Glovertown Centre Plan - Final Report

FINAL REPORT Project No. 143004.00 Date 08.04.14

This report was prepared by CBCL Limited, in association with UPLAND Urban Planning + Design, Woodford Sheppard Architects, and Millier Dickinson Blais.

This project was initiated by the Town of Glovertown, with generous financial support from the Atlantic Canada Opportunities Agency Innovative Community Fund, the IBRD Regional Development Fund, and businesses and organizations in our community. The project was directed by the Glovertown Centre Plan Committee:

• Doug Churchill (Mayor)• Craig Arnold (Deputy Mayor)• Richard Kelly (Councillor) • Lorne Sparkes (Town Manager)• Colin Heffernan (Economic Development Officer)

Acknowledgments

Project partners

Consulting team

The Consulting Team would like to thank the many community members and organizations who contributed to this process by providing written feedback, attending public meetings and participating in interviews, to develop a vision for the Town Centre of Glovertown.

In particular, we would like to thank the members of the Glovertown Centre Plan Project Committee and Glovertown Council for their dedication, passion and enthusiasm for this project.

Urban Planning + Design Studio

Table of ContentsExecutive Summary iv

Introduction 1About Glovertown 1About the Centre Plan 3Report Organization 5

Background 7History 7Demographics 10Geography 12Built Environment 16Movement 22Economy 26

Visioning 29Consultation Results 29SWOT Analysis 30Vision for the Town Centre 32Objectives 33

Master Plan 35Introduction 35Town Centre Aesthetic 38Spatial Planning 40Streetscape Design 49Wayfinding Signs 57Architectural Guidelines 63Economic Development 70Objectives Matrix 71

Implementation 72

Appendices 79

iv Glovertown Centre Plan /

EXECUTIVE SUMMARY

Whether a small town or large city, the town centre is the familiar and recognizable heart and soul of the community. As a business center, it plays a major role, often representing the largest concentration of businesses and serving as an incubator for new businesses - the successes of tomorrow. The Town Council of Glovertown recognizes that a vibrant Town Centre is important to the quality of life and economy of the community. They realize that the Town Centre is a reflection of how the community sees itself, which is a critical factor in business retention and recruitment efforts. They also know that businesses invest in communities where there is a high quality of life, including interest in the commercial centre. They also know that people who seek places to live also look for communities with business districts that offer a range of goods and services as well as civic and cultural amenities.

Working with businesses and citizens, and with the help

of urban planners and designers, they have developed a vision for Glovertown’s Town Centre, and a plan for achieving it, turning it into an attractive place that draws people to it for shopping, accessing services, culture and recreation, and creating an environment for business to grow and flourish.

The Town Council of Glovertown sees the benefits of revitalizing the Town Centre as:

• Generating reinvestment. Private investment in businesses and commercial properties, and public investment in infrastructure create economic benefits for the entire Town.

• Supporting business growth and job creation. A viable commercial Town Centre will provide places for entrepreneurs to succeed, increasing the viability and vitality of the commercial area.

• Supporting economic growth throughout the community. Commercial Town Centre districts project the community’s image to visitors and potential investors. Healthy commercial districts reflect a community that cares.

• Providing local focus and stability. Economically strong commercial centres serve as an anchor for the community and represent consistent economic growth.

• Improving community quality of life. Commercial centres that are within walking distance of where people live, that have public spaces where people can gather and socialize, contributes to quality of life and facilitates healthy, active living.

With a focus on the Main Street area between the Town

Hall and the Marina, the Plan addresses issues of vehicular and pedestrian circulation and safety and the appearance of the streetscape. It proposes a program of public investments to create inviting public spaces, public parking, and a more walkable Town Centre that connects people to the services, attractions and amenities of the Town. A signage program includes initiatives to entice people to visit Glovertown, and once there, helps them find their way around.

Our Vision:To grow the Town Centre into a complete and attractive neighbourhood that offers shops and services, jobs and homes, schools and museums, natural open space and recreational facilities, and more... all within a twenty minute walk of one another.

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Public investment required to implement the physical elements of the Plan total $2.8 million. From the outset, it was recognized that the approach to developing a Town Centre Plan was to work within the realities of the financial and human resources available to the Town and that ultimately, an ongoing series of initiatives would be vital to building community support and creating lasting progress. In addition, the unique offerings and local assets of the Town, including consideration of its heritage and culture would provide the foundation for the Plan. As a result, the recommended elements of the Town Centre Plan are practical and doable. Some, like a plan for changing the intersection of Station Road and the Main Street, and extending the road shoulder to create an extended asphalt sidewalk, require discussion and negotiation with the Department of Transportation and Works who are responsible for the Main Street. Others, like implementing a streetscaping program along Main Street can be done incrementally over time. Other elements, like creating a central plaza/parking area and a boardwalk to the Marina are longer term initiatives requiring greater investment and further planning.

An incremental approach to implementation, will help build capacity for tackling the larger, more complex projects and ease the financial burden on the Town. It is expected that implementation of the various Plan elements will come from a variety of sources, including municipal capital works funding, provincial and federal community development programs, and private and non-profit sector partners.

Public investment is only part of the revitalization

equation. Private investment to improve business premises is recommended, supported by a municipal façade improvement program that would provide design support to businesses wishing to improve their storefront appeal. Efforts to market and promote the businesses and services available in the Town Centre, round out the Plan. Marketing and promotion is required to entice people in. Investment that improves the experience once people arrive, will help to keep them there longer and encourage them to return, creating a better business climate.

Revitalizing the Town Centre will require the support and expertise of both the public and private sectors. Pooled resources and expertise can be used to identify creative ways to implement elements of the Plan and move initiatives forward, develop joint marketing and promotional campaigns, and plan festivals and events. Working together to identify service and retail gaps and finding ways that business can fill the gaps will also contribute to growing business in Glovertown.

The Glovertown Town Council is providing the leadership

required to turn the Town Centre Plan into reality. To do this, they will need the support and assistance of the business community and the citizens of Glovertown to refine and implement the Town Centre Plan concepts.

vi Glovertown Centre Plan / Introduction

Main Street South | A view of Main Street South and Buck’s Hill, as seen from the elevated ridge on the edge of the Town Centre.

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INTRODUCTIONAbout Glovertown | About the Centre Plan | About the Town Centre | Report Organization

About Glovertown

PROJECT OVERVIEW GLOVERTOWNCENTRE PLAN

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The way of life in Glovertown is inherently tied to its geographic place. Situated on the edge of Alexander Bay and at the mouth of the Terra Nova River, with a stunning national park to the east and colourful communities and landscapes of central Newfoundland to the west, Glovertown has emerged as an important transportation hub and attractive recreational destination within the province. This unique gift of place has attracted many families with a great sense of entrepreneurialism to buy into the Glovertown way of life.

Supporting this way of life is the Town Centre. Its vibrant mix of homes, shops and services, within the context of a spectacular rural landscape, form the ‘centre stage’ for the community to live, work and play. The Town Centre is the most visible indicator of a community’s overall economic, social and environmental health. Recognizing this, the Town has initiated a Glovertown Centre Plan project, which aims to define and improve the appearance and function of the Town Centre in order to protect the Glovertown way of life and ensure a positive and healthy future for the entire community.

The Town has hired CBCL Limited to work with community members to develop a shared vision for the Town Centre. A powerful, shared vision for the Town Centre will inspire neighbours, coworkers, officials and stakeholders to all work together to initiate positive change. The Plan can only be successful with the help, advice and local knowledge coming from you, the community.

About the Project Design Week ScheduleThe Study Area

Station Road

Main Street South

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Ken Diamond Memorial

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GLOVERTOWN

Glovertown is a pleasant community located along the eastern coastline of the island of Newfoundland at the head of Alexander Bay, a five minute drive from the Trans Canada Highway to the south and a ten minute drive to Terra Nova National Park to the east. The town is surrounded by rolling green hills and valleys blanketed by a boreal forest that is interrupted by lakes, bogs and the salmon-filled Terra Nova River.

The way of life in Glovertown is shaped by its history and geography. The deep, sheltered harbour, abundant forest resources and central location in the region of the Eastport Peninsula have contributed to Glovertown’s success as a transportation hub, a service centre, and attractive recreational destination. Today, over 2000 residents enjoy the qualities of a rural coastal Newfoundland community, while still being close to larger regional centres in Gander and Clarenville.

Supporting the way of life in Glovertown is the Town Centre. Its mix of homes, shops and services within the context of a scenic rural coastal landscape form the ‘centre stage’ for the community to live, work and play.

2 Glovertown Centre Plan / INTRODUCTION

Alexander Bay

The Steady

Station Road Neighbourhood

Town Hall

Glovertown Marina

Ken Diamond Park

Gazebo

Buck’s Hill

Janes House

House of Diamonds

Glovertown Academy

Glovertown Gardens

Old Mill

South Shore

North Shore

The Point

The Town CentreThe Town Centre is the cultural

and historical hub of Glovertown. It is here, in what was formerly known as Glovertown Central, where the first European settlers arrived with their families in the early 1800’s. Some of the earliest homes were built on ‘The Point’, a small windswept headland jutting into Alexander Bay. This area was likely the first real neighbourhood of Glovertown, and today it is home to Janes House, a heritage home that is now used as the town museum.

Over time, more homes were built in surrounding areas, with neighbourhoods emerging along Main Street North in an area now known as the North Shore, and along Main

Street South, known as the South Shore. More recently, a residential neighbourhood has emerged inland toward the Trans Canada Highway along Station Road.

The Town Centre is characterized by several important landmarks, natural features and buildings/facilities.

Buck’s Hill is a large rock outcrop located near the intersection of Main Street and Station Road, and provides unique views of the Point and the Town Centre from its summit.

The Steady is a low lying area that features a large bog that slowly drains into Alexander Bay. The bog is located

within Ken Diamond Park, which includes roughly 6 km of wheelchair-accessible trails, including a hike up a steep ridge to a gazebo that overlooks the entire Town Centre.

A number of community facilities are also located in the Town Centre area, including the Glovertown Gardens (a new ice arena), the Glovertown Academy (a K-12 public school), Glovertown Marina (which was opened in 2013. The House of Diamonds is a new artist studio and residency located on The Point.

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About the Centre PlanA number of communities

throughout Newfoundland and Labrador are re-examining the role of, and need for an identifiable and attractive town centre. For many, the heart of the community was focused on the harbor where most of the day-to-day life of the community took place. These centres were where businesses located and people gathered for commerce, to discuss community affairs, to socialize, attend church and school.

Over the years, many towns, from small communities to large cities, saw their town centres decline as the automobile took people elsewhere to larger shopping centres, schools were consolidated and moved to centralized locations between communities, and industries declined or moved elsewhere. Today, many rural communities have a growing population of older residents as young people and families move away.

Glovertown has retained much of its original character and is currently experiencing some growth with an increase in population since the 2006 Census. Housing starts are up, businesses are doing well, and the tourism industry is creating opportunities for new business. With the opening of a new marina last year, Glovertown is positioning itself as a

town that can offer a range of services, year round recreational opportunities, and a strong sense of community to those who wish to settle there.

In 2012, the Town conducted a review of its Municipal Plan which identified a need to “Create Town Centre improvements that promote a walkable environment, improve the tourist potential of the Town, and encourage new business and residential development.”

Such improvements typically mean an improved streetscape, development of or improvements to public spaces, recommendations for improving storefronts and landscaping. More and more however, communities are concerned about walkability and the safety of pedestrians. Improving walkability in communities generally has been proven to have significant health benefits and this is something that the Town and its citizens have been working on, particularly with the development of the Ken Diamond Park. Pedestrian safety has been recognized as an issue along Station Road, Main Street and Penney’s Brook Road.

Undertaking improvements to the Town Centre area provides an opportunity to achieve another goal of

the Municipal Plan which is to “Foster healthy living and active lifestyles among local residents by building upon existing recreational assets, preserving the ecological integrity of the area, and improving connections between the natural and built environments”.

In undertaking this project, the Town of Glovertown recognizes the importance of having a vibrant and attractive Town Centre as important to the community’s overall economic and social well-being.

The Centre PlanThe Glovertown Centre Plan sets

out a comprehensive and strategic vision for the future of the Town Centre area. It has been developed in consultation with citizens, businesses, and other stakeholders and reflects local values and needs. The Plan presents practical and balanced options that allow implementation over time.

The Centre Plan emphasizes physical design concepts to create an attractive place for people to visit and do business. The Plan is less about “prettying up” the area and more about design solutions that will strengthen the positive aspects of the area. The Plan incorporates opportunities for the Town to work in partnership with the

4 Glovertown Centre Plan / INTRODUCTION

NATURAL BEAUTY & VIEWS

TRAILS

LOCAL ARTS & CULTURE

PLACES OF WORSHIP

COMMUNITY FACILITIES

THE

MINUTE20

SCHOOL & PLAYGROUND

HARBOUR & MARINA

LOCAL SHOPS & SERVICES

EMPLOYMENT

TOWN HALL

PARKS & COMMUNITY OPEN SPACE

HOUSING

THE 20 MINUTE TOWN CENTRE

business community and others to make the vision a reality. It provides direction for marketing and promotion by identifying key markets and messages.

