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Diverge SOLUTION 2 Rapidly present and review great solu3ons of exis3ng products (analogs; an3logs) while taking visual notes of greatly admired ideas in those products. Then, generate ideas to resolve previously iden3fied trade-offs in Event 1 or own product. Finally, make 8 sketches of your best idea. Visual Templates for: Understand Problem Diverge Solu3on Decide Hypotheses Prototype Prototype Validate Valida3on 1 2 3 4 5 Build Measure Learn
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Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

Apr 14, 2017

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Rod King, Ph.D.
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Page 1: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

DivergeSOLUTION

2

Rapidlypresentandreviewgreatsolu3onsofexis3ngproducts(analogs;an3logs)whiletakingvisualnotesofgreatlyadmiredideasinthoseproducts.Then,generateideastoresolvepreviouslyiden3fiedtrade-offsinEvent1orownproduct.Finally,make8sketchesofyourbestidea.

VisualTemplatesfor:

UnderstandProblem

DivergeSolu3on

DecideHypotheses

PrototypePrototype

ValidateValida3on

1

2

34

5

Build

Measure

Learn

Page 2: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)
Page 3: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....

DesignSprint(DS)LoopRapidlySolveBigProblemsandTestNewIdeas

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

DESIGNSPRINT(DS)LOOP

Understand

Diverge

DecidePrototype

Validate

1

2

34

5

Page 4: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....

DesignSprint(DS)LoopRapidlySolveBigProblemsandTestNewIdeas

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

DESIGNSPRINT(DS)LOOP

UnderstandProblem

DivergeSolu3on

DecideHypotheses

PrototypePrototype

ValidateValida3on

1

2

34

5

Page 5: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....

DesignSprint(DS)LoopRapidlySolveBigProblemsandTestNewIdeas

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

DESIGNSPRINT(DS)LOOP

UnderstandProblem

DivergeSolu3on

DecideHypotheses

PrototypePrototype

ValidateValida3on

1

2

34

5

Build

Measure

Learn

Page 6: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

DivergeSOLUTION

2

Page 7: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

Pain/Delight(-/+):….....

ProblemSoluRon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Challenge/JobToGetDone(JTGD):...................................................

DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

Page 8: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

Pain/Delight(-/+):….....

ProblemSoluRon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Challenge/JobToGetDone(JTGD):...................................................

Event2–Diverge

DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

Page 9: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSoluRon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Challenge/JobToGetDone(JTGD):...................................................WHENTime

Event2–Diverge

DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

Page 10: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSoluRon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Challenge/JobToGetDone(JTGD):...................................................WHENTime

q  Screened/RecruitedCustomers:q  InternalCustomers(Experts):

q  CompeRtors:Analogs;An3logsq  CompeRtors’Trade-offs:q  Craigslist:

q  Day2(Tuesday)q  10am–5pm

q  LightningDemos:q  GeneratedIdeas(HMW):q  Team(Experts):

q  SoluRon(Product)Sketches:

Event2–DivergeChecklist

DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

q  SelecRonCriteria(KeyMetrics):

Page 11: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSoluRon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Challenge/JobToGetDone(JTGD):...................................................WHENTime

DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

BIGCHALLENGE/CONSTRAINT/RISK

LONG-TERMGOAL(VISION/STRATEGY)

DESIGNSPRINT(DS)QUESTION

SprintGoal,Challenge,andQuesTon Event2–Diverge

Page 12: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSoluRon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Challenge/JobToGetDone(JTGD):...................................................WHENTime

q  Screened/RecruitedCustomers:q  InternalCustomers(Experts):

q  Day2(Tuesday)q  10am–5pm

q  LightningDemos:q  GeneratedIdeas(HMW):q  Team(Experts):

q  SoluRon(Product)Sketches:

Event2–DivergeChecklist

DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

BIGCHALLENGE/CONSTRAINT/RISK

LONG-TERMGOAL(VISION/STRATEGY)

