Development of Disney Land Theme Part at Bengaluru GOVERNMENT OF KARNATAKA INITIATIVE 1 Detailed Project Report PROJECT REPORT GOVERNMENT OF KARNATAKA INITIATIVE DEVELOPMENT OF DISNEY LAND THEME PARK AT BENGALURU TOURISM PROJECTS FOR INVESTMENT OPPORTUNITIES INVEST KARNATAKA 2016 NOVEMBER 2015
108
Embed
GOVERNMENT OF KARNATAKA INITIATIVE · Competition Analysis ... 1.2 Genting Highlands, Malaysia ... GOVERNMENT OF KARNATAKA INITIATIVE . 2 . GOVERNMENT OF KARNATAKA INITIATIVE
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
1
Detailed Project Report
PROJECT REPORT
GOVERNMENT OF KARNATAKA INITIATIVE
DEVELOPMENT OF DISNEY LAND THEME PARK AT BENGALURU
TOURISM PROJECTS FOR INVESTMENT
OPPORTUNITIES
INVEST KARNATAKA 2016
NOVEMBER 2015
Development of Disney Land Theme Part at Bengaluru
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
5
1. Introduction
1.1 Background
Department of Tourism (DoT) Government of Karnataka (GoK) is determined to boost
the tourism industry in the state. The Tourism Sector has been identified as one of the
key sectors propelling the country’s economic growth. Karnataka State has been
ranked as the 3rd preferred destination among domestic tourists in the tourism sector.
Karnataka’s thriving economy has created many opportunities across the State in the
last decade.
For GoK, the tourism sector constitutes a real priority because it is an important sector
for the generation of employment, therefore various initiatives are been undertaken
with the involvement of all stakeholders, both public and private, that will foster a
more favourable environment for the development and consolidation of the tourism
sector. One of the initiatives in this direction is the formulation of Karnataka Tourism
Policy for 2015-20.
GoK intends to encourage the investors to invest in the tourism sector. A host of
incentives and concessions are provided to the investors in tourism sector, in the New
Tourism Policy for 2015-20. A large emphasis has been laid on enhancing hospitality
services and standards, promoting innovative developments and rejuvenation of older
tourist attractions, with the aim of offering visitors the experience that will be
commensurate with higher expectations.
With this background, DoT has prepared a shelf of Project Reports of potential
tourism projects which could be undertaken for development along with collaboration
with the Private sector. One of the projects identified for setting up of a large sized
integrated theme park on the lines of Disney Land at Bengaluru.
1.2 Objectives
GoK intends to develop a Disney Land Theme Park at Bengaluru to:
i. Attract footfalls, encourage extended stays and provide a wholesome
experience to the tourists.
ii. Encourage entrepreneurship and livelihood opportunities for the locals.
iii. Encourage and promote Private Sector Participation in the development of
tourism sector.
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
6
Department of Tourism, Government of Karnataka, the agency responsible for
promoting tourism in Karnataka has been at the forefront in attracting large number
of tourists to the state and branding Karnataka as a tourist destination.
The Unique Selling Proposition of Karnataka Tourism is that it is a “Mini Incredible
India” in its tourism offerings. One state encompassing the spectrum of many worlds
of tourist interest in one state - be it the heritage and pilgrim centres of the old world,
or the Hi-tech IT and Bio-tech of the modern world or the adventure sports of the new
world. At one end it is recognized as the “Cradle of stone architecture” of the old
civilization and contrastingly on the other, as the “Silicon Valley of India” of the
modern e-civilization.
The Tourism Policy 2015-20 would act as a catalyst to promote development of
tourism infrastructure and related facilities without straining the budget of the state.
The utmost importance would hence be given to the developments under Public
Private Partnership (PPP) framework. One of the thrust areas of the afore-mentioned
policy is the development of Theme and Entertainment Parks/ promoting adventure
sports and creating high-end accommodation through various public-private
partnership (PPP) frameworks in Bengaluru and other places in Karnataka.
One of the key initiatives of DoT in the regard is to explore the possibility of setting up
of a large, multi-attraction, integrated theme park in a suitable location near
Bengaluru on a Public Private Partnership (PPP) basis on the lines of large international
theme parks like Disneyland, Six flags, Universal Studios etc.
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
7
1.3 Approach and Methodology
The approach to the entire assignment is depicted in the flow chart below.
Figure 1: Approach to the project
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
8
2. Sector Profile
2.1 Tourism Industry Overview
2.1.1 In the Indian Context
India is fast emerging as an important tourism destination in the World. The campaign
"Incredible India" which showcases the best that India has to offer to the tourists has
now attracted worldwide attention. The proactive policies of the Government of India
have ensured that tourism enjoys an important priority among all the States.
Indian tourism industry is one of the fastest growing in the world, ranking among the
world’s top five most popular tourist destinations. While the country has a lot to offer,
it lags behind in certain regulatory aspects, bringing its competitiveness index ranking
in this Sector to 62 among 133 countries. State policies are working actively to mitigate
these drawbacks, to realise the high potential in this Sector for income and
employment growth1. It is ranked the 14th best tourist destination for its natural
resources and 24th for its cultural resources, with many World Heritage sites, both
natural and cultural, rich flora & fauna, and strong creative industries in the country.
The India travel and tourism industry ranked 5th in the long-term (10-year) growth and
is expected to be the second largest employer in the world by 20192.
Tourism is an important sector of the economy and contributes significantly in the
country’s GDP as well as Foreign Exchange Earnings (FEE). With its backward and
forward linkages with other sectors of the economy, like transport, construction,
handicrafts, manufacturing, horticulture, agriculture, etc., tourism has the potential to
not only be the economy driver, but also become an effective tool for poverty
alleviation and ensuring growth with equity.
Infrastructure development holds the key to India’s sustained growth in the tourism
sector. Therefore, Ministry of Tourism made consistent efforts to develop quality
tourism infrastructure at tourist destinations and circuits. To focus on development of
infrastructure at places of national and international importance, the Ministry, through
its scheme of providing financial assistance to the State Governments and Union
Territory Administrations, has identified 38 mega tourism projects out of which some
are under various stages of implementation. These mega projects are a judicious mix
of culture, heritage, spiritual and eco-tourism in order to give tourists a holistic
perspective.
1 Advantage Karnataka (GIM)-Sector profile
2 Travel and Tourism Competitiveness Report 2009 by the World Economic Forum
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
9
There are various initiatives under the New Tourism Projects as declared by the MoT.
There is higher focus on Rural Tourism, Cruise Tourism (Ocean and River), Golf
Tourism, Adventure Tourism, Medical Tourism, Wellness Tourism and Sustainable/Eco
Tourism. The individual states also have their own Tourism policies which are drawn in
line with MoT and also with the vision of state to promote the sector. It is expected
that the tourism industry has the potential to bring in revenue worth US$ 51.4 billion
by 2019.
2.1.2 Tourism in Karnataka
The tourist flow into the state has steadily been increasing with a growth of more than
16 per cent. There has been major thrust to further improve tourism in Karnataka and
it is proposed that all 30 districts in Karnataka will soon have their own tourism master
plans. This is expected to attract tourists to little known places with potential and thus
improve the prospects of Karnataka becoming one of India’s leading tourism
destinations.
With the largest number of institutes in hotel management and catering technology in
the country, the State has a large pool of skilled human resources. The Sector is
attracting significant investment by domestic and global players as infrastructure is
being ramped up to meet the needs of the growing tourist activity
Table 1: Investments in Tourism Sector
Measures & Indicators/ Projections 2005 2010 2020
Arrival of Foreign Tourists (in lakhs) 2.53 3.23 5.26
Employment generated by tourism (in lakhs) 4.49 5.72 9.32
Arrival of domestic tourists (in lakhs) 244.89 359.82 776.83
Revenue due to tourism (in Rs. lakhs) 28,587 46,039 1,19,413
Forex earnings due to tourism (in Rs. lakhs) 39,153 49,970 81,396
Tourism contribution to State GDP (%) 13 15 25
Source: Govt. of India, Department of Tourism, Market Research Division, Final Report on 20 year Perspective Plan for Development of Sustainable Tourism in Karnataka – March 2003 Prepared by Dalal Mott MacDonald
Karnataka has Tourism Master Plan 2010-20 prepared with a vision to improve and
give a boost to the tourism sector in the state. The Master plan aims to place
Karnataka in the “Numero Uno” position in terms of tourist arrivals, tourism spend,
capital inflows for infrastructure development and other critical indicators of tourism
growth and development in the state. The Tourism Master Plan of the Government of
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
10
Karnataka draws its inspiration from the vision of the State as enshrined in its Vision
2020 document.
One of the thrust areas as listed in the Vision Document was Theme and
Entertainment Parks wherein it is stated that
Theme and Entertainment parks will be promoted and established in Bengaluru and other places in Karnataka.
Private enterprise will be encouraged to establish such entertainment parks through appropriate PPP model.
The private Sector has shown considerable interest in the tourist industry in Karnataka.
Given the high growth potential, the State has attracted investment from the hotel
industry. All top-end luxury hotel chains have properties in and around Bengaluru,
while others are expanding. At the same time, the Government has been actively
working to aid private investment. There are 9 projects under implementation in the
hotels and resort segment under PPP mode with the Government. Worth an
investment of more than Rs. 300 crores at the following locations: Jog Falls, Banvasi,
Agumbe, Badami, Pattadakkal, Aihole, Belur, Bijapur and Gokarna, the projects include
development of theme parks, civic amenities, hotels and restaurants, organised retail
etc; in short creating a tourist friendly environment at chosen locations. As of June
2009, there were 99 projects under implementation in the hotel Sector in Karnataka,
approved by the Government, with an investment of Rs. 2,490 billion.
2.2 Amusement Park Industry Overview
2.2.1 Indian Amusement Park Industry
Of all the parks in India, only 15% classify as large parks, 30% as medium parks while
the remaining 55% are classified as small parks.
General trend in the industry shows that amusements parks in India target kids and
youth from middle income segments with occasional promotional offers for the low
income groups. The parks receive visitors mostly from local/primary market with few
visitors from tertiary market as well. The parks get their revenue mainly from entry
tickets and F&B with other, less contributing, sources being rentals and merchandizing.
The amusement park industry in India has grown significantly since its inception.
However, the size, footfalls and revenues are still very low as compared to their global
counterparts. The challenges in front of the Indian amusement park industry still
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
11
remain: low per capita income, low consumer willingness to spend, inefficient
infrastructure support, non availability of land and financing issues.
There are a good number of examples of medium to large size parks which have been
successful in India. The following table covers the main features of such parks:
Table 2: Key Features of Theme Parks in India
Sl No
Name of the Park
Location Area (in
Acres)
Main Attractions Year of establishment
Visitors (in Lakhs per year)
1 Noida Entertainment City
Noida 150 3 entertainment Zones with more than 30 rides for different age groups, Food Courts and a Shopping Complex
2000 3.5
2 Kishkintha Chennai 120 Theme water park with many dry rides also for all ages ranging from 6 to 60
1995 Not available
3 Essel World Mumbai 80 79 racy rides and zippy slides with other attractions including ice skating, bowling, cricket zone and discotheque etc.
1996 18
4 Veegaland Kochi 30 Ecofriendly amusement park with 26 rides and other attractions like musical fountain, laser show and visual theatres
2000 6.5
5 Athisayam Amusement Park
Madurai 70 Water theme park with about 40 games and 20 rides
Not available
6 MGM Dizzy World
Tamil Nadu
27 With around 60 rides, the major attractions here are the water chute, parachute tower, pirate boat and a 110 feet “dizee shake” challenger.
1994 Not available
8 Ocean Park Hyderab
ad
20 Water theme park with a spectacular mix of internationally popular Water Rides and Amusement Rides for all age groups and provides full day entertainment to all its patrons.
