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Classic titles from the leading authorities on graphic
design
A Typographic Workbook, Third Edition
Sustainable Graphic Design
The Art of 3D Computer Animation and Effects, Fourth Edition
The New Graphic Design School, Fourth Edition
Designing Brand Identity, Third Edition
Meggs History of Graphic Design, Fourth Edition
Basic Perspective Drawing, 5th Edition
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GRAPHIC DESIGN
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Table of contents | Sample chapter | Instructor Supplements
Meggs History of Graphic DesignFourth Edition
Philip B. Meggs, Alston W. Purvis
978-0-471-69902-6 Hardcover 592 pp. 2005
Widely accepted as the most authoritative book of its kind, this
enlightening Fourth Edition offers more than 450 new images, along
with expansive coverage of such topics as Italian, Russian, and
Dutch design. Under the new authorial leadership of Alston W.
Purvis, Meggs History of Graphic Design, Fourth Edition offers
hundreds of full-color images supported by the latest information,
including a new chapter on modern type design.
This edition: Includes a companion Web site featuring an
instructors
manual, image bank, as well as a student study guide
Has been fully updated to include developments in the design
field since 1996, with all chapters reviewed and images updated to
best represent particular time periods and designers works
Includes a new chapter addressing modern type design
Expands on many topics, including Italian, Russian, and Dutch
design
Is full color throughout with over 1,200 high-quality images
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For ordering information, go to wfn.wiley.com/home The place
where faculty connect Wiley Faculty Network
Designing Brand IdentityAn Essential Guide for the Whole
Branding TeamAlina Wheeler
978-0-470-40142-2 Hardcover 320 pp. August 2009
Whether your goal is to express a new brand or to revitalize an
existing one, here is a proven, universal five-phase process for
creating and implementing effective brand identity. From research
and analysis through brand strategy, design development through
application design, and identity standards through launch and
governance, Designing Brand Identity is an essential reference for
the entire process.
Nearly 40 new case studies showcase world-class brands and how
they build awareness
Provides in-depth view of the brand identity process from
research and analysis through brand strategy, design development
through application design, and identity standards through launch
and governance
Updated throughout to address emerging trends in branding,
including monolithic and pluralistic brand architecture,
sub-brands, and private labeling and licensing
New process information will be included to address usability
research, product design, social networks, architecture and blogs,
among others
Describes a proven, universal five-phase process and methodology
for creating, and implementing effective brand identity
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GRAPHIC DESIGN
Table of contents | Sample chapter | Video
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For ordering information, go to wfn.wiley.com/home The place
where faculty connect Wiley Faculty Network
The New Graphic Design School A Foundation Course in Principles
and PracticeFourth Edition
David Dabner, Sheena Calvert, Anoki Casey
978-0-470-46651-3 Paper 192 pp. November 2009
Using examples taken from all forms of media, this book provides
readers with practical advice on all aspects of graphic design,
from understanding the basics to devising an original concept and
creating a successful finished product. The Fourth Edition features
new information on digital imaging techniques, motion graphics, and
designing for websites and mobile screens. Full-color
illustrations, exercises, and student tutorials help reinforce the
design concepts presented.
Fully revised fourth edition includes updated information on
digital design and new software applications
Improved coverage of basic graphic design principles guides
readers from idea development to concept realization
Offers practical guidance on designing for various media,
including print, web, mobile devices, architectural signage, 3D
typography, motion graphics, and packaging
Features full-color illustrations throughout, with 90% new
art
Includes review questions and exercises at the end of each
learning module in the book
Table of contents
GRAPHIC DESIGN
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Basic Perspective Drawing A Visual ApproachFifth Edition
John Montague
978-0-470-28855-9 Paper 320 pp. November 2009
Basic Perspective Drawing, Fourth Edition continues a long
tradition as an accessible, visual guide to help students and
professional artists, illustrators, designers, and architects gain
a firm and thorough grasp of the important principles and
techniques of perspective drawing. Logically moving from simple
concepts to specific tools and methods, it uses accessible
illustrations to show step by step how to construct perspective
views, with graphic examples covering every key part of the
process.
