Google News & How To Make It Work For You 1 By: Alex Miranda
Sep 01, 2014
Google News & How To Make It Work For You
1By: Alex Miranda
What does Google News look for?
2By: Alex Miranda
• Do you discuss current events?
• Is your content timely?
• Do you offer commentary?
• How hot is your topic?
• How relevant is your content to the topic.
• Not aggregated. Must be original content.
• Timing is everything.
What is not included
• How to articles
• Advice Columns
• Job Postings
• *Informational Content – Weather forecast, stock data, obituaries
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What is not included (Exceptions)• Weather – If it is breaking news and written as a news story, it will
then be included. • Obituaries – From time to time an obituary will make it through. If
the obituary is breaking news. It will be included. (It cannot be in the obituary category)
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Best Practices
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Images
• Use JPEGS
• Larger sized images
• Description within the captions
• Have images near title
• Inline and non clickable
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Images
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Images
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Title• 70 characters max
• Make it stand out
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Title• Make sure the title entices click-through. 80% of people read
headline copy only• Think of words users are typing to find you. Help people find what
they are looking for.• Whenever possible, use trending words in the title.
• Don't include a date or time in your article title.
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Title• Use keywords within the title. (Only if possible)• It generates clicks from searchers looking for info.
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Summary Description
• Google automatically grabs first 150 characters for description.
• Make sure it immediately summarizes the story.
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All in One SEO
• Always use it.
• Allows you to customize your title or description.
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Article Body
• At least 250 words.• 1 link per 100 words.
14http://www.ncadvertiser.com/30259/around-town-new-canaan-events-in-late-february-early-march/
Article Body
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http://www.ncadvertiser.com/28185/donate-blood-saturday-at-new-canaan-library/
http://www.ncadvertiser.com/26938/new-canaan-nature-center-plans-winter-fair/
News Specific ErrorsArticle Fragmented - Consist of isolated sentences not grouped together into paragraphs. don't use frequent <br> and <p> tags within your paragraphs.
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News Specific ErrorsArticle Too Short - This applies to most pages that contain news briefs or multimedia content, rather than full news articles.
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News Specific ErrorsNo Sentences Found - page appears not to contain punctuated sequences of contiguous words.
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News Specific ErrorsTitle Disallowed - The title that we extracted from the HTML page suggests that it is not a news article.
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News Specific ErrorsTitle Not Found - We were unable to extract a title for the article from the HTML page.Sometimes even if there is a title, this will happen. If it does. Mark as fixed on Webmaster tools.
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Why Get It?• Great if you are consistently reporting or are an expert on a niche
topic.
• Profile picture lends instant credibility.
• Claim your content.
• Photos are eye grabbing. Higher click-through rates.
• Help readers discover your other content on the web.
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• Google News is piloting the display of author information in news search results to help users to discover great content.
• It is not guaranteed.
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How Do I Know I have It
• Go to: https://www.google.com/webmasters/tools/richsnippets• Add your article URL
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How Do I Get it?
• Go to: https://plus.google.com/authorship
• Must have a Google+ account. Add a photo to your profile
• Have an email address on the same domain as your content• Edit the about section on your Google+ profile and the
contributor links
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How Do I Get it?
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Adding To WordPress
• If you’re the publisher, add the code below to your header script (This is the NCAdvertiser Google+ URL. Make sure you use your URL)
<link href="https://plus.google.com/u/0/107552986030593043206/" rel="publisher" />
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Adding To WordPress
• If you’re the author, add your Google+ URL to your contact info in your user profile. (This is my Google+ URL. Make sure you use your URL)
Ex: https://plus.google.com/u/0/+AlexMirandaSEO/
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Share• Do not just publish your news story, share it.
• Use Twitter, Google+ & Facebook
• Use #hashtags to share with a targeted audience.
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Alex MirandaWordPress SEO [email protected]