@Grinblo | Going to War Over UX #ReasonsTo GOING TO WAR OVER UX Reasons to Be Creative | Brighton, UK Friday, September 6, 13
Aug 11, 2014
@Grinblo | Going to War Over UX #ReasonsTo
GOING TO WAR OVER UX
Reasons to Be Creative | Brighton, UK
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Hi, I’m Evgenia(Jenny).
UX Specialist Future Workshops, London
www.grinblo.comTwitter: @grinblo
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTohttp://www.flickr.com/photos/46909252@N08/5977107504Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
“...if people don’t do this right, we need to find a way to punish them.– ClientMy first client meeting, ever
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTohttp://www.flickr.com/photos/46909252@N08/5977107504
1. Why do we have conflict?2. How can I avoid it?3. Is it my job to deal with it?
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
UX = user experience
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Clients
Stakeholders
Designers
Developers
Product people
Project people
Quality assurance
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
CLIENTS...Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
www.clientsfromhell.net
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
"We need to incorporate my pet ferrets into the wedding."
www.clientsfromhell.net
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
"Can we make the cat in the animation look less sexy when it licks the window? It has closed eyes, which are making me think it’s sexual."
www.clientsfromhell.net
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTohttp://dilbert.com/strips/comic/2007-02-02/
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
TEAM...Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
“My job is to design. The developers can figure out how to build it later.– Design candidateInternship Interview at our company
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Surely, we can do better than that.
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
UNDERSTANDINGEnd-users
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
UNDERSTANDINGEnd-users
User testing
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
UNDERSTANDINGEnd-users
User testing
Analytics
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
UNDERSTANDINGEnd-users
User testing
Analytics
ContextualInquiry
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
UNDERSTANDINGEnd-users
User testing
Analytics
ContextualInquiry
Interviews
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
UNDERSTANDINGEnd-users
User testing
Analytics
ContextualInquiry
Interviews
Surveys
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
UNDERSTANDINGEnd-users
User testing
Analytics
ContextualInquiry
Interviews
Surveys
Eye-tracking
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
UNDERSTANDINGEnd-users
User testing
Analytics
ContextualInquiry
Interviews
Surveys
Eye-tracking
Diary Study
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
UNDERSTANDINGEnd-users
User testing
Analytics
ContextualInquiry
Interviews
Surveys
Eye-tracking
Diary Study
A/B testing
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
UNDERSTANDINGEnd-users
User testing
Analytics
ContextualInquiry
Interviews
Surveys
Eye-tracking
Diary Study
A/B testing
CardSorting
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
UNDERSTANDINGEnd-users
User testing
Analytics
ContextualInquiry
Interviews
Surveys
Eye-tracking
Diary Study
A/B testing
CardSorting Prototype
Testing
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
UNDERSTANDINGEnd-users
Understanding Clients, stakeholders, team members
User testing
Analytics
ContextualInquiry
Interviews
Surveys
Eye-tracking
Diary Study
A/B testing
CardSorting Prototype
Testing
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
UNDERSTANDINGEnd-users
Understanding Clients, stakeholders, team members
?User
testing
Analytics
ContextualInquiry
Interviews
Surveys
Eye-tracking
Diary Study
A/B testing
CardSorting Prototype
Testing
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Leaving it up to chance
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Conflict‣ Assuming they won’t understand‣ Lack of trust‣ “us” versus “them” thinking
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTohttp://www.astray.com/static/earth-huge.png
Born here
Grew up here
Studied here
Studied here Ended up here
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Seeds of Peace: “Growing Seeds”http://vimeo.com/26866921
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Seeds of Peace: “Growing Seeds”http://vimeo.com/26866921
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Seeds of Peace: “Growing Seeds”http://vimeo.com/26866921
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Seeds of Peace: “Growing Seeds”http://vimeo.com/26866921
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Seeds of Peace: “Growing Seeds”http://vimeo.com/26866921
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Seeds of Peace: “Growing Seeds”http://vimeo.com/26866921
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Seeds of Peace: “Growing Seeds”http://vimeo.com/26866921
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Different perspectives=Different realities.
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Everyone has fundamentally different ways of seeing.