Not available
9 Ramoji Film City
Hyderab
ad
2000 World’s largest integrated film studio complex,It is also a popular tourism and recreation centre, containing both natural and artificial attractions including an amusement park.
1996 15
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
12
Sl No
Name of the Park
Location Area (in
Acres)
Main Attractions Year of establishment
Visitors (in Lakhs per year)
10 Wonderla Bengaluru
82 The rides area is limited to about 20 acres. The park has 28 rides apart from other attractions including cinemagic simulation and musical fountain. The major attraction at Wonderla is the 30 m high Ferris wheel mounted on a 15- storey high building and a thrill ride Hurricane.
2005 13
11 Adventure islands
Delhi 62 This amusement parks has around 20 different rides, imported from major European manufactures, in order to get the original feeling. Some of the major rides in this park are a freefall ride, a merry-go-round, demolition derby, and other such rides. Kids of all ages, and adults will both enjoy the rides.
2006 Not available
2.2.2 World Amusement Park Industry
The Theme Park and Amusement park industry started to grow with the success of
Disneyland which started operation of its first park in 1955 at California and the
second park at Florida in 1971. There are maximum numbers of Theme/Amusement
Parks in North America. The expansion of Disney in terms of geographical spread
shows the success of the concept of themed entertainment and amusement. The
footfalls are from the large theme parks in Florida and California. From the top 25
parks in the world 12 are located in USA.
The Second highest footfall to such amusement parks is witnessed in Asia Pacific
region which accounted to about 65.5 million. Japan is the largest contributor to these
high footfall numbers followed by China and they take a share of 31% of the global
market. Disneyland and Disney Sea at Tokyo are the most successful parks in this
region which have contributed to these high footfalls.
Asia Pacific region has had many new entrants since early 2000 and have already
captured most of the eastern market share. A rush of theme park construction across
Asia that will result in new homes for Mickey Mouse, the Monkey King and Hello Kitty
is also providing a financial lifeline for the world’s elite group of entertainment
designers.
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
13
New theme parks, resorts and casinos are scheduled to open from Singapore to Seoul
over the next several years as property developers and entertainment companies aim
to draw Asia’s rapidly growing middle classes. They’re betting there will be a big
market for family amusement rides, live shows and the chance to pose for a picture
with Snow White.
Theme parks in the US struggled last year, with modest attendance gains as the
economy eked out a muted recovery from recession3. Six Flags Entertainment Corp,
which runs 19 parks in North America, filed for bankruptcy protection in 2009 because
of heavy debt. The situation is similar in Europe, where operators are mostly
renovating or buying smaller rivals. One of the few new parks planned in coming years
is being built on Spain’s Mediterranean coast, where officials are teaming with US film
company Paramount.
Figure 2: Top 10 Largest Amusement Park Corporation in the World
Not so in Asia: Disney’s long-awaited US$3.7 billion park is scheduled to open in
Shanghai in 2016. The Pasadena-based Hettema Group is designing a Hello Kitty park
set to open southwest of Shanghai in 2014. Burbank-based Thinkwell Group is working
3 Source of Graph- TEA/AECOM 2010 Report
0
20
40
60
80
100
120
140
2008 2009 2010[3]
An
nu
al A
tte
nd
ance
in M
illio
ns
1 Walt Disney Parks and Resorts United States
2 Merlin Entertainments Group United Kingdom
3 Universal Studios Recreation Group United States
4 Parques Reunidos Spain
5 Six Flags Inc. United States
6 Cedar Fair Entertainment Company United States
7 SeaWorld Parks & Entertainment United States
8 OCT Parks China People's Republic of China
9 Herschend Family Entertainment Corporation United States
10 Compagnie des Alpes France
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
14
on a Monkey Kingdom park near Beijing based on the classical Chinese epic novel, also
scheduled for 2014.
Outside China, Southeast Asia’s first Universal Studios theme park opened last year in
Singapore, part of a US$4.4 billion resort that also includes the city-state’s first casino.
Another Universal Studios is slated to open in 2014 in Seoul, South Korea. Asia’s first
Legoland is scheduled to open in southern Malaysia in 2013. A US$2 billion, five-star
hotel and amusement park slated to open in southern Vietnam in 2014 has lured Joe
Jackson, father of the late king of pop Michael Jackson, as one of its investors.
Asian theme park attendance is forecast to grow to 290 million next year from 249
million in 2007, while spending in that period will rise from US$6.4 billion to US$8.4
billion, according to PricewaterhouseCoopers4.
Figure 3: Top 10 Largest Amusement Parks in Asia-Pacific Region
4 Taipei times article in July2011
0
2
4
6
8
10
12
14
16
2008 2009 2010[3]
An
nu
al A
tte
nd
ance
in M
illio
ns
1 Tokyo Disneyland Japan
2 Tokyo DisneySea Japan
3 Universal Studios Japan Japan
4 Everland South Korea
5 Lotte World South Korea
6 Hong Kong Disneyland China
7 Ocean Park Hong Kong China
8 Nagashima Spa Land Japan
9 Yokohama Hakkeijima Sea Paradise Japan
10 Happy Valley China
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
15
Water Parks are more popular in USA followed by Asia Pacific Region. Top 9 parks in
USA had almost 10.0 million footfalls in year 2009 and Asia Pacific Region had about
9.3 million footfalls in the same period. The notable ones in USA are Typhoon Lagoon
and Blizzard Beach, both at Walt Disney World Resort. Chime-Long water park in China
witnessed highest footfalls in the Asia Pacific region. Middle East has Wild Wadi water
park at Dubai which alone witnessed about 0.67 million footfall in year 2009.
Ancillary offerings
Apart from rides and attractions, amusement and theme parks across the world offer a
variety of ancillary services to generate additional revenues. These products and
services generally depend on the profile of the park’s target customer segment and
their spending pattern.
Some of the key facilities include:
1. Hospitality
Accommodation/ Hotels
Themed restaurants/Cafes and bars/ Food pavilions
Convention centers 2. Retail
Souvenir shops/Shopping malls/ Shopping complexes/ Factory outlets 3. Live Entertainment
Live shows/ Theaters/ Cinemas/ Concert halls 4. Conveniences
Car parking/ ATMs/ Baby care centers
Transportation - Electric convenience vehicles/ Facilities for differently abled persons
5. Sports
Golf course
Gym
The relationship between merchandising and theme park visits clearly has potential for
further growth, and the advantages of stimulating this demand are becoming
increasingly recognized by theme park operators. They are maximizing profits out of
their rides, activities and exhibits by linking rides to merchandise and placing goods at
spots where visitors are most likely to buy, and that is close to the key rides, activities
and exhibits.
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
16
3. Overview of Bengaluru
Karnataka State comprises of 30 districts and has been classified into four divisions
namely Bangalore, Belgaum, Gulbarga and Mysore Divisions.
Bangalore, the capital city and the largest city of Karnataka State is popularly known as
the ‘Silicon Valley of India’ and has come to be one of Asia’s fastest growing cities since
emergence of the IT-ITeS industry. Karnataka itself is globally known for its vibrant
economy and investment potential.
Being a major industrial and commercial center of the country, Bangalore is also the
nerve center of India’s software industry and is well connected domestically and
internationally, thus attracting people from all over the country and beyond for
meetings, seminars, conferences and exhibitions. It is home to some of the most high
tech industries, IT organizations and some of India’s premier scientific establishments.
Bangalore is regarded as a high-tech city with offices or development centers of a
number of mega software companies having wholly owned subsidiaries or joint
ventures including IBM, Hewlett-Packard, Texas Instruments, Oracle, Novell, Fujitsu,
and Digital Equipment. Bangalore is also headquarters to a large number of Indian
software companies. Bangalore produces more than 35 percent of all software that
India currently exports. In a short time, Bangalore has experienced rapid growth and
international recognition in the field of software development. This has resulted in
placing the city at a promising position in the international market for software.
Bangalore is home to over 688 multinational companies, out of which 87 are from the
Global Fortune 500 companies. Sustained efforts of both the Government of India and
the Government of Karnataka in the last five decades have resulted in Bangalore
becoming a major industrial and commercial hub in Asia.
With over 103 Central and State research and development institutions including the
Indian Institute of Science (ranked as the 18th globally), National Law School of India,
69 Engineering Colleges, world class health care facilities/medical colleges and
institutions, and a host of other institutional infrastructure, Bangalore is a much
sought after destination for trade, commerce and industry. Bangalore is even gaining
the status of the ‘Floriculture Capital’ due to the present boost of the flower export
from the city. Due to the rich stone resources Bangalore is also known as the ‘Stone
City’, especially for its granite deposits. The salient features of Bangalore City are
presented in the table below.
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
17
Table 3: Overview of Bangalore City
Aspect Details
City Bangalore
Population (2011 Census) 8.52 Million
Area Municipal Area (BBMP): 741 sq. km
Planning Area (Bangalore Development Authority): 1,307
sq. km
Development Area (Bangalore Metropolitan Regional
Development Authority): 2,190 sq. km
Geographic Location 770 37’ E Longitude and 120 8’ N Latitude.
Elevation: 920 m above the mean sea level.
Connectivity and Linkages Air: The city has an international airport with regular flights
from & to important destinations both in India and abroad.
Bangalore International Airport started its operations of
Phase 1 in April 2008.
Road: The city is strategically located on NH-4 (Chennai-
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
27
Some of the Large Amusement/Theme Parks across the World are shown on the world map below: Figure 6: World Map indicated location of Large Amusement/Theme Parks
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
28
5. Infrastrucutre Assessment
Large Parks:
Comparative Matrix of Large Sized Amusement Parks
Table 10: Comparative Martrix of Theme Parks
Walt Disney World
Resort, Florida Genting Highlands Sentosa
Location Orlando, USA Malaysia Singapore
Operator
Owned and
operated by the
Walt Disney Parks
and Resorts
segment of The
Walt Disney
Company
Resorts World
Genting RWG is
operated by
Genting Malaysia
Berhad
Resorts World
Singapore and
Universal Studios
Year of Opening 1971 1971
1972
RW Sentosa -
2010
Distance from
nearest City 35 km (Orlando)
50 km (Kuala
Lumpur)
0.5 km from main
Singapore City
Isalnd
Estimated number
of footfalls
50.97 million
visitors
19.9 million visitors
(2009) 7.83 million
Estimated Cost* Historical* Multi-million Ringgit
theme park*
Resorts World at
Sentosa cost
S$6.59-billion
(~Rs. 30,973
Crores)
Overall Area 28,000 acres 14,800 acres 5,000 acres
Theme Park Area 1072 acres 80 acres RW Sentosa - 121
acres
Universal Studios
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
29
- 50 acres
No of Keys (Hotel
Rooms)
40 Hotels with over
35,471 rooms
Six Hotels with over
10,000 rooms
1,800 rooms
spread across six
hotels with
varying themes.
* - Rides & facilities were added over the years.
It is that typically for a large amusement park requires around 100 acres for the core
theme park area and sufficient area additionally for ancillary offerings and hotels. A
large park accommodating players like Disney would need a minimum of 750-1000
acres.
Some major initiatives by the government which would boost the performance of such
projects are:
1. Development of the Tourism Industry as envisioned in the Karnataka Tourism Policy Tourists comprise the major customer segment in the industry. For instance,
domestic and international tourists together contribute more than 50% of the
footfall in Walt Disney World, a major Disney theme park. As India has no such
significant regional park region, Karnataka could develop this niche over a
period of time. Bengaluru is already known as Garden City and developing
regional parks would give a booster to the region.
The current National Tourism Policy by the Government of India has recognized the power of “Brand Positioning” and “Source Marketing” as part of the “Incredible India” strategy. The Karnataka Tourism Policy is significantly aligned with it to ensure international, national and regional focus in attracting foreign and domestic tourists in large numbers, for extended stay and higher share of their wallet. This provides first mover advantage for Bengaluru and Karnataka in this segment of L&E and Tourism. Amusement parks ideally should be seen to be part of the social infrastructure required by all modern cities, which would justify the high initial capital investments.