DESIGNSPRINT(DS)QUESTION

SprintGoal,Challenge,andQuesTon

q  CompeRtors:Analogs;An3logsq  CompeRtors’Trade-offs:q  Craigslist:

q  SelecRonCriteria(KeyMetrics):

Page 13: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSoluRon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Challenge/JobToGetDone(JTGD):...................................................WHENTime

q  Screened/RecruitedCustomers:q  InternalCustomers(Experts):

q  Day2(Tuesday)q  10am–5pm

q  LightningDemos:q  GeneratedIdeas(HMW):q  Team(Experts):

q  SoluRon(Product)Sketches:

Event2–DivergeChecklist

DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

q  CompeRtors:Analogs;An3logsq  CompeRtors’Trade-offs:q  Craigslist:

q  SelecRonCriteria(KeyMetrics):BIGCHALLENGE/CONSTRAINT/RISKq  Desirability:

q  Feasibility:

q  Viability:

LONG-TERMGOAL(VISION/STRATEGY)

DESIGNSPRINT(DS)QUESTION

SprintGoal,Challenge,andQuesTon

Page 14: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSoluRon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

Monday Tuesday Wed/day Thursday Friday

10am-5pm

10am-5pm

•  Office•  Env.:Risks/Opp.

*3Compe-3tors:Trade-offs

*Problem;Vision/Goal

*SelecRonCriteria

MostImportantCustomer;Experts

Screened/RecruitedCustomers:(Craigslist)

*CustomerJourney(Habit)Map*HMW…

*LightningDemos*Solu3onSketches

*Team:<8;Premortem

*Generateideas

Challenge/JobToGetDone(JTGD):...................................................WHENTime

q  SelecRonCriteria(KeyMetrics):

q  Day2(Tuesday)q  10am–5pm

Event2–DivergeChecklist

SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables

q  Screened/RecruitedCustomers:q  InternalCustomers(Experts):

q  LightningDemos:q  GeneratedIdeas(HMW):q  Team(Experts):

q  SoluRon(Product)Sketches:

DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

q  CompeRtors:Analogs;An3logsq  CompeRtors’Trade-offs:q  Craigslist:

Page 15: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSoluRon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

Monday Tuesday Wed/day Thursday Friday

10am-5pm

10am-5pm

•  Office•  Env.:Risks/Opp.

*3Compe-3tors:Trade-offs

*Problem;Vision/Goal

*SelecRonCriteria

MostImportantCustomer;Experts

Screened/RecruitedCustomers:(Craigslist)

*CustomerJourney(Habit)Map*HMW…

*LightningDemos*Solu3onSketches

*Team:<8;Premortem

*Generateideas

Challenge/JobToGetDone(JTGD):...................................................WHENTime

Event2–Diverge

SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables

DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

Page 16: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

Monday Tuesday Wed/day Thursday Friday

10am-5pm

10am-5pm

•  Office•  Env.:Risks/Opp.

*3Compe-3tors:Trade-offs

*Problem;Vision/Goal

*SelecRonCriteria

MostImportantCustomer;Experts

Screened/RecruitedCustomers:(Craigslist)

*CustomerJourney(Habit)Map*HMW…

*LightningDemos*Solu3onSketches

*Team:<8;Premortem

*Generateideas

Challenge/JobToGetDone(JTGD):...................................................WHENTime

Event2–Diverge

DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

ProblemSoluRon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables

Page 17: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

Pain/Delight(-/+):….....Challenge/JobToGetDone(JTGD):...................................................

