Goldsmiths social media short course 7th - 8th November 2015

Gain Creators

Pain Relievers Pains

Gains

Products& Services

CustomerJob(s)

Value Proposition Customer Segment

copyright: Strategyzer AGThe makers of Business Model Generation and Strategyzer

The Value Proposition Canvas

strategyzer.com

References• Abha Dawesar: Life in the "digital now” - https://www.ted.com/

talks/abha_dawesar_life_in_the_digital_now?language=en

• Caroline McHugh - The art of being yourself https://www.youtube.com/watch?v=veEQQ-N9xWU

• Laura Rollick - You are the art - https://www.youtube.com/watch?v=nSJDvLxi2Rc

• Amanda Palmer: The Art of Asking - https://www.ted.com/talks/amanda_palmer_the_art_of_asking

• Article the social brain - http://www.huffingtonpost.co.uk/sophie-dundovic/the-social-brain-rethinki_b_5608878.html

Tools• Brand Deck Cards - http://branding.cards/

• Artefact Cards www.artefactshop.com

• Cloze App - https://www.cloze.com/

• Business Model and Value Proposition Canvas - http://businessmodelgeneration.com/canvas/vpc?_ga=1.18321465.1874773753.1446924992

• Human Centred Design Toolkit - https://www.ideo.com/work/human-centered-design-toolkit/

• Strategy Deck - http://strategydeck.com/

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