laugh and point, but it all ties into my presentation titled, “On Track to Success”. Use your creativ-ity to think of something fresh and new to get your audience involved. You may need to step out of your comfort zone and push your limits.

“Speaking is a powerful communication tool. You have the ability to educate and inspire someone. Giving a good speech or presentation takes hard work and practice. Let us take a look at three tips that will help you deliver your next great speech.”

Carl Chu

A successful speech or presentation is a success be-cause of preparation. Preparation comes in many forms. The most common form is rehearsing at home. I prefer to use outlines for a speech when I practice at home. This helps keep the speech from sounding prerecorded. Anytime you know you will be giving a speech, visualize yourself giving it. See yourself speaking; hear the crowd, and even feel the heat from the lights on your face. If you are able to get access to the room prior to speaking, go walk through it.

When you give a presentation, have passion and excitement about the topic. If you are excited about it, others will want to listen and they will get excited too. You can tell when you have had a successful speech, because you will be ex-hausted a few hours after it is finished. Show enthusiasm for the topic, and the audience will be hanging onto every word you say.

I hope these tips help you on your next speech or presentation. Remember, you are able to touch many lives when public speaking. Have fun and the audience will have fun with you.

PROFILE SPEAKING TIPSBrought to you by: Carl Chu

“A successful speech or presentation is a success because of preparation”

To contact Carl Chu about his books, presenta-tions, leadership workshops, and coaching, please visit his website: www.carl.chu.com or email him: [email protected]

Blog Mag Layout

Profile Layout

These pieces were created utilizing InDesign and Il-lustrator on a freelance contract basis for Crescendo Nightclub & Soundbar Mngmt. based out of Chicago. Items were created to generate an additional custom-er base as well as build a stronger brand direction for this nightlife media company. All designs and layouts were created for the sole use of Soundbar Mngmt.

Client: Soundbar Management Target: B2B & B2C Audience Software: InDesign/Illustrator

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party packages

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(step & repeat), and more…

The DealChoose from pre-packaged bar & table options, VIP sections with wristbands, buffet style or passed food plates, complimenta-ry champagne receptions, premium late-night packages, custom planning for groups of 10-400, and more…

Referral ServicesLimousine, Beauty, Dining, Hotel, etc

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del ulluptat wis eratem vulpute tatio odolore mod mod etum dui ent auguerat.Si. Ibh ex eumsandiat venisis euipsum velit volobortie diamet utpat.

The Scoop Built on split levels, Crescendo offers over 8,000 square feet of

upscale nightlife making it the premiere destination for any celebration!

ReputationOur parties stand out from the rest as we strive to perfect every little detail.

Services Balloons, Flowers, Sparklers, Wristbands, Custom Invitations & Flyers,

Complimentary Coat Check, Appetizer & Dessert Trays, Cakes, Complimentary Champagne,

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We Love to Celebrate! The DealChoose from pre-packaged bar & table options, VIP sections with wristbands, buffet style or passed food plates, complimentary champagne receptions, pre-

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Schedule a FREE on-site party consultation! 312-787-4480 ext. 212

Crescendo | 222 W. Ontario | 312.787.6060 | Office | 226 W. Ontario - Suite 200 | 312.787.4480 ext. 212

www.clubcrescendo.com


BIRTHDAY EVENTSCome Celebrate With Us!

The ScoopBuilt on split levels, Crescendo offers over 8,000 square feet of upscale nightlife making it the premiere destination for anycelebration!

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ServicesBalloons, Flowers, Sparklers, Wristbands, Custom Invitations & Flyers, Complimentary Coat Check, Appetizer & Dessert Trays, Cakes, Complimentary Champagne, Party Favors, Personal Photography, Red Carpet Photos (step & repeat), and more…

The DealChoose from pre-packaged bar & table options, VIP sections with wristbands, buffet style or passed food plates, complimentary champagne receptions,

premium late-night packages, custom planning for groups of 10-400, and more…


An experience awaits you at the most luxurious after-dark destination in the city!