Event2–Diverge

DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

ProblemSoluRon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables

SprintGoal,Challenge,andQuesTon

BIGCHALLENGE/CONSTRAINT/RISK

LONG-TERMGOAL(VISION/STRATEGY)

DESIGNSPRINT(DS)QUESTION

Page 18: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

Challenge/JobToGetDone(JTGD):...................................................WHENTime

Event2–Diverge

DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

ProblemSoluRon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables

SprintGoal,Challenge,andQuesTon

BIGCHALLENGE/CONSTRAINT/RISK

LONG-TERMGOAL(VISION/STRATEGY)

DESIGNSPRINT(DS)QUESTION

Page 19: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSoluRon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

Challenge/JobToGetDone(JTGD):...................................................WHENTime

Event2–Compe+tors’Map

SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables

DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

CompeT-tor1

CompeT-tor2

CompeT-tor3

SprintGoal,Challenge,andQuesTon

BIGCHALLENGE/CONSTRAINT/RISK

LONG-TERMGOAL(VISION/STRATEGY)

DESIGNSPRINT(DS)QUESTION

Page 20: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

SprintGoal,Challenge,andQuesTon

ITEM PROBLEM(Pain;

Constraint;Trade-off)

HOWMIGHTWE(HMW)Solu3ons

Idea/QuesRon

Sketch(Mockup)

DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas

BIGCHALLENGE/CONSTRAINT/RISK

LONG-TERMGOAL(VISION/STRATEGY)

DESIGNSPRINT(DS)QUESTION

ProblemSoluRon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables

Event2–Problem-HMWSketch

Page 21: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSoluRon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

Challenge/JobToGetDone(JTGD):...................................................WHENTime

Event2–Diverge

SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables

DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

SprintGoal,Challenge,andQuesTon

BIGCHALLENGE/CONSTRAINT/RISK

LONG-TERMGOAL(VISION/STRATEGY)

DESIGNSPRINT(DS)QUESTION

Page 22: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSoluRon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

Challenge/JobToGetDone(JTGD):...................................................WHENTime

Event2–Diverge

SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables

DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

SprintGoal,Challenge,andQuesTon

BIGCHALLENGE/CONSTRAINT/RISK

LONG-TERMGOAL(VISION/STRATEGY)

DESIGNSPRINT(DS)QUESTION

ToDo(Future)

Doing(Present)

Done(Past)

Page 23: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

CaseStudy1Savioke

Page 24: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

Pain/Delight(-/+):….....Challenge/JobToGetDone(JTGD):...................................................

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

Savioke’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas

ProblemSolu3on

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Page 25: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

Challenge/JobToGetDone(JTGD):...................................................WHENTime

OPSEMap

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

Savioke’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas

ProblemSolu3on

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Page 26: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

Challenge/JobToGetDone(JTGD):...................................................WHENTime

Savioke’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

OPSEMap

ProblemSolu3on

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Monday Tuesday Wed/day Thursday Friday

10am-5pm

10am-5pm

•  Office•  Env.:Risks/Opp.

*3Compe-3tors:Trade-offs

*Problem;Vision/Goal

*SelecRonCriteria

MostImportantCustomer;Experts

Screened/RecruitedCustomers:(Craigslist)

*CustomerJourney(Habit)Map*HMW…

*LightningDemos*Solu3onSketches

*Team:<8;Premortem

*Generateideas

Page 27: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

Challenge/JobToGetDone(JTGD):...................................................WHENTime

OPSEMap

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

Savioke’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas

BIGCHALLENGE/CONSTRAINT/RISK

LONG-TERMGOAL(VISION/STRATEGY)

DESIGNSPRINT(DS)QUESTION

ProblemSolu3on

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Page 28: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

Challenge/JobToGetDone(JTGD):...................................................WHENTime

OPSEMap

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

Savioke’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas

BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality

LONG-TERMGOAL(VISION/STRATEGY)Providebeiercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefaciliTes,...DESIGNSPRINT(DS)

QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?

ProblemSolu3on

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Page 29: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

TARGETEDCUSTOMER(Archetype)q  HotelGuest

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

REALISTICPROTOTYPE(S)q  RelayRobot

Challenge/JobToGetDone(JTGD):...................................................WHENTime

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

Savioke’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas

BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality

LONG-TERMGOAL(VISION/STRATEGY)Providebeiercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefaciliTes,...DESIGNSPRINT(DS)

QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?