The Centre Plan:• Presents a concept for future

redevelopment that will transform the area into an identifiable commercial district offering a range of goods and services, attract business investment and people (residents and visitors), and provide opportunities for recreation and social interaction;

• Addresses pedestrian and vehicular safety through traffic calming, intersection realignments and other measures;

• Identifies themes for wayfinding and interpretative signage directing people to the area and helping them find out about the history and the businesses within the area;

• Shows how, through beautification efforts, the area can become a more pleasant and inviting place;

• Includes a plan to market and promote the area; and

• Identifies costs associated with civic improvements and a multi-year phased implementation

The Glovertown Centre Plan proposes the creation of an identifiable “Town Centre” by supplementing existing infrastructure to improve walkability and visual appearance of the streetscape. The intent is to create a “people place” that is attractive to residents and visitors, a place that people return to frequently to shop and socialize. As a more enticing place, the Town Centre will also attract business investment in the form of shops and services.

The Plan is designed to encourage healthy living and active lifestyles by proposing pedestrian connections to existing recreational assets, neighbourhoods and natural areas.

Study AreaThe Town Centre is not well

defined in terms of where it starts and where it ends. Rather than define a specific boundary, the Plan identifies a Town Centre study area based on the concept of a “20-Minute Neighbourhood”, a strategy developed by the City of Melbourne, Australia, among others. The concept is based on planning and developing areas at a local level, which are within a 20-minute walk from where people live to the services and facilities they need and use.

Although Melbourne is a large metropolis, the underlying objectives are well aligned with Glovertown’s plans to create a core Town Centre area that fosters healthy living and active lifestyles. A 20-minute walk corresponds to roughly 1500 meters, based on a 4.5 km/h walking speed.

Based on this distance, a circular study area with a diameter of 1500m was defined within which one could walk from one end to the other in 20 minutes.

Within the Town Centre study area, there exists a well-knit collection of residential neighbourhoods, shops and services, institutional and recreation facilities, and cultural amenities. Getting from one to another without a car, however, is a challenge.

As a result, the main objectives of the Centre Plan are to strengthen the core area by improving its walkability, connecting it to the residential neighbourhoods, improving the built environment and appearance of the area in a way that makes it attractive to people as well as a good location for business investment.

Adapted from Plan Melbourne, 2013.

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Report Organization

10 minute walk fro

m centre to edges of study area

TOWN CENTRE STUDY AREA

The following sections of the report set out the context of the area, its history, climate, geography and people. Factors that are important in the consideration of Town Centres, such as local architecture and economy, and how people come into and move around in the Town Centre area, are examined and issues identified.

Results of consultations with the public that helped to identify issues and opportunities are summarized. An overall vision and set of objectives that emerged from the background research and consultations is then presented.

The final section includes the

Master Plan – the overall conceptual

design and the detail of its various elements that address the issues and opportunities that have been identified through the planning process.

6 Glovertown Centre Plan / Introduction

Buck’s Hill | Buck’s Hill is a large rock outcrop located near the intersection of Main Street and Station Road, providing unique views of the Town Centre.

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BACKGROUND

History

History | Demographics | Geography | Built Environment | Movement | Economy

European settlement in Glovertown occurred much later than other nearby coastal communities in Bonavista Bay. It’s location deep within Alexander Bay provided excellent protection from maritime elements, but was too distant from the fishing grounds to be used as a strategic fishing outport for inshore cod fishing.

What the area lacked in access to the fishing grounds, it made up for in timber and the run of Atlantic salmon in the Terra Nova River. The Beothuk were the earliest inhabitants of this area where artifacts are commonly found at the mouth of and along the river and the coastline of Alexander Bay. Glovertown was originally called Bloody Bay, a gruesome-sounding name that was (according to local legend) attributed to the slaughter of eleven men by Beothuk natives in the 18th Century.

According to Census records, permanent settlement by Europeans occurred for the first time in 1836, when an Englishman named Robert E. Stroud arrived with his wife and seven daughters. The family became the first year-round residents of Glovertown. By 1869, the population of the village grew to 80 people, with new residents attracted by the availability of resources (and/or one of Stroud’s seven daughters). In the late 1800s, the area was renamed Glovertown in honour of Sir John Hawley Glover, who served as the Governor of Newfoundland between 1876 and 1881.

Sir John Hawley Glover | Glovertown is named after Sir Glover, the former Governor of Newfoundland.


As the Town grew in population, it became more specialized in industries related to forestry and ship-building. In the late 19th century, there were as many as ten sawmills dotted along Alexander Bay, which boosted the population of the Town to 376 by 1911.

In the early 1900’s, a man named John Munro began to study the feasibility of a sulphite pulp mill along Angle Brook. His study attracted funding from Norwegian interests to create the Terra Nova Sulphite Company to oversee construction of the mill. The Company began building the mill in 1921, providing a much-needed source of employment that doubled the population of the Town to 709 people. Unfortunately, global economic difficulties cut off foreign funding and halted the construction of the mill in its final phase. The mill

was abandoned and remains in its unfinished stage today.

The abandonment of the mill was a disaster for Glovertown, but not a fatal blow. The arrival of the Newfoundland Railway established Glovertown as a port in the shipment of goods and passengers to the islands of Bonavista Bay. The arrival of the Trans-Canada Highway cemented Glovertown as a key transportation hub between road, rail and sea. By 1935, the population grew to 842.

In 1946, another disaster struck when sparks from a train triggered a forest fire that destroyed 46 buildings and consumed almost 400 km2 of timber. This crippled the timber industry. After another forest fire in 1961, the pulp and paper industry completely abandoned the region.

The Old Mill | An abandoned sulphite pulp mill still stands over ninety years after construction was first begun. The mill is located just outside the Town Centre along the Terra Nova River

Yet again, however, the Town managed to recover from another disaster. In the 1950s, the federal government established Terra Nova National Park as a protected area, and Glovertown became its main service centre. At the same time, islanders from Bonavista Bay relocated to Glovertown to take advantage of its central location and established boat building and construction businesses.

In 1954, Glovertown was officially incorporated to include the communities of Alexander Bay, Rosedale, Angle Brook, Norton Cove, Saunders Cove, Glovertown North, Glovertown Central, and Glovertown South. By 1971, Glovertown grew to 1,915 and in 1981 it was 2,165.

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Top | Forest fire of 1946

Middle left | Central United Church School

Middle | View of Memorial Day Service by Buck’s Hill

Middle right | The homes of Baxter Burry and Art Spark

Bottom left | Old suspension bridge over the Terra Nova River

Bottom right | Early evidence of boat building in Glovertown


DemographicsSince 1976, the population of

Glovertown has fluctuated just over the 2,000-person mark, peaking at 2,292 in 1996. Population levels have subsided slightly, although the last census period saw a 2.9% increase.

Glovertown, like most communities in Canada, is experiencing an aging population. According to the 2011 census, the median age in Glovertown is 47.6, increasing from 42.0 in 2001. This trend is mainly due to low replacement fertility rates (the average number of children per woman), increasing life expectancy rates, and an aging baby boom generation. In smaller communities, this trend is compounded due to the lack of nearby education institutions and emerging career options that causes young people and young families to move elsewhere for improved opportunities.

Glovertown has a high proportion of residents working as contractors or construction workers. Almost 1/5 of the Town are employed in the construction industry.

POPULATION PYRAMID, 2011

EMPLOYMENT BY INDUSTRY, 2011, GLOVERTOWN VS. PROVINCE

Male

Female

25%

30%

20%

15%

10%

5%

Agric

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842

1,915

2,165

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2,163

2,062

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1,246

2000197519501925190018751850

0

500

1000

Robert E. Stroud arrives with his family and settles

in Bloody Bay.

Bloody Bay (or Alexander Bay) is renamed Glover-

town in honour of Sir John Hawley Glover.

Construction of sulphite pulp mill begins in 1921,

and is abruptly abandoned a few years later.

The federal govern-ment announces the opening of

Terra Nova National Park.

A forest fire wipes out hectares of forest resourc-es and destroys hundreds of buildings in Glovertown.

The Glovertown Marina opens in 2013.

POPULATION GROWTH WITH HISTORICAL RELEVANCE (1825-PRESENT)


GeographyThe Glovertown landscape is an

extension of the Terra Nova region, characterized by an undulating topography, meandering river valleys and low-lying bogs and wetlands. A dense boreal forest occupies most of the region, interrupted by steep, rocky outcrops, windswept shorelines, and widespread peatbogs and wetlands. The twisting coastline is composed of exposed headlands and sheltered inlets and coves.

Glovertown’s boreal forests feature tree species that can grow in harsh conditions and thin topsoil. As a result, the area is dominated by black spruce, a species that thrived after the two forest fires wiped out hundreds of acres of mature forests. Other common tree and shrub species include balsam fir, red pine, white pine, birch, poplar, alders, junipers, and other deciduous species. A number of non-native species have also been planted in the Town Centre, including a variety of cedars, Scots Pine, Jack Pine, and Norway Spruce.

Elevation The Town Centre area is surrounded

by elevating highlands to the east and the west that are separated by the Penney’s Brook/Blackwood Steady watershed. The summit to the east provides a steep sided vista with fantastic views overlooking the neighbourhood. Elevation consistently rises westward from the Town Centre, eventually reaching an elevation of 200m above sea level before dropping again by the Trans Canada Highway.

SlopeThe undulating elevation of

Glovertown presents development challenges with regards to slopes. Such challenges include:

• Slopes under 1% do not drain well unless they are paved and carefully finished;

• Slopes over 10% are more expensive to build on, requiring more complicated foundations and utility connections;

• Roads are ideally kept between

1 and 10%;• A 17% slope approaches the

limit that an ordinary loaded vehicle can climb, for any sustained period; and

• The limit of climb for pedestrians is 20 to 25% without resorting to stairs.

As previously mentioned, the summit features the most severe slopes. A relatively steep embankment surrounding the Steady has created a gently sloping plateau along Station Road where there has been significant development over the past few decades. Within the Town Centre, Bucks Hill is an attractive rock outcrop with steep faces that impressively overlooks the busiest intersection in Town.

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ELEVATION

0 75 150m

1000m0m 200m

1000m0m 200m

SLOPE PERCENTAGE

0-1 2-4 5-10 10-16 17+


ClimateGlovertown has a climate that is similar to

the inland areas of Newfoundland,that is also influenced by the marine environment of Bonavista Bay. Summers in Glovertown are mild and winters are cold. Temperatures drop to an average of -7°C in January and increase to an average of 16°C in July.

Glovertown receives a large amount of precipitation, with an average annual amount of 1233 mm. Approximately one-quarter of all precipitation falls as snow during the winter months. Furthermore, Glovertown is covered in snow for over 131 days a year (almost one-third of the entire year). There is an average minimum snow cover of ten centimetres for about 117 days.

Annual temperatures play an important role in the types of vegetation that are prevalent in Glovertown. A hardiness zone is defined by the type of plant life that is capable of growing in an area depending on minimum temperatures experienced in the area. Glovertown is located in Plant Hardiness Zone 4b, where plants that can only survive through extreme low temperatures between -31.7°C and -34.4°C can grow.

10 cm January

February

March

April

May

June

July

August

September

October

November

December

117

1245 cm

1 cm

-5

50

50

0 cm

0 mm5 10

100

10015 20

150

1500 °C

days a year

days a year

days a year

131

January

February

March

April

May

June

July

August

September

October

November

December

TEMPERATURE SNOW COVER PRECIPITATION

PLANT HARDINESS ZONES

Snowfall Rainfall

NEWFOUNDLANDTERRE-NEUVE

PRINCE EDWARD ISLANDÎLE-DU-PRINCE-ÉDOUARD

NEW BRUNSWICK

NOUVEAU-BRUNSWICK

Q U É B E C

O N T A R I O

M A N I T O B ASASKATCHEWAN

A L B E R T A

BRITISH COLUMBIA

COLOMBIE-BRITANNIQUE

YUKON TERRITORY

TERRITOIRE DU YUKON

NORTHWEST TERRITORIES

TERRITOIRES DU NORD-OUEST

N U N A V U T

Q U E B E C

NOUVELLE-ÉCOSSE

NOVA SCOTIA

Windsor

LondonHamilton

Toronto

Barrie

Ottawa

Kingston

SudburySault SteMarie

Timmins

ThunderBay

Kenora

North Pole Pôle nord

Peawanuck

Moosonee

SandyLake

Montréal

Hull

Québec

Sherbrooke

Drummondville

Trois-Rivières

Alma

Chibougamau

Matagami

Val-d’Or

Rouyn-Noranda

Mont-Laurier

Baie-Comeau

Rimouski

Sainte-Anne-des-Monts

Sept-Îles

Gaspé

Havre-Saint-Pierre

Blanc-Sablon

Waskaganish

Wemindji

Inukjuak

Puvirnituq

Ivujivik Kangiqsujuaq

Kuujjuaq

Nain

Happy Valley-Goose Bay

Cartwright

ChurchillFalls

LabradorCity

Corner Brook

Channel-Portaux Basques

Marystown

Gander

St John’s

SaintJohn

Fredericton

Moncton

Miramichi

Edmundston

Yarmouth

Halifax

Truro

Charlottetown

CapeBreton

Pembroke

Saint-Pierre et Miquelon

(France)

KapuskasingGeraldton

GillamThompson

LynnLake

ThePas

Norway House

Churchill

Dauphin

BrandonWinnipeg

LansdowneHouse

Big TroutLake

Pikangikum

BerensRiver

Dryden

Atikokan

Steinbach

Fond-du-Lac

Wollaston Lake

La Loche

Île-à-la-Crosse

PelicanNarrows

Lloydminster

North Battleford

PrinceAlbert

Saskatoon

Yorkton

Regina

Swift Current MooseJaw

Weyburn

Fort Smith

HighLevel

Manning

GrandePrairie

SlaveLake

FortMcMurray

Edmonton

Hinton

RedDeer

Calgary

MedicineHat

Lethbridge

Cranbrook

Kelowna

Vancouver

Victoria

KamloopsTofino

CampbellRiver

Port HardyWilliams Lake

PrinceGeorge

Bella Bella

Kitimat

PrinceRupertQueen

Charlotte City

Stewart

FortSt John

FortNelson

DeaseLake

Atlin

WatsonLake

Teslin

Whitehorse

HainesJunction Faro

Mayo

Dawson

OldCrow

Yellowknife

HayRiver

Fort Liard

FortSimpson

Wrigley

Wha Ti

Wekweti

NormanWells

Paulatuk

Inuvik

Tuktoyaktuk

Tsiigehtchic

SachsHarbour

Holman

Kugluktuk

CambridgeBay

Umingmaktok

Bathurst Inlet

BakerLake

Rankin Inlet

Chesterfield Inlet

Arviat

Whale Cove

CoralHarbour

CapeDorset Kimmirut

Iqaluit

Pangnirtung

Qikiqtarjuaq

Clyde River

Pond InletNanisivik

Arctic Bay

Resolute

GriseFiord

Alert

GjoaHaven

Taloyoak

RepulseBay

Igloolik

HallBeach

BaieVerte

Hopedale

Carmacks

Lutselk’e

Déline

Hudson Bay

Baie d’Hudson

PACIFICOCEAN

OCÉANPACIFIQUE

ARCTIC OCEAN

OCÉAN ARCTIQUE

ATLANTIC OCEAN

OCÉAN ATLANTIQUE

La Tuque

0a

0b

1a

1b2a 2b

3a

2b

0a

0b

1a

1b

2a

2b

3a3b

4a

4b

5a

5b6a

6b

0a

0b

1a

1b2a

2b

3a

3b

4a

5a/5b6a/6b

7a/7b

6b

8a

Certaines zones sont trop étroitespour apparaître sur cette carte.Veuillez consulter le site Web.