Schedule a FREE on-site

party consultation! 312-787-4480 ext. 212

Jenny’s B-day ‘09

Party Brochure

These pieces were created utilizing InDesign, Illus-trator and Photoshop for my fashion blog the style file. This is a creative corporate identity with a blog layout, web banner and website comp card.

Client: The Style File Target: Audience 25-45 Software: InDesign/Photoshop/Illustrator

Blog Layout

The style FileWhat's Hot & What's Not!

Jennys-fashion-files.blogspot.com

Web Banner

The Style File

CONFID

ENTIAL

jennys-fashion-files.blogspot.com

Web Banner

The Style File

Featuring Jean Paul Gaultier

This installment of the stylefile will be focusing on incorporatingcouture looks into everyday life. Itwill also be featuring the great JeanPaul Gauliter! This season the lineis focusing on a forties inspired lookmixed with spanish detailing with lace.

WHAT TO LOOK FORBOLD SHOULDERSLACE DETAILING

T STRAP MARY JANESFINGER WAVED HAIRBLACK AND WHITECLASSIC CORSETS

ACCENTUATING THE HOUR GLASS SHAPE

CONFID

ENTIAL

MEDIA KIT

These pieces were created utilizing InDesign and Il-lustrator on a freelance contract basis for the media company based out of Chicago. Items were created to generate an additional customer base for this med-ical media company. All designs and layouts were cre-ated for the sole use of Context Media.

Client: Context Media Target: B2B Audience Software: InDesign/Illustrator

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NO RISK: No contracts, No obligations, No minimum terms. Only keep it if you love it!

INDEPENDENT: The DHN is independently owned and operated without any influence from pharmaceutical or insurance companies

Over 1 in 9 Endocrinologists are already using the Diabetes Health Network to turn patient wait time into an educational experience

SIGN UP NOW

AND RECEIVE A $50 AMEX GIFT CARDOR CALL l 1-888-293-4765

4 in 5 patients said in a recent study that the Diabetes Health Network will help them live a healthier life

Diabetes Health Network 205 N Michigan Ave Ste 2610 Chicago, IL 60601 1-888-293-4765 www.DiabetesHealthNet.com

REVIEWS WATCH FAQs

DHN is a completely FREE waiting room TV system that educates and inspires patients to live healthier lives.

- Diebler Consulting, 2008

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To sign up, call 1-888-293-4765, available 24-7, or log on to www.diabeteshealthnet.com/apply

SIGN UP FOR A TRIAL SERVICE BY DECEMBER 5TH AND RECEIVE A $20 STARBUCKS CARD

Find out how over 1 in 9 endocrinologists nationwide have turned patient wait time into an educational

experience with the Diabetes Health Network, a free waiting room TV system.

PATIENTS LOVE IT !82% of patients said wait time seemed shorter by watching educational programming

90% of patients said that educational waiting room television shows that their doctor is progressive

—According to a Wirthlin Worldwide survey

FREE

CHOICE

NO RISK

The DHN service is completely free, including installation, maintenance, and equipment.

You choose what you want your patients to watch and learn from award-winning content from patient education producers such as dLife, JDRF and TCOYD

No contracts, No obligations, No minimum terms.Only keep it if you love it!

To sign up, call 1-888-293-4765, available 24–7,or log on to www.diabeteshealthnet.com/apply

INDEPENDANTDHN is independently owned and operated without any influence from pharmaceutical or insurance companies

PATIENTS LOVE IT !82% of patients said wait time seemed shorter by watching educational programming

90% of patients said that educational waiting room television shows that their doctor is progressive

—According to a Wirthlin Worldwide survey

FREE

CHOICE

NO RISK

The DHN service is completely free, including installation, maintenance, and equipment.

You choose what you want your patients to watch and learn from award-winning content from patient education producers such as dLife, JDRF and TCOYD

No contracts, No obligations, No minimum terms.Only keep it if you love it!

