Grande Prairie Regional College

PUBLIC RELATIONS AND EVENT

MANAGEMENT

TOURISM AND HOSPITALITY

Outcomes

To learn what Public Relations is To understand how Public Relations

relates to Event Management Tips for planning a successful event Case study: Crisis Communication and

Media

Public Relations

“Public Relations is the deliberate, planned, and sustained effort to establish and maintain mutual understanding between an organization and its publics”

Careers in Public Relations

Media Liaison Officer Community Relations Manager Special Events Coordinator Corporate Communications Advisor

Sectors

Corporate Non-profit International Government Agency

Planning an Event

Raise awareness of your services or products

Generate support for a cause Introduce employees to work practices

Tips for planning an event Assemble the team Understand the value of research - know your audience Be strategic with clear goals and measurable objectives Select the right venue Engage people's emotions, not just their minds Protect the integrity of your brand Plan, plan, plan - be diligent on detail Leave a memorable impression Document your event results - evaluate Share your event results with the media, stakeholders

and partners to maximize promotional value

International Event Planning

Youth building a Latin America without

poverty

Corporate Event Planning

Government Event Planning

Non-Profit Event Planning

Corporate Event Case Study Divide into three groups Corporate Event crisis

Media Calls

Who talks to them Key messaging

Debrief

Crisis Planning

The Reactive Phase Crisis planning should be

implemented, monitored and adjusted 24/7

Once crisis is nearly under control, conflict resolution strategies are implemented to minimize damage

Media Relations

Evaluation

Did the anticipated numbers attend? Did the right people show? Were sales or other targets achieved? How many requests for additional

information were received? Were new members recruited?

Tips

Set goals and measurable objectives Be pro-active Network

Questions / Comments?

Thank You!