4b5a

5b

4a3b

3a

6a

Some zones are too narrowto appear on this map.Refer to the Web site.

0a

0b

1a

1b

2a

2b

3a

BackgroundThe Plant Hardiness Zones map outlines the different zones inCanada where various types of trees, shrubs and flowers will mostlikely survive. It is based on the average climatic conditions of eacharea. The first such map for North America, released by the UnitedStates Department of Agriculture in 1960, was based only onminimum winter temperatures.

In 1967, Agriculture Canada scientists created a plant hardinessmap for Canada using plant survival data and a wide range ofclimatic variables, including minimum winter temperatures, lengthof the frost-free period, summer rainfall, maximum temperatures,snow cover, January rainfall and maximum wind speed.

The New MapNatural Resources Canada’s Canadian Forest Service scientistshave now updated the plant hardiness zones using the samevariables and more recent climate data (1961-90). They have usedmodern climate mapping techniques and incorporated the effectof elevation. The new map indicates that there have been changesin the hardiness zones that are generally consistent with what isknown about climate change. These changes are most pronouncedin western Canada.

Interpreting the new mapThe new hardiness map is divided into nine major zones: theharshest is 0 and the mildest is 8. Relatively few plants are suitedto zone 0. Subzones (e.g., 4a or 4b, 5a or 5b) are also noted inthe map legend. These subzones are most familiar to Canadiangardeners.

Some significant local factors, such as micro-topography, amountof shelter and subtle local variations in snow cover, are too smallto be captured on the map. Year-to-year variations in weather andgardening techniques can also have a significant impact on plantsurvival in any particular location.

For more details and a close-up view of your local plant hardinesszone, visit the CFS Products and Publications page at:http://www.nrcan-rncan.gc.ca/cfs-scf/national/what-quoi

/publications_e.htmlor the Agriculture and Agri-Food Canada page at:http://sis.agr.gc.ca/cansis/nsdb/climate/hardiness/intro.html

The production of the new Plant Hardiness Zone Map was madepossible through a collaborative effort by scientists at NaturalResources Canada’s Canadian Forest Service, Agriculture andAgri-Food Canada and Natural Resources Canada’s NationalAtlas of Canada.

ContexteLa carte des zones de rusticité des plantes montre les zones du Canada quisont les plus propices à la survie de différents types d’arbres, d’arbustes et defleurs, d’après les conditions climatiques moyennes de chaque région. La toutepremière carte des zones de rusticité de l’Amérique du Nord, publiée par leDépartement de l’agriculture des États-Unis en 1960, ne tenait compte que destempératures hivernales minimales.

En 1967, des scientifiques d’Agriculture Canada ont créé une carte des zonesde rusticité du Canada en utilisant des données sur la survie de différentesespèces végétales. Ils ont aussi pris en compte une vaste gamme de facteursclimatiques, dont les températures hivernales minimales, la durée de la périodesans gel, les précipitations estivales, les températures maximales, l’enneigement,les pluies de janvier et les vitesses maximales des vents.

La nouvelle carteDes scientifiques du Service canadien des forêts de Ressources naturellesCanada ont maintenant réévalué ces zones de rusticité en utilisant les mêmesfacteurs que dans les années 1960, mais en intégrant des données climatiquesplus récentes (1961–1990). Ils ont employé des techniques modernes decartographie climatologique et tenu compte des effets de l’altitude. La nouvellecarte montre que les zones de rusticité ont subi des changements qui confirmenten général ce que nous savons du changement climatique. C’est dans l’Ouestcanadien que les changements sont les plus prononcés.

Interprétation de la nouvelle carteLa nouvelle carte représente neuf grandes zones de rusticité, qui vont de 0 (laplus rigoureuse) à 8 (la moins rigoureuse). Relativement peu de plantes sontadaptées à la zone 0. La légende indique aussi des divisions à l’intérieur dechaque zone (p. ex. 4a ou 4b, 5a ou 5b). Ces divisions sont bien connues desjardiniers canadiens.

Certains facteurs locaux importants, comme le microrelief, le nombre d’abrisofferts et les légères variations de l’enneigement, sont trop localisés pour êtrereprésentés sur la carte. Par ailleurs, les variations climatiques observées d’uneannée à l’autre et les techniques de jardinage employées peuvent égalementavoir une grande incidence sur la survie des plantes en un lieu donné.

Pour de plus amples renseignements et un gros plan de la zone de rusticité devotre localité, consultez la page Produits et Publications du SCF à :http://www.nrcan-rncan.gc.ca/cfs-scf/national/what-quoi/publications_f.htmlou consultez Agriculture et Agroalimentaire Canada à :http://sis.agr.gc.ca/siscan/bnds/climat/rusticite/intro.html

La production de cette nouvelle carte des zones de rusticité des plantes duCanada a été rendue possible grâce à la collaboration des chercheurs scientifiquesdu Service canadien des forêts de Ressources naturelles Canada,d’Agriculture et Agroalimentaire Canada et de l’Atlas national du Canadade Ressources naturelles Canada.

For further information on the departments that have collaboratedon this map, visit the following sites:

Natural Resources Canadahttp://www.nrcan-rncan.gc.ca

Canadian Forest Servicehttp://www.nrcan-rncan.gc.ca/cfs-scfNational Atlas of Canadahttp://www.atlas.gc.ca

Agriculture and Agri-Food Canadahttp://www.agr.gc.ca

Pour plus d’information sur les ministères qui ont collaboré à cettecarte, veuillez visiter les sites Web suivants:

Ressources naturelles Canadahttp://www.nrcan-rncan.gc.ca

Service canadien des forêtshttp://www.nrcan-rncan.gc.ca/cfs-scfAtlas national du Canadahttp://www.atlas.gc.ca

Agriculture et Agroalimentaire Canadahttp://www.agr.gc.ca

Plant hardiness zonesZones de rusticité des plantes

0a

0b

1a

1b

2a

2b

3a

3b

4a

4b

5a

5b

6a

6b

7a

7b

8a

Scale/Échelle approx. 1 : 10 000 000

kilometres 100 0 500 kilomètres

ZONE HARDINESS OF SOME INDICATOR SHRUBSZONE DE RUSTICITÉ DE CERTAINS ARBUSTES INDICATEURS0 Northern Labrabor-tea Lédon décombant Ledum decumbens

1 Saskatoon serviceberry Amélanchier à feuilles d’aulne Amelanchier alnifolia1 Hedge cotoneaster Cotonéaster luisant Cotoneaster lucidus1 Silver buffalo-berry Shépherdie argentée (Widespread) Shepherdia argentea1a Labrador-tea Lédon du Groenland (Widespread) Ledum groenlandicum

2 Siberian pea-tree Caragana arborescent Caragana arborescens2 Siberian dogwood Cornouiller blanc de Sibérie Cornus alba ‘Sibirica’2 European cotoneaster Cotonéaster à feuilles entières Cotoneaster integerrima2 Silverberry Chalef argenté (Widespread) Elaeagnus commutata2b Common juniper Genévrier commun (Widespread) Juniperus communis var. depressa

3 Winged euonymus Fusain ailé Euonymus alatus3 Staghorn sumac Sumac vinaigrier Rhus typhina3 Smooth sumac Sumac glabre (BC to ON) Rhus glabra3a Canada yew If du Canada (E. Canada) Taxus canadensis3b Peegee hydrangea Hortensia en panicule ‘Grandiflora’ Hydrangea paniculata ‘Grandiflora’

4 Bouquet Blanc mock-orange Seringa ‘bouquet blanc’ Philadelphius ‘Bouquet Blanc’4 Japanese yew If du Japon Taxus cuspidata4 Black chokeberry Aronie noire (E. Canada) Aronia melanocarpa4a American hazel Noisetier d'Amérique (E. Canada) Corylus americana

5 Common smoke-tree Fustet commun Cotinus coggygria5 Early forsythia Forsythia de Corée Forsythia ovata5 Fragrant viburnum Viorne de Carles Viburnum carlesii5a Oregon holly-grape Mahonie à feuilles de houx (BC) Mahonia aquifolium5b Spicebush (S. ON) Laurier benzoin Lindera benzoin

6 Japanese maple Érable du Japon Acer palmatum6 Slender deutzia Deutzie gracile Deutzia gracilis6 Showy forsythia Forsythia intermédia Forsythia x intermedia ‘Spectabilis’6 Vine maple Érable circiné (BC) Acer circinatum

7 Box tree Buis Buxus sempervirens7 Hidcote Millepertuis Hidcote Hypericum hookerianum ‘Hidcote’7 Cherry-laurel Laurier-cerise Prunus laurocerasus

8 Japanese aucuba Aucuba du japon Aucuba japonica8 Chilean pernettya Pernettye mucronée Pernettya mucrinata8 Laurestinus Lacirier tin Viburnum tinus

Yukon Territory and Nunavut do not have anarboreal emblem.Le Territoire du Yukon et le Nunavut n'ontpas d'arbres emblématiques.

Arboreal Emblems of CanadaEmblèmes arboricoles du Canada

BRITISH COLUMBIACOLOMBIE-BRITANNIQUEWestern redcedarThuya géant(Thuja plicata)

ALBERTALodgepole pinePin tordu latifolié(Pinus contorta var. latifolia)

SASKATCHEWANWhite birchBouleau à papier(Betula papyrifera)

MANITOBAWhite spruceÉpinette blanche(Picea glauca)

ONTARIOEastern white pinePin blanc(Pinus strobus)

QUEBECQUÉBECYellow birchBouleau jaune(Betula alleghaniensis)

NORTHWEST TERRITORIESTERRITOIRES DU NORD-OUESTJack pinePin gris(Pinus banksiana)

NEWFOUNDLANDTERRE-NEUVEBlack spruceÉpinette noir(Picea mariana)

PRINCE EDWARD ISLANDÎLE-DU-PRINCE-ÉDOUARDRed oakChêne rouge(Quercus rubra)

NEW BRUNSWICKNOUVEAU-BRUNSWICKBalsam firSapin baumier(Abies balsamea)

NOVA SCOTIANOUVELLE-ÉCOSSERed spruceÉpinette rouge(Picea rubens)

The arboreal emblem for Canada is a generic maple treerepresenting the ten species of maple native to Canada.L'emblème arboricole du Canada est un érable générique quireprésente les dix espèces d'érables indigènes du Canada.