This updated Fourth Edition features new material on aerial
perspective, updated examples of completed perspective drawings,
and the latest information on creating digital perspective
drawings. Readers can learn by doing with instructional and linear
illustrations that enable them to shade sections, highlight lines,
and use colored pencils right in the book to practice concepts and
processes, making this edition an effective learning tool for
coursework and self-study.
Table of contents
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GRAPHIC DESIGN
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The Art of 3D Computer Animation and Effects Fourth Edition
Issac V. Kerlow
978-0-470-08490-8 Paper 521 pp. March 2009
This remarkable edition of The Art of 3D Computer Animation and
Effects offers clear, step-by-step guidelines for the entire
process of creating a fully rendered 3D computer animation. With
up-to-date coverage of the latest computer animation styles and
techniques, this versatile guide provides insightful information
for creating animations and visual effectsfrom creative development
and preproduction to finished animation.
Designed to work with any computer platform, this Fourth Edition
cuts through technical jargon and presents numerous
easy-to-understand instructive diagrams. Full-color examples are
presentedincluding VFX and animated feature movies, games, and TV
commercialsby such leading companies as Blue Sky, Blur, BUF,
Disney, DreamWorks, Electronic Arts, Framestore, ILM, Imagi,
Microsoft, Mac Guff, The Mill, Menfond, Pixar, Polygon, Rhythm
& Hues, Sony Imageworks, Tippett, Ubisoft, and Weta, and many
other studios and groundbreaking independent artists from around
the world.
This fully revised edition features new material on the latest
visual effects techniques, plus updated information on current
production trends in animation, rendering, modeling, rigging, and
compositing.
GRAPHIC DESIGN
Table of contents | Sample chapter | Video
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Sustainable Graphic Design Tools, Systems, and Strategies for
Innovative Print DesignWendy Jedlicka
978-0-470-24670-2 Paper 528 pp. December 2009
Graphic design is frequently thought of as a purely decorative
effort. Yet these efforts can be responsible for shocking impacts
on natural resources just to produce a barely-glanced-at catalog or
mail piece. Sustainable Graphic Design helps designers view graphic
design as a holistic process. By exploring eco-conscious materials
and production techniques, it shows designers how to create more
effective and more sustainable designs.
Sustainable Graphic Design opens your eyes to the bigger picture
of design seen from the viewpoints of the audience, the creative
vendor, their suppliers, and society as a whole. Chapters are
written by a wide range of sustainable design pioneers and
practitionersincluding graphic designers, creative managers,
marketing consultants, environmentalists, researchers, and
psychologistsgiving you critical information on materials and
processes. Case studies illustrate and tie concepts together.
Table of contents | Sample chapter
GRAPHIC DESIGN
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A Typographic Workbook A Primer to History, Techniques, and
ArtistryThird Edition
Kate Clair, Cynthia Busic-Snyder
978-0-470-13761-1 Paper 496 pp. February 2010
Typography is the design and use of typefaces as a means of
visual communication, from calligraphy to the ever-developing use
of digital type. Typography encompasses many separate fields, from
the type designer who creates letterforms to the graphic designer
who selects typefaces and arranges them on the page.
The Third Edition of this best selling typography textbook has
been fully revised for clarity and cohesiveness of content. Review
questions and the use of sidebars highlight important learning
objectives for each chapter. Supplementary instructor materials
like student worksheets and sample discussion topics build on the
books content to create a rich classroom learning experience.
Includes new information on the proper use of grid, page setup
using desktop publishing software, copy fitting, typesetting and
editing, and font foundries and resources
Updated study questions and review exercises build each chapter
around specific learning objectives
Accompanying instructor resources include downloadable
worksheets, sample exercises, and classroom discussion topics
Table of contents
GRAPHIC DESIGN
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