GoodData case study at "Nápad roku 2013" - "Jak vybudovat úspěšný globální startup" - May 2 2013

Jaroslav GergicVP, R&D and Operations, [email protected]

Nápad roku 2013

@ Inovacentrum ČVUTMay 2 2013

Jak vybudovat úspěšný globální startup

2007

GoodIdeastarts with

GoodObservation

90%of BI projects

FAIL

$2m Average Year 1 TCOSoftware licensesTrainingProfessional ServicesInfrastructurePeople

17month Average implementation time

Poor alignment between business & ITChanging business requirementsNo end user adoption

The Challenge…

(Source: Gartner / DM Review & IDC Business Intelligence Survey )

(over $20bn market)

Reporting & BI has always been aVALUE CHAINMultiple PRODUCTSMultiple DEVELOPMENT CYCLESHigh IMPLEMENTATION COSTSHigh SUPPORT COSTSDedicated HARDWAREDedicated IT RESOURCES

Data Warehouse

Report

ETL

Datamart Datamart

Cube Cube Cube

Dashboard XLS

The old way…WHY?

Fundamentally change the Business Intelligence

experience.

GoodVision

2008

● 100% focus on platform & UI○ focus on end user

● first public demo in summer 2008○ play with pre-loaded data

● beta product launch in fall 2008○ get your data into GoodData

GoodPlatform

2009

● seeking the product-market fit○ product flexibility is the key

● first paying customers○ both self-service and managed

● still unclear how to attack the market○ ... in the most efficient way

GoodProduct

2010

● 100% focus on usage growth● PoweredBy market opportunity○ Zendesk as the first customer○ ... quickly followed by others

● key metric○ Active Users

GoodPoweredBy

2011

● 100% focus on sales growth● GoodData for SalesForce.com● two markets○ direct enterprise customers○ Powered By GoodData (PbG)

● key metric○ Bookings■ Annual Contracted Value - ACV

GoodSales

2012

● 100% focus on scale● 3rd market: SI / partner ecosystem● BASHes ○ GoodSales, Marketing, Social, ...

● key metrics○ Bookings (ACV)○ Gross Margin■ getting costs under control

GoodBusiness

2013

GoodSaaS

● key metrics○ Monthly Recurring Revenue■ focus on subscriptions

○ Net Promoter Score■ customer satisfaction

○ Time to Value■ market disruption

○ Gross Margin

Helping

organizations….analyze their own data embed analytics into their solution

Internal Powered By

Thank You!