2. Infrastructure and Linkage: The most critical role where the local government has to play a role is to ensure
the success of any proposed amusement park development. All successful parks
have multiple modes of affordable and comfortable transport. Certain operators
have been seen to set up parks in proximity to expressways/ interstate highways
to facilitate easy accessibility. The journey to the park should be seen to be part
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
30
of the overall customer experience.
3. Incentives for the establishment of amusement parks: The incentives can be in terms of reduced taxation laws, support in land
acquisition process, helping the land acquisition costs not to spiral upwards due
to high RE anticipations.
The presence of large players in the market is important for the overall
development of the industry as it results in increased customer interest and
participation. Before finalizing the location for its Disneyland in Europe, Disney
was in negotiations with the Spanish and French governments. The French
government won the bid with tax breaks, loans and land provided at below cost.
For the year 2010, Disneyland Park emerged as the most popular theme park in
Europe, registering a footfall of approximately 10.5 million.
It is also to be noted that in India, the entertainment industry faces high taxation
by state governments. Certain tax breaks will provide an incentive on the same
lines, which has been the primary source of concern for the industry. Although ET
is charged at cinemas, circus, and clubs, the concept of this tax was to restrict
people from consuming/ acquiring 'harmful' products such as cigarettes, and
alcohol.
4. Single Window Clearances Providing access to Single Window Clearance to these high profile and high
capital intensive projects for faster implementation to minimize time –loss in the
process to commence operations would be a great boost to the investor
community. This is important since it gives the required investor comfort
required by the Government and helps quicker clearances at offices without
getting bogged down by bureaucracy and rules.
5. Regulation of safety practices GoK has been an equity partner in major projects as in BIAL which have become
international landmarks within city. The success of the same can be a strong
benchmark to plough into the L&E Tourism sector and enable in setting up India’s
first Disneyland.
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
31
6. Project Concept
Travel and tourism, the world’s largest industry, is a key driver of economic growth.
Given this background the development of appropriate infrastructure facilities for
promoting tourism would go a long way in developing the state’s economy.
This Section discusses the concept of a Disney Land Theme Park in the context of the
Tourism Policy of Karnataka and other similar facilities established in India and abroad.
6.1 Tourism Policy
Karnataka Tourism Policy 2015 – 2020 also emphasizes upon undertaking an effort for
developing Projects such as golf courses, cruise tourism, large entertainment studios,
entertainment parks (small, medium and large), cable cars, tourism trains, filmcity,
etc. to cater to different user segments. As per the Policy, various concessions are
incentives are also offered by the GoK for developing projects in tourism sector.
6.2 Project Component
Based on the review of such theme parks in India and abroad and analysis of the
amusement park industry, the following components are suggested at the proposed
Disney Land Theme Park in Bangalore:
Components Indicative size / area
Disney Land Theme Park 50,000 sq.ft
Rides 50,000 sq.ft
Resorts 20,000 sq.ft
Water Park 25,00 sq.ft
Food Court 5000 sq.ft.
Live Show/ Program Zone 15,000 sq.ft
Land scaping & Support Infrastructure 15,000 sq.ft
The Disney Land Theme Park is proposed to be developed in an area of around 15
acres.
To make the project financially viable for a private developer / operator, in addition to
the Disney Theme Park, other entertainment activities such are also proposed as
indicated in the above table. For improving footfalls to the proposed park, it is
suggested that new rides / games / packages and innovations are introduced
periodically and the park be developed in a phased manner. This would ensure
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
32
repeated visits from customers who would like to revisit for newer rides and
entertainment.
The facilities proposed to be developed are detailed out in the table below:
Sl. No Facility Components
1. Disney theme based entertainment zone with a built up area of 50,000 sq.ft.
Would comprise of Disney based theme zones
2. Rides with a built-up area
of 50,000 sq.ft
Would comprise of adventure rides
3. Resorts in area of 20000 sq.ft
Would comprise of theme based resorts.
4. Water Park with a built-up area of 25,000 sq.ft
Would comprise theme based rides:
Water Slides into a swimming pool
Aqualoop
Sea life aquarium
Multi-liner racer etc
5. Live Show/ Program Zone with a built up area of 15,000 sq. ft.
Would include an open air theatre and seating area
6. Food court with a built-up area of 5,000 sq.ft
Sufficient space for food court to manage the the visitors.
7. Landscaping
Would include open space planning, gardening, picnic zones and other spaces
8. Support Infrastructure Would include toilet, parking etc.
6.3 Project Drivers
The following issues are critical in ensuring the implementation and success of the
Project:
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
33
i. Land
The minimum land requirement for the Project would be 15 acres. DoT would need to
finalise the land parcel required for development of the proposed Project. Availability
of land is critical for commencing the Project development activities.
ii. Location
Location of the Project and its proximity to the city is a key factor for driving footfalls
to the park. A potential site with proper connectivity, closer to the city centre needs to
be identified by DoT.
iii. Infrastructure
The physical infrastructure including roads, water supply, power, etc for the Project
site need to be in place for operationalising the Project facilities and is a key concern
for the private developer / operator as well as for the public intending to visit the
Project. DoT / GoK would need to plan for the basic infrastructure facilities at the
identified Project site prior to commencing the bid process for selection of the private
developer / operator.
iv. Facilities / components
The facilities offered by the Disney Land Theme Park would need to be carefully
planned to provide something of interest to all age groups. The success of the Project
would depend on the capability of the Park to attract visitors on a continual basis. This
would mean that new rides / products would need to be introduced periodically to
sustain the interest of the visitors to the Park. Attractive package offers, seasonal /
non-seasonal offerings and pricing would be important drivers for the success of the
Park.
v. Transportation
To facilitate commute of visitors to the Park, it may be required to provide
transportation facilities to and from the Project site at periodic intervals through the
day.
7. Suggested Project Location
Considering all the factors mentioned in the earlier chapters, the ideal location for
developing a Disney Land Theme Park would be North Bangalore. The supporting
analysis of identifying North Bangalore as the project location is discussed below.
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
34
Advantages of North Bengaluru:
Easily available Landbank only in the city.
Airport Connectivity to Kempegowda International Airport.
A cumulative investment of close to Rs. 1,15,000 Cr. worth would develop
northern part of Bengaluru booming with activities.
413 MoUs were signed during Global Investors Meet (GIM) 2010.
With all these investments and proposed development by Government and
Private sector, the required consumer base will be created without difficulty.
Average Tourist Footfalls of Bengaluru City is 89.9 Lakhs (2014 Tourist Statistics).
Thus, the apt location for developing the Disney Land Theme Park will be North
Bengaluru.
Proposed Development in North Bengaluru
IT & ITES
SEZs
Residential
Hospitality &
Entertainment
Aero Industry
Medical Hub
Finance & Business Districts
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
35
Road Infrastructure:
As the airport is 40km (25 miles) outside the city, a new high‐speed rail link, is being
planned to connect the city to the airport. The various road and rail connectivity
means are as follows:
NH‐7 to BIA is 6‐lane divided carriageway. NHAI is in the process of widening the NH‐7
from existing 6‐lanes to 8‐lanes, which can sustain higher traffic due to airport
expansion and expected real estate developments on either sides of the NH‐7.
Bangalore Metro Rail covering a length of around 33 kms spread over the North‐ South
and East‐West Corridors is under construction by Government of Karnataka at an
estimated project cost of INR 64 billion (US$ 1.5 billion).
In order to ensure fast and easy connectivity from Bangalore City Centre to the
International Airport, Hi‐Speed Airport Rail link of around 34 kms from CBD to the
Airport is under development, which will enable passengers to reach the Airport
around 25 minutes. Monorail is also planned for development to serve as feeder lines
to metro lines. Commuter rail system enabled to connect Devanahalli with
Yeshwantpur via Yelahanka.
Figure 7: Existing and Proposed Transit Corridors
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
36
Figure 8: Bangalore International Airport Planning Area - Outline Development Plan
Proposed Development:
The airport is expected to act as regional hub for global connectivity and would
accelerate infrastructure & real estate development in and around the airport. As part
of BIA project, a Special Economic Zone and commercial developments are proposed
within the Airport.
The proposed growth of population and economy as per CDP is expected to generate
high travel demand.
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
37
Figure 9: North Bangalore Map
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
38
8. Statutory & Legal Frameworks
There are no comprehensive safety regulations for amusement parks. There are design
standards for individual components like wave pools but a holistic approach primarily
from the safety point of view is essential. The safety best practices of Six Flags have
been looked additionally for this purpose. (Medium Parks Report)
It has been seen that fatal accidents as in the case of Sammy’s Dreamland in Bengaluru
resulted in bad publicity, legal ramifications and eventual closure of that park. IAAPA
(Indian Association of Amusement Parks & Industries) has certain safety regulations in
place. These need to be strengthened further and State should also help in further
improving the concern on the factor which adds to consumer comfort.
Several state governments in the US have enacted laws under which qualified safety
inspectors need to inspect rides annually. This brings uniformity and aids
institutionalization of safety standards. On the other hand, in Japan, the safety
guidelines for amusement and theme parks are specified in the Japanese Industrial
Standards (JIS). Under the JIS, park operators are obliged to conduct one or more
safety checks every year. The development and dissemination of the industry-wide
standards initiated by regulatory bodies improves customer confidence and safety.
Most countries also regulate safety practices in the industry through the enactment of
laws and provision for annual ride inspection. India has yet to development industry
standards in terms of design and safety norms to ensure a safe environment in
proposed amusements. Similar standards and procedures can be developed.
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
39
9. Project Structuring Options
This chapter sets out the salient features of the different structuring options for
undertaking the implementation of the project under a suitable PPP model and
recommendation on the most suitable structure.
9.1 Review of different PPP Frameworks
There are mainly three different frameworks for contracting work under the PPP model
as described below:
9.1.1 Service Contract:
A specific service (discrete and clearly defined) is contracted out by the public agency
to a private operator. Payment is usually on fee per package basis. Service contracts
are subject to frequent competition and usually last for shorter term like one year. It
is also common to give out separate contracts for different parts of the project to
more than one operator, thereby enabling comparative competition.
9.1.2 Management Contract:
Under this arrangement, the private sector assumes the responsibility for core
activities such as operations and maintenance of units in a specific geographical
sector (which could comprise the whole or only a part of the entire project) or at a
defined level of responsibility. Public entities legally remain the owners of the assets.
A private company may agree to take over the responsibility for managing a service to
specified standards but using the staff, equipment, vehicles and buildings of the
public entity. In such a situation the private company would bring in its management
expertise, however is unlikely to make major capital expenditure under such a
structure.
9.1.3 BOT/ Concession Contracts:
The private operator is responsible for financing new investment in entire project
over the life of the contract. The assets are owned by the public entity; however, the
private operator takes over responsibility of managing assets, creating new assets
where required, raising finance for the new investments, providing the service,
operations and maintenance, collection of charges, if applicable. This arrangement
could apply to a specific jurisdiction or geographical area. The private operator would
pay an annual fee or may receive an annual subsidy depending on the financial
circumstances of the service. Such arrangements may apply in respect of commercial
operations owned by an authority where the user charge either covers or represents a
substantial proportion of the total cost.