ProblemSolu3on

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

ProductUserTesRng(PUT)Map

Page 30: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

TARGETEDCUSTOMER(Archetype)q  HotelGuest:Trade-offs(-/+)

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

REALISTICPROTOTYPE(S)q  RelayRobot:Trade-offs(-/+)

Challenge/JobToGetDone(JTGD):...................................................WHENTime

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

Savioke’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas

BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality

LONG-TERMGOAL(VISION/STRATEGY)Providebeiercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefaciliTes,...DESIGNSPRINT(DS)

QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?

ProblemSolu3on

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

ProductUserTesRng(PUT)Map

Page 31: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSolu3on

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Challenge/JobToGetDone(JTGD):...................................................WHENTime

Event1–Understand

Savioke’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

Hotelguestwants…smallitem

Hotelguestreceivessmallitem

GuestcallsRecept-ionist

Recept-ionistputsiteminRobot

Robottakesitemtoguest

BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality

LONG-TERMGOAL(VISION/STRATEGY)Providebeiercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefaciliTes,...DESIGNSPRINT(DS)

QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?

Page 32: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSoluRon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

Challenge/JobToGetDone(JTGD):...................................................WHENTime

SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

CompeT-tor1

CompeT-tor2

CompeT-tor3

Savioke’sDesignSprint(DS)Map:ConceptualSolu3ons(Sketches)RapidlySolveBigProblemsandTestNewIdeas

BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality

LONG-TERMGOAL(VISION/STRATEGY)Providebeiercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefaciliTes,...DESIGNSPRINT(DS)

QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?

Event2–Compe+tors’Map

Page 33: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

Problem-HMWSketch

ITEM PROBLEM(Pain;

Constraint;Trade-off)

HOWMIGHTWE(HMW)Solu3ons

Idea/QuesRon

Sketch(Mockup)

MomentofDelivery

ProblemSolu3on

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality

LONG-TERMGOAL(VISION/STRATEGY)Providebeiercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefaciliTes,...DESIGNSPRINT(DS)

QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?

Savioke’sDesignSprint(DS)Map:ConceptualSolu3ons(Sketches)RapidlySolveBigProblemsandTestNewIdeas

Page 34: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSolu3on

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Challenge/JobToGetDone(JTGD):...................................................WHENTime

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

ToDo(Future)

Doing(Present)

Done(Past)

BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality

LONG-TERMGOAL(VISION/STRATEGY)Providebeiercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefaciliTes,...DESIGNSPRINT(DS)

QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?

Event2–Diverge

Savioke’sDesignSprint(DS)Map:ConceptualSolu3ons(Sketches)RapidlySolveBigProblemsandTestNewIdeas

Page 35: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSoluRon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

Challenge/JobToGetDone(JTGD):...................................................WHENTime

Event2–Diverge

SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

SprintGoal,Challenge,andQuesTon

BIGCHALLENGE/CONSTRAINT/RISK

LONG-TERMGOAL(VISION/STRATEGY)

DESIGNSPRINT(DS)QUESTION

ToDo(Future)

Doing(Present)

Done(Past)

Savioke’sDesignSprint(DS)Map:ConceptualSolu3ons(Sketches)RapidlySolveBigProblemsandTestNewIdeas

Page 36: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

CaseStudy2FlaRronHealth

Page 37: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

Pain/Delight(-/+):….....Challenge/JobToGetDone(JTGD):...................................................

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

ProblemSolu3on

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

FlaRronHealth’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas

Page 38: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

Challenge/JobToGetDone(JTGD):...................................................WHENTime

OPSEMap

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

ProblemSolu3on

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

FlaRronHealth’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas

Page 39: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

Challenge/JobToGetDone(JTGD):...................................................WHENTime

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

OPSEMap

ProblemSolu3on

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

FlaRronHealth’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas

Monday Tuesday Wed/day Thursday Friday

10am-5pm

10am-5pm

•  Office•  Env.:Risks/Opp.