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTohttp://poetryonthebrain.blogspot.co.uk/2012/03/its-not-ambiguous-is-it.html
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Credit: Beau Lotto http://www.lottolab.org/articles/illusionsoflight.asp
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Credit: Beau Lotto http://www.lottolab.org/articles/illusionsoflight.asp
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Credit: Beau Lotto http://www.lottolab.org/articles/illusionsoflight.asp
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Credit: Beau Lotto http://www.lottolab.org/articles/illusionsoflight.asp
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Ca y u rea t is?
Beau Lotto @ TED http://www.ted.com/talks/lang/en/beau_lotto_optical_illusions_show_how_we_see.html
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Ca y u rea t is?
Beau Lotto @ TED http://www.ted.com/talks/lang/en/beau_lotto_optical_illusions_show_how_we_see.html
You a e not r adi g th s.
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Ca y u rea t is?
Beau Lotto @ TED http://www.ted.com/talks/lang/en/beau_lotto_optical_illusions_show_how_we_see.html
You a e not r adi g th s.W at ar ou rea in ?
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Beau Lotto @ TED http://www.ted.com/talks/lang/en/beau_lotto_optical_illusions_show_how_we_see.html
What are you dreaming?
Ca y u rea t is?You a e not r adi g th s.
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
BEAU LOTTOhttp://www.lottolab.org
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
“Our experiences of the world shape our understanding of it.
BEAU LOTTOhttp://www.lottolab.org
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
“...we filter out information based on our personal relationships, interactions and histories.
BEAU LOTTOhttp://www.lottolab.org
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Each of us interprets the world differently.
(Mostly without realising it).
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Intuitive.
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Intuitive.Useful.
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Intuitive.Beautiful.
Useful.
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Intuitive.
Easy to use.
Beautiful.
Useful.
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Intuitive.
Easy to use.
Beautiful.
Successful.
Useful.
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Intuitive.
Easy to use.
Beautiful.
Successful.Clear.
Useful.
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Intuitive.
Easy to use.
Beautiful.
Successful.Clear.
Useful.
Exciting.
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Intuitive.
Easy to use.
Beautiful.
Successful.Clear.
Useful.
Exciting.
Valuable.
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Intuitive.
Easy to use.
Beautiful.
Successful.Clear.
A good experience.Useful.
Exciting.
Valuable.
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
How do we begin to SPEAK THE SAME LANGUAGE?
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTohttp://bit.ly/1f9Pnzt
THE USUAL STARTING POINT FOR A WEBSITE OR APP
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTohttp://bit.ly/1f9Pnzt
THE USUAL STARTING POINT FOR A WEBSITE OR APP DESIGN
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTohttp://bit.ly/1f9Pnzt
The moments of interpretation are invisible to others.
We assume our differences are responsible for the mismatch.
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Lessons from Seeds of Peace
1. GO FACE-TO-FACE2. CHANGE THE POWER DYNAMIC3. SHOW > TELL
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
GET EVERYONE TO UNDERSTAND UX.
GO FACE-TO-FACE
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
GET EVERYONE TO UNDERSTAND UX.SEE
GO FACE-TO-FACE
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Human contact activatesMIRROR NEURONS
GO FACE-TO-FACE
http://www.flickr.com/photos/martin_mcdonald/371884786/
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Human contact activatesMIRROR NEURONS
First-hand experiencesticks.
GO FACE-TO-FACE
http://www.flickr.com/photos/martin_mcdonald/371884786/
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTowww.flickr.com/photos/cinteractionlab/4557114137
GO FACE-TO-FACE Knowledge about usersIS OFTEN PASSED ONSECOND-HAND
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTowww.flickr.com/photos/cinteractionlab/4557114137
GO FACE-TO-FACE Knowledge about usersIS OFTEN PASSED ONSECOND-HAND
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTohttp://www.flickr.com/photos/vasile23/6288918506
Take your whole teamTO THE FIELD
GO FACE-TO-FACE
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
“http://www.flickr.com/photos/vasile23/6288918506
There a direct correlation between each team member’s exposure to end-users and product improvements.