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
40
9.1.4 Review of the requirements for different frameworks
Table 11: Requirements of difference PPP frameworks
Framework Technical Expertise
Managing Expertise
Operating Efficiency
Capital Investment
O & M Investment
Service Contract Yes No No No No
Management Contract
Yes Yes Yes No No
Concession Yes Yes Yes Yes Yes
Based on the above available frameworks, the following structure has been analyzed
for undertaking the project:
9.2 Proposed Structure
The salient features of the proposed structure are detailed out as shown below:
Table 12: Features of proposed DBFOT structure
S. No Particulars Details
1 Framework for implementation of project
Development of Disneyland Theme Park under Design, Build, Finance, Operate and Transfer (DBFOT) model
2 Facilities to be developed/maintained
• Theme Park • Allied infrastructure
3 Agreement period/Contract period
30 years (including 3 years for construction)
4 Parties involved Authority (DoT or any Government Agency who owns the land) Developer (Developer)
5 Ownership of assets Auhtority (Handback of all assets by the developer at the end of the agreement period)
6 Capital investment By the Developer
7 Operation & Maintenance Responsibility of the Developer
8 Revenue accruals To the Developer
9 Payment Mechanism Developer could make annual payment to the Authority with an escalation per annum or a revenue sharing mechanism can be adopted
10 Target category of private sector Theme Park operators
Adventure sports operators
Real Estate developers
The advantages and disadvantages of the structure are listed below:
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
41
a. Advantages:
i. Bidder is allowed flexibility to develop the area in accordance with Authority’s
requirements
ii. Ownership of the asset remains with the Ahthority.
iii. Length of concession period is fixed.
iv. Bidder would develop, operate and maintain the area over the concession
period.
v. The land and the facilities developed on it, would be handed back to the
Authority at the end of the concession period.
vi. Risk of time bound completion, cost overruns and revenue risk is transferred
to the Bidder.
vii. Revenues streams are assured and fixed.
b. Disadvantages
i. Technical proposals of the Bidders may need to be evaluated.
ii. Time for development may increase slightly in cases of conditions precedent
not being completed on time
iii. All risks are borne by the Bidder and hence the Bidder may expect higher
returns from the project
9.3 Responsibility of the developer
Under this framework, the responsibilities of the developer would be:
a. To design, finance and develop the project facilities in line with the Authority’s
requirement
b. Recover the investment by levying entry fee and user charges on the various
components
c. Operate and maintain the facilities throughout the agreement period
d. Make annual payments as agreed in the Project Development Agreement
e. Handback all the assets to the Authority at the end of the agreement period
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
42
9.4 Implementation Structure
The following diagram depicts the overall framework of the project execution:
The following would be the salient features of the implementation framework:
a. Handover of the Project site by the Auhtority on execution of the Project
Development Agreement (PDA) to the developer (SPV formed for undertaking the
project under PPP model) along with the grant of development rights for
development of the project as per terms of the PDA.
b. The project would be developed by the developer wherein it would be
responsible for designing, financing, development, operation & maintenance and
transfer of the project at the end of the agreement period.
c. Concession payments would be made by the developer to the Authority against
grant of the development rights.
Auhtority
Project Engineer/Authority
Figure 10: Implementation Framework
Figure 11: Implementation Framework
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
43
d. Project implementation would be monitored by a Project Engineer employed by
the Authority for overlooking the day to day activities as well as overall
performance of the project.
e. The developer would be allowed to levy and collect entry fee and user charges
from the users of the project facilities
f. On expiry of the agreement period, the developer would hand back the project
site and facilities developed on ensuring that the quality and condition of all the
facilities developed are in good and working condition
9.5 Risks assessment
Under the above framework, following are the risks that would be transferred to the
developer:
a. The mobilization of finances would be the responsibility of the private developer
and the risks associated with the financial aspects in terms of profitability and
returns would lie with the developer.
b. The risk of adhering to the Applicable Law would be passed on to the private
developer.
c. The risk of time-bound completion of the Project would be passed on to the
private developer. Since the revenue streams for the private developer from the
Project would commence only after completion of the Project, it would be in the
interest of the private developer to complete the Project as early as possible.
d. The risk of over-runs in construction cost and operational expenses would be
borne by the private developer.
9.6 Types of Bidding
The process of selection could be through an open competitive bidding process using
objective bidding parameters for evaluation of proposals. The bid process could be
either a single stage or multi stage process.
Figure 12: Types of Bidding
Single Stage Two-Stage process
Complexity of the Project is high/ Project is new to market
High cost of preparation of
proposal by Bidders
Involves low level of preparation and less preparatory lead time
Assumes significant industry knowledge
Can be used for Projects of low
complexity
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
44
a. Single stage Bid Process
A single stage bidding process is used when the contracting agency has sufficient
sector knowledge and the Project implementation framework is a tested one. It is
hence used for Projects with low complexity. Under this bidding structure, the Bidders
are required to submit documents confirming to qualification criteria (technical
capability and financial capability), technical proposal and their Financial Bid in two
separate envelopes. The contracting agency evaluates the technical proposals and the
Financial Bids of the qualified bidders are then opened for evaluation and selection of
developer.
Single stage process results in a lower lead time for bidding. Generally pre-qualification
of bidders is assumed or is used for an approved / short listed group of bidders. One of
the important considerations for such bidding process is adequately defining the
contours of the Project.
b. Two stage process
This process is adopted for Projects with high complexity or Project is new to the
market or high cost of preparation of proposals. A typical two stage bidding process
comprises of the following steps:
Figure 13: Stages of Bidding
In the first stage that is the RFQ stage, the Bidders are short listed on the basis of their
qualifications required for the Project. The qualification is assessed on the basis of past
experience of the Bidders in carrying out similar Projects and their financial capability.
RFP documents setting out the terms and conditions of the Project are then issued to
the short-listed Bidders. The Bidders are required to submit documents confirming to
qualification criteria (technical capability and financial capability) and technical
proposal in the first stage. Subsequent to short listing of qualified bidders at this stage,
the qualified bidders are then invited to submit the Financial Bid.
RFQ Stage RFP Stage Developer
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
45
It is recommended to adopt a single stage bid process for the Project. The bidding
process would involve preparation of tender documents and carrying out a bid
process for identification of the developer.
9.7 Salient features of Instruction to Bidders (ITB)
This section sets out the eligibility conditions for the Bidders, description of bidding
process, evaluation process to be adopted by the Authority, Financial Bid and other
conditions:
a. Bid Process for Selection of Private Developer
It is proposed to select a suitable private developer for the Project through a
transparent bidding process as per the provisions of the Karnataka Transparency in
Public Procurement Act, 1999. The proposed process for selection of the private
developers has been outlined below.
The Bid submission shall be through hard copy or e-tendering mode and shall
The Evaluation of the Bids would comprise the following 4 stages:
i. The first stage of the bid process would involve opening and evaluation of the
Key Submissions and a test of responsiveness based on the provisions of the ITB.
The Bids found to be substantially responsive would be considered for the next
stage i.e. Evaluation of Eligibility Criteria.
ii. In the second stage, the information of the Bidders relating to their eligible
experience comprising Technical Capacity and Financial Capacity (“Eligibility
Criteria”) would be evaluated as per provisions of the ITB. Bidders who meet
the Eligibility Criteria would be considered for evaluation of Technical Proposal.
iii. In the third stage, the technical proposals of the Bidders meeting the Eligibility
Criteria would be evaluated and marked. Only those Bidders who score 70 marks
and above would be declared as technically qualified Bidders and shall qualify
for the next stage of evaluation.
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
46
iv. The Financial Proposal of “Technically qualified Bidders” would be opened and
evaluated to identify the Selected Bidder as per the provisions of the ITB. The
Financial Bid would be the amount payable by the developer to THE AUTHORITY
on an annual basis (Annual payment). The Bidder quoting the highest Annual
payment would be the Selected Bidder.
b. Evaluation Process
Evaluation of bids received would be carried out in the following stages:
i. Test of Responsiveness
This stage involves opening of the Key Submissions and the documents would
be checked for responsiveness. A Bid shall be considered responsive only if the
following documents are submitted in accordance with the provisions of the
ITB and as per the formats provided in the ITB and the Bid is signed, sealed and
marked in accordance with the provisions of the ITB:
A Demand Draft towards the cost of the RFP Document.
Letter of Bid in the prescribed format;
Power of Attorney for signing of Bid in the prescribed format;
Power of Attorney for Lead Member of Consortium in the prescribed
format , if applicable;
Bid security in the form of a Bank Guarantee in the prescribed format or
as Demand Draft for an amount mentioned in clause (g) below.
Technical Capacity and Financial Capacity in accordance with the
provisions of the ITB;
Copy of Memorandum and Articles of Association of the Bidder;
Copies of Bidder’s or each Consortium Member’s duly audited annual
reports and financial statements;
Certificate from the Statutory Auditor/ Independent Auditor for Associate,
if applicable;
Jt. Bidding Agreement, in case of a Consortium; and
A copy of the draft Project Development Agreement (PDA) with each page
initialled by the person signing the Bid.
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
47
9.8 Salient Features of Draft Project Development Agreement (PDA)
This section sets out the key obligations of the Parties, events of default leading to
termination, Termination Payments, hand back requirements and dispute resolution
mechanism
a. Obligations of the Developer
The Developer shall:
i. Design & develop the project facilities at its cost and expenses within the
construction period.
ii. Design & develop the project facilities in conformance to the approved PDP.
iii. Undertake developments in accordance with requirements set out by the
Authority in the Bid documents.
iv. Operate and maintain the Project Facilities during the Agreement period
(including the existing developments currently maintained by the Authority) as
per specifications set out in the PDA.
v. Make regular payments to the Authority in accordance with the payment terms
set out in Bid documents.
vi. Develop alternative sources of power as per assessment carried out in the
approved PDP, if required.
vii. Develop elaborate safety and emergency evacuation arrangements.
viii. Comply with all Applicable Laws and Applicable Permits
ix. Ensure that;
The Project Site remains free from any type of encroachments during the
agreement period
No damage is done to the existing assets/properties of the Authority.
Entertainment of illegal activities shall be strictly prohibited in the project
vicinity
x. Transfer the Project Site and Project Facilities to the Authority upon expiry /
termination of Agreement.
b. Obligations of the Authority
The Authority shall:
i. Handover proposed Project site within 6 months from Appointed Date (date of
signing of the Project Development Agreement)
ii. Grant Project Development Rights to the Developer
iii. Assist the Developer in procuring all required approvals, permissions and
authorizations etc.
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
48
iv. Undertake shifting of any utility including electric lines, water pipes etc
hindering the development activities
v. Upon written request from the Developer, facilitate in obtaining necessary
infrastructure facilities and utilities, including water, electricity and
telecommunication facilities
c. Condition Precedent
The timeframe for achieving Condition Precedent would be 6 (six) months from the
Appointed Date or extension thereof.
Developer:
i. Developer shall have prepared and submitted the detailed Project Development
Plan (PDP) to the Authority for approval as per the guidelines provided in the
clause below
ii. Developer shall have obtained approval on the design and planning of the
Project submitted at the time of bid submission
iii. Developer shall have obtained all applicable permits unconditionally including
environmental clearance or if subject to conditions then all such conditions
required to be fulfilled by the date specified therein and such Applicable Permits
are in full force and effect;
the Authority:
i. the Authority shall have handed over to the Developer on as-is-where-is basis
peaceful physical possession of the Project Site free from encumbrance and
encroachment
d. Project Development Plan
a) The Developer shall, within 3 (three) months from the Appointed Date, prepare
and submit to the Authority, a detailed plan for development of Project Facilities
for implementation of the project in conformity with the set Standards and
Specifications and Applicable Laws.
b) The PDP shall set out in detail the following for carrying out the Project
Development Activities:
i. Detailed list of Applicable Permits to be obtained by the Developer, the
government agency concerned for sanction and the stages in the Project when
such Applicable Permits would need to be sought;
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
49
ii. List of Project facilities along with details of the capacity, location, dimensions
of the same. The PDP prepared by the developer should necessarily provide for
development in a phased manner on the available land parcels in such a
manner that independent and well defined access of roads and other
infrastructures are available to all these parcels.
iii. Area statements for all Project Facilities, including FSI permissible, FSI proposed
to be consumed.
iv. Construction time schedules for completion of the project which shall be in
accordance with the Project Completion Schedule;
v. Standards & specifications of proposed buildings, project components, building
materials, procedures, type, and other details of the construction activities;
vi. Operation and maintenance requirements of Project Facilities in conformity
with the applicable acts, rules, policies and guidelines issued by the competent
authority and amended from time to time
vii. Safety requirements, procedures for emergency evacuation and other usages
related to the construction of Project Facilities;
viii. Details of the reports to be submitted and procedure for reviews
e. Damages
In case the developer fails to complete any of the milestones in the timeframe
specified in the approved Project Development Plan (unless in case of force majeure),
it shall pay damages calculated at the rate of 0.1% of the amount of Performance
Security for delay of each day until such milestone is achieved; provided further that
in the event Commencement of Operations Date (COD) is achieved on or before the
Scheduled Project Completion Date (SPCD), the Damages paid under this Clause shall
be refunded by the Authority to the developer, but without any interest thereon.
f. Agreement period
The agreement period would be 30 years, including the construction period of 3
years.
g. Development Guidelines
The Developer would need to construct the Project Facilities in accordance with the
norms specified by the Authority with respect to Design and Construction Standards
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
50
and maintain the facility in accordance with Operation & Maintenance Requirements.
