Tutorial: Digitizing Your Backlist Dr. David Durand & Rebecca Goldthwaite O’Reilly Tools of Change for Publishing Conference June 18, 2007
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Tutorial:Digitizing Your Backlist
Dr. David Durand & Rebecca Goldthwaite
O’Reilly Tools of Change for Publishing ConferenceJune 18, 2007
Rebecca GoldthwaiteThomson Learning
Rebecca Goldthwaite
• Director, Strategic Partner Management-Production
• Background• Project Manager, TL backlist initiative• Production Technology Analyst• Production automation initiatives &
workflow specialist• Semantic Web initiatives• Production Editor• Web developer & graphic designer
Why Digitize Your Backlist?Rebecca Goldthwaite
Why Digitize Your Backlist?
• Agility• Media-neutral content• Produce any type of product from one
content base
Why Digitize Your Backlist?
• Meet accessibility requirements [NIMAS and others]• National Instructional Materials
Accessibility Standard• http://nimas.cast.org/about/resources/creating_ni
mas.html• used to create:
• Braille• large print• HTML• DAISY talking books using human voice or text-to-
speech• audio files derived from text-to-speech
transformations• and more
Why Digitize Your Backlist?
• Repurpose content• Long Tail publishing strategies
Why Digitize Your Backlist?
• Repurpose content cont…• eBooks• Online products• Custom textbooks• Revisions/editorial needs• New revenue sources
The Backlist Project TeamRebecca Goldthwaite
The Backlist Project Team
1. Functional Areas2. Staffing3. Project Management4. Vendors
Project Team: Functional Areas
1. Identify functional areas to include
TrainingGroup
ProductionTechnology
Rights &Permissions
VendorManagement
ContentServices
Production
Editorial
ProjectManagement
Project Team: Staffing
2. Determine size of team required
TL Total: 22In addition to editorial & rights and permissions representatives
TrainingGroup
0
ProductionTechnology
3Rights &
Permissionsvarious
reps
VendorManagement
1
ContentServices
6+
Production
11TPPs
Editorialreps from
all lists
ProjectManagement
1
Project Team: Project Management
3. Identify your project management needs• Internal vs. external• Individual vs. team
Project Team: Vendors
4. Choose your vendor[s] wisely• Onshore vs. offshore• Experience• Training requirements• How many?
• Schedule• Consistency/quality• Tracking
Backlist Project ManagementRebecca Goldthwaite
Backlist Project Management
1. Training2. Quality Assurance3. Schedule4. Budgets5. Tracking & Reporting6. Obstacles
Project Management: Training
1. Identify training needs• Internal• Vendor• Project mgmt team• Documentation• Query/response plan
Project Management: QA
2. How will you check the quality of the conversion?• QA tool decisions• Distributing files for QA• Internal QA vs. external QA
Project Management: Schedule
3. Build a realistic schedule• Vendor expectations• Content complexity• Internal resource bottlenecks• Technology & tool hurdles
Project Management: Budget
4. Determine the budget constraints of your project• Allocated $$$• Invoicing• Plan for the unforeseen
Project Management: Tracking & Reporting
5. Identify necessary tracking and reporting tools/templates
Project Management: Obstacles
6. Eliminate bottlenecks• Content availability• Content integrity• Complexity of content• Quality assurance• Staff workload• Pipeline reporting for trend analysis
0240244
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136513851377139113891379135113481354 130913181320131513181315131713071307130713071307130713071307130713071307130713071307130713071307130713071307130713071305
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Cumulative Titles Ingested XPF Awaiting Source FilesComplete Titles Awaiting Conversion Source Files Awaiting XPFTitles Awaiting Approval Titles Awaiting IngestionTotal Titles
Lessons LearnedRebecca Goldthwaite
The Thomson Learning Backlist Project
• 1300+ titles• 187,000+ pages• Mixed content• Internal project management• 3 conversion vendors located in India• TL-supplied onsite training• Mix of internal and external QA
Lessons Learned
• Engage your team• Build relationships• Have a realistic, solid plan• Remain flexible• Manage your resources• Automate QA
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