To sign up, call 1-888-293-4765, available 24–7,or log on to www.diabeteshealthnet.com/apply

INDEPENDANTDHN is independently owned and operated without any influence from pharmaceutical or insurance companiesDirect Mailer

CORPORATE

Client: MNG By Mango Target: Urban Females 25-35 Software: Photoshop/InDesign

The following ad campaign enhances Mango’s brand identity through a bus panel ad, magazine ad, and a billboard ad. The urban backgrounds and stylish outfits pull together the idea of Eurochic with a Sex and The City feel. Each of these ads will be placed in urban settings that will draw in the average Mango target customer.

Billboard Ad

ADVERTISING

Chic in the Citymng by mango

MNG MANGO SHOPCONTACT GIFT CARD

MNGMango

CATALOG

LOCATIONS

PENELOPE CRUZ

JEANS

SEASONALTOUCHMUST HAVESLIMITED EDITIONS

JOB OPPORTUNITIES PORTFOLIOCOMPANY OVERVIEW

Magazine Ad

Bus Panel Ad

Webpage

Client: Levi’s Target: Urban Females 15-23 Software: Photoshop/InDesign

The following ad campaign has created a rebranding for the Levi’s Junior Denim Line. The new brand will be called “Tight” to reflect the slang term for cool while describing the fit of the jeans. Photoshop and InDesign were utilized to add creative backgrounds to the mod-els. The campaign consists of 1 print ad, 1 billboard ad and 1 coupon.

T igHTaN URBAN LINE FOR JUNIORS

Billboard Ad

ADVERTISING

T i g H TaN URBAN LINE FOR JUNIORS

T igHTaN URBAN LINE FOR JUNIORS

Buy 1 itemget 1 free

Magazine Ad

Coupon

You are cordially invited to: � e First Annual Mimi Moda Fashion Showw

Please join us at our luncheonbeginning at noon with our fashion show and auction to follow

The W Hotel City Center 172 Adams Street Chicago, IL 60603June 10th 2008 ~ 12:00-3:00 pm$75 children $150 general admission $300 celebrity donation

Mimi Moda

Fashion Show 2008

Mimi Maternity Fashion Show

2008

Client: Mimi Maternity Target: Females 24-40 Software: Illustrator/InDesign

The following Media Kit was created for a fashion charity show by Mimi Maternity for the March of Dimes organization. A Theme was created to include on an invite, CD, flyer and business set. Each of these items is an informational piece showcasing the com-pany, charity and event.

Invitation

CD Cover and Case

Business Card

Mimi Maternity

Eve

nt C

oord

inat

orJennifer Lezan 1234 Maternity Lane Chicago, IL 60622(773)123.4567

PUBLIC RELATIONS

Mimi Moda

Fashion Show 2008

Mimi Maternity Moda Fashion Show 2008

The W Hotel City Center172 Adams Street Chicago, IL 60603

June 10th 2008 12:00-3:00 pm

All proceeds benefiting March of Dimes. A charity devoted to the well-being of infants.

Flyer

Month 00, 0000

Client NameCompany Name123 Everywhere Ave. Suite 000City Name, State, 00000

Name:

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Name

Mimi Maternity1234 Maternity Lane Chicago, IL 60622

Letterhead

sThe Illinoi ArInstitute of tSchaumburg

Client: Illinois Institute of Art Target: Females18-25 Software: InDesign/Photoshop

The following layout was created in InDesign to showcase my co-producer position during the first annual Holiday Remix Fashion Show in 2007. I presented the program that was cre-ated through the class I commissioned to cre-ate our graphics. I also created a production schedule using InDesign to highlight the work I completed throughout the 11 week course.