Along with the bid submissions, the developers would be required to submit a Project
Development Plan as per the guidelines provided in the Technical Proposal.
h. Payment Terms
With respect to Annual payments, two scenarios can be considered under the
payment mechanism:
Table 13: Scenarios for Annual Payment
Scenario Description
Scenario 1 Upfront Premium payable on signing of the Agreement and annual payments
(with annual escalation of 5%) throughout the agreement period
Scenario 2 Annual payments payable from the Scheduled Project Completion Date
(SPCD) and thereafter on every anniversary of the SPCD (with annual
escalation of 5%) throughout the agreement period
i. Penalty
Any delay in the annual payments to be made by the developer to the Authority
would entail a penalty of interest on the amount due at the rate of 4% above the Bank
rate compounded annually, from the due date till the date of actual payment.
Further, if such a delay extends beyond 60 days from the due date, the same shall
form an event of default by the developer.
the Authority would through an additional auditor reconcile the details of the
revenues as per the annual reports submitted by the developer. In the event of a
discrepancy between the windfall payments declared by the developer and the
windfall payment calculated as per the annual reports, the developer would need to
make the differential payments to the Authority.
j. Events of Default
i. Developer’s Event of Default
Failure to commence commercial operations within 90 days of Scheduled
Project Completion Date (SPCD)
Failure to make any payments (annual payments as well as windfall
payments) due to the Authority within 60 days of the due date of the
payment
Failure to develop Project Facilities in accordance with the approved PDP
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
51
Non-adherence to O & M requirements
Project Facilities have been shut down for a period of 3 months
continuously or an aggregate period of 4 months in a calendar year
Failure to adhere to the shareholding requirement
In case of encashment of Performance Security, failure to replenish or
provide fresh Performance within a period of 30 days
Abandonment of the Project
ii. the Authority’s Event of Default
Breach of obligations envisaged under PDA
Unlawfully repudiated the agreement
Unreasonably withholding any approval / permission
Any representation / warranty is false or misleading
k. Termination Payments
The Termination payments for Force Majeure Events and Event of Default are set out
in the table below:
Table 14: Termination payments for Force Majeure Events and Event of Default
Sl No. Events Payment Obligations
1 Non-Political Force
Majeure Event
No Termination Payment shall be made by the Authority
to the Developer.
the Authority shall release the Performance Security, if
subsisting.
2 Indirect Political Force
Majeure Event
No Termination Payment shall be made by the Authority
to the Developer.
the Authority shall release the Performance Security, if
subsisting.
3 Political Force Majeure
Event
the Authority shall release the Performance Security, if
subsisting.
the Authority shall make Termination Payment equal to
100% of the Book Value less insurance proceeds, if any.
4 Developer Event of
Default
The Developer shall not be entitled to receive any
Termination Payment from the Authority
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
52
The Performance Security, if subsisting, shall be invoked
by the Authority.
5 the Authority Event of
Default before COD
the Authority shall release the Performance Security
The Developer shall be entitled to receive from the
Authority, Termination Payment equal to 100 % of the
Book Value.
6 the Authority Event of
Default after COD
the Authority shall release the Performance Security, if
subsisting
The Developer shall be entitled to receive from the
Authority, Termination Payment equal to 125% of the
Book Value.
l. Hand back of Project Site and Project Facilities
Upon Expiry / Termination, the Developer shall comply with and conform to the
following requirements:
i. Hand back vacant peaceful possession Project Site and Project Facilities to the
Authority free of cost, in good operable condition and free from all
Encumbrances, on as-is-where-is basis;
ii. Cure the Project Facilities from any defects and deficiencies;
iii. At least 18 months prior to the Expiry Date, submit to the Authority a bank
guarantee for an amount equal to the amount of last Annual payment of the
Agreement period (“Hand back Guarantee”), which shall be kept valid for a
period of 24 months.
iv. Execute such deeds of conveyance, documents and other writings as the
Authority may reasonably require for conveying, divesting and assigning all
the rights, title and interest of the Developer in the Project.
m. Force Majeure Event
The Force Majeure Events are defined as given below:
Table 15: Force Majeure Events
Event Description
Non-Political Act of God, epidemic, chemical or radioactive contamination or ionizing radiation, fire or explosion, strikes or boycotts interrupting supplies and services to the Project
Indirect Political
An act of war, embargo, riot, civil commotion or politically motivated sabotage, industry-wide or State-wide strikes
Direct Political
Change in Law, compulsory acquisition in national interest or expropriation of any Project assets
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
53
10. Estimation of Project Costs
The chapter summarized the estimated project cost for developing the proposed Disney
Land Theme Park.
The base construction cost of the Project has been estimated at Rs. 127.0 Crores. The
details of the same are presented below.
Table 16: Base Construction Cost
Sl.
No
Item Area/
Number
Total Cost
(Rs. Crores)
1 Disney Land Theme Park 50,000 sq.ft
35.0
2 Rides 50,000 sq.ft
25.0
3 Resorts 20,000 sq.ft
25.0
4. Water Park 25,000 sq.ft
25.0
5. Food Court 5,000 sq.ft.
6.5
6. Live Show/ Program Zone 15,000 sq.ft
6.0
7. Land scaping & Support
Infrastructure
15,000 sq.ft 4.5
Total Base Cost 127.0
The base cost is as per estimations carried out for the current year i.e 2015. Assuming a
2 year construction period, the cost has been escalated at the rate of 5% per annum to
estimate the landed project cost. The landed construction cost could be of the order of
Rs. 140 Crores.
Considering contingency, preliminary & pre-operative expenses and interest during
construction (IDC) the total Project Cost has been estimated at Rs. 144.9 Crores.
Table 17: Project Cost
Sl. No Item Amount (Rs. Crores)
1. Construction Cost 140
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
54
2. Contingency (2% of construction cost) 2.8
3. Preliminary expenses (1.5% of construction cost) 2.1
Thus, considering all components, the total project cost is estimated to be around Rs.
144.9 Crores.
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
55
11. Way Forward
10.1 Critical Success factors
The success of the implementation of the project under PPP would mainly depend on
the following factors:
Figure 14: Critical Success Factors
10.2 Way Forward
The following actions need to be taken in order to proceed further on the project:
a. Identification of large contiguous land in proximity the Bengaluru city.
b. Critical Support Infrastructure Projects- Augmentation of basic civic amenities and
improvement of road linkages, public transportation, parking facilities & signage
in the region.
c. Finalization of project structure.
• Development of a world class theme park.
• Development of allied infrastrucutre like restaurants and food courts.
• Roads and Connectivity improvement for the catchment region and Public Convenience (Civic amenities like drinking water, toilets, etc. parking facilities at tourist locations and signage).
Development Activities
•Coordinated efforts required to involve all State level agencies such as:
•Karnataka State Tourism Development Corporation (KSTDC)
•Department of Tourism, Government of Karnataka (DoT)
•District Administration (DC’s office)
•Local Tourist operators
Coordination
•Aggressive marketing and promotion of the theme park at national and international levels.
Marketing Activities
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
56
Annexure I - Case Studies
A number of international amusement and theme parks were analyzed. Successful
amusement & theme parks from across the world would form part of the basket of case
studies which includes a mix of both Western and Asian. The parks listed below would
be studied in detail to understand the relevant critical success factors (CSF)
1.1 Walt Disney World Resort, Florida, USA
Location
The Walt Disney World Resort is located 22 miles
southwest of Orlando, Florida, on approximately
25,000 acres of owned land. The resort includes
theme parks (the Magic Kingdom, Epcot,
Disney’s Hollywood Studios and Disney’s Animal
Kingdom); hotels; vacation club properties; a
retail, dining and entertainment complex; a
sports complex; conference centers;
campgrounds; golf courses; water parks; and other recreational facilities designed to
attract visitors for an extended stay.
Operator
It is owned and operated by the Walt Disney
Parks and Resorts segment of The Walt Disney
Company. The Walt Disney Company, together
with its subsidiaries, is a diversified worldwide
entertainment company with operations in five
business segments: Media Networks, Parks and
Resorts, Studio Entertainment, Consumer
Products and Interactive Media.
The Company owns and operates the Walt Disney World Resort in Florida, the
Disneyland Resort in California, the Disney Vacation Club, the Disney Cruise Line, and
Adventures by Disney. The Company manages and has effective ownership interests of
51% and 47%, respectively, in Disneyland Paris and Hong Kong Disneyland Resort. The
Company also licenses the operations of the Tokyo Disney Resort in Japan. The
Company’s Walt Disney Imagineering unit designs and develops new theme park
concepts and attractions as well as resort properties.
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
57
Facilities
Sl no Facilities Descriptino
1. Theme Parks Magic Kingdom
Epcot
Disney’s Hollywood Studios
Disney’s Animal Kingdom
2. Water Parks Disney’s Blizzard Beach
Disney’s Typhoon Lagoon
2. Hospitality Totally about 31 hotels under various
categories with different themes such as
Animal Kingdom Villas (Jambo House, Kidani
Village) , Bay Lake Tower, Beach Club Villas,
Lodge concepts, Contemporary hotel
concepts etc.
There are Villas, Resorts and Hotel typologies
under various segments as Deluxe Villa,
Deluxe, Moderate and Hotels
Deluxe Villas: 8 types
Deluxe: 8 types
Moderate: 15 types
Value : 5 types
Campground: 1 type
Beach Destinations: 2 types
Other Select Deluxe Hotels: 2 types
3 Other Facilities Downtown Shopping
Disney’s Golf Courses
Disney’s Board Walk
ESPN Wide World of Sports Complex
Cirque Du Soleil Theater
Spas
Richard Petty Driving Experience
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
58
Theme Parks and Resorts
The Walt Disney World Resort includes theme parks (the Magic Kingdom, Epcot,
Disney’s Hollywood Studios and Disney’s Animal Kingdom); hotels; vacation club
properties; a retail, dining and entertainment complex; a sports complex; conference
centers; campgrounds; golf courses; water parks; and other recreational facilities
designed to attract visitors for an extended stay.
1. Magic Kingdom — The Magic Kingdom, which opened in 1971, consists of
seven themed lands: Main Street USA, Adventureland, Fantasyland,
Frontierland, Liberty Square, Mickey’s Toontown Fair and Tomorrowland. Each
land provides a unique guest experience featuring themed rides and
attractions, live Disney character interaction, restaurants, refreshment areas
and merchandise shops. Additionally, there are daily parades and a nighttime
fireworks extravaganza, Wishes.
2. Epcot — Epcot, which opened in 1982, consists of two major themed areas:
Future World and World Showcase. Future World dramatizes certain historical
developments and addresses the challenges facing the world today through
major pavilions devoted to showcasing science and technology improvements,
communication, energy, transportation, using your imagination, nature and
food production, the ocean environment and space. World Showcase presents
a community of nations focusing on the culture, traditions and
accomplishments of people around the world. Countries represented with
pavilions include the United States, Canada, China, France, Germany, Italy,
Japan, Mexico, Morocco, Norway and the United Kingdom. Both areas feature
themed rides and attractions, restaurants and merchandise shops. Epcot also
features Illuminations: Reflections of Earth, a nighttime entertainment
spectacular.