Plant Hardiness ZonesZones de rusticité des plantes


CANADACANADA

Canada

NEWFOUNDLANDTERRE-NEUVE

PRINCE EDWARD ISLANDÎLE-DU-PRINCE-ÉDOUARD

NEW BRUNSWICK

NOUVEAU-BRUNSWICK

Q U É B E C

O N T A R I O

M A N I T O B ASASKATCHEWAN

A L B E R T A

BRITISH COLUMBIA

COLOMBIE-BRITANNIQUE

YUKON TERRITORY

TERRITOIRE DU YUKON

NORTHWEST TERRITORIES

TERRITOIRES DU NORD-OUEST

N U N A V U T

Q U E B E C

NOUVELLE-ÉCOSSE

NOVA SCOTIA

Windsor

LondonHamilton

Toronto

Barrie

Ottawa

Kingston

SudburySault SteMarie

Timmins

ThunderBay

Kenora

North Pole Pôle nord

Peawanuck

Moosonee

SandyLake

Montréal

Hull

Québec

Sherbrooke

Drummondville

Trois-Rivières

Alma

Chibougamau

Matagami

Val-d’Or

Rouyn-Noranda

Mont-Laurier

Baie-Comeau

Rimouski

Sainte-Anne-des-Monts

Sept-Îles

Gaspé

Havre-Saint-Pierre

Blanc-Sablon

Waskaganish

Wemindji

Inukjuak

Puvirnituq

Ivujivik Kangiqsujuaq

Kuujjuaq

Nain

Happy Valley-Goose Bay

Cartwright

ChurchillFalls

LabradorCity

Corner Brook

Channel-Portaux Basques

Marystown

Gander

St John’s

SaintJohn

Fredericton

Moncton

Miramichi

Edmundston

Yarmouth

Halifax

Truro

Charlottetown

CapeBreton

Pembroke

Saint-Pierre et Miquelon

(France)

KapuskasingGeraldton

GillamThompson

LynnLake

ThePas

Norway House

Churchill

Dauphin

BrandonWinnipeg

LansdowneHouse

Big TroutLake

Pikangikum

BerensRiver

Dryden

Atikokan

Steinbach

Fond-du-Lac

Wollaston Lake

La Loche

Île-à-la-Crosse

PelicanNarrows

Lloydminster

North Battleford

PrinceAlbert

Saskatoon

Yorkton

Regina

Swift Current MooseJaw

Weyburn

Fort Smith

HighLevel

Manning

GrandePrairie

SlaveLake

FortMcMurray

Edmonton

Hinton

RedDeer

Calgary

MedicineHat

Lethbridge

Cranbrook

Kelowna

Vancouver

Victoria

KamloopsTofino

CampbellRiver

Port HardyWilliams Lake

PrinceGeorge

Bella Bella

Kitimat

PrinceRupertQueen

Charlotte City

Stewart

FortSt John

FortNelson

DeaseLake

Atlin

WatsonLake

Teslin

Whitehorse

HainesJunction Faro

Mayo

Dawson

OldCrow

Yellowknife

HayRiver

Fort Liard

FortSimpson

Wrigley

Wha Ti

Wekweti

NormanWells

Paulatuk

Inuvik

Tuktoyaktuk

Tsiigehtchic

SachsHarbour

Holman

Kugluktuk

CambridgeBay

Umingmaktok

Bathurst Inlet

BakerLake

Rankin Inlet

Chesterfield Inlet

Arviat

Whale Cove

CoralHarbour

CapeDorset Kimmirut

Iqaluit

Pangnirtung

Qikiqtarjuaq

Clyde River

Pond InletNanisivik

Arctic Bay

Resolute

GriseFiord

Alert

GjoaHaven

Taloyoak

RepulseBay

Igloolik

HallBeach

BaieVerte

Hopedale

Carmacks

Lutselk’e

Déline

Hudson Bay

Baie d’Hudson

PACIFICOCEAN

OCÉANPACIFIQUE

ARCTIC OCEAN

OCÉAN ARCTIQUE

ATLANTIC OCEAN

OCÉAN ATLANTIQUE

La Tuque

0a

0b

1a

1b2a 2b

3a

2b

0a

0b

1a

1b

2a

2b

3a3b

4a

4b

5a

5b6a

6b

0a

0b

1a

1b2a

2b

3a

3b

4a

5a/5b6a/6b

7a/7b

6b

8a

Certaines zones sont trop étroitespour apparaître sur cette carte.Veuillez consulter le site Web.

4b5a

5b

4a3b

3a

6a

Some zones are too narrowto appear on this map.Refer to the Web site.

0a

0b

1a

1b

2a

2b

3a

BackgroundThe Plant Hardiness Zones map outlines the different zones inCanada where various types of trees, shrubs and flowers will mostlikely survive. It is based on the average climatic conditions of eacharea. The first such map for North America, released by the UnitedStates Department of Agriculture in 1960, was based only onminimum winter temperatures.

In 1967, Agriculture Canada scientists created a plant hardinessmap for Canada using plant survival data and a wide range ofclimatic variables, including minimum winter temperatures, lengthof the frost-free period, summer rainfall, maximum temperatures,snow cover, January rainfall and maximum wind speed.

The New MapNatural Resources Canada’s Canadian Forest Service scientistshave now updated the plant hardiness zones using the samevariables and more recent climate data (1961-90). They have usedmodern climate mapping techniques and incorporated the effectof elevation. The new map indicates that there have been changesin the hardiness zones that are generally consistent with what isknown about climate change. These changes are most pronouncedin western Canada.

Interpreting the new mapThe new hardiness map is divided into nine major zones: theharshest is 0 and the mildest is 8. Relatively few plants are suitedto zone 0. Subzones (e.g., 4a or 4b, 5a or 5b) are also noted inthe map legend. These subzones are most familiar to Canadiangardeners.

Some significant local factors, such as micro-topography, amountof shelter and subtle local variations in snow cover, are too smallto be captured on the map. Year-to-year variations in weather andgardening techniques can also have a significant impact on plantsurvival in any particular location.

For more details and a close-up view of your local plant hardinesszone, visit the CFS Products and Publications page at:http://www.nrcan-rncan.gc.ca/cfs-scf/national/what-quoi

/publications_e.htmlor the Agriculture and Agri-Food Canada page at:http://sis.agr.gc.ca/cansis/nsdb/climate/hardiness/intro.html

The production of the new Plant Hardiness Zone Map was madepossible through a collaborative effort by scientists at NaturalResources Canada’s Canadian Forest Service, Agriculture andAgri-Food Canada and Natural Resources Canada’s NationalAtlas of Canada.

ContexteLa carte des zones de rusticité des plantes montre les zones du Canada quisont les plus propices à la survie de différents types d’arbres, d’arbustes et defleurs, d’après les conditions climatiques moyennes de chaque région. La toutepremière carte des zones de rusticité de l’Amérique du Nord, publiée par leDépartement de l’agriculture des États-Unis en 1960, ne tenait compte que destempératures hivernales minimales.

En 1967, des scientifiques d’Agriculture Canada ont créé une carte des zonesde rusticité du Canada en utilisant des données sur la survie de différentesespèces végétales. Ils ont aussi pris en compte une vaste gamme de facteursclimatiques, dont les températures hivernales minimales, la durée de la périodesans gel, les précipitations estivales, les températures maximales, l’enneigement,les pluies de janvier et les vitesses maximales des vents.

La nouvelle carteDes scientifiques du Service canadien des forêts de Ressources naturellesCanada ont maintenant réévalué ces zones de rusticité en utilisant les mêmesfacteurs que dans les années 1960, mais en intégrant des données climatiquesplus récentes (1961–1990). Ils ont employé des techniques modernes decartographie climatologique et tenu compte des effets de l’altitude. La nouvellecarte montre que les zones de rusticité ont subi des changements qui confirmenten général ce que nous savons du changement climatique. C’est dans l’Ouestcanadien que les changements sont les plus prononcés.

Interprétation de la nouvelle carteLa nouvelle carte représente neuf grandes zones de rusticité, qui vont de 0 (laplus rigoureuse) à 8 (la moins rigoureuse). Relativement peu de plantes sontadaptées à la zone 0. La légende indique aussi des divisions à l’intérieur dechaque zone (p. ex. 4a ou 4b, 5a ou 5b). Ces divisions sont bien connues desjardiniers canadiens.

Certains facteurs locaux importants, comme le microrelief, le nombre d’abrisofferts et les légères variations de l’enneigement, sont trop localisés pour êtrereprésentés sur la carte. Par ailleurs, les variations climatiques observées d’uneannée à l’autre et les techniques de jardinage employées peuvent égalementavoir une grande incidence sur la survie des plantes en un lieu donné.

Pour de plus amples renseignements et un gros plan de la zone de rusticité devotre localité, consultez la page Produits et Publications du SCF à :http://www.nrcan-rncan.gc.ca/cfs-scf/national/what-quoi/publications_f.htmlou consultez Agriculture et Agroalimentaire Canada à :http://sis.agr.gc.ca/siscan/bnds/climat/rusticite/intro.html

La production de cette nouvelle carte des zones de rusticité des plantes duCanada a été rendue possible grâce à la collaboration des chercheurs scientifiquesdu Service canadien des forêts de Ressources naturelles Canada,d’Agriculture et Agroalimentaire Canada et de l’Atlas national du Canadade Ressources naturelles Canada.

For further information on the departments that have collaboratedon this map, visit the following sites:

Natural Resources Canadahttp://www.nrcan-rncan.gc.ca

Canadian Forest Servicehttp://www.nrcan-rncan.gc.ca/cfs-scfNational Atlas of Canadahttp://www.atlas.gc.ca

Agriculture and Agri-Food Canadahttp://www.agr.gc.ca

Pour plus d’information sur les ministères qui ont collaboré à cettecarte, veuillez visiter les sites Web suivants:

Ressources naturelles Canadahttp://www.nrcan-rncan.gc.ca

Service canadien des forêtshttp://www.nrcan-rncan.gc.ca/cfs-scfAtlas national du Canadahttp://www.atlas.gc.ca

Agriculture et Agroalimentaire Canadahttp://www.agr.gc.ca

Plant hardiness zonesZones de rusticité des plantes

0a

0b

1a

1b

2a

2b

3a

3b

4a

4b

5a

5b

6a

6b

7a

7b

8a

Scale/Échelle approx. 1 : 10 000 000

kilometres 100 0 500 kilomètres

ZONE HARDINESS OF SOME INDICATOR SHRUBSZONE DE RUSTICITÉ DE CERTAINS ARBUSTES INDICATEURS0 Northern Labrabor-tea Lédon décombant Ledum decumbens

1 Saskatoon serviceberry Amélanchier à feuilles d’aulne Amelanchier alnifolia1 Hedge cotoneaster Cotonéaster luisant Cotoneaster lucidus1 Silver buffalo-berry Shépherdie argentée (Widespread) Shepherdia argentea1a Labrador-tea Lédon du Groenland (Widespread) Ledum groenlandicum

2 Siberian pea-tree Caragana arborescent Caragana arborescens2 Siberian dogwood Cornouiller blanc de Sibérie Cornus alba ‘Sibirica’2 European cotoneaster Cotonéaster à feuilles entières Cotoneaster integerrima2 Silverberry Chalef argenté (Widespread) Elaeagnus commutata2b Common juniper Genévrier commun (Widespread) Juniperus communis var. depressa

3 Winged euonymus Fusain ailé Euonymus alatus3 Staghorn sumac Sumac vinaigrier Rhus typhina3 Smooth sumac Sumac glabre (BC to ON) Rhus glabra3a Canada yew If du Canada (E. Canada) Taxus canadensis3b Peegee hydrangea Hortensia en panicule ‘Grandiflora’ Hydrangea paniculata ‘Grandiflora’

4 Bouquet Blanc mock-orange Seringa ‘bouquet blanc’ Philadelphius ‘Bouquet Blanc’4 Japanese yew If du Japon Taxus cuspidata4 Black chokeberry Aronie noire (E. Canada) Aronia melanocarpa4a American hazel Noisetier d'Amérique (E. Canada) Corylus americana

5 Common smoke-tree Fustet commun Cotinus coggygria5 Early forsythia Forsythia de Corée Forsythia ovata5 Fragrant viburnum Viorne de Carles Viburnum carlesii5a Oregon holly-grape Mahonie à feuilles de houx (BC) Mahonia aquifolium5b Spicebush (S. ON) Laurier benzoin Lindera benzoin

6 Japanese maple Érable du Japon Acer palmatum6 Slender deutzia Deutzie gracile Deutzia gracilis6 Showy forsythia Forsythia intermédia Forsythia x intermedia ‘Spectabilis’6 Vine maple Érable circiné (BC) Acer circinatum

7 Box tree Buis Buxus sempervirens7 Hidcote Millepertuis Hidcote Hypericum hookerianum ‘Hidcote’7 Cherry-laurel Laurier-cerise Prunus laurocerasus

8 Japanese aucuba Aucuba du japon Aucuba japonica8 Chilean pernettya Pernettye mucronée Pernettya mucrinata8 Laurestinus Lacirier tin Viburnum tinus

Yukon Territory and Nunavut do not have anarboreal emblem.Le Territoire du Yukon et le Nunavut n'ontpas d'arbres emblématiques.

Arboreal Emblems of CanadaEmblèmes arboricoles du Canada

BRITISH COLUMBIACOLOMBIE-BRITANNIQUEWestern redcedarThuya géant(Thuja plicata)

ALBERTALodgepole pinePin tordu latifolié(Pinus contorta var. latifolia)

SASKATCHEWANWhite birchBouleau à papier(Betula papyrifera)

MANITOBAWhite spruceÉpinette blanche(Picea glauca)

ONTARIOEastern white pinePin blanc(Pinus strobus)

QUEBECQUÉBECYellow birchBouleau jaune(Betula alleghaniensis)

NORTHWEST TERRITORIESTERRITOIRES DU NORD-OUESTJack pinePin gris(Pinus banksiana)

NEWFOUNDLANDTERRE-NEUVEBlack spruceÉpinette noir(Picea mariana)

PRINCE EDWARD ISLANDÎLE-DU-PRINCE-ÉDOUARDRed oakChêne rouge(Quercus rubra)

NEW BRUNSWICKNOUVEAU-BRUNSWICKBalsam firSapin baumier(Abies balsamea)

NOVA SCOTIANOUVELLE-ÉCOSSERed spruceÉpinette rouge(Picea rubens)

The arboreal emblem for Canada is a generic maple treerepresenting the ten species of maple native to Canada.L'emblème arboricole du Canada est un érable générique quireprésente les dix espèces d'érables indigènes du Canada.