GO FACE-TO-FACE
JARED M. SPOOLhttp://www.uie.com/articles/user_exposure_hours/
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTohttp://www.flickr.com/photos/56300399@N06/8636722022/
Take decision-makers TO THE FIELD
GO FACE-TO-FACE
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTohttp://www.flickr.com/photos/56300399@N06/8636722022/
“The only time I’m not working is when I’m using your application
GO FACE-TO-FACE
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
“Teams that excluded non-design personnel didn't see the same advantages as teams that included those people.”
GO FACE-TO-FACE
JARED M. SPOOLhttp://www.uie.com/articles/user_exposure_hours/
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
“... they were constantly battling with these other individuals who didn't have the same experiences.”
GO FACE-TO-FACE
JARED M. SPOOLhttp://www.uie.com/articles/user_exposure_hours/
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
GO FACE-TO-FACE
The number of team members regularly exposed to users is MORE IMPORTANT than the number of participants you test with.
JARED M. SPOOLhttp://www.uie.com/articles/user_exposure_hours/
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
JEFF GOTHELF
COLLABORATIVE DISCOVERY
GO FACE-TO-FACE
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
www.uxdrinkinggame.com
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTohttp://www.flickr.com/photos/agecombahia/6283388208/
Take the field TO DECISION-MAKERS
patientvoices.org.uk
GO FACE-TO-FACE
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTohttp://www.brainpickings.org/index.php/2012/10/03/paul-zak-kirby-ferguson-storytelling/http://www.flickr.com/photos/reighleblanc/3854684694
STORIES CHANGES OUR BRAIN CHEMISTRY
GO FACE-TO-FACE
Paul ZakThe Moral Molecule: The Source of Love and Prosperity
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTohttp://www.brainpickings.org/index.php/2012/10/03/paul-zak-kirby-ferguson-storytelling/http://www.flickr.com/photos/reighleblanc/3854684694
STORIES CHANGES OUR BRAIN CHEMISTRY
GO FACE-TO-FACE
Paul ZakThe Moral Molecule: The Source of Love and Prosperity
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Face-to-face =‣ Less translating‣ Less convincing‣ Higher shared empathy‣ More motivated to act
GO FACE-TO-FACE
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Lessons from Seeds of Peace
1. GO FACE-TO-FACE2. CHANGE THE POWER DYNAMIC3. SHOW > TELL
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Being a position of powerImpairs empathy
http://www.npr.org/2013/08/10/210686255/a-sense-of-power-can-do-a-number-on-your-brain
CHALLENGE THE POWER DYNAMIC
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTohttp://www.npr.org/2013/08/10/210686255/a-sense-of-power-can-do-a-number-on-your-brain
CHALLENGE THE POWER DYNAMIC
“Whether you're with a team at work [or] your family dinner, all of that hinges on how we adapt our behaviors to the behaviors of other people ... and power takes a bite out of that ability.”
Dacher KeltnerSocial psychologist at University of California, Berkeley
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
GET EVERYONE TO THINK OUT LOUD
GO FACE-TO-FACE
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Create solutions together“DESIGN STUDIO”
http://vimeo.com/37861987
Todd Zaki Warfel
CHALLENGE THE POWER DYNAMIC
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
StakeholderDeveloperDesigner+ PM
StakeholderDeveloperDesigner+ QA
CHALLENGE THE POWER DYNAMIC
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
STEP 1: SKETCH
CHALLENGE THE POWER DYNAMIC
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
JOHN
CHALLENGE THE POWER DYNAMIC
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
STEP 2: PRESENT & CRITIQUECHALLENGE THE POWER DYNAMIC
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
STEP 2: PRESENT & CRITIQUE‣What problem does this solve?‣Does it solve it well?‣How can we simplify this?
