GOVERNMENT OF KARNATAKA

GOVERNMENT OF KARNATAKA

KARNATAKA SLUM DEVELOPMENT BOARDAND

ABHIVRUDHI SOCIETY FOR SOCIAL DEVELOPMENT

( LEAD NGO)

The Consultancy Assignment for Information, Education and Communication (IEC) strategy development, implementation through selected field NGOs, designing, planning, training, monitoring, evaluation and documentation under Basic Services for Urban Poor (BSUP) Integrated Housing and Slum Development Programme (IHSDP) of Central Government sponsored JnNURM Schemes

PROJECT:

The overall objective of this project is to evolve and execute an Information, Education and Communication strategy for the involvement of the urban poor especially women/children/youths/aged persons in improving living standards of their communities and situations within their families towards overall neighborhood and ultimately city improvement.

OVER ALL OBJECTIVES

To improve the quality of life of slum residents,

To increase the standard of Health, Education and Community life in the slums,

To provide sustainable improvements in the standards of Living, Social Status, Health, Education etc.

Specific Project Objective

To provide skill up gradation / increase potential income of people living in slums

To take up Health promotional programmes like MCH, FW and Nutritional programmes and to promote Family Planning.

To reduce gender disparity, drug addiction etc.

Specific Project Objective Cont..

To formulate IEC strategy To develop media plan To workout the communication strategy To evolve action plan (implementation Plan) To design, produce and supply IEC materials

to KSDB To implement the IEC action plan in the

slums in 22 IHSDP towns across the state To develop and utilize CBOs for counseling

and Education purposes

Scope of the Assignment

To initiate income generation activities through governmental and Non-governmental services

To formulate and utilize neighborhood committees

To identify and arrange for short training programmes for wage earning

Counseling for transformation slums into Place for live Place for work Place for spell

Scope of the Assignment

WORK PLAN AND METHODOLOGY

IEC Strategies:

Design survey tools Ground work-Rapport Building with

Community through various community understanding events and make community to actively participation in the project

Preliminary interaction, surveys. Collection of data Analysis of the data

Need Assessment and Planning;A. Situation Analysis (Land status, Basic Services, Occupation, Education, Health, Women and Girls, Men and Youth etc.)

Establish goals, Objectives and Targets Plan for activities at micro level Ste the goals and targets for the project

cycle in consultation of KSDB

B. Identify Target Groups and their needs

Selection and appointment of field NGO Capacitate the field NGOs on major indicators of the project Develop Micro Action Plan for implementing the IEC

strategy in slum by Field NGOs as per the needs assessed in slum survey

Develop IEC tools, mode and materials for individual type of strategy

Develop financial modules for undertaking implementation of IEC strategy by Field NGOs

Develop TOT Manual for Field NGOs Develop monitoring and evaluation formats Develop Documentation format in line with JNNURM project

guidelines given by GoI

A. Preparatory ActivitiesPrepare an Action Plan for implementation of IEC activities through Field NGO as per need assessment survey,

Community consultations Map the opportunities and leverages the

resources for the linkage services linkages to the community on need base

B. Develop Linkages

Rapport building, Community understandings, disseminating the information, role clarity

Setting up Communication channels, Mechanisms to flow of ease communication-Bottom to top

C. Establishing Co-ordination

A. Conduct Targeted Behavioral Research, Community consultations, Focused group discussions,

interactions, IPC with compilation of action plan from field NGO   B. Design messages, choose media and channels Conduct trainings for identified Field NGOs to take up

implementation of the project Deploy field NGO to specific town and slums Assist them to prepare Action Plan and any problem faced on field   C. Develop IEC materials by adopting steps viz., Design

Prototype Materials, Pretest, Revised Materials, As envisaged in the TOR issued by the KSDB, the IEC materials

will be designed, developed and supply to KSDB D. Cost and cost-effectiveness of materials Mapping the existed materials and plan for leverage and

utilization in consultation with KSDB

3. Implementation and management of IEC strategies including development of IEC materials

Training to the Key staff of the project on Project management over the project cycle

Training on JnNURM and 7 Point charter to Field NGOs/KSDB Officials-State level

Training on JnNURM and 7 Point charter to the Municipality officials in 22 IHSDP towns-State level

Trainings to Field NGOs on formation of CBOs/SHGs and CSOs

2 days Residential Trainings to Field NGOs to build CDN proposal

TRAININGSTraining and equip the system involved in project area

Leadership trainings Life Skills Trainings (including Personal Development, Time

Management, communication skills etc,.) Training on Gender Sensitization Trainings on EDP Trainings on availing Govt Schemes Trainings on Health and Personal Hygiene Trainings on Savings and Book Keepings Trainings on Community Mobilization Trainings Sensitization programme on immunization