CANADACANADA

Canada

4A

4B

5A

5B

CBCL Limited 15

VegetationBlack Spruce and Balsam Fir area

the most dominant tree types in the area. Black Spruce dominate in poorly drained areas, such as along bogs and the Terra Nova River, while Balsam Fir is common elsewhere. Black Spruce also seed promptly after forest fires, and so it is a prominent tree species in the areas that were wiped out in the two major forest fires in the past century.

Other native coniferous tree species found in Glovertown are White Spruce, White Pine and Red Pine. Several non-native conifers can also be found, particularly on ‘The Point’, where Scots Pine and Norway Spruce have been introduced.

Trembling Aspen and White Birch are the most widely distributed deciduous tree species in Glovertown. Other ash and maple tree species and Yellow Birch are also found in the area, but to a lesser extent.

The shrubbery of Glovertown consists mostly of alders and a variety of attractive ericaceous shrubs, such as rhododendrons, azaleas, laurels, heaths and heathers, blueberries and crowberry. The Common Juniper is another common coniferous shrub found in the area.

Black SprucePicea mariana

White PinePinus glauca

Balsam FirAbies balsamea

White SprucePicea glauca

Red PinePicea rubens

Yellow BirchBetula alleghaniensis

Creeping WintergreenGaultheria hispidula

Black CrowberryEmpetrum nigrum

Common JuniperJuniperus communis

Lowbush BlueberryVaccinium augustifolium

Labrador TeaRhododendron groenlandicum

Sheep LaurelKalmia angustifolia

White BirchBetula papyrifera

Trembling AspenPopulus tremuloides

Tree Species - Frequent Occurrence

Common Occurrence

Common Shrub Species

• Native coniferous tree• Grows in a variety of soils and

climates• Grows up to 25m tall• Greyish when young, becoming

brownish with age• Regular crown and gradually

tapers to a spire-like top

• Native coniferous tree• Grows in a variety of soils and

climates• Grows up to 25m tall• Greyish when young, becoming

brownish with age• Regular crown and gradually

tapers to a spire-like top

• Native coniferous tree• Grows on a variety of soils and

under a wide range of climatic conditions

• Grows up to 25m tall• Light grey bark when young,

becoming darker grey with age• Branches bushy, generally

horizontal, sometimes sloping downward.

• Native coniferous tree• A slow-growing wetland tree,

but occurs frequently on upland sites

• Grows up to 60m tall on well drained sites

• Reddish- or greyish-brown bark when young, becoming darker

• Upper part of the crown often dense and club shaped

• Native coniferous tree• Sand plains, rock outcrops, and

sites where soil fertility is low• Shade intolerant• Grows up to 25m tall• Reddish to pinkish bark• Lower branches spreading

horizontally or drooping, with the foliage crowded at tips

• Native deciduous tree• Prefers rich, moist soils• Mostly shade tolerant• Grows up to 25m tall• Shiny reddish-brown when

young, becoming dull yellow/bronze with age

• Branches large, wide-spreading, with drooping tips

• Native deciduous tree• Grows in a wide variety of

soils• Not shade tolerant• Grows up to 25m tall• Dark red or black becoming

reddish-brown then bright creamy white

• Narrowly oval, open with ascending branches

• Native deciduous tree• Prefers sheltered sites• Grows up to 25m tall• Pale green bark to almost

white when young, becoming darker

• Short, rounded crown

A

B

C

D

E

F

A

B

C E

D F


Built Environment

Development PatternThe development pattern of the

Town Centre reflects typical early coastal settlement patterns in Newfoundland. Early homesteaders built close to the shore along sheltered bays or headlands in tightly knit neighbourhoods that were connected by an interweaving coastal road. Homes were built by negotiating the natural landscape and topography resulting in different sized lots with varying setbacks and architectural styles.

Eventually, as land along the coast became occupied, back roads were built perpendicular to the main coastal road, extending upland onto developable plateaus.

Generally, the road layout is very organic and shaped largely by elevation contours and coastlines. Travelling through the Town today, this linear strip pattern has not resulted in an

identifiable core or town centre area that conveys a “sense of place”.

Building Use InventoryGlovertown has a nice mixture of

homes, shops, institutional buildings, recreational facilities and amenities and industrial uses - all within the “twenty minute” study area.

Residential - The majority of buildings within the Town Centre, approximately 67%, are residential and can be geographically grouped into compact neighbourhoods within the Point, the Penney’s Brook area, and along Station Road and Main Street North. There are a few vacant homes, particularly along the coastline on Main Street and on Station Road.

Commercial - Commercial buildings account for 13% of all buildings within the study area. Almost all of these are located along Station Road or Main Street South. Several businesses

surround the main intersection of Station Road and Main Street, including a Credit Union, Irving gas station, flower shop, thrift store and a wholesale distribution centre. Further along Main Street South are a Scotiabank, a Foodland grocery store, a funeral home, fast food/convenience/liquor store, the marina, a dental clinic, commercial offices, and others. Some home based businesses and hospitality businesses are located off of the main road in areas such as the Point and Penney’s Brook.

Institutional - The Town Centre area includes institutional buildings, such as the fire hall, Town Hall, a Canada Post office, Glovertown Academy, and an RCMP station. The Janes House Museum contains historical artifacts and records of the town, and the House of Diamonds is an artist studio and residence. Institutional buildings account for 13% are also located in the Town Centre area.

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Built Environment

LAND USE INVENTORY

LAND USE CALCULATIONS

RESIDENTIAL INSTITUTIONAL

Glovertown Academy

TownHall

Glovertown Gardens

RECREATIONAL INDUSTRIAL VACANTCOMMERCIAL

RESIDENTIAL

67%

COMMERCIAL

13%

INSTITUTIONAL

13%RECREATIONAL

4% INDUSTRIAL

1%VACANT

2%


Recreational - All recreational buildings are gathered around the Steady, including the Glovertown Gardens arena, a baseball diamond, and a handful of storage sheds for recreational activities. Only 4% of all buildings in the study area are recreational, however, there is a significant amount of recreational open space, including several trail networks and Ken Diamond Memorial Park.

Industrial - There are fewer industrial buildings in the Town Centre than perhaps there once were. Today, there is just an automobile repair and parts shop on Main Street South, and a Bell Aliant utility building and municipal booster station along Station Road. In the past, there were likely far more marine-based industrial buildings along the coast, such as shipbuilding sheds and mills.

Yellow areas indicate parking areas in the Town Centre. The inset indicates that many of parking areas have access control issues.

PARKINGS AREAS

Vacant - Several abandoned or closed businesses have left vacant buildings within the Town Centre, such as the former Freshmart grocery store building and a former computer repair shop, which is currently for sale.

ParkingAlthough there is much land in the

Town Centre dedicated to parking lots, there are no real public parking areas other than the Ken Diamond Memorial Park. Other parking lots associated with business premises and reserved for customers. The lack of visible public parking is an issue for visitors who are looking to spend the day in the Town Centre and are arriving by car.

The design and shape of commercial parking areas along Main Street pose circulation issues at entry and exit points. For example, there is little separation between the main road and most parking areas. Rather, parking areas are simply a wide extension of asphalt from the main road, allowing

motorists to enter and exit these areas anywhere along the road. Creating clear access points for parking areas reduces conflict points for traffic circulation by restricting access points to one or two areas and enhancing safety for pedestrians.

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Architectural Vernacular Residences are arranged in a fashion

typical of outport towns with a similar long history of fishing and forestry as a primary economic means. The locations of houses prioritize the relationship to harbour, proximity to family, and relationships to industrial and commercial activity. This is in contrast to contemporary arrangements that are rationalized by development parcels and incremental connections to public utilities such as electrical and water. These sorts of developments are beginning to form at the edges of the town beyond the study area.

Residential Architecture - With regards to individual houses, many have had noticeable alterations, upgrades and additions over the decades making it difficult to determine their age. A variety of cladding materials can be found that are typical of the region. Siding is predominantly vinyl (often vertical board and batten style) with some clapboard, and some metal siding with a clapboard profile.

A number of new houses have been built in a ‘New Victorian’ style, with intricate detailing that is reflective of the great many skilled woodworkers in the community. This particular style

however would not be considered true to the heritage forms found in the town and region, and is only found in new builds.

Many older houses were destroyed in fire events that occured in the 19th and 20th centuries, which has had significant influence over the architectural character of the town. However, a concentration of older homes remain at Burry’s point, at the centre of the study area. Many of these homes are restored or maintained to reflect the original architectural intent.

House on North Shore Road | Modern bungalow style with unique garage modification at left. Typical example of modern residential architecture with owner-specific modifications, prevalent throughout the community.

New home | Notable for its ‘New Victorian’ style and attention to woodworking detail.


Commercial & Institutional Architecture - There are a large number of commercial and institutional buildings in Glovertown due to the town’s role as a provider of services to the Eastport peninsula and surrounding area. Services range from automotive repair to hardware supply. Overall, the buildings tend to be proportionately large with little articulation of form. They also tend to be oriented for car users, with few windows or public ‘faces’.

Some other typical architectural characteristics of these buildings are as follows: • Parking is usually at the front of the

lot with continuous paving from the road.

• Windows are mostly casement or double hung, some exceptions of horizontal sliders, predominantly vinyl.

• Trim is uniformly white throughout, including doors, garage doors, fascia, eaves and soffits.

Heritage homes near Burry’s Point | Consistent with heritage forms and details found throughout the region.

• Details are typical of vinyl finishing details using ‘J’ trim or similar.

• Roofs are flat or more commonly low slope at about 20%.

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Left | Ralph Genge’s Store

Bottom Left | Eli Arnold’s Store.

Bottom Middle | The old Glovertown Pharmacy owned by Ralph and Freda Winsor.

Bottom Right | John Howse’s General Store at Glovertown South

Retail Storefronts - The historic precedents of retail storefronts have many similar characteristics. These include: • Symmetrical arrangement • Deep set, centered front door

• Large windows with repeating muntin pattern

• Signage board across front directly above the door

• 6” to 8” trim framing windows and doors

• Narrow clapboard • Shed roof style additions at sides • Transom windows above doors • Sidelights at door• Double shutter doors with panelling


Movement

There are a variety of ways that people can come to Glovertown and move around within it.

Automobile TravellersFor those travelling by vehicle, the

Trans Canada Highway, which runs south of the community, is the major route through the region and all road traffic coming to the Town from outside the region uses this highway. There are two routes from the highway into the Town and Town Centre, via Station Road (Route 310) which intersects the highway at Exit 25 and along

Main Street which runs parallel to the coastline of Alexander Bay to Traytown before intersecting Terra Nova Park Road, which connects back to the Trans Canada Highway at the western end of the National Park. Exit signage directing traffic to Glovertown off the Trans Canada at the western end of the Park is less obvious that signage at Exit 25.

For travellers by car, the Town is not visible from the highway and drivers have no indication of the services available or how far they will need

to go to get them. This uncertainty significantly limits the number of people who will spontaneously leave the Trans Canada to visit Glovertown.

The Main Street / Station Road intersection is acknowledged to have a poor configuration. The intersection also does a poor job of directing drivers into the core area. The awkwardness of the intersection contributes to the confusion of drivers, especially visitors, who do not know who has the right-of-way.

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While there is a great deal of parking available in the Town Centre area, all of it is associated with businesses and it is usually full throughout the summer. There is a need for public parking to accommodate people travelling through the area who may decide stop without any particular purpose or destination in mind without negatively impacting the business owner.

PedestriansThe core area from Town Hall to

the marina contains many points of interest and locations with good

views. However, the pedestrian environment along Main Street is poor and uninviting. There is no designated place for people to walk or bike, it is exposed without any shelter, and the condition of the shoulder with an uneven width, surface, and in some places poor drainage makes it hard to walk or cycle. As Main Street is a busy relatively high speed route, crossing the street can be daunting at times. The intersection of Main Street and Station Road is difficult to cross as there are no crosswalks, and the confusion on the part of drivers

means that pedestrians don’t feel safe crossing in this area. Most parking lots bleed onto the road, allowing traffic to pull out from many locations creating numerous potential conflict points where accidents could occur. The area contains no pedestrian-related amenities like garbage cans or benches.

The area has a number of pedestrian trails associated with Ken Diamond Park and the Steady. There is also a trail that heads west from the school to Station Road and one to the

Streams of People

There are a variety of transportation “streams” in close proximity to the Town Centre


gazebo located on the hill southeast of Town. However, these trails are not particularly well-marked and visitors unfamiliar with the area will be unaware that they exist, or how to find them if they do. The Point area provides a relatively quiet and attractive place to walk, but the topography hides this area making it difficult for visitors to discover it. The overall lack of looped streets means that people out for a walk must backtrack over ground they have already covered, which lessens the attractiveness of the route.

Recreational VehiclesFor off road recreational vehicles,

there is a trail connection through the Steady from the T’railway Provincial Park into Town that is used by snowmobilers and ATV’ers. There is also an off-road recreational vehicle trail that comes into Town from the west, but ends at Campbell Place. These

trails do not directly connect to any shops or services in Town and users are forced to illegally take local roads to get to their destinations.

From movement perspective, while the area generally serves drivers well, the Town Centre lacks:

• an obvious connection from the Trans Canada Highway;

• sufficient public parking; • adequate pedestrian

connections along Main Street and to other areas in Town; and

• trail connections for ATVs and snowmobiles to the Town Centre.

Each of the travel routes into and within the Town could be better exploited, to capture a greater number of people travelling the TCH or on recreational vehicle trails and entice them to come into the community.

Once there, providing a place for them to park and explore on foot will encourage them to stop and stay.