*3Compe-3tors:Trade-offs

*Problem;Vision/Goal

*SelecRonCriteria

MostImportantCustomer;Experts

Screened/RecruitedCustomers:(Craigslist)

*CustomerJourney(Habit)Map*HMW…

*LightningDemos*Solu3onSketches

*Team:<8;Premortem

*Generateideas

Page 40: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

Challenge/JobToGetDone(JTGD):...................................................WHENTime

OPSEMap

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

ProblemSolu3on

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

FlaRronHealth’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas

BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…achangeinworkflowofcancerclinicswillaffecttheorganizaTon

LONG-TERMGOAL(VISION/STRATEGY)Getmorepa3entstoenrollinclinicaltrials

DESIGNSPRINT(DS)QUESTIONSq  Canwefindmatches

fastenough?q  Willcancerclinics

changetheirworkflowtouseanewtool(socware)?

Page 41: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

Challenge/JobToGetDone(JTGD):...................................................WHENTime

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

ProblemSolu3on

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

FlaRronHealth’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas

TARGETEDCUSTOMER(Archetype)q  CancerPa3ent

REALISTICPROTOTYPE(S)q  Pa3ent-TherapyMatching

Service

ProductUserTesRng(PUT)Map

BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…achangeinworkflowofcancerclinicswillaffecttheorganizaTon

LONG-TERMGOAL(VISION/STRATEGY)Getmorepa3entstoenrollinclinicaltrials

DESIGNSPRINT(DS)QUESTIONSq  Canwefindmatches

fastenough?q  Willcancerclinics

changetheirworkflowtouseanewtool(socware)?

Page 42: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSolu3on

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Challenge/JobToGetDone(JTGD):...................................................WHENTime

Event1–Understand

FlaRronHealth’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

Pa3entwants…therapy

PaRentstartstherapy

Pa3entmakesappoint-menttoseedoctor

Doctor/Coordin.searchesformatchingtrials

Doctordiscussestrialwithpa3ent

Pa3entenrollsfortherapy

BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…achangeinworkflowofcancerclinicswillaffecttheorganizaTon

LONG-TERMGOAL(VISION/STRATEGY)Getmorepa3entstoenrollinclinicaltrials

DESIGNSPRINT(DS)QUESTIONSq  Canwefindmatches

fastenough?q  Willcancerclinics

changetheirworkflowtouseanewtool(socware)?

Page 43: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSolu3on

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Challenge/JobToGetDone(JTGD):...................................................WHENTime

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

ToDo(Future)

Doing(Present)

Done(Past)

Event2–Diverge

BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…achangeinworkflowofcancerclinicswillaffecttheorganizaTon

LONG-TERMGOAL(VISION/STRATEGY)Getmorepa3entstoenrollinclinicaltrials

DESIGNSPRINT(DS)QUESTIONSq  Canwefindmatches

fastenough?q  Willcancerclinics

changetheirworkflowtouseanewtool(socware)?

FlaRronHealth’sDesignSprint(DS)Map:ConceptualSolu3ons(Sketches)RapidlySolveBigProblemsandTestNewIdeas

Page 44: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSoluRon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

Challenge/JobToGetDone(JTGD):...................................................WHENTime

SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

CompeT-tor1

CompeT-tor2

CompeT-tor3

FlaRronHealth’sDesignSprint(DS)Map:ConceptualSolu3ons(Sketches)RapidlySolveBigProblemsandTestNewIdeas

BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…achangeinworkflowofcancerclinicswillaffecttheorganizaTon

LONG-TERMGOAL(VISION/STRATEGY)Getmorepa3entstoenrollinclinicaltrials

DESIGNSPRINT(DS)QUESTIONSq  Canwefindmatches

fastenough?q  Willcancerclinics

changetheirworkflowtouseanewtool(socware)? Event2–Compe+tors’Map

Page 45: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

Pain/Delight(-/+):….....

