Google-Making the Web work for you!

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Making the web work for government

5th July 2012

David Black, Director, Google UK

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Digital information in the world – videos, photos, music, texts, etc.

800 exabytes 2012

Internet users worldwide

2012 2B

Mobile subscribers

2012 5B

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Digital information in the world –videos, photos, music, texts, etc.

800 exabytes 2012

2020 53 zettabytes

Internet users worldwide

2012 2B

2020 5B

Mobile subscribers

2012 5B 2020 10B

Google Confidential and Proprietary 4 Google Confidential and Proprietary 4 Source:  TV  Ownership,  BARB.  Smartphone  penetra:on,  ComScore  mobiiLens  report  Feb  2012.  

It took 27 years for 40% of UK households to own a TV….

Google Confidential and Proprietary 5 Google Confidential and Proprietary 5 Source:  TV  Ownership,  BARB.  Smartphone  penetra:on,  ComScore  mobiiLens  report  Feb  2012.  

It took

13 years for 40% of UK households to be connected to the Internet

Google Confidential and Proprietary 6 Google Confidential and Proprietary 6 Source:  TV  Ownership,  BARB.  Smartphone  penetra:on,  ComScore  mobiiLens  report  Feb  2012.  

5 years after release of the iPhone, 40% of UK pop. own a smartphone (Jan 12)

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TELEVISION  

COMPUTER  

PHONE  

TABLET  

Does This Look Familiar?

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1 MILLION Androids are

born every day!

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Smartphone penetration in the UK is already over 50%

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2013:    smartphone  sales  overtake  PC  sales  

Source: Mobile World Congress, 2010

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2013:  more  internet  users  on  mobiles  

than  computers  

Source: Morgan Stanley, Feb 2010

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On eBay

sale is made every Second on Mobile

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In 2011, YouTube had more than 1 trillion views

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In 2011, YouTube had more than 1 trillion views –

that’s almost 140 views for every person on earth

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…Nearly a quarter of Brits say that the PC had replaced their TV as the main source of evening entertainment

Source: UKPA, March 2011. Referred to in Google Barometer Blog http://goo.gl/cTSNy

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36% of 18-35 y/o Europeans watch more sport online than on TV

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By 2015 there will be 50 million people online in the UK

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£3,370 is the average annual spend of a UK online shopper

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2/3 of Britons book their

holiday online

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Digital Revolution in Context Information

“Read” Distribution & Commerce

“Buy” Communication

“Talk”

1994 2011 1998 2000 2003 2006 2.1B Users: 77M 400M 500M 1B

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Digital is not just media

Digital changes everything

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Enable better decisions

Win moments that matter

Innovate to go bigger, faster

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Enable better decisions

Win moments that matter

Innovate to go bigger, faster

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Web = Life

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Mobile is at the centre of our lives

AM commute

69% of tablet owners use game apps

Wake up

35% of Android/iPhone owners use an app before getting out of bed

Lunch

51% of smartphone owners search for restaurants

PM commute

59% of smartphone owners use mobile web while waiting

Watch TV

70% of tablet owners use their devices while watching TV

Bedtime

98% of all phone users use the alarm function

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Only 2 in 10 organisations have a mobile site

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Interactivity engages people

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watched TV coverage on BBC & ITV streams in 188 countries on YouTube page views per minute on news sites >5m

101m 25m

Digital is now mass media

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Be there on all four screens

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Enable better decisions

Win moments that matter

Innovate to go bigger, faster

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analytics

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Enable better decisions

Win moments that matter

Innovate to go bigger, faster

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£100bn pa over  7%  of  GDP  

World leading  #1  in  e-­‐commerce,  strong  net  exporter  

User driven  Consump:on  is  60%  of  internet  GDP  

SME powered      growing  4x  faster  expor:ng  double  

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Accelerate  with  free  &  open  plaSorms  

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Pilot,  test  and  iterate  to  innovate  

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70% Core

20% Adjacent

10% New opportunities

Grow with big bets and everyday innovation

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Rapid  support  where  it’s  needed  

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Enable better decisions

Win moments that matter

Innovate to go bigger, faster

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Use digital to

• Better communication with the public • Engage society • Enable people to interact and transact • Achieve more with less

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Make the web work for

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Q&A