www.42inception.com Going Viral with Facebook Applications
Going Viral With Facebook Applications
Oct 19, 2014
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A Few Examples
• Socialcam’s traffic from FB jumped from 2M active users to 40M active users in 2 weeks flat
– Viddy, Socialcam’s competitor, grew from 8M to 36M during the same period.
• Pinterest’s traffic from Facebook peaked at 14M monthly active users in March 2012.
Sources: http://dthin.gs/KsEaPG http://vrge.co/KWpIzo http://bit.ly/SoLVJa
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A Few More Examples
• Howzat Cricket has close to 1M monthly active users from Facebook.
• Budweiser’s Paint Your Face Application was used by 2.7M people during World Cup Soccer 2010.
Sources: http://bit.ly/dKJPWL
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Viral Loop
1. Permission
2. User Activity
3. Publish
4. Word of Mouth
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Example: SocialCam
Permission
User Activity
Publish
Simulated Word of Mouth
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Going Viral for eCommerce
Want, Love, Bookmark as verbs
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Rule #1 of Publishing Activity
Think of Actions that Users can potentially take on your Site.
Get Creative. Invent Actions.
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Rule #2 of Publishing Activity
Don’t make a person look stupid in front of his/her peers.
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Rule #3 of Publishing Activity
Provide a Compelling Reason for Activity Viewers to Click on the Activity.
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