Google Analytics Power Reporting By Andrew Garbeson

#SMX #12B2 @Garberson

Google Analytics Power Reporting

#SMX #12B2 @Garberson

AndrewGarbersonManagerofSearch

@LunaMetrics

#SMX #12B2 @Garberson

Imagine: Scenario with Your Neighbor

#SMX #12B2 @Garberson

Iwantanewcar

#SMX #12B2 @Garberson

Acarlikeme?

SafetyFeaturesEfficientMPG

Warranty

Fun

#SMX #12B2 @Garberson

Well,maybenot

SafetyFeaturesEfficientMPG

Warranty

Fun

#SMX #12B2 @Garberson

IfoundjustwhatIneed

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It’sgotevery-thingIneed!

SafeEfficient

Warranty

Fun

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Toputthatincontext…

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Fasterthanme

FasterthanmeFasterthanme

Fasterthanme

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Inthatscenario…

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You’reme!

#SMX #12B2 @Garberson

Rememberthatconversion?

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Ineedaneasyreportingtool…

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TrafficsourcesDemographics

Conversions

Dashboards

Keywords

CostdataReports

Free

Atoollikeme?

#SMX #12B2 @Garberson

So,IwentwithGoogleAnalytics.

#SMX #12B2 @Garberson

TrafficsourcesDemographics

Conversions

Dashboards

Keywords

CostdataReports

Free

Users

CohortsEvents

Funnels

Mobile

BehaviorflowFrequency

Real-time

Interests

BouncerateNetwork

Attribution

E-commerceContentgroupings

Sitespeedanalysis

Attributionmodels

Contentexperiments

#SMX #12B2 @Garberson

Oops

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Timetounleashthebeast.

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Yeah,thisisme

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Basic: Daily Reporting

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I’mhereforyou24/7.

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NotIdeal:Monitoring

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I’mcheckingROAS.Tellthemtowait.

NotIdeal:Worrying

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It’stimetogettowork.

Ideal:PushNotifications“Hey,somethingisgreat.”

“Hey,somethingisnotsogreat.”

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GoogleAnalyticsAlerts

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GoogleAnalyticsAlerts

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GoogleAnalyticsAlerts

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GoogleAnalyticsAlerts

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GoogleAnalyticsAlerts

bit.ly/smx-pwrsem-alerts

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Intermediate: Weekly Reporting

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Itwassupposedtobeaslowweek…

SpottingTrendsBequick

Seeall

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ReactingtoTrendsMinimizenegative

Maximizepositive

Youdidwhat?!

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GoogleAnalyticsDashboards

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DashboardsStandardorcustom

Click“Addto”

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DashboardsDon’treinvent

Buildoffexisting

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DashboardsDon’treinvent

Useexistingtemplates

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DashboardsLinkgoestoGA

Prepareyourcameras

bit.ly/smx-pwrsem-livebit.ly/smx-pwrsem-cpcbit.ly/smx-pwrsem-basic-adwordsbit.ly/smx-pwrsem-contentbit.ly/smx-pwrsem-prbit.ly/smx-pwrsem-social

#SMX #12B2 @Garberson

DashboardsClick“Email”

PDF>CSV

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Advanced: Monthly Reporting

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RightToolfortheJobGeneralist(dashboard)

Specialist(PPCplatform)

Orsomethinginbetween?

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NeedAll(Marketing)ToolsAllchannels

Easeofdashboards

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NeedtoDigDeepSEMcampaignsegmentation

SEOtrafficbyproductcategory

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APIwithGoogleSheets

#SMX #12B2 @Garberson

GAPluginFreeplugin

2minutestoimport

#SMX #12B2 @Garberson

bit.ly/smx-pwrsem-drive

GettingStartedHow-topost

Followsteps,elevatefeet

#SMX #12B2 @Garberson

MultichannelReportingConversionsfromorganicv.paid

Conversionsfromsearchv.other

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SegmentedReportinginGAStandard

Custom

bit.ly/smx-pwrsem-drive-2

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SegmentedReportinginGAStandard

Custom

bit.ly/smx-pwrsem-drive-2

#SMX #12B2 @Garberson

SegmentedReportinginGAStandard

Custom

bit.ly/smx-pwrsem-drive-2

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SpecificReportingSEOlandingpagetraffic

SEOconversionsbygroup

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BudgetTrackingCurrentspendv.budget

Conversionsfromsearchv.other

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Moredata!

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bit.ly/smx-pwrsem-import

Add-OnsAdWords

BingAdsSearchConsole

FacebookAds

FacebookInsights

TwitterAds

MailChimpMoz

SEMrush

#SMX #12B2 @Garberson

GAcanbeme.Givemercy!

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GAcanbeme.

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Orwhateveryouneed.

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Justdon’tforgetthis.

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SEE YOU AT #SMX EAST

Do you have reporting tips/tricks? Please share with #12B2 on Twitter!