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

Problem-HMWSketch

ITEM PROBLEM(Pain;

Constraint;Trade-off)

HOWMIGHTWE(HMW)

Idea/QuesRon

Sketch(Mockup)

HOW? InformaTonrequiredtoscreenpaTentsishardtofindintheirmedicalrecords

q Structurekeyinforma-3onforscreeningpa3ents?

HOW?

FillinginmissinginformaTonrequiresalotofTmeandeffort

q Streamlinediscussionwithoutsidedoctors?

HOW?

ThenumberofpaTents,trials,andrequirementsisoverwhelming

q Makereviewingelectronicmedicalrecordsfaster?

ProblemSolu3on

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

Challenge/JobToGetDone(JTGD):Reducecomplexity&delayincancertreatement

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…achangeinworkflowofcancerclinicswillaffecttheorganizaTon

LONG-TERMGOAL(VISION/STRATEGY)Getmorepa3entstoenrollinclinicaltrials

DESIGNSPRINT(DS)QUESTIONSq  Canwefindmatches

fastenough?q  Willcancerclinics

changetheirworkflowtouseanewtool(socware)?

FlaRronHealth’sDesignSprint(DS)Map:ConceptualSolu3ons(Sketches)RapidlySolveBigProblemsandTestNewIdeas

Page 46: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSoluRon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

Challenge/JobToGetDone(JTGD):...................................................WHENTime

Event2–Diverge

SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

SprintGoal,Challenge,andQuesTon

BIGCHALLENGE/CONSTRAINT/RISK

LONG-TERMGOAL(VISION/STRATEGY)

DESIGNSPRINT(DS)QUESTION

ToDo(Future)

Doing(Present)

Done(Past)

FlaRronHealth’sDesignSprint(DS)Map:ConceptualSolu3ons(Sketches)RapidlySolveBigProblemsandTestNewIdeas

Page 47: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

CaseStudy3BlueBoeleCoffee

Page 48: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

Pain/Delight(-/+):….....Challenge/JobToGetDone(JTGD):...................................................

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

ProblemSolu3on

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

BlueBoeleCoffee’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas

Page 49: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

Challenge/JobToGetDone(JTGD):...................................................WHENTime

OPSEMap

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

ProblemSolu3on

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

BlueBoeleCoffee’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas

Page 50: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

Challenge/JobToGetDone(JTGD):...................................................WHENTime

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

OPSEMap

ProblemSolu3on

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

BlueBoeleCoffee’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas

Monday Tuesday Wed/day Thursday Friday

10am-5pm

10am-5pm

•  Office•  Env.:Risks/Opp.

*3Compe-3tors:Trade-offs

*Problem;Vision/Goal

*SelecRonCriteria

MostImportantCustomer;Experts

Screened/RecruitedCustomers:(Craigslist)

*CustomerJourney(Habit)Map*HMW…

*LightningDemos*Solu3onSketches

*Team:<8;Premortem

*Generateideas

Page 51: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

Challenge/JobToGetDone(JTGD):...................................................WHENTime

OPSEMap

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

BIGCHALLENGE/CONSTRAINT/RISK

LONG-TERMGOAL(VISION/STRATEGY)

DESIGNSPRINT(DS)QUESTION

ProblemSolu3on

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

BlueBoeleCoffee’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas

Page 52: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

Challenge/JobToGetDone(JTGD):...................................................WHENTime

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

BIGCHALLENGE/CONSTRAINT/RISK

LONG-TERMGOAL(VISION/STRATEGY)

DESIGNSPRINT(DS)QUESTION

ProblemSolu3on

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

BlueBoeleCoffee’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas

TARGETEDCUSTOMER(Archetype)q  CaféVisitor(CoffeeDrinker)