Bottom left | The good: Excellent trail infrastructure in Ken Diamond Park

Bottom right | The bad: Lack of infrastructure along Main Street creates

an uninviting environment for pedestrians

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Top | Internal wayfinding signboard

Middle left and right | Trans Canada Highway signs

Bottom right | A large advertising signboard along Station Road

Wayfinding SignsThere are several types of

wayfinding signs that are used both within the Town Centre itself and along the Trans Canada Highway to guide people through Glovertown. There is a common perception amongst locals, however, that these signs are not working to their full potential.

For example, the main exit sign along the Trans Canada Highway lacks any geographical or time-based information indicating how close Glovertown is from the offramp. Rather, the sign simply states the name of the place and an arrow in the general direction. Without any contextual information, passing motorists are left to guess if Glovertown is 2 minutes off the Highway or 2 hours. Without certainty, motorists will almost certainly pass by until the next exit sign displays more useful information.

There is one large signboard along Station Road that provides advertising space for up to 24 businesses in Glovertown. However, because each business has attempted to include as much information as possible in their allocated spaces, this signboard has quickly become cluttered and unreadable for motorists, thereby negating its fundamental objective.

A clean and straightforward sign that displays the geographical proximity of the Town Centre to the highway and clearly outlines the variety of services available using universal symbols will almost certainly lure in motorists to come and visit.

The Town also has an internal wayfinding system that is used to direct visitors to destinations such as the Arena and Ken Diamond Park. Unfortunately, some of these signs area not visible from both directions and over time, however, many of these signboards have fallen into disrepair or have been covered up by nearby vegetation.


EconomyWithin Glovertown, businesses

provide a mix of retail and services that meet the needs of a variety of markets. Many of these businesses are located in the Town Centre area.

The markets that businesses in Glovertown generally serve include:

• Town residents who represent a year-round market.

• Residents of the greater Eastport Peninsula Region who come to Glovertown to obtain services and shopping that they do not have in their home community. They also represent a year-round market.

• Tourists to the area – sightseers and those visiting friends and relatives who pass through the town. Visitors to the Park and groups and individuals attending such things as sporting events, festivals and so on in the region also represent part of the tourism market. They may be looking to obtain goods and services while they are temporarily visiting the area.

Each group has different reasons for coming to the Town, has different needs and interests.

Town residents are somewhat of a

captive market. They are focused on Town Centre as an area that provides them with goods and services. The setting or look of the area is somewhat important to them, particularly if they enjoy walking, but is not the focus.

For regional residents the range

of goods and services available is important, particularly if it means they can obtain what they need without having to travel longer distances to larger centres, particularly for goods and services they frequently need.

The various tourism markets to

the province come seeking authentic experiences. They want to experience the history and culture of the “place.” This involves having opportunities to purchase local goods and services, attend local events, meet people and see the community.

For the business community, retail leakage is unavoidable given the specialized needs and wants of today’s consumers. However, businesses in small communities like Glovertown have unique qualities that can attract business from external markets. Businesses can differentiate themselves based on service allowing them to draw-in customers from distant locations. While franchise businesses offer consistency and price advantages, independent restaurants or tourism oriented businesses meet niche demands. Travellers and residents often gush about unique “downtown” shopping districts with little shops and boutique businesses that create a walkable shopping experience. While the seasonal nature of tourism in Newfoundland and Labrador poses challenges for year round business viability, having a cluster of businesses offering a range of retail and service experiences in the Town Centre project is the eventual goal. Fortunately, Glovertown’s proximity to Terra Nova National Park and the Trans-Canada highway offers potential to increase the visibility of the town and its business offerings.

Signage is an important element of

attracting people to the Town. People need to know how to get to the Town and once there, how to find what they are looking for.

Introducing signage in outer areas of town is the most effective way of attracting consumers. As the traditional media model gets reconfigured, outdoor sign based advertising becomes the only mass media choice. Regional based radio or print advertising are other options,

House of Diamonds Art gallery, studio and residences

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but improved signage is the most direct and effective way of conveying information to potential consumers.

Festivals and events are another

form of community advertising altogether. Glovertown’s existing festivals and events, including Alexander Bay Days and the Winter Carnival are primarily oriented towards its residents. The development of events with a sub-focus on engaging visitors of Terra Nova National Park or residents from neighbouring communities could raise awareness of Glovertown and its amenities.

The increase in the town’s visibility

resulting from either of these advertising methods may help to capture a greater share of the retail spending within Glowertown’s trade area. In 2013, per capita retail spending in Newfoundland and Labrador was $16,306. This spending includes everything from groceries to clothing, to automotive services and everything in between. With Glovertown’s trade area encompassing approximately 7,000 people, as shown in the figure below, each year there is a potential

$113 million for the area’s retail businesses to capture (see bottom left figure). Glovertown’s own population accounts for 30% of this spending, but the remaining 70% is from neighbouring communities.

Proximity to Terra Nova National Park is one of Glovertown’s greatest assets. Each year approximately 260,000 people visit the park. As shown by the bottom right figure, Terra Nova is Eastern Canada’s second most visited National Park. Currently, these visitors represent a relatively untapped community economic development opportunity. These visitors are not only potential Glovertown patrons, but potential residents and business investors. These visitors are also a potential source of word of mouth advertising for Glovertown. The challenge with word of mouth advertising is there is no way of ensuring that it will be positive. One’s entire Glovertown experience can easily be tarnished by one poor interaction with a front-line service worker. Therefore, to improve its economic fortunes and to foster a thriving commercial hub, Glovertown

must embrace the visitor experience as its primary economic development objective.

Working to promote customer

service excellence through effective training programs with front-line staff should be a town priority. This type of training will complement the Town Centre project and serve as catalyst for change in a number of areas. With respect to economic development benefits the Town Centre project can be leveraged to:

• Create a destination that diverts more traffic from the TransCanada Highway;

• Increase the inventory of retail and commercial spaces for restaurants and shops;

• Increase the level of local spending by residents and tourists;

• Improve the Town’s fiscal situation through rising commercial tax revenue; and

• Provide more amenities to visitors such as public spaces and community information.

• Enhance the Town’s ability to attract new residents and business investment.

500,000

400,000

300,000

200,000

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Division No. 7, Subd. N.

GLOVERTOWN TRADE AREA BY ESTIMATED RETAIL SPENDING

EASTERN CANADA’S NATIONAL PARKS BY ANNUAL ATTENDANCE (2012-2013)

Source: Parks Canada. Parks Canada Attendance 2012-13; http://www.pc.gc.ca/eng/docs/pc/attend/table3.aspx. Adapted by Millier Dickinson Blais. Inc.

Source: Statistics Canada. Table 080-0020 - Retail trade, sales by the North American Industry Classification System (NAICS), monthly (dollars), CANSIM (database); Newfoundland Labrador Economic Review 2013. http://www.economics.gov.nl.ca/pdf2013/theeconomicreview2013.pdf; Adapted by Millier Dickinson Blais Inc.

$34,601,332

$32,351,104$16,811,486

$7,859,492

$4,614,598

$4,467,844

$3,782,992

$3,571,014

$2,217,616$2,152,392

$945,748

28 Glovertown Centre Plan / Visioning

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VISIONING

Consultation Results

Who We Talked To From the outset of the project, Town

Council recognized the importance of working with community groups and stakeholders to develop a shared vision for the Town Centre. They also recognized that building capacity within the community to effectively implement the plan requires engaging the people who use these spaces on a daily basis. The consultation process involved a variety of engagement methods, including online and social media and a one-week design charrette that consisted of public meetings, a walking tour, stakeholder interviews, and public drop in sessions with the project team.

A mail-out was also sent to

Residents inviting them to come and discuss their ideas or see how the project was progressing.

Stakeholder meetings were also held over the course of the week, including one meeting with the project steering committee and councillors, one with local groups and organizations, and one with business owners in the Town Centre area. The following groups were represented at these meetings:

• Glovertown Academy• Recreation Committee• Lion’s Club• Trail Riders• Women’s Institute• Glovertown Museum (Janes

House)• House of Diamonds• Glovertown Marina• Town Council• Dozens of local business owners

and merchants

Face-to-face discussions were held with approximately forty-five people over the course of the week.

What We HeardResidents recognize the role that

the town plays as a regional service centre. In identifying where the “Town Centre” is, the community generally described the centre of Glovertown as the area from the Main St./Station Rd. intersection to the Marina, both from a historical perspective and current function.

One of the greatest concerns

expressed by the community during the consultations related to the Main St./Station Rd. intersection. The community views the intersection as a poor introduction to the Town and has concerns about the safety for both vehicles and pedestrians. Other concerns were expressed about parking in the area, specifically in the summer when the lack of public parking makes it difficult for visitors to stop and linger without taking up private parking spaces owned by local businesses.

Wayfinding within the Town was

identified as an issue of concern particularly as it relates to visitors having difficulties finding local goods, services and attractions. Specific mention was made of the House of Diamonds and Janes House

Consultation Results | SWOT Analysis | Vision & Guiding Principles

Design Charrette | Consultation involved a variety of engagement methods, including social media and a walking tour, among others.


SWOT Analysis

Weaknesses

Strengths

• Good variety of existing retail• Waterfront/marina• Buck’s Hill• Diamond House• Ken Diamond Park / arena / recreation area close to the proposed Town

Centre area• Resilient character of the residents• High level of volunteerism• Natural aesthetics• Steady population due to a diverse economy• Good trail system• Large residential population close to the proposed Town Centre area• Unique attractions including the Janes House Museum, the mill, the Ken

Diamond trails and gazebo, and Billick’s Head• Possible redevelopment / refurbishment of the Town Hall / Fire Hall• ATV / snowmobile access to and from the T’Railway• Trilobite fossils along the Ken Diamond Trail• Alexander Bay Days: summer music and cultural festival• Winter carnival

• There is no existing centre / the Town is a strip development• No strong local aesthetic• Few heritage buildings• Hard to walk along Main St. due to lack of sidewalks, lighting and shelter• No “edge” to road• Disjointed/unclear signage; poor wayfinding to shops, services, walking

trails, snowmobiling / ATV trails• Few eating places• Raw sewage goes into the harbour

From the background research, a review of existing conditions and input through the consultations, an analysis of the strengths, weaknesses, opportunities and threats relevant to the Town and the Town Centre area were identified and considered. Strengths and weaknesses are things over which the Town has some degree of control and thus can make changes to improve the situation. Opportunities and threats are largely external factors which the Town does not control, and given this lack of control, will need to develop strategies to take advantage of opportunities that present themselves or have plans to counteract the threats.

Developing a list of strengths,

weaknesses, opportunities and threats is a useful planning tool for developing overarching principles, goals, objectives and design solutions. They were used to develop a future vision for the Town Centre that builds upon identified strengths, recommends action that takes advantage of opportunities, addresses weaknesses, and mitigates identified threats

Museum as important tourism assets. Suggestions included developing a map that would help direct people to the things they are looking for or may be interested in the community.

It was generally considered that the

look and function of the Town Centre area should be enhanced for all users. There is desire in the community to improve the walkability of Main St. in the Town Centre area as it was described as unpleasant area for walking. Concerns around walkability include not only safety for pedestrians related to the width and condition of the street shoulders and lack of crosswalks, but also the comfort of the walking experience. Specific suggestions for

improving walkability included installing sidewalks and crosswalks, and better landscaping to create a more pleasant visual landscape.

Recreational vehicle users –

snowmobilers and All Terrain Vehicle (ATV) users were identified as a potential market for businesses in the town. Popular snowmobile and ATV trails pass close by Glovertown but there is limited access to the Town Centre for these groups other than using local roads. There is desire to enhance access to and through the area for use by these groups.

Overall, it was generally expressed

that through the Town Centre Plan,

walkers, cyclists, all terrain vehicle and snowmobilers be given consideration and options included for increasing access to the Town Centre for these groups.

The consultations also led to ideas

about the distinct characteristics or identity of the Town and the Town Centre area in particular and how these could be used to consider a theme for the Town Centre district. Themes focused around the Town’s history and attachment to forestry and boat building as well as the entrepreneurial spirit that the Town has consistently demonstrated emerged through the discussions and public input.

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Opportunities

Threats

• Residents of the Town and region already use the area• Glovertown is already a regional service centre, so it operates year round

and is not totally reliant on the tourist trade• Terra Nova National Park is nearby (providing opportunity for daytrips into

Glovertown by tourists staying there; partnerships with the Park – activities and events)

• Close to the Trans Canada Highway accessible by a roadway loop through town

• Possible infill / redevelopment opportunities in Town Centre area• School is located close to the Town Centre area• RCMP Building could become available for redevelopment• Provincial public library is located in the Town• Three seniors’ homes are located in the Town• There is a medical clinic in Town• Terra Nova River is a great salmon river• Best boating / sailing in Bonavista Bay• Large arts community

• Competition from other communities in the area including Gander• The Trans Canada Highway bypasses Town• Poor Main St./Station Rd. intersection• Aging population• Sea level rise• Forest fire potential• RCMP could move out to Trans Canada


Vision for the Town CentreThe “Vision for the Town Centre” summarizes the aspirations of the residents, business owners and stakeholders who

contributed to the Centre Plan process by bringing together diverse opinions into a common framework for improvement.

Our Vision:To grow the Town Centre into a complete and attractive neighbourhood that offers shops and services, jobs and homes, schools and museums, natural open space and recreational facilities, and more... all within a twenty minute walk of one another.

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Establish a Core

The character of Glovertown as a community will benefit from having a core or central area. People have identified the area from the Main St. / Station Rd. intersection to the Marina as the centre of the community. Efforts should be made to concentrate development and services in this area.