PRODUCTION

Day Of ShowNov. 27, 2007

Week 1 Week 9Week 8Week 7Week 6Week 5Week 4Week 3Week 2 Post ShowWeek 10

Holiday Remix 2007Co-ProducerProduction Schedule

Jenny contact all dept. heads to find interested students for photogra-phy and videography. In charge of managing vol-unteer list and keeping them up to date.

Work teams created and supervisors chosen. Jen-ny Lezan: Co-Producer in charge of PR and Project Coordination as well as class secretary.

Begin Secretary notes and continue through end of class.

PR team creae media kits including: posters, tix, programs and gift bags. Coordinators to contact school reps for volunteers.

GD Dept. used to make graphics in media kit.

Initial theme approved as well as tix pricing and estimated attendance. PR team and proj. co-ordinators begin initial tasks of signage and vol-unteers.

Negotiations made to get printing for free at school printer.

Stage crew obtained and met with ID students to discuss participation.

Created requirement syllabus and met with GD class.

Contact local radio stations with show info. Pick out final flyers (model casting).

Obtained advertising quotes from local papers. Began work on Press Release.

Contacted Cage Manager for help with lighting questions.

Mass e-mail sent to stu-dents about the show. Informational put up on TV on each floor.

Contacted SCS Prod. and VIDTech for lighting quotes. Show line up to be created.

Final model info. to be e-maied to Jenny to add to volunteer list.

Flyer and ticket PDF dropped off for print.

Program info. from each team to be sent to Jenny to be given to GD team. PR team sending out press re-leases to local news stations and papers.

VIDTech confirmation of final quote. Negotiated deal to obtain lighting needs for 1/2 off the priving due to show be-ing a charity event. Final programs and VIP invita-tions chosen.

Budget issue resolved once Jenny e-mailed Dr. Brown with urgency.

Volunteers all contacted and updated with show information.

Ticket ledger created and tickets numbered. Jenny and PR team manning tix sales table on 3rd floor for 3 weeks. Jen organized show first aid kit for day of show.

Programs printed and put together. Was able to get freebies for gift bags from AI Student Af-fairs. Obtained permis-sion to use walkies. PR group dropping flyers at local stores and cafes.

Volunteers contacted for dress rehearsal.

Had president of school sign off on final quote and faxed to VIDTech.

Confirmed light crew, photographers and videographers.

Created pre-show itinerary, day of show itinerary and volunteer check-in list.

Dress Rehearsal

Stage set up, stage crew check in, walkie distribution and ticket sales. Pick up food for volunteers.

Giftbags, first aid kit, VIP and staff passes put together and boxed for transport.

Post show cleanup. Take down lights and decor.

Load trucks and ensure all volunteers get home.

Return all unused items and send out thankyous.

Print out final secretary notes, bind and turn in for final grade.

1A

Mar

ilyn

Mom

ent

Visit us at www.AMARILYNMOMENT.com

A Marilyn Moment1234 N. Wells

Chicago, IL 60622

Telephone312.212.4414

Empire waist patterned dress. B332.-$75.

Client: A Marilyn Moment Target: Females 25-45 Software: InDesign/Photoshop

The following catalog was created for my small business plan, A Marilyn Moment, Inc. This is a plus size clothier that creates custom style garments for the plus size body type. The catalog has been created in conjunction with a mailer and website. Each piece flows with the other due to the color scheme and Marilyn Monroe.

Cover

WEB & CATALOG DESIGN

22

Beauty In All Shapes and SizesB


A M

aril

yn M

omen

tA

Mar

ilyn

Mom

ent


Earth toned head scarf .Item G146-$25. Bronze drop ear-

rings. Item G147-$35.2 3 44


55


A M

aril

yn M

omen

t

Retro style wrap cocktail dress. B114-$85.

Classic v-neck evening dress with sash B115-$85.


Retro Pinup Girl bathing suit. I69-$115.

Lace Corset. C223-$75. Leather pencil skirt. A139-

$$95.