Trainings to CBOs/SHGs, Anganawadi workers, local leaders and slum dwellers

Conduct Targeted Behavioral Research, Design messages, choose media and

channels Develop IEC materials by adopting steps

viz., Design Prototype Materials, Pretest, Revised Materials,

Cost and cost-effectiveness of materials

IEC Material Developments

Plan distribution strategy, Development of media plan Development of action plan   Plan effective ways for utilizing materials Awareness programmes Health camps Educational camps Magic Shows Public meetings Health clinics Student/teacher sensitization programmes Referral services Introducing innovative programmes

Dissemination and Utilization

IEC Day Ward Education Programme Satisfied customers contact programme IEC Center ( Corner) Social Marketing and IEC

IEC through quiz competitions   IEC through conducting social games   IEC through Street Plays, singing songs and drama   IEC through role plays and case studies

OTHER PROGRAMMES

Structure of IEC:

To improve overall heath status through preventive and curative community base methods with following objectives;

- Awareness about prevention and cure of common illness,

- Community health services through slum based health workers and OPD,

- Reduce maternal and infant mortality, promote institutional delivery

- Address specific issues such as AIDS, TB, Malaria, Dengue, etc.,

Community Health Programme

Family Health (Nutrition, Health Care, personal hygiene), Child & Maternal Health

Linkage with Government health systems for referrals,

Demystify heath beliefs Health Insurance

Community Health Programme

To improve the education status by making innovative interventions

- Increase enrolment and decreasing dropout rate,

Enable children to cope with school curriculum

 Use of innovative teaching methods, computer training

Involve parents and community in children education,

Education Programme

Increase education levels amongst dropout and non school going children especially girls,

Increase literacy levels amongst adult residents

Education Programme

Gender Equity, Child Marriage, Sexual Abuse etc.,

Social Crimes Bias due to religion or caste

Social Issues:

To increase and reinforce earning skills of slum residents,

Identify and Increase earning skills, Impart and enable training for acquiring

skills, Create support for practicing these skills

Skill Imparting Programme

To enable savings and access to formal credit and reduce dependence on usurious money lenders.

Expenditure management – resource mobilized To create savings option of for affordable amounts, To form a credible saving society with transparent record

and offers fast and affordable credit, To strengthen the movement of using micro-credit as a tool

of empowerment.

Savings and Credit Programme

To increase options and infrastructure for increasing incomes:

To identify market based income generation options, To build capacities for these skills (Human and Institutional

support) To set up institutions that can independently undertake

income generation operations.

Income Generation Programmes

To ensure maintenance of household and access to basic services:

To facilitate access to basic services such as water, drainage, and toilets on household basis,

To facilitate paved roads, street lighting and solid waste management,

Housing, To ensure maintenance of household and common services,

Infrastructure Up-gradation Programme

Objective: To enable long term sustenance of Integrated Slum Development through community participation in implementation, management, and financial contribution.

To create technical, managerial, and leadership capacities, To enable and nurture community based institutions that

can sustain relevant development initiatives. Legal support available in LAW Awareness on Child Rights and Eradication of Child Labour, To identify the basic requirement viz., Livelihood Centre,

Park, Creech, School etc., and to project it to appropriate authority.

Community Participation programme

Motivate to form groups/committees under various government schemes/policy and other CBOs/voluntary organizations.

Convergence of existing schemes in government viz., SJSRY, PMRY, SCSCT Development Corporation, BC Development,

Social Security measures: Awareness on the existing Government schemes of Old Age Pension, Widow Pension, Scholarship, Nutrition Programmes (ICDS) etc.,

Community Participation programme Cont…

Design, Plan, Develop IEC Strategies following adequate sample surveys and a systematic assessment of the target audiences and Action Plan with their participation depending on location, region, size and need of the slums,

  Design, planning and Develop IEC materials (communication tools)

appropriate to meet the needs of the programme by involving communication professionals wherever necessary,

  Develop monitoring module for field NGOs who will actually

implement the IEC program on field.   Develop training modules and provide necessary training to the

selected Field NGOs on implementation of the IEC programme in the identified slums,

Project Deliverables:

Coordinate with the field NGO for effective implementation of the IEC program in individual slum /town/city.

  Coordinate Supervise, monitor field activities and update KSDB on field

progress of IEC program.   Documentation of process of creating awareness among the slum

communities supported with both video and photos. Report of Citizen Perception Survey to measure the outcome of the

project.   Revise IEC Strategies and IEC materials on the feedback, experience

and suggest way forward for State wide implementation of programme.   Submit the relevant reports to Govt./ Coordination committee whatever

required.

Project Deliverables

Open for Discussion

Thank You