1

Promote the Town Centre as a Place to Do Business

Continuous efforts should be made to concentrate retail, municipal and regional services in the Town Centre to enable the area to become a true centre, allowing the Town to focus its efforts and not spread things so thinly that they will not have impact.

5

Provide Well-Connected Transportation Options

Provide safe and pleasant ways for people to walk, bike, snowmobile, ATV, drive, ski or snowshoe between homes, facilities, services and businesses.

7

The following objectives form a framework to the solutions that will be developed. They provide a structure within which future councils can make decisions on what features or programs to implement or how to deal with unanticipated opportunities and issues that may arise. They also provide a means to measure the success of various actions.

Objectives

2Attract People to the

Town Centre

People “streaming” by and through Glovertown – drivers, tourists, regional residents, Town residents, snowmobilers, ATV’ers, boaters, business people, attendees at tournaments and other events, etc. – must be enticed to stop and visit the Glovertown Town Centre.

3

Build a Distinct and Consistent Identity

Creating an area that people recognize as the centre of town will improve the appeal of Glovertown as a place for residents, regional visitors and tourist to come to shop and obtain services.

4Improve the Appearance

First impressions count. An attractive looking Town Centre will improve the overall appeal of the area. Cleanliness and orderliness will provide a sense of pride for residents and a sense of safety and comfort for visitors.

6

Expand the Range of Activities that People Can Experience

Help people to touch the natural beauty of the area and discover the great recreation, arts and cultural assets that already exist in the Town. Continue to develop services, features and events that will enhance the Town Centre as a place to play, a place to learn, and a place to purchase provisions.

8Help People Find the Things

They Want

Make it easy for people to find Glovertown, and once they arrive, to easily discover its attractions, amenities and services that it has to offer.

9

Ensure that the Area Functions Year Round

The Town Centre does not only service tourists who tend to be more plentiful in the summer. As a regional service centre, the Town Centre serves Town residents and regional service seekers throughout the year. Therefore, it needs to operate well in all four seasons.

34 Glovertown Centre Plan / Master Plan

Janes House | A heritage home that now serves as the Glovertown Museum

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MASTER PLANIntroduction | Town Centre Aesthetics | Spatial Planning | Streetscape DesignSignage & Wayfinding | Architectural Guidelines | Economic Development

IntroductionThe Master Plan seeks to enhance

the existing strengths of the Town Centre to establish a core area that will create an attractive area for residents and draw people to visit Glovertown for shopping and leisure activities. Town centres commonly have:

• a concentration of retail and institutional services;

• more intensive level of development than on other roads in the community;

• special street furniture;• visible public parking;• good walkability;• places to sit and rest or watch

the world go by;• public parks;• a recognition of the heritage of

the place;• adequate signage that allows

people to find the things they want;

• nearby residential development;• a look or style that expresses

community values.

This plan addresses these elements to improve the area and promote it as a good place to do business and to live. The creation of an attractive Town Centre area will encourage people to come back and also to tell their friends and acquaintances what a nice place Glovertown is to visit.

The Master Plan section is organized into six components that will help the Town achieve its Vision for the Town Centre. These components (listed below and summarized in a map on the following page) will enable the Town to concentrate its efforts and set priorities for the short, mid and long-term implementation of this Master Plan.

Town Centre Aesthetics

Integrates the existing Town logo into a recognizable Town Centre aesthetic

Wayfinding Strategy

Improves exposure to and makes it easier to travel within the Town Centre through attractive and strategically placed wayfinding signs

Architectural Guidelines

Illustrates how modest facade improvements to commercial and residential buildings can improve the look and feel of the Town Centre

Economic Development

Provides ideas to promote and market the Town Centre area to entice visitors and business investment.

The six components of the Master Plan

Spatial Planning

Provides improvements to vehicular, pedestrian and off-road vehicular connectivity, and provides some public space concepts

Streetscape Design

Illustrates how comfortable street furniture and attractive landscaping, among others, can improve the form and function of the Town Centre


Example of Component Summary Table

Objectives achieved

• Recommendation #1

• Recommendation #2

1 2 3 4 5 6 7 8 9

Recommendations

Objective partially met

Objective fully met

Objective not met

All recommendations are summarized

Numbers correspond to

Objective

Measuring objectivesIt is useful to measure how well

the Master Plan recommendations contribute toward achieving the nine objectives established on page 33. Therefore, each component section will conclude with a brief summary table of the recommendations and how they achieve these objectives.

At the conclusion of the Master Plan section, all of the recommendations are presented in a matrix. This matrix is used to compare how well all of the objectives are met. By meeting all of the objectives in one way or another, the Vision for the Town Centre can be realized.

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Optimize the intersection and House of Diamonds area

Create a central plaza/parking area

Build a marina boardwalk

Improve pedstrian infrastructure along Main Street

Create new outdoor picnic areas in scenic areas

Provide adequate signage to and from the Trans Canada Highway

Provide adequate signage to and from Terra Nova National Park

Provide a pedestrian network within the

historic “Point” neighbourhood

Introduce a new trail connection

that would close a regional trail loop

Streetscape improvements

Improve connection between Ken

Diamond Park and Main Street

Crosswalk

CrosswalkCrosswalk

Introduce a new wayfi

nding

syte

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ut th

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Build

the

elem

ents

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MASTER PLAN COMPONENTSTown Centre Aesthetics

Streetscape Design

Wayfinding System

Architectural Guidelines

Overall Conceptual DesignPedestrian Improvements

Vehicular Connections

Improvement Areas


Town Centre Aesthetic

A brand was created for the North Fraser region in British Columbia that was applied to a variety of mediums, including a website, iPhone app, brochures, advertisements, signage, and more.

Place branding is the process of building a recognizable and locally relevant identity for an area that will help establish it as a distinct place. In order to really work, brands must capture the soul or essence of a place. Successful brands will communicate local skills, values, talents and features to create a sense of optimism, improve public image, and strengthen community pride. Done well, place branding can turn a town into a place where people want to live, work and visit.

“Over time, branding can help increase awareness, loyalty and, ultimately, value for places in the same way it can for companies and products. Brand equity is accumulated, like money in the bank, through good news, positive experiences and compelling imagery. Bad news, weak marketing and inconsistent experiences are all withdrawals from the account. The winning formula is to have sufficient brand equity to weather the inevitable storms, scandals and upsets that happen from time to time” (placebrand.ca, 2014).

Place branding can:• Establish a unified vision for the

community;• Increase the ability to attract,

recruit and retain potential residents and businesses;

• Foster internal community involvement, pride and advocacy;

• Build respect, recognition and, ultimately, loyalty;

• Strengthen tourism, by creating preferred destination status; and

• Correct inaccurate or unbalanced perceptions (placebrand.ca, 2014).

A place brand is more than a logo and slogan. It’s an underlying theme that permeates the visual language throughout the Town Centre to create a consistent identity and sense of place. A successful brand will communicate this visual language using a variety of tools such as a colour palette, types of materials, distinct typefaces (fonts), or even unique shapes or geometries.

Existing brandThe Town of Glovertown has

recently designed a new place brand, consisting of a green and blue circular badge with a white silhouetted sailboat on top. The colours acknowledge the natural juxtaposition of land meets sea, while the sailboat is a nod to its marine recreational values and boat-building history. The logo is accompanied by a Glovertown wordmark displayed in the Nilland-ExtraBold typeface, a contemporary slab serif font that also

Case Study

CBCL Limited 39

Nilland ExtraBold Nilland Regular Nilland BoldNilland Black

OPEN SANS EXTRABOLDOpen Sans Light Open Sans Regular Open Sans SemiBold

Objectives achieved

• Build on the existing Town Logo and further develop it for application in Town Centre elements and features.

• Incorporate wood as a featured material for Town Centre elements.

1 2 3 4 5 6 7 8 9

Branding Recommendations

Logo with Transparent Background

Logo with Textured Background

Primary Colours

Typefaces

In Application

Secondary Colours

Visit .ca, a Canadian resource with tools and articles on place branding.

For more information on place branding

COMMUNITY

l i v e / w o r k / p l a y

PROFILE

Community Profile Website

Materials

Pine with veneer

Black Powder Coated Steel

Cedar withNatural Sikkens finish

comes in Regular, Bold and Black variants. The Open Sans typeface is used as a body text in Town promotional material.

The Town Centre does not need its own separate brand. Rather it can utilize the Glovertown identity and build on it for the benefit of the greater area. Elements of the brand, including the typeface, colour palette, and logo can be implemented into a variety of Town Centre features, such as a wayfinding and signage system, streetscaping elements, street banners, furniture, tourism ads and materials, and more. Examples of this are provided throughout the remainder of the Plan.

The element of wood is also incorporated into features such as signage and street furniture. Wood has always been the most important resource in Glovertown, evident in the many mills that were found throughout the area and its boat building history. Wood also communicates strong recreational or natural values which align well with Glovertown. Whenever possible, locally sourced wood, such as pine, birch, and ash, should be used. Naturally finished cedar products, which are rot-resistant, may be necessary for outdoor elements such as street benches.


Intersection BeforeThe existing intersection takes up a large area and is confusing for visitors.

Intersection AfterThe proposed four-way intersection tightens up the area and is much more straight-forward.

Main Intersection concept plan A new pedestrianized intersection will act as a nice gateway feature for the Town Centre and significantly improve pedestrian connectivity.

Spatial PlanningVehicular Circulation

One of the major objectives of the Town Centre Plan is to enable people to come to the area, park their vehicle and get out to walk to shops and other destinations in the area, thus spending more time in the community and hopefully spending more money with local businesses. Throughout the area, directional signage (as described in the following section) should be provided to assist visitors to find the retail and other services they are seeking.

Intersection improvementsThe Main Street / Station Road

intersection is a key gateway to the area. The plan reorganizes this intersection to make it more navigable for drivers and safer for pedestrians. As a typical four leg intersection, with cars on all legs having to halt, people will have time to look at directional signs that would be placed in the area. Pedestrians will also be able to more safely cross the road as cars will need to stop before entering the intersection and pedestrians will have less uncertainty about what direction cars will be headed.

The provincial Department of

Transportation and Works has been provided with the proposed changes and recommendations related to the intersection, sidewalks and signage. Further discussions will be required with the Department and adjacent landowners as the project moves forward into detailed design and construction.

CBCL Limited 41

Parking lot access controlAccess control techniques such as

managing driveway location, spacing, and design, and using aesthetic treatments such as landscaped features, pavement textures and designs, removing and consolidating obtrusive signs, and adding uniform street lighting along Main Street is recommended. The town should consider these access management techniques to promote safe and efficient travel for all road users and to enhance the aesthetics of transportation corridors in the Town Centre. Given the width of the road reserve, it is also recommended that planting beds be installed to improve access control limiting where cars can turn off the road to enter a parking area, reducing the number of hazard points where accidents between cars and / or also provide a visual break between the road and the adjacent properties.

Gateway features The only access point for motorists

coming from the west is along Station Road from the Trans Canada Highway through the Station Road / Main Street intersection. From the east, drivers approach the Town Centre area along Main Street South from Traytown, which also connects to the Trans Canada Highway and Terra Nova National Park. Coming from both directions, drivers pass through developed areas of Town before reaching the core, so the creation of gateway features will be important to let people know that they have arrived in the Town Centre.

The marina provides a logical gateway location for traffic coming from Traytown and Terra Nova Park. The change in the road cross-section with the development of a crosswalk in the area and the addition of the wayfinding signs, banners, a pedestrianized shoulder, etc. will denote to visitors that they have entered a distinct area.

Objectives achieved

• Improve Main Street / Station Road intersec-tion

• Create planting beds that will contribute to access control

1 2 3 4 5 6 7 8 9

Vehicular Circulation Recommendations

Parking Lot AccessWithout any defined entry and exit points, there are many potential conflict points

Improved Parking Lot AccessBy creating a delineating feature separating the parking lot from the road, clear entry and exit points are created, thus reducing the amount of conflict points.


TownHall

Gas

Grocery

Picnic Area

Picnic Area

Gazebo

GlovertownGardens

GlovertownAcademy

Jane’sHouse

House ofDiamonds

GlovertownMarina

TOWN CENTRE CIRCULATION PLANPaved Shoulder / SidewalkExisting Pedestrian NetworkFuture Pedestrian Connections

Key DestinationsFuture Picnic Areas

Future CrosswalksOff-Road Vehicle Network

CBCL Limited 43

Paved ShoulderThe paving of the shoulder on the

harbour-side of Main Street South from the marina to the Town Hall is recommended to create a place where people can walk between destinations. Given that the roads are provincially maintained and plowed, the development of a curb is problematic. Therefore, it is proposed that the side of the road be improved in a manner similar to Magee Road in Gander adjacent to Cobb’s Pond, where the shoulder is paved and painted green with a narrow rumble strip inscribed on the roadside edge to demarcate the space as primarily reserved for pedestrians and cyclists.

Road Surface Paved/Painted ShoulderRumbleStrip

18 “ 72 “

Paved Shoulder cross section

Paved Shoulder in Gander.

Objectives achieved

• Develop boardwalk / trail from Marina around the point

• Pave and paint Main Street shoulder from marina to House of Diamonds

• Provide crosswalks at Station Rd. / Sparkes Ave., Main St. / Station Rd., Main St. / Pen-neys Brook Rd., and Main St. at the marina.