4 5

Spread 1 Spread 2

US POSTAGE PAID PRESORTED PERMIT NO. 9 FRANKFORT, IL

1234 N. WellsChicago, IL 60122Suite 101

Join us for A Grand Opening Sale &informative luncheon!

SALE50% OFF ALL DRESSES20% OFF ALL TOPS & BOTTOMS15% OFF ALL TOTAL TAILOR PRICES

A Marilyn Moment is a plus size clothier manufacturer. We have a crew that specializes in styling as well as tailoring garments to a woman’s specific size and shape. Come to our lunch gathering on January 3, 2007 for a complimentary style run through and fitting.

Visit our site: www.amarilynmoment.comCall for an appointment: (312) 707-2717

**AUTO** SCH 3-DIGIT 601Jennifer M Lezan4411 Edinburg LnHanover Park, IL 60133-2956

A Marilyn Moment

66



A M

aril

yn M

omen

t

Couture floral hairpin. J411-$15.

Vintage eyeball necklace. J412. $155.

Seawater pearls. J413-$145. Vintage pocketwatch. J414-$45

Sweetheart tee. A225.-$35. Rose hairpin. J415-$15

Realistic floral hairpin. J410-$15.

76

Spread 3

Direct Mailer

Beauty In All Shapes and Sizes

Come Celebrate Your Curves

Location:1234 N. WellsChicago, IL 60123

Come Celebrate! Join us for ourGrand Opening Saleand informativecomplimentary luncheon!

A Marilyn Moment

Grand Opening and Website LaunchJanuary 2, 2009 2-3 pm

Join us for an informational luncheonBring this flyer for special sale promos

You are Cordially Invited!

Webpage

A Marilyn Moment

Plus Size Clothier

AS SEEN IN

Catalog

LOCATIONS CUSTOM SIZING AMM DESIGN TEAM SHOPPING CARTUPCOMING EVENTS CONTACT US

HOME

DAY DRESSESCASUAL TOPSJEANSPANTSDRESS TOPSCOUTURE PIECESSUITSEVENING WEAR

A M

aril

yn M

omen

t

1234 Diehl Road Naperville, IL 60435 Tel: (630)123.4567 Fax: (630)123.6789

Client: A Marilyn Moment Target: Females 25-50 Software: Illustrator/InDesign

The following collateral marketing kit was created using InDesign and Illustrator. It is a marketing kit for my small business venture (A Marilyn Moment) created in my senior Entreprenuership class. It utilized Marilyn Monroe as a style icon and branding ele-ment.

COLLATERAL

A Marilyn Moment

Client: A Marilyn Moment Target: Females 25-50 Software: Illustrator/InDesign

The following ad campaign was created using InDesign and photoshop. The ads will be used in a magazine spread and a billboard. The idea behind this ad campaign is to showcase that ev-eryday women can feel gorgeous and have their “Marilyn Moment”.

Fashion ForecastSummer/Fall 2007

EXPRESS

Client: Express Clothing Store Target: Females 18-24 Software: InDesign

The following is a trend report created for Express Clothing. It was created in the Spring of 2007 for Summer/Fall of 2007. It was created to showcase forecasted trends, utilizing past styles and color as well as the customer demographics and phsyco-graphics. The company’s brand identity was kept in mind when creating the styles for the season.

Trend Report

TREND REPORTING

COLOR PALETTE

Royal Nautical Blue Jade Sand Glass

Alexandrite Beachwood Brown Ebony

Summer Trend - Trapeze JacketsThe Cap sleeve trapeze jackets will make a huge splash this summer at Express. Brought to the public in an ar-ray of beachy and nautical colors, they go well with any dress or pant. Express is all about seperates that go well together. This jacket can be dressed up or down for fun in the sun or an evening out on the town.

The Fabrics chosen for summer 2007 at Express are those that are lightweight, airy, look great tailored, and that take bold colors well. These are crisp fabrics that let air circulate throughout them. They are of the qual-ity Express is known for. Organdy, Oxford Cloth and Seersucker are the choices for this great key piece this season.

