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GOOGLE ANALYTICS PENTINGNYA Google Analytics untuk Membantu Bisnis Anda Muhammad Sya’ban H Head Of Account & Strategy
15

Google analytics membantu analisa bisnis online

Jan 12, 2017

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Page 1: Google analytics   membantu analisa bisnis online

GOOGLE ANALYTICS

PENTINGNYA Google Analytics untuk Membantu Bisnis Anda

Muhammad Sya’ban HHead Of Account & Strategy

Page 2: Google analytics   membantu analisa bisnis online

DIGITAL IN INDONESIA

51%

Total Population

Active Internet User

Active Mobile Acount

Active Social Media Account

Active Mobile Social Media

255.5 81.5 308.2 72.0 62.0Million Million Million Million Million

Urbanisation

34%

Penetration : Penetration :Vs Population : Penetration :

28%121% 24%

• Sources: Wikipedia, APJII, PusKaKom UI, InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

Page 3: Google analytics   membantu analisa bisnis online

INTERNET POWER

Internet Connection

Mobile Connection 24x7

Media Available at click button

More Bussiness Data

Page 4: Google analytics   membantu analisa bisnis online

GOOGLE ANALYTICSMaking your Bussiness Data

Collect, Distribute, Analyze, Interpret

Traffic Conversion Relationship

Page 5: Google analytics   membantu analisa bisnis online

Personal Touch

Page 6: Google analytics   membantu analisa bisnis online

GOOGLE ANALYTICS"Digital Analytics adalah analisis data kualitatif dan kuantitatif dari bisnis Anda, mengetahui kompetisi saat ini, untuk dilakukan improvement terus-menerus dari online, menggapai pelanggan potensial. serta harus diterjemahkan menjadi hasil yang Anda inginkan (baik online dan offline)". - Avinash Kaushik

Page 7: Google analytics   membantu analisa bisnis online

Awareness

Acquisition

Engangement

Conversion

Retention

DIGITAL ANALYTICS FUNNEL

Page 8: Google analytics   membantu analisa bisnis online

Pelanggan merupakan titik point penting kita dalam menganalisa Data Analytics

Page 9: Google analytics   membantu analisa bisnis online

COLLECT YOUR DATA

“Mengetahui kualitas dan kuantitas data merupakan cara mengetahui

prilaku dan pertimbangan Customer”

Page 10: Google analytics   membantu analisa bisnis online

OUTCOMESBussiness Objective

Measurable Outcomes

E Commerce Sell Products

Lead Generation Contact Information for Sales Prospect

Content Publishing Ads Shown to Visitor

Online Info/Support Help Customer find Information

Branding Drive Awareness and Engagement and Loyalty

Tentukan hasil yang diinginkan, selanjutnya Anda dapat mengimplementasikan Strategy

Page 11: Google analytics   membantu analisa bisnis online

CONVERSION

Click to Download

Macro Conversion Micro Conversion

Menghubungkan Iklan dan kata kunci dengan sasaran bisnisMeningkatkan ROIMelihat Interaksi Pelanggan

Page 12: Google analytics   membantu analisa bisnis online

IMPROVEMENT

Measure

Report

Analyze

Hipotesys

Testing

Page 13: Google analytics   membantu analisa bisnis online

HERE WE GO..!!

Page 14: Google analytics   membantu analisa bisnis online

KEYPOINT

Tools Process People

Page 15: Google analytics   membantu analisa bisnis online

GET IN TOUCH… IF YOU WANT TO DISCUSS YOUR DIGITAL MARKETING STRATEGY

[email protected]

0852 755 66 856

www.msh.web.id

Selamat Datang & bersiaplah meraih kemenangan