Google Shopping Made Easy: The Essential Guide to Selling on Google
May 11, 2021
Google Shopping is an incredibly
important tool in any ecommerce
retailer’s arsenal. But, if you’re
reading this article, you probably
already know that.
You probably also know
that Google Shopping ads produce
over 85% of retail paid search
clicks and that they routinely
produce a 400-1,000% (or
higher) return on ad spend
(ROAS).
But none of those statistics matter
if you don’t know how to set up
and run a profitable Google
Shopping campaign.
Welcome message from author
Congratulations! You made it! At this point, you should be well on your
way to running a successful Google Shopping account.
That being said, this is just the tip of the ecommerce iceberg.
There are still countless things you can (and should) do to get more
out of your ecommerce business: landing page testing, conversion
rate optimization, Facebook commerce, alternative bidding
approaches, mobile commerce optimization and much, much more!
Fortunately, we’ve got you covered. Once you’ve mastered everything
in this article, check out some of the links above to take things to the next level!
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