The colors that will be used this summer at Express incorporate the idea of the nautical seafaring times mixed with jewels in summer tones. Royal Nautical Blue, Jade, Sand Glass, Topaz and Alexandrite. They are the treasures of the sea.These are strong colors that go well with the Express basic line.

The embelishments of the summer will be toned down. The colors at Express are what will be making these items pop. Sequins and embroidery will be used in strategic ways. Buttons will be the main focus on this jacket, along with the weave of the fabrics that the jackets will be made of. The embelishments will have a vintage feel in regards to classy clasps and varnished buttons

As always, this line will keep to the very tailored fit of Express. Although, this style is more of a loose style jacket, it is still impeccably tailored with princess seam lines. This is a great layering piece that can be worn with tees and tanks during the cooler evenings. It can also be dressed up and worn to the office for a chic look.

TREND DEFINED

COLOR

EMBELLISHMENTS

FITS

FABRICPearly White

Topaz

FASHION FORECAST SUMMER/FALL 2007

Fall Trend - Hour Glass DressThe hour glass shape dress will be a large trend this up and coming fall for Express. This is a warm style that combines layering for fall with the shapely outline of the female form. It is all about the sexy business woman style of Express. The dress is the “New Look” of the 40’s in the new era of 2007.

The fabrics that will be used during this fall season 2007 are all about texture. They will be easily dyed and cut to form slimming lines. These fabrics have a great drape and look fabulous tailored. Herringbone, Houndstooth and Garbadine will be used in very rich colors.

The colors that will be used this season are a combi-nation of eye popping and warm colors. These colors go well with the Basics at all Express stores.They are the colors that you see as the days get cooler. Emerald green, Amythst, Tanzanite and Quartz Grey all give off the allure of richness with a touch of vintage in the fall.

The embelishments of the fall will be toned down. The colors are what will be making these items pop. Sequins and embroidery will be used in strategic ways. Fabrics and colors will be the main focus on these dresses along with the weave of the fabrics that the pants will be made of. The embelishments will have a vintage feel. but still give off that classy element of the city girl.

The fits forecasted for fall 2007 at Express will be a slimline hourglass shape. This is the “New Look” of the 2000’s. The dress incorporates the smaller waist, soft shoulder and flowiness of the retro skirt into to-day’s new era. This is a tailored fit with princess lines, but still gives off a feminine appeal. These are the looks of the Eruopean runway brought to the U.S.

TREND DEFINED

COLOR

EMBELLISHMENTS

COLOR PALETTE

Emerald Amethyst Tanzanite Quartz Grey

FITS

FABRIC


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Summer Trend - Sailor Pant

The Sailor style pant/short is a hot trend for summer 2007 at Express. Summer is known for the East Coast nautical feel and this trend truly appeals to the Express woman who is an urban prepster looking for a pro-fessional, but fun look. Summers at the Hamptons are chic and fun!

The Fabrics chosen for summer 2007 are those that are lightweight, airy, have great drapability, and that take bold colors well. These are crisp fabrics that let air cir-culate throughout them. Cotton Broadcloth, Silk Itop-sack, Satin, and Oxford Cloth will be the choices that Expresses are incorporating. They are high quality.

The colors that Express will be using this summer incorporate the idea of the nautical seafaring times mixed with jewels in summer tones. . Royal Nautical Blue, Jade, Sand Glass, Topaz and Alexandrite. They are the treasures of the sea.

The embelishments of the summer will be toned down. The colors are what will be making these items pop. Sequins and embroidery will be used in strategic ways along with stitching. Buttons will be the main focus on these pants along with the weave of the fabrics that the pants will be made of. The embelishments will have a vintage feel.

The fit of these pants are a well tailored cut on the body. Express is known for flattering tailored looks.These pants are more form fitting, but have a struc-tured feel to them. Their straight lines give a classic feel to any outfit these pants may be paired with. They drape well and give an airy feel, but they definately are tailored fit.