3. Disney’s Hollywood Studios — Disney’s Hollywood Studios, which opened in
1989, consists of four themed areas: Hollywood Boulevard, Sunset Boulevard,
Animation Courtyard, and Backlot. The four areas blend together as a large
movie set and provide behind-the-scenes glimpses of Hollywood-style action
based on movies and TV shows. The park provides various shows, attractions,
themed food service and merchandise facilities. Disney’s Hollywood Studios
also features Fantasmic!, a nighttime entertainment spectacular.
4. Disney’s Animal Kingdom — Disney’s Animal Kingdom, which opened in 1998,
consists of a 145-foot Tree of Life centerpiece surrounded by six themed areas:
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
59
Dinoland U.S.A., Africa, Rafiki’s Planet Watch, Asia, Discovery Island and Camp
Minnie-Mickey. Each themed area contains adventure attractions,
entertainment shows, restaurants and merchandise shops. The park features
more than 300 species of mammals, birds, reptiles and amphibians and 3,000
varieties of trees and plants.
5. Downtown Disney: The Walt Disney World Resort also hosts a 120-acre retail, dining and entertainment complex known as Downtown Disney, which consists of the Marketplace, West Side and Pleasure Island. Downtown Disney is home to the 51,000-square-foot World of Disney retail store featuring Disney-branded merchandise, Cirque du Soleil, the House of Blues, and the Company’s Disney Quest facility. A number of the Downtown Disney facilities are operated by third parties that pay rent and license fees to the Company. In September 2008, the Company commenced a multi-year project to enhance Pleasure Island, which will feature new shopping and dining experiences to entertain guests of all ages.
6. Hotels and Other Resort Facilities — As of October 2, 2010, the Company
owned and operated 17 resort hotels at the Walt Disney World Resort, with a
total of approximately 22,000 rooms and 468,000 square feet of conference
meeting space. In addition, Disney’s Fort Wilderness camping and recreational
area offers approximately 800 campsites.
7. In the Downtown Disney Resort area, seven independently-operated hotels
are situated on property leased from the Company. These hotels include
approximately 3,700 rooms. Additionally, the Walt Disney World Swan and the
Walt Disney World Dolphin hotels, which have approximately 2,300 total
rooms, are independently operated on property leased from the Company
near Epcot.
8. ESPN’s Wide World of Sports, which opened in 1997 under the name Disney’s Wide World of Sports, is a 220-acre sports complex providing professional caliber training and competition, festival and tournament events and interactive sports activities. The complex’s venues accommodate multiple sporting events, including baseball, tennis, basketball, softball, track and field, football and soccer. Its stadium, which has a seating capacity of approximately 9,500, is the spring training site for MLB’s Atlanta Braves. The Amateur Athletic Union hosts more than 40 national events per year at the facility.
9. Disney's Board Walk contains more than 90,000 square feet of shops,
restaurants and nightclubs. It encompasses Crescent Lake and is "a village on
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
60
the water" near many Disney Resort hotels in Walt Disney World Resort. This quarter-mile entertainment, dining and shopping area is also conveniently close to 2 Disney Theme Parks.
Magic Kingdom Park
Enchanting entertainment, classic
attractions, beloved Disney
Characters and spectacular
parades and fireworks in a place
where fairytale dreams can come
true.
Epcot
Attractions and entertainment
dedicated to technological
innovation and the culture and
cuisine of 11 nations.
Disney's Typhoon Lagoon
Attractions for the whole family—from fast waterslides to a children's area with pint-sized raft rides. Catch 6-foot waves in the Surf Pool and snorkel Shark Reef—with real sharks!
Disney's Blizzard Beach
Featuring one of the world's tallest and fastest waterslides, as well as slides and rides for the whole family.
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
61
Disney's Animal Kingdom Park
The world's largest animal-
themed park full of attractions,
adventure and fantastic animals.
Disney's Hollywood Studios
Shows, attractions and tours
offering behind-the-scenes
glimpses of Hollywood-style
action.
Disney Board Walk
It has 90,000 sq ft of retail, leisure and entertainment with a crescent shaped lake. It
has many resorts part of DWR and is conveniently located near to Theme parks
Other recreational amenities and activities available at the Walt Disney World Resort include four championship golf courses, miniature golf courses, full-service spas, tennis, sailing, water skiing, swimming, horseback riding and a number of other noncompetitive sports and leisure time activities. The resort also includes two water parks: Blizzard Beach and Typhoon Lagoon.
Other Attractions Disney's Wedding Pavilion, Disney's Board Walk, Disney's Wide World of Sports Complex, Walt Disney World Speedway, Downtown Disney and Disney Resort Hotels
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
75
Bumper Boats, Corkscrew, Family Rides, Tea Cup, Flying Jumbo, Boating, and Dinosaur Land.
There are over 20 signature attractions which include:
Flying Coaster Genting Sky Venture Haunted House Ripley's Believe It or Not Museum Snow World Space Shot
The Sky Venture simulates actual skydiving without the risks.
. Cork Screw Spinner
Snapshots of some of the rides are shown below
Indoor Theme Park
Both in the indoor and outdoor parks, rides have been grouped into three categories –
Family, Thrill and Children’s rides.
The casino can be accessed from the indoor park zone.The map below shows broadly the
layout of the indoor amusement park area with the various rides offered
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
76
Water Park
The heated water play area is the only water park at 6,000 feet above sea level. The heated
pool is sheltered and the attractions include Action River, Big Bucket, Rainforest Splash Pool
Tornado Slide and many more!
Layout Map at Indoor Theme Park in Genting Highlands
Hospitality
There are six hotels at Resorts World Genting. These are Maxims Genting, Highlands Hotel,
Theme Park Hotel, Resort Hotel, Awana Genting Highlands Golf & Country Resort and First
World Hotel. First World Hotel is the world’s largest hotel with 6,118 rooms as
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
77
acknowledged by the Guinness World Records and Ripley's Believe It or Not. The map below
shows the layout of the theme park and hotels across Genting Highlands.
Layout of theme park and hotels at Genting Highlands
Awana Genting Highlands Golf & Country Resort also boasts an award-winning 18-hole golf course as well as other sporting and entertainment facilities.
Maxims Suite is catering to the VIP clientele visiting Genting with ADR between RM 1,200 – 4,750.
Majority of visitors stay at the First World Hotel, which is the largest hotel in the world with 6,118 rooms. Thus Genting Highlands has rooms to cater all types of visitors and for all budgets.
The check-in time is 3:00 pm and check-out at 12:00 pm. This is to encourage over night stays in the hotels. Also, the calendar year has been divided into four seasons depending on demand, public holidays and school holidays to price the rooms.
The key performance indicators are:
Six hotels (3-5 stars) at RWG with over 10,000 rooms
Average hotel occupancy of 93% in 2010 (2009: 92%)
Average Room Rate of RM81 (USD 27)
WorldCard member’s takes up more than 61% (2009: 53%) of room sold
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
78
Awana horse ranch offers equestrian activities, rides for children and lessons for beginners. For golfers, the Awana Golf and Country Resort offers a challenging 18-hole, par-71 golf course.
Meetings, Incentives, Conventions & Exhibitions
Genting International Convention Centre
Genting International Convention Center or GICC is a favourite international destination for meetings, incentives, conferences and exhibitions (MICE). IT constitutes of Grand Ballroom and Convention Hall and host of other live performance stages
Grand Ballroom: GICC has one of the largest column-free Grand Ballroom in Malaysia with a total built-up area of 181,467 sq ft and is equipped with state-of-the-art audio video and information technology equipment.
It can accommodate up to 2,000 delegates in banquet-style and 3,500 delegates in theatre-style seating, and the entire area can be split up conveniently into two to four sections according to clients' needs.
Convention Hall: The 20,000 square feet Convention Halls is multi-purpose and can be used for any functions. It can cater up to 1,200 delegates in theatre-style seating. The hall can be split up into 3 smaller halls according to clients’ needs.
The MICE facilities also have other support facilities like
Business center, Meeting rooms, Board rooms etc.
Live Performance Areas
These large amphitheaters and stages host large concerts, shows which are again crowd
pullers into Genting Highlands. These further add to the footfalls in the Theme Park.
Arena of Stars: a hall where wide range of concerts are staged live by international
superstars frequently. It is fully roofed amphitheatre is equipped with state-of-the-art sound
and lighting system
The Pavilion Hall located at First World Plaza, is suitable for concerts as well as sporting
events. It has a stadium seating capacity of more than 2000 persons and the whole Pavilion
can be set up to accommodate more than 6,000 persons.
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
79
Arena of Stars The Pavilion Hall
Genting International Showroom is a state-of-
the-art showroom supported by the latest
sound and lighting system as well as theatrical
stage equipment including an impressive
revolving stage and flying towers. It has a
seating capacity of up to 1,700 persons.
Pricing
Particulars Price Remarks
Typical Package - 2 Day
1Night
RM 110 per person Daily departure roundtrip to Genting via
Air-Conditioned VIP Coach with a one
night accommodation at First World Hotel
on twin sharing basis
Indoor – One Day Pass* RM 30 per person
Signature Attraction like Sky Venture
excluded
Outdoor – One Day Pass* RM 30 per person
Signature Attraction like Flying Coaster
excluded
Snow World RM 20 per person
RM 70 - Family
Snow Park
(Duration – ½ Hour)
Flying Coaster RM 12 per person Roller Coaster
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
80
Particulars Price Remarks
Genting Sky Venture
RM 46 - Adult
RM 21 - Child
RM 138 - Family
Simulated Skydiving
Genting Skyway RM 5 - Single Ride
RM 10 - 2 way Cable Car Ride up to Genting Highland
The day pass and unlimited ride pass is not entitled to Sky Venture, Snow World, First World
Cineplex, Genting X-pedition Wall, Ripley's Believe It or Not, Haunted Adventure & Flying
Coaster, Video Simulation Machine and Cyber Café.
Tourist visits/performance A snapshot of its performance is presented below:
Over 19.9 million visitors in 2010
Over 13,000 employees
Over 3 million Genting loyalty World Card members
Over 10,000 rooms at the Resorts World Genting
EBITDA of US$647 million in 2010
Day trippers - in excess of 70% of total visitors to RWG.
Malaysians took over 60% of rooms sold
Competitive Strategies:
The casino at Genting is a significant driver which attracts visitors. A strong 65% revenue mix
caters to the mass market business. Locals form bulk of the 19.9 million visitors. Also, the
variety of price points is offered to with competitive room rates, F&B and Theme Park
prices.
For the VIP market segment, 35% of revenue mix is derived from the premium players
business. Competitive marketing and high level of service delivery have ensured repeat
business.
In addition to counter the threat of other destinations joint marketing initiatives with
Resorts World Sentosa have been rolled out. Offerings at Genting have been expanded
similar to Macau.
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
81
Future Plans
The Group has recently opened Resorts World New York. They wish to further expand
operations to UK, USA, Egypt and Vietnam. As far as RWG is concerned, there is a
continuous plan to upgrade facilities and infrastructure, with an estimated capex of RM500
million in 2011.
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
82
1.3 Sentosa, Singapore
Sentosa was once a fishing village known as Pulau Blakang Mati. It later became a British
military fortress until 1967 and was handed back to the newly independent Singapore
Government. In 1968, the Government decided to develop the island into a holiday resort
for local visitors and tourists. The public was invited to suggest names for the island and
"Sentosa" - meaning peace & tranquility in Malay - was eventually chosen for the island
resort.
Sentosa Development Corporation (SDC) was constituted on 1st September, 1972 as a
statutory board under the purview of the Ministry of Trade and Industry. Presently Sentosa
is Singapore's premier island resort getaway with multi-faceted appeal, teeming with events
all year round.