CHALLENGE THE POWER DYNAMIC
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
STEP 3: MAKE IT BETTERCHALLENGE THE POWER DYNAMIC
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
CHALLENGE THE POWER DYNAMIC
Equal power dynamic:‣ Less ego‣ Less defending‣ Earlier agreement‣ Better iterations
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Lessons from Seeds of Peace
1. GO FACE-TO-FACE2. CHANGE THE POWER DYNAMIC3. SHOW > TELL
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Photo by Bobbie Gottschalkhttps://www.facebook.com/bobbie.gottschalk
SHOW > TELL
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Jeff Gothelfhttp://www.jeffgothelf.com/blog/using-personas-for-executive-alignment/
Put your assumptionsINTO SHARED ARTIFACTS
SHOW > TELL
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Client artwork
SHOW > TELL
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Game Storminghttp://www.gogamestorm.com
SHOW > TELL
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
goodkickoffmeetings.com
WHERE TO STARTSHOW > TELL
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Jeff Patton & Luke Barretthttp://www.jeffgothelf.com/blog/using-personas-for-executive-alignment/
SHOW > TELL
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Jeff Patton & Luke Barretthttp://www.jeffgothelf.com/blog/using-personas-for-executive-alignment/
SHOW > TELL
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Shared activities and artifacts speak louder than words
SHOW > TELL
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Lessons from Seeds of Peace
1. GO FACE-TO-FACE2. CHANGE THE POWER DYNAMIC3. SHOW > TELL
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Creating with clients?WHAT ABOUT CRAFT & EXPERTISE?
(aka: is this my job?)
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Dilberthttp://dilbert.com/strips/comic/2004-10-28/
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
We see craft as a specialized skill.
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
We see craft as a specialized skill.Tools
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
We see craft as a specialized skill.ToolsTraining
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
We see craft as a specialized skill.ToolsTrainingMaking
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTohttp://www.flickr.com/photos/usnavy/5815431626http://www.flickr.com/photos/wagnertc/4800433128
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTohttp://www.flickr.com/photos/usnavy/5815431626http://www.flickr.com/photos/wagnertc/4800433128
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
But craft is rooted in...
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
But craft is rooted in...Relationships.
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
But craft is rooted in...Relationships.Apprenticeship
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
But craft is rooted in...Relationships.ApprenticeshipMastery
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
But craft is rooted in...Relationships.ApprenticeshipMasteryTrust
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
But craft is rooted in...Relationships.ApprenticeshipMasteryTrustLoyalty
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
https://www.msu.edu/~carillon/batmbook/shirlaw.gif
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Original craft modelMaster Apprentice
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Original craft modelMaster Apprentice
User-centered design
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Original craft modelMaster Apprentice
Team member
User-centered design
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Original craft modelMaster Apprentice
Team memberEnd-users
User-centered design
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Original craft modelMaster Apprentice
Team memberEnd-users
User-centered design
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Original craft modelMaster Apprentice
Team memberEnd-users
Clients
User-centered design
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Original craft modelMaster Apprentice
Team memberEnd-users
Clients
User-centered design
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Original craft modelMaster Apprentice
Team memberEnd-users
Clients
User-centered design
Engineers
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Original craft modelMaster Apprentice
Team memberEnd-users
Clients
User-centered design
Engineers
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Original craft modelMaster Apprentice
Team memberEnd-users
Clients
User-centered design
Stakeholders
Engineers
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Original craft modelMaster Apprentice
Team memberEnd-users
Clients
User-centered design
Stakeholders
Engineers
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Original craft modelMaster Apprentice
Team memberEnd-users
Clients
User-centered design
Stakeholders
EngineersQA
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Original craft modelMaster Apprentice
Team memberEnd-users
Clients
User-centered design
Stakeholders
EngineersQA
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Original craft modelMaster Apprentice
Team memberEnd-users
Clients
User-centered design
Management
Stakeholders
EngineersQA
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Original craft modelMaster Apprentice
Team memberEnd-users
Clients
User-centered design
Management
Stakeholders
EngineersQA
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
We no longer do our work alone in our workshop.
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Share our skills and our tools.
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Share our skills and our tools.Stop assuming people can read our minds.
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Dilberthttp://dilbert.com/strips/comic/2004-10-28/
Remember this?
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
IA IxD
UXService design
Software engineering
QA
Usability
Visual design
Game design
Product
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Take the lead in bringing empathy into the boardroom.
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
Take the lead in bringing empathy into the boardroom.
(Not every client will thank you, But you’ll make a lot of lives better).
Friday, September 6, 13
@Grinblo | Going to War Over UX #ReasonsTo
www.seedsofpeace.orgHappy 20th birthday
Thank you!
Twitter: @[email protected]
Friday, September 6, 13