TREND DEFINED

COLOR

EMBELLISHMENTS

COLOR PALETTE

Royal Nautical Blue Jade Sand Glass Topaz

FITS

FABRIC


Alexandrite

COLOR PALETTE

Granite Grey Tanzanite Ebony

Amethyst Emerald Green Ruby Red

Fall Trend - Cowl Neck SweatersExpress is known for form fitting quality products. The Cowl Neck sweaters will be a huge hit at Express stores. They can be incorporated into a casual or busi-ness settings and still look great. This style can also integrate into dresses as well making it one with Ex-press’ multifaceted products.

The fabrics that Express will be using this fall sea-son are quality fibers that will last through the sea-son and that will take to dyed colors well. They will be form fitting knit stretches that shape and form the female form. Jacquard, Jersey Knit and Pile Knit are the choices for the fall. They are versatile just like the Express line.

The colors that will be used this fall season are a com-bination of eye popping and warm colors. These col-ors go well with the Basics at all Express stores.They are the rich royal colors that you see as the days get cooler. Emerald green, Amythst, Tanzanite,Granite Grey, Emerald Green, Ruby Red, Citrine Brown and Quartz Grey all give off the allure of richness with a touch of vintage in the fall.

The embelishments for the fall season will be toned down. The main stylizing items will be the stitchwork, knitwork and funky threads used to make the sweaters. Glitter will be incorporated to some younger styles, but the colors are what will be making this style pop.

The fit of this style is the general fit of Express. A form fitting garment. It is a longer style swearter that fits closely to the body in order to allow layering. The col-lar is a loose cowl neck . This style can be casual or dressy and could even fit under a jacket for a profes-sional look. It’s versatility is what will make it a hit with Express

TREND DEFINED

COLOR

EMBELLISHMENTS

FITS

FABRICCitrine Brown

Quartz Grey


Fine Art Pieces

Lezan 2008

This layout was created with InDesign to showcase illustration techniques. The faces were drawn from memory to create beauty through symmetry. Graphite and charcoal were used to sketch the faces and create lifelike images through shadowing and lines. The second set utilizes both freeform as well as digital imagery. The croquis were drawn using graphite and then scanned into a pc and rendered in Photoshop. The inspiration boards and final pieces were laid out using InDesign.

Audreyesque

Empire Period Influenced

Digital Sketchbook

ILLUSTRATION

This layout was created to showcase my fashion graphics design background. I am a graphics consultant for a new wave com-pany dubbed LGBT by Design. The designs were geared towards the LGBT youth of Chicago. All designs were created in Illustra-tor as well as by hand drawn elements.

Client: LGBT BY DESIGN Target: Females 25-35 Software: InDesign/Photoshop/Illustrator

FASHION GRAPHICS

Client: Illinois Institute of Art Target: Females 25-35 Software: InDesign/Photoshop

This layout was created utilizing InDesign. These are just a few pieces that were created with fashion con-struction and patternmaking techniques. I created classic silhouettes with multiple types of fabrics and notions. Patterns were hand drafted and garments were tailored to specific sizing.

FASHION DESIGN

These pieces were created utilizing InDesign and Photoshop for the release of the Spring 2009 Thrift Collection run by myself and my partner Victoria Deldin. This layout portrays my styling ability, pho-toshoot experience(including slight photography ability and photo retouching ability) and my fashion design ability.

Client: THRIFT Target: Audience 18-35 Software: InDesign/Illustrator

jennifer lezan630.677. 1389

victoria deldin630.544.8487thegoodfind.etsy.com

[email protected]

myspace.com/thegoodfind

RIFTfor the good find.

TH

FASHION DESIGN

Graphic Design Portfolio

Documents

work of yoshizawa

history of origami

work of akira yoshizawa

hollywood premier

fashionevolutionthe

kite base

fashion related layout

history repeatsof