Making google predictable with data science

Page 1 <img data-url='document/making-google-predictable-with-data-science.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: Making google predictable with data science' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061307/58f04dd61a28ab12178b45d1/html5/thumbnails/1.jpg' width='140' height='200' /> Making Google predictable with data

science Andreas Voniatis

Nov 2015

Page 2 <img data-url='document/making-google-predictable-with-data-science.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: Making google predictable with data science' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061307/58f04dd61a28ab12178b45d1/html5/thumbnails/2.jpg' width='140' height='200' /> You

Page 3 <img data-url='document/making-google-predictable-with-data-science.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: Making google predictable with data science' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061307/58f04dd61a28ab12178b45d1/html5/thumbnails/3.jpg' width='140' height='200' /> Page 4 <img data-url='document/making-google-predictable-with-data-science.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: Making google predictable with data science' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061307/58f04dd61a28ab12178b45d1/html5/thumbnails/4.jpg' width='140' height='200' /> How SEO works

Technical

Offsite

Page 5 <img data-url='document/making-google-predictable-with-data-science.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: Making google predictable with data science' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061307/58f04dd61a28ab12178b45d1/html5/thumbnails/5.jpg' width='140' height='200' /> How to predict ranking factors

Page 6 <img data-url='document/making-google-predictable-with-data-science.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: Making google predictable with data science' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061307/58f04dd61a28ab12178b45d1/html5/thumbnails/6.jpg' width='140' height='200' /> Competitors

Page 7 <img data-url='document/making-google-predictable-with-data-science.html?page=7' data-page='7' class='cut-thumb lazyload' alt='Page 7: Making google predictable with data science' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061307/58f04dd61a28ab12178b45d1/html5/thumbnails/7.jpg' width='140' height='200' /> Rankings

Page 8 <img data-url='document/making-google-predictable-with-data-science.html?page=8' data-page='8' class='cut-thumb lazyload' alt='Page 8: Making google predictable with data science' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061307/58f04dd61a28ab12178b45d1/html5/thumbnails/8.jpg' width='140' height='200' /> Competitors + Rankings

Page 9 <img data-url='document/making-google-predictable-with-data-science.html?page=9' data-page='9' class='cut-thumb lazyload' alt='Page 9: Making google predictable with data science' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061307/58f04dd61a28ab12178b45d1/html5/thumbnails/9.jpg' width='140' height='200' /> WHAT : SEO DRIVERS

Google uses over 800 factors

Page 10 <img data-url='document/making-google-predictable-with-data-science.html?page=10' data-page='10' class='cut-thumb lazyload' alt='Page 10: Making google predictable with data science' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061307/58f04dd61a28ab12178b45d1/html5/thumbnails/10.jpg' width='140' height='200' /> Data sources

Page 11 <img data-url='document/making-google-predictable-with-data-science.html?page=11' data-page='11' class='cut-thumb lazyload' alt='Page 11: Making google predictable with data science' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061307/58f04dd61a28ab12178b45d1/html5/thumbnails/11.jpg' width='140' height='200' /> Readability

Page 12 <img data-url='document/making-google-predictable-with-data-science.html?page=12' data-page='12' class='cut-thumb lazyload' alt='Page 12: Making google predictable with data science' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061307/58f04dd61a28ab12178b45d1/html5/thumbnails/12.jpg' width='140' height='200' /> PREDICT : READING AGE

Page 13 <img data-url='document/making-google-predictable-with-data-science.html?page=13' data-page='13' class='cut-thumb lazyload' alt='Page 13: Making google predictable with data science' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061307/58f04dd61a28ab12178b45d1/html5/thumbnails/13.jpg' width='140' height='200' /> Collecting the data

Page 14 <img data-url='document/making-google-predictable-with-data-science.html?page=14' data-page='14' class='cut-thumb lazyload' alt='Page 14: Making google predictable with data science' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061307/58f04dd61a28ab12178b45d1/html5/thumbnails/14.jpg' width='140' height='200' /> Test your ranking factors

Page 15 <img data-url='document/making-google-predictable-with-data-science.html?page=15' data-page='15' class='cut-thumb lazyload' alt='Page 15: Making google predictable with data science' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061307/58f04dd61a28ab12178b45d1/html5/thumbnails/15.jpg' width='140' height='200' /> Is your factor really a factor?

Page 16 <img data-url='document/making-google-predictable-with-data-science.html?page=16' data-page='16' class='cut-thumb lazyload' alt='Page 16: Making google predictable with data science' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061307/58f04dd61a28ab12178b45d1/html5/thumbnails/16.jpg' width='140' height='200' /> How do you compare?

Page 17 <img data-url='document/making-google-predictable-with-data-science.html?page=17' data-page='17' class='cut-thumb lazyload' alt='Page 17: Making google predictable with data science' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061307/58f04dd61a28ab12178b45d1/html5/thumbnails/17.jpg' width='140' height='200' /> Insight into action

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Making google predictable with data science

Marketing