REALISTICPROTOTYPE(S)q  OnlineWebsite

ProductUserTesRng(PUT)Map

Page 53: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSolu3on

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Challenge/JobToGetDone(JTGD):...................................................WHENTime

Event1–Understand

BlueBoeleCoffee’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

Custom-ergets/readsPressstory

Custom-ervisitswebsite

Custom-ercom-parescoffeeretailers

Custom-erchooses/buysbeans

Custom-erwants…cupofcoffee

Custom-ergetscupofcoffee

Custom-ervisitscafe

Custom-erorderscoffee

Baristaservescoffeetocustomer

Custom-erpaysforcupofcoffee

BIGCHALLENGE/CONSTRAINT/RISK

LONG-TERMGOAL(VISION/STRATEGY)

DESIGNSPRINT(DS)QUESTION

Page 54: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSolu3on

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(5Days)-Deliverables

Challenge/JobToGetDone(JTGD):...................................................WHENTime

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

ToDo(Future)

Doing(Present)

Done(Past)

Event2–Diverge

BIGCHALLENGE/CONSTRAINT/RISK

LONG-TERMGOAL(VISION/STRATEGY)

DESIGNSPRINT(DS)QUESTION

BlueBoeleCoffee’sDesignSprint(DS)Map:ConceptualSolu3ons(Sketches)RapidlySolveBigProblemsandTestNewIdeas

Page 55: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSoluRon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

Challenge/JobToGetDone(JTGD):...................................................WHENTime

SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

CompeT-tor1

CompeT-tor2

CompeT-tor3

SprintGoal,Challenge,andQuesTon

BIGCHALLENGE/CONSTRAINT/RISK

LONG-TERMGOAL(VISION/STRATEGY)

DESIGNSPRINT(DS)QUESTION

BlueBoeleCoffee’sDesignSprint(DS)Map:ConceptualSolu3ons(Sketches)RapidlySolveBigProblemsandTestNewIdeas

Event2–Compe+tors’Map

Page 56: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

Problem-HMWSketch

ITEM PROBLEM(Pain;

Constraint;Trade-off)

HOWMIGHTWE(HMW)Solu3ons

Idea/QuesRon

Sketch(Mockup)

“TheMindReader”WebsiteOrganizeonlinestorethesamewayabaristamighttalkwithacustomer

Webpagesq Welcome

toBlueBocle

q Howdoyouprepareyourcoffee?

q Howtoselectcoffee

ProblemSoluRon

HypothesesPrototype

ValidaRon

1 2Understand Diverge Decide Prototype Validate

SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables

BIGCHALLENGE/CONSTRAINT/RISK

LONG-TERMGOAL(VISION/STRATEGY)

DESIGNSPRINT(DS)QUESTION

3 4 5

BlueBoeleCoffee’sDesignSprint(DS)Map:ConceptualSolu3ons(Sketches)RapidlySolveBigProblemsandTestNewIdeas

Page 57: Google’s 5-Day Design Sprint: Event 2 – DIVERGE (Conceptual Solutions/Sketches)

Pain/Delight(-/+):….....

WHERESpace

WHATProduct

WHOCustomer

HOWProvider

WHYProfit(Value)

ProblemSoluRon

HypothesesPrototype

Valida3on

1 2 3 4 5Understand Diverge Decide Prototype Validate

Challenge/JobToGetDone(JTGD):...................................................WHENTime

Event2–Diverge

SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables

World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

SprintGoal,Challenge,andQuesTon

BIGCHALLENGE/CONSTRAINT/RISK

LONG-TERMGOAL(VISION/STRATEGY)

DESIGNSPRINT(DS)QUESTION

ToDo(Future)

Doing(Present)

Done(Past)

BlueBoeleCoffee’sDesignSprint(DS)Map:ConceptualSolu3ons(Sketches)RapidlySolveBigProblemsandTestNewIdeas