It is a unique blend of leisure and recreational facilities including family attractions, sea
sports, golf as well as hotel accommodation and retreats. It covers an area of about 5000
acres with 3.2-kilometre stretch of white sand beach. It also offers beachfront
accommodation and over 670 hotel rooms with full facilities.
Resorts World Sentosa integrated resort or Sentosa IR is Singapore's first 49-hectare
integrated resort, officially commenced operation in early 2010. As the name states, this
new development is located on Singapore's prided island-attraction, Sentosa. Within this
area there are six hotels, a casino, Universal Studios Singapore, The Marine Life Park, the
Maritime Experiential Museum and the Equarius Water Park.
Location
Sentosa has an area of 5 kilometre square and is located 0.5 km from the main land
Singapore. 70% of the island is covered by secondary rainforest. Sentosa is a habitat of
monitor lizards, monkeys, peacocks, parrots and other native flora. It has a beach stretching
3.2 km.
Accessibility
Sentosa is connected to Singapore by road, monorail and
cable car. It is just 20 minutes from Singapore city accessible
through cable car. It also recently opened the Sentosa
Boardwalk this year - a new pedestrian facility. The opening
of the Sentosa Boardwalk was timely in easing the load
onboard the monorail system.
The monorail service operated at maximum capacity during peak periods, carrying 4,000
passengers per hour per direction, with five trains running at an average of 3-minute
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
83
intervals. The shuttle bus service to Harbour Front Bus Interchange operated at a frequency
of 3 to 5 minutes.
Over half of the visitors arrive on Sentosa by public transport. About ten per cent of the
guests took the new Sentosa Boardwalk to experience the new pedestrian facility. Eighteen
per cent rode on the Sentosa Express monorail, while the remaining twenty-two per cent
hopped on to the other public transportation services into Sentosa, including shuttle buses,
tour coaches and the Jewel Cable Car ride.
Guest ambassadors and traffic marshals are deployed at busier locations on and off the
island, including Harbour Front Bus Interchange, Siloso Point and Imbiah Lookout, and
additional queue holding areas were provided for at the Beach Station Bus Interchange, to
manage any surge in operations for outbound guests.
Operator
Resorts World Sentosa has been conceptualized by the same group behind Malaysia’s
reputed leisure and gaming destination Genting Highlands. The Sentosa offering has been
enhanced and strengthened when Resorts World at Sentosa opened in 2010. Spanning 49
hectares, this S$6.59-billion (~Rs. 30,973 Crores) mega resort features Southeast Asia’s first
and only Universal Studios theme park, the world’s largest Oceanarium, the region’s first
integrated destination spa as well as some 1,800 rooms spread across six hotels with varying
themes.
Facilities at Sentosa
Sl no Facilities Description
1. Sentosa, Singapore It is a unique blend of leisure and
recreational facilities including family
attractions, sea sports, golf as well as hotel
accommodation and retreats. It covers an
area of about 5000 acres with 3.2-kilometre
stretch of white sand beach. It also offers
beachfront accommodation and over 670
hotel rooms with full facilities.
Signature Attractions Universal Studios Singapore
IFly
Wave House
Luge & Sky ride
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
84
Sl no Facilities Description
Underwater World
2. Casino Resorts World Sentosa Casino - 15,000
square metre casino that runs all day long
3. Hotels Maxims Tower
Crockfords Tower
Hotel Michael,
Festive Hotel
Hard Rock Hotel
Equarius Hotel
Spa Villas
4. Convention Facilities The Grand Ballroom and its spectacular
grandeur with its theatre-style seating which
holds a capacity of 7,300 people. Beneath the
Festive Hotel is a 1,500 sqm plenary hall,
large enough to seat 1,600 people.
5. Retail – Vivo Mall Vivo Mall is Singapore’s Largest Mall located
at the MRT station leading towards Sentosa
Island. Further there are numerous retail
shops and kiosks around the island.
6. Live Performance Venues Songs of the Sea
Voyage de la Vie
Crane Dance
7. Others The park includes about 30 restaurants and
food carts together with 20 unique retail
stores and carts located around the park.
Theme Park
Sentosa is Singapore’s premier island resort getaway and Asia’s leading leisure destination.
This resort island is home to a plethora of themed attractions, award-winning spa retreats,
lush rainforests, white sandy beaches, resort accommodation, championship golf courses, a
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
85
deep-water yachting marina and luxury residences. Some of the keys highlights are defined
in the map below:
Map of Sentosa Island
There are various theme developments under each of the four concepts as defined on map.
Some of these are as follows:
Development of Disney Land Theme Part at Bengaluru
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
96
Operator
Six Flags Inc is the one of the largest regional theme park operator in the world and owns or
operates 19 theme parks throughout North America. The company's only business segment
involves the operation of its regional theme parks which generates theme park admission
revenue and in-park sales income. Six Flags holds exclusive long-term licenses for the use of
Warner Brothers and DC Comics characters like Bugs Bunny, Daffy Duck, Batman, and
Superman; in addition to planting walk-around characters in its parks and using licensed
characters for advertising, Six Flags builds character-inspired rides that are an important
marketing tool.
The company’s parks have an annual attendance of around 24 million people. The company
earned $912 million in revenue but incurred a net loss of $64 million in 2009. Six Flags
operates as a seasonal business - over 84% of park attendance and revenues are generated
between the second and third quarters of the calendar year - and primarily generate its
income through ticket sales, in-park food and merchandise sales, and sponsorship revenue.
Facilities at Six Flags Fiesta Texas
Sl no Facilities Description
1. Six Flags Fiesta Texas Six Flags Fiesta Texas celebrates the history, culture and uniqueness of Texas through five themed areas.
2. Signature Attractions at Fiesta Texas
The Rattler Kiddee Koaster Road Runner Express Boomerang: Coast to Coaster Poltergeist Superman: Krypton Coaster Big Spin Goliath
3. Hotels There are about eight hotels at proximity to the theme park. These hotels have grown around the park over the years to cater to the latent demand from visitors to the San Antonio area.
Westin La Cantera Inn & Suites Town Place Suites, Mariott Hyatt Place Comfort Inn Fiesta Howard Johnson Express Inn Courtyard San Antonio, Mariott Staybridge Suites Hampton Inn San Antonio
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
97
Theme Park
Concept & Planning of Fiesta Texas
When the owner group in San Antonio, Texas began to think in terms of developing a major
theme park, they faced significant competition in the area. There were parks in Dallas,
Houston, and the recent Sea World Park in San Antonio itself. Based on the competition, the
opportunity in San Antonio and the direction of the theme park industry in the USA, the
concept for Fiesta Texas was defined as a destination market and a musical show park.
The park contains all types of activities, many of which are not dependent upon good
weather, including indoor shows, games and arcades. While some rides and shows may
close due to rain or wind, these rides and shows are opened as soon as the weather clears.
Refunds and rain checks are not offered.
There are broadly five theme areas within Fiesta Texas:
Sl
no
Facilities Description
1. Crackaxle Canyon This western town is home to country music, mouth-watering barbeque, and awesome shows. Crackaxle Canyon is also the home of the famous Rattler, a 180-foot tall wood coaster that races at 65 miles per hour. In the evenings, head to Lone Star Lil's Amphitheatre where an incredible laser and fireworks extravaganza can be experienced.
2. Los Festivales Guests at Los Festivales will be provided with the perfect party atmosphere. Take a ride on Goliath, a coaster that climbs 10 stories before literally flying up and over a heart-pounding vertical loop. After you've finished screaming, head to Teatro Fiesta for an elaborate Latin show.
3. Spassburg This German village includes all sorts of attractions, including the Schi-Kugel Family Arcade. You can also take a ride on Superman: Krypton Coaster, Der Twister, or Die Fledermaus. After experiencing your favorite rides and games, make your way back to Sangerfest Halle to enjoy a delicious meal and an award-winning show.
4. Fiesta Bay Boardwalk The Fiesta Bay Boardwalk will sweep you away with the sounds of summer. Get your adrenaline pumping on the Big Spin - a thrilling coaster that defies gravity, then enjoy a panoramic view of the park from the top of the
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
98
Sl
no
Facilities Description
Crow's Nest Ferris Wheel
5. Rockville Turn on the jukebox and twist and shout on the unforgettable 50's! Then take a ride on Poltergeist, which propels you from zero to 60 mph in just under 3.5 seconds. Then, cool your jets with a ride on the Amerigoround or relive your high school days with the Rockville High School gang in our energetic and zany musical production.
ENTERTAINMENT
In addition to the thrilling rides there are various family entertainment programs that are
present here. The kind of entertainment that is planned is described below:
Show Description
Bugs Bunny and Friends
Texas State Square & Outside Rockville High School - Grab a hug and a picture with some of your favorite Looney Tunes characters including Bugs Bunny, Daffy Duck, Sylvester, Tweety, Pepe Le Pew, Foghorn Leghorn
Ritmos del Corazon Teatro Fiesta This energetic Latin show features talented singers and live musicians.
Straight Country Sundance Theater Program to Join the performers and live band for a tribute to some favorite Bluegrass and Country Classics.
Rockinâ the Country
Sundance Theater A showcase of the many diverse styles of country and Southern Rock music (from present and past). Show runs late May through mid-August.
Looney Toons Show The show has Bugs Bunny, Daffy Duck, Tweety and the Looney Toons pals charm and delight kids of all ages
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
99
Rockin' at Rockville High
The Rockville High Theater - energetic, fun musical production featuring high school students as they prepare for a TV talent show.
Groovinâ at Rockville High
The Rockville High Theater - A musical journey through the decade of the 70's. – pop, rock classics of the era and disco fever.
Lone Star Nights — New Addition in 2011
Lone Star Nights Laser & Fireworks Celebration is recent addition. This technically-advanced presentation includes enhanced video projection, new lasers, audio, pyrotechnics and special effects. The resulting spectacular features not only bigger, brighter, more animated images, but a new celebratory storyline as well.
WATER RIDES
The huge two-tier water park features numerous tubes, slides, kid's area and wave pool in
the shape of the state of Texas.
Ride Location within the
Park Description
Texas Tumble White Water Bay Large-scale rafting experience featuring high speed, steep drops, and a maze of twists and turns.
Big Bender White Water Bay Bender has plummeting dips, dark twisting tunnels, and refreshing waterfalls.
Texas Treehouse White Water Bay You man the controls in this family-friendly, interactive waterpark. Just watch out for the massive water tank spill. 36" min. for slides.
Whirlpool White Water Bay
Get slammed to the wall of an awesome 40-foot bowl by irresistible centrifugal force&mdashthen, drop fifty feet to a thrilling splashdown.
Hill Country Racer White Water Bay The whole family will love this super-fast water slide. Up to six riders race downhill on individual mats.
Lone Star Lagoon White Water Bay A wave pool shaped like Texas, the Lagoon
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
100
Ride Location within the
Park Description
holds over half million gallons of water.
Splash water Springs
White Water Bay Designed especially for young children, Splash Water Springs is a kid-sized water complex featuring numerous rides and attractions
The Mine Shaft White Water Bay Take the whole family on this enclosed, tubular water slide. Ride in a single or double person tube.
The Six Chuter White Water Bay This wild and wooly tubing delivers tight twists and turns — and a good soaking. Ride in a single or double person tube.
White Water Canyon
White Water Bay A relaxing river journey with whirlpools, waterfalls, river rapids, and cliffs.
Tornado White Water Bay Drop more than seven stories into a 60-foot-tall, 132-foot-long water funnel. Then navigate through 5,000 gallons of churning water
Tourist visits/performance Six Flags operates as a seasonal business - over 84% of park attendance and revenues are
generated between the second and third quarters of the calendar year - and primarily
generate its income through ticket sales, in-park food and merchandise sales, and
sponsorship revenue.
A snapshot of its performance is presented below:
Park Location Type Primary
Market
Secondary
Market
Site
(Acres)
Visitors Year of
Opening
Six
Flags
Fiesta
Texas
San
Antonio
Theme
&
Water
Park
2
million
people
3.6 million
people
216 1.5
million
1992
Note: Primary Market – Permanent residing population within 50 miles Secondary Market – Permanent residing population within 100 miles
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
101
1.5 Universal Studios
Universal Orlando Resort is a theme park resort in
Orlando, Florida. It is a joint partnership between
NBC Universal and the Blackstone Group. The
resort consists of two theme parks- Universal
Studios Florida and Universal's Islands of
Adventure, Universal CityWalk (a night-time
entertainment destination), and three Loews
Hotels. Unive rsal Orlando Resort is the largest
property owned by Universal Studios Theme Parks.
It is also the second-largest resort in Greater
Orlando, after the Walt Disney World Resort.
It is a unique blend of leisure and recreational facilities including family attractions, sea
sports, golf as well as hotel accommodation and retreats. It covers an area of about 5000
acres with 3.2-kilometre stretch of white sand beach. It also offers beachfront
accommodation and over 670 hotel rooms with full facilities.
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
102
1.6 Wild Wadi Water Park, Dubai
Wild Wadi Dubai or Wild Wadi Water Park is
considered to be among the top ten Dubai
attractions. Wild Wadi Dubai is a popular water
theme park with several options for
entertainment and fun. It has a wave pool, along
with several water slides as well as artificial
surfing machines. It has one of the largest water
slides that are located in the region. There are also
two gift shops in the theme park from where the
guests can collect their souvenirs and gift items.
There are three restaurants where the visitors can
order for sumptuous meals. In addition, there are
several snack stands as well, from where the guests can pick up items for their munching.
The park is available to host corporate and family events too.
This water park was designed like an Arabian wadi (oasis) with characteristics from Arabian
folklore and has rides and attractions, many of which interconnect. The Arabic word “wadi”
means a type of riverbed or valley that fills with water when rainfalls are heavy. Wild Wadi
UAE is patterned after an incredible oasis with many interconnecting attractions and rides.
Location
Tucked in between the Burj Al Arab and the Jumeirah Beach Hotel bordering famous
Jumeirah Beach, is one of the most exciting family attractions in the UAE, Wild Wadi
Waterpark Dubai. Aside from the sandy shores along Dubai beaches, Wild Wadi Water Park
is one of the most exciting places to visit for water sports and leisure.
Accessibility
Comprising twelve acres of incredible ‘wet and wild’ fun, Wild Wadi in Dubai is less than a
half hour drive from the heart of the city. Those heading to the park can easily get there
along Jumeirah Beach Road. Public transportation makes the trip numerous times daily.
Travellers to the United Arab Emirates (UAE) for a holiday are
likely fly into either the Dubai International Airport or the Abu
Dhabi Airport. There are more and more flights landing in
neighboring Sharjah as well as travel to the UAE increases.
Service from Dubai and Abu Dhabi is offered to the majority of
main European destinations, throughout the Gulf region as well
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
103
as to India, Africa and Australia.
Operator
Wild Wadi is managed and operated by Jumeirah International LLC which is owned by HH
Sheikh Mohammed Bin Rashid Al Maktoum. Jumeirah Hotels & Resorts is regarded as
among the most luxurious and innovative in the world and have won numerous
international travel and tourism awards.
Facilities at Wild Wadi
Snapshot of facilities at Wild Wadi
Sl no Facilities Description
1. Wild Wadi, Dubai Wild Wadi has emerged as a popular water
park within the city of Dubai
2. Signature Attractions at
Wild Wadi
Jumeirah Sceirah
Flow Riders
Juha's Journey
Breaker's Bay
Juha's Dhow and Lagoon
Wadi Wash
Flood River Flyer
Tantrum Alley
Burj Surj.
3. Other facilities At Wild Wadi, shopping is another pleasure visitors can enjoy. Wild Wadi"s Souq Al Wadi, fashioned after a deep, mysterious cavern, offers numerous retail items and souvenirs for the entire family.
Wild Wadi dining includes favorite fast food items like pizza and hotdogs as well as healthy options, a barbeque station and a number of stands offering treats like ice cream and sodas.
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
104
Theme Park
Wild Wadi's variety of rides suit kids of all ages, make it a favourite water sports area in
Dubai. The theme park is purely water-based and has thirty heart-racing, modern slides,
rides and other attractions ideal for all ages to enjoy.
Wild Wadi has the largest water slide outside of North America and also has other features
like the 18m (59 ft) waterfall that goes off every 10 minutes and the family-friendly wave
pool that is the largest in the Middle East. There are surf simulators, single and double ring
rides, and giant tubes which can be ridden in groups. There also are two gift shops, three
restaurants and two snack stands.
Wild Wadi Waterpark Dubai closing hours differ throughout the year. The park always opens
at 11 am. From November through February the park closes at 6 pm, in September and
October and from March through May it closes at 7 pm and June through August the closing
hour is 9 pm.
Some of the highlights are defined in the map below
Map of Wild Wadi
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
105
RIDES AT WILD WADI
The most popular ride is the Jumeirah Sceirah. This ride is the tallest and fastest free-fall
water slide outside of North America. Rising to 33 meters (108 feet) and thrusting riders up
to 80 kmph, make it a great experience for thrill-seekers.
Master Blaster: With 8 Master Blaster slides in Wild Wadi that are described as uphill water
roller coasters, where riders can sit on either a single or double ring, which are propelled
uphill by high-powered water jets. These rides are Flood River Flyer, Wadi Leap, White
Water Wadi, Falaj Fury, Wadi Twister and Wadi Basher. There are certain height restrictions
for the rides for the guests.
Ring Rides - Wild Wadi Dubai contains 7 Ring Rides that are
described as downhill gravity slides, where riders sit in
either a single or double ring sliding down fast to the
bottom of the slide.
There are many traditional slides in Wild Wadi Water Park,
which go downhill. There are two types of sitting
arrangements in each ride - one, which includes single
sitting arrangement, and the other, which includes double sitting arrangement.
Ring rides are quite popular among all the Wild Wadi Rides, as they are downhill rides.
There are other adrenalin gushing thrilling modifications of this ride, which include Rushing
Rapids, Tunnel of Doom, Falcon Fury, Tumble Falls and other similar kinds of fun rides.
The different rides available for the visitors who are hungry for extreme fun and excitement
include – the falcon fury, tunnel of Doom, Rushing Rapids, Tumble Falls, and the Thunder
Rapids.
Other Rides - The other rides in Wild Wadi Dubai include Flow Riders, Juha's Journey,
Breaker's Bay, Juha's Dhow and Lagoon, Wadi Wash, and Flood River Flyer.
Family Ride is another family ride. This is actually a 2-part
ride. Summit Surge is the first half of this exciting ride, in
which the riders can have an uphill blast in a pool area. The
second part of the ride is the Rushdown Ravine, in which
the riders are taken on a 560 ft downhill slide.
Other rides include the lazy river trip down Juha’s Journey,
Flood River with more than 20-foot waves and over
100,000 liters of cool water and Breaker’s Bay wave pool.
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
106
Breakers Bay is another attraction of the Wild Wadi Water Park. This is said to be the largest
wave pool of the Middle East. In this pool, swimmers can enjoy crossing and parallel waves,
which are almost 5 feet high and splash in many configurations.
Flood River: This is all fun in 100,000 liters of water. Swimmers
enjoy in the wave, which are over 1 meter in height. Like in
Breakers bay, there is no restriction on age of the swimmers,
but to keep infants and toddlers safe, parental supervision is
made mandatory. Lifejackets are available free of cost, as
protection for the guests.
Juha’s Journey, is a 360-meter long lazy river. Guests of all ages can enjoy this relaxing ride
around a river with a gentle current.
Juha’s Dhow: This is another popular ride among the other Wild Wadi rides, which can be
the perfect family getaway, where they can have hours of fun surfing the waters and
enjoying some of the best colorful body rides
Surfing
FlowRider Rides, Ripetide and Wipeout are the
rides for those who are fond of surfing or would
like to try out surfing in this theme park. There
are surfing stimulators that shoot out water in
great sheets through various foam sheets. These
rides are able to create realistic effects, and the
riders get to feel the effects of knee board
surfing, body board surfing or other types of
surfing.
Another interesting ride of the several Wild Wadi Rides is the flowrider. Surfers get a
thrilling wave effect which is just perfect for the adventure sports lovers who are fond of
knee boarding and body boarding. There are some restrictions for these rides also.
Wild Wadi Waterpark Dubai also features the Wave Park where a double-point wave break
is tackled by some of the best surfers and visitors.
Wild Wadi Waterpark unveiled the latest additions to the park - Tantrum Alley and Burj Surj.
The Tantrum Alley: It incorporates two large sections of downhill waterslides and three
exciting tornadoes. Guests seated on a four-person tube will travel downhill to enter the
first tornado where they slide back and forth several times, then circle around and around in
the eye of the storm before exiting and hitting the second tornado, after which they splash
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
107
out into the pool. The new rides are the first in the world to push thrill seekers to the limit
through the incorporation of three funnels.
The equally adventurous ‘Burj Surj’ consists of three large sections of downhill waterslides
and two looming ‘Bowls’. Guests are seated on a four-person tube, travelling downhill to the
bowls, where they are hurtled into a spiralling spin and then dropped into the slide, ending
with a screaming splash in the pool.
Pricing
The admission fee to enter Wild Wadi has been listed below.
Type of Pass Price Description
One Day Pass AED 200 - Adult
AED 165 - Child Single day admission fee
Sundowner AED 170 - Adult
AED 135 - Child
For admission for the last 2
hours before the park closes
Summer Pass AED 850 – Adult
AED 650 - Child
Unlimited use of Wild Wadi for
the season of Ramdan
Annual Pass AED 2000 – Adult
AED 1000 - Child
Unlimited use of Wild Wadi for
the entire year
Note – Child refers to children below 1.1m
Admission includes body boards, rubber tubes and life jackets as well as access to all the
park’s attractions. Almost one hundred lifeguards are on throughout each day allowing
parents to relax and have fun too
Tourist visits/performance
A snapshot of its performance is presented below:
Park Location Type Number
of Rides
Site
(Acres)
Visitors Year of
Opening
Wild
Wadi
Dubai,
UAE
Water
Park
30 12 677,000
(2009)
1999
Development of Disney Land Theme Part at Bengaluru
GOVERNMENT OF KARNATAKA INITIATIVE
108
Wild Wadi has been Dubai’s favorite family destination for the last eleven years and the new
rides, which are a first for this region, can be enjoyed by the entire family, providing thrilling
hours of fun for all ages.
Competitive Strategies
Right Sizing to weather visitor and economic downturns:
Wild Wadi had 677,000 (2009) guests visiting the park which was a 17.9% drop from the
previous year. Wild Wadi was able to weather the economic downturn unlike other parks in
the region. The most significant fall-out was the shelving of Dubai-Land.
The once-high expectations for Dubai and the UAE have been curtailed, for the time being at
least. Dubai is playing a major role in the large scale touristic process with the planning of
very large parks like Dubailand. However the economic turmoil in 2008 resulted in the
mega-project to being temporarily shelved.
Partnering ensures mutual success:
A new and exciting partnership between Wild Wadi UAE and Ski Dubai, located inside the
Mall of the Emirates, marks the beginning of both surfing and snowboarding competitions.
The Burj Al Arab offers complimentary admission to Wild Wadi Water Park while the
Madinat Jumeirah and a host of other Dubai hotels offer discounted rates and up to one
hour early admission to beat the crowds. With ticket prices, pick-up and drop-off are also
included; it is an attractive option for all travelers.
Further the concept of sundowner is interesting as Wild Wadi is located within Dubai City
and number of people can visit the park after work and yet cant burdened by paying the full