1 2 3 4 5 6 7 8 9

Pedestrian Realm Recommendations

CrosswalksMain Street is a busy relatively

high speed route and walking along or crossing the street can be daunting at times. The perceived narrowing of the road will contribute to speed control in the area. The provision of crosswalks at a number of key locations will improve pedestrian comfort and safety and also help reduce speeds along the road. The crosswalks are provided at regular intervals and create a regular rhythm that would break down the linear nature of the area.

Pedestrian RealmOne of the great attractions of the

area is the ease of access to natural areas. There is a rich trail network around the Steady, up to the gazebo on the hill in the eastern end of Town and out to the T’Railway. This plan supports these trails by enhancing them with additional connections to the services of the Town Centre. Improved pedestrian links along local roads and trails and the creation of crosswalks allow pedestrians and cyclists to move throughout the Town Centre and to find and access services as well as recreational facilities such as the gazebo on the hill, Ken Diamond Park, and the waterfront.


Penney’s Brook PlazaThis plan supports previous plans

that have suggested the development of a boardwalk / trail from the marina out to the Point. Depending on negotiations with local landowners, it is recommended that the boardwalk run along the harbour’s edge past the back of the former Freshmart to connect to Pinetree Road. A wooden bridge over Penney’s Brook is recommended. The path then runs along Pine Tree Road to a new picnic area on the smaller point projecting into the harbour and on to connect with Centennial Street. This suggested route will also require negotiations with landowners to allow people to cross over their property. The route will provide access to the Janes House museum, Noah’s on the Point with its accommodations and café and a walking loop from the marina to the House of Diamonds.

The plan recommends the development of a public parking area on Main Street adjacent to the mouth of Penney’s Brook where there is some crown land available. If possible, the Town should consider acquiring the former Freshmart property to develop a larger parking area with some park facilities associated with the parking area and the proposed boardwalk to the marina and the Point. This location is in the middle of the Town Centre area and the creation of the parking and a focal point would support the creation of the “20 minute neighbourhood” concept. An additional parking area could be provided on land at the road entrance to the marina if the Freshmart property cannot be acquired.

Wooden bridgeA wooden bridge such as the one shown in the photo above could be constructed over Penney’s Brook to connect the Plaza to the trail connection to the Point.

Off-Road Vehicle NetworkSnowmobilers and ATV’ers regularly

visit the Town Centre area, seeking fuel, shopping and other services. While off road routes for these users come into the Town, they tend to stop at the edge of Town and do not offer direct access to shops, services and other amenities. The plan provides off road routes to allow access from the trails in the Steady to the Irving Station, the Foodland grocery store and the Esso Station / Captain Sub.

There is also a suggested connection from Campbell Place to Station Road linking with the existing trail to the school along Sparkes Avenue. This route will allow trail users to come off the T’Railway and loop through Glovertown to access services without having to backtrack. Specific wayfinding signage should be developed for these routes and located at trail junction on the T’Railway and in Town, directing trail users to services in town.

Objectives achieved

• Complete off-road vehicle trail link from Campbell Place to Station Road at Sparkes Ave.

• Complete off-road vehicle trail link from the trails in the Steady to the Irving Station, the Foodland grocery store and the Esso Station / Captain Sub.

1 2 3 4 5 6 7 8 9

Off-road Vehicle Network Recommendations

Opportunity AreasA number of key opportunity areas are proposed that have the potential to

enhance the Town Centre area.

CBCL Limited 45

Penney’s Brook Plaza concept plan A new plaza that provides public parking, trail and boardwalk access, and picnic areas will act as a natural anchor point for the Town Centre.

Penney’s Brook

Glulam Wooden Bridge

Public Parking Lot

Welcome Centre / Gazebo

Sheltered Seating Area

Sodded Picnic Area

Naturalized Area

Pathway to Boardwalk

Boardwalk Connection to Marina

Crosswalk to School/Arena

Trail connection to the Point


House of Diamonds Improvements Adding a parking lot that can be used as concert seating will introduce a variety of event options for the House of Diamonds.

House of DiamondsThe House of Diamonds has also

expressed a desire to improve parking for their facility. Based on a review of the site, this plan recommends tidying up and signing the open area north of the artist’s studio, so it can be used as a parking area. Improved signage

along Main Street and Station Road will allow this location to be used as public parking for the Town Centre and will create additional traffic past the House of Diamonds. The existing parking area between the artist studio and the art gallery will remain, but can

be re-organized to accommodate a temporary stage area during festivals or concerts, with the lower grassed parking area operating as the seating area.

Embankment

House of Diamonds

Stage Area or ParkingArtist Residences

Concert Seating or Overflow Parking

CBCL Limited 47

Town Hall Area ImprovementsAn improved interface between the parking areas and the road will improve the quality of space and walkability of the area between the Town Hall and the Credit Union.

Town Hall AreaImproving the appearance of

the Town Hall, combined with the realignment of the intersection of Station Road and the Main Street and reconfiguration of the parking areas around the Credit Union will create a visual sense of arrival to the Town Centre. The recommendations as shown in the plan and illustration include reorganization of the parking space and aesthetic improvements.

Some of the asphalt in front of the

Firehall

Post Office

Paved Shoulder

Town Hall

Landscaped Area

Credit Union

Visitor Parking Area

Staff and Overflow Parking Area

Pedestrian Plaza

building is removed to create of a green area that can be landscaped. Three visitor parking spaces remain at the front of the building and a new parking area for staff and others is created at the rear of the building, accessed by a new pedestrian walkway between the Town Hall and the Fire Hall allow improved access to back and front doors of the Town Hall.

A clearly delineated pedestrian path

to front door will improve the comfort and safety for users of the building.

Paving at base of the flagpole improve its appearance. A raised planter along the front of the building contains a variety of plant material similar to that recommended on page 54.

The installation of the identification

sign, while not entirely necessary due to the large sign on the building, will allow for the presentation of additional information and set the precedent for other buildings in Town.


Objectives achieved

• Create parking lot on crown land at Main Street and Penney’s Brook

• Create parking area behind House of Dia-monds

• Improve existing parking area at House of Diamonds to allow it to be used as a tempo-rary stage location

1 2 3 4 5 6 7 8 9

Opportunity Areas Recommendations

Proposed changes to the Town Hall

Existing Town Hall

CBCL Limited 49

A streetscape consists of the visual elements of a street or road, including the road itself, street furniture (benches, garbage bins, lamp posts), trees and planters, street banners, etc, that together with its buildings, give the street character. Streetscape design involves the design of the street right-of-way, developing a consistent palette of street furniture that fits with the character of the area, and designing other customized visual improvements.

The appearance and functionality of the Town Centre can be improved by introducing beautification and streetscaping elements that create a consistent and cohesive look and feel to the area and build on the Town Centre “brand”. Generally, a good streetscape design will improve safety

Streetscape Design

and comfort, will communicate local values, and will be consistent with the architectural vernacular. An attractive streetscape can instill a sense of community pride and can encourage residents and business owners to maintain a high standard of cleanliness and attractiveness to the public realm and their own respective properties.

The proposed streetscaping palette complements and builds on the principles of the overall Town Centre aesthetic (see page 38).

The streetscape design uses a combination of wood and steel to convey a clean, modern and natural feeling. Examples of street furniture from proven Canadian manufacturers are recommended. However, given

the local capacity for skilled carpentry, street furniture could be locally made to match the design of these examples. Moreover, wood products used in street furniture should also be locally sourced.


BenchesSeating provides opportunities for

rest and relaxation. They also provide areas for observation of scenic views or human activity.

Placing a bench is incredibly important. To quote Christopher Alexander’s A Pattern Language, “where outdoor seats are set down without regard for view and climate, they will almost certainly be useless.”

The following criteria should be used when placing a bench:

• Benches should face toward pedestrian activity, not away from it or they should face toward scenic views;

• Benches should open toward the south to allow for maximum solar exposure during winter months

• Provide windbreaks such as planting beds to provide shelter

Manufacturer Product

Finish and Materials

More information

Specifications

Installation

• Framing in powder coated metal• Clear cedar wood, with Sikkens stain

• Surface mounted or in ground

www.custompark.com/furnishings/park-benches-series-b.php

SERIES B

from prevailing winds;• Benches should not block

pedestrian thoroughfare along the sidewalk.

Custom Park & Leisure, a Canadian site furniture manufacturer, provides an attractive and cost-effective urban bench called the Series B. The cedar backed bench comes in powdercoated black frame and can be surface mounted or cast-in-place.

http://www.custompark.com/furnishings/park-benches-series-b.php

CBCL Limited 51

Waste BinsObjective number four is to

“improve the appearance” of the Town Centre. One simple way to accomplish this is to provide waste receptacles at regular intervals to reduce litter. Ideally waste bins should be placed every 500 metres in high-traffic areas. Along paths and trails they can be placed every 800 metres.

The Series A trash receptacle, by Custom Parks and Leisure, is available in cedar (finished with either Sikkens stain or Lifetime preservative) or ACQ treated pine. The circular design comes with a galvanized can and lid and may be surface or in-ground mounted. It can contain up to 75 litres of trash. The style closely matches the recommended Series B benches.



More information

Specifications

Other

• Cedar with Sikkens stain or ACQ treated pine• powercoated steel frame• galvanized steel lid available

• Surface mounted or in ground• 75 litre capacity

http://www.custompark.com/furnishings/trash-receptacles-a.php

SERIES A


Picnic BenchesOne easy way to expand the range

of activities that people can experience in the Town Centre (see objective number six) is to provide picnic or leisure areas along the waterfront area and Glovertown Marina. A handful of picnic areas can be sited along a waterfront trail by the Marina and on The Point. Tables could be removed in the winter to extend their lifespan. A garbage bin should be placed at every picnic area.

The Series A picnic table, from Custom Parks and Leisure, is available in cedar with Sikkens stain or Lifetime preservative. Both the table-top and seat boards are made thicker for additional strength and durability. The table may be surface or in-ground mounted.



More information

Specifications

Other

• Cedar with Sikkens stain• powercoated steel frame

• Surface mounted or in ground

http://www.custompark.com/furnishings/picnic-tables-series-a.php

SERIES A

CBCL Limited 53

LightingPools of soft light and ambient

accent lighting can make a street or place more inviting and comfortable at night. Good lighting can also improve the sense of safety and help prevent crime. Currently, the Town Centre is lit by conventional automobile-oriented street lamps fastened to utility poles running alongside Main Street and Station Road. The main objective of these fixtures is to provide adequate street lighting for automobiles at night.

They provide a thin layer of light that illuminates the road surface for cars but often neglect peripheral areas of the right-of-way, leaving pedestrians feeling unsafe walking at night.

Pedestrian-oriented lamp posts are lower and provide a full spectrum light at lower wattages to provide warm and full pools of light. These types of lamps have heads at four to six metres above ground and have a wattage less



More information

Specifications

Other

• The specially formulated Lumital powder coat finish is available in many colors

• Surface mounted • Banner brackets and other accessories

available

http://www.lumec.com/products/luminaires/serie_transit.html

TRANSIT

MAINTENANCE

ACCESS TO INTERNAL COMPONENTThe luminaire’s hood can be opened by simply applying pressure on the latch located on the technical ring. The hood can then be pivoted along a hinge incorporated in the technical ring. A built-in stopper holds the cover at 900 from the technical ring.

ACCESS TO LAMPA simple quarter-turn of the Smartseal TM shutter provides easy access to the lamp. Quick-disconnect terminals between the lamp and the ballast tray ensure safe and easy lamp replacement.

ACCESS TO BALLAST The tool-free drop-in unitized ballast tray is slipped into the post top box which rests on the optical sup-port plate. Here again, the use of quick-disconnect terminals ensures safe and easy ballast maintenance.

ASSEMBLY EXAMPLES

Luminaire: TR20-SHA-GRD Luminaire: TR10-SHA Luminaire: TR20-SHA Luminaire: TR20-SCB Luminaire: TR20-SCB Mounting: UN-1A Pole: AM6-BA Mounting: TN-2 Mounting: TN-1A Mounting: SN-2 Pole: SPR5-LBC4S Pole: SSM8V Pole: AM8 Pole: RAF805

18 5.49

22 6.71

26 7,93

16 4.88

20 6.10

24 7,32

14 4.27

12 3.66

10 .05

8 2.44

6 1.83

4 1.22

2 0.61

ft m

Philips Lumec reserves the right to substitute materials or change the manufacturing process of its products without prior notification. For the latest updates go to www.philips.com/lumec.

LUMINAIRESConform to the UL 1598 and CSA C22.2 No. 250.0-08 standards

TR10-SHA-PH8EPA: 1.52 sq. ft

Weight: 40 lbs (18.1 kg)

TR20-SSAEPA: 1.46 sq. ft

TR20-SHA-SNEPA: 2.38 sq. ft


TR20-SHA-GRD-TNEPA: 2.70 sq. ft


TR20-SCB-UNEPA: 4.20 sq. ft


BENEFITS > Optional LifeLED™ LED light engine uses up to 50% less energy and last 3-7 longer than HID sources.

> Smartseal™ optical systems (IP66) virtually eliminate Luminaire Dirt Depreciation (LDD).

> SHA and SSA optical chambers reduce glare by using a unique combination of reflectors and internal prism refractors.

> SCB optical chamber offers exceptional performance and cut-off with a combination of a hydro-formed aluminum reflector and a tempered glass lens.

> Dark-sky friendly SG optics provide full cut-off in five different distributions.

24" (

610

mm

) L.C

.

16" (

406

mm

) L.C

.

4" (1

02 m

m)

Teno

n in

sert

ion

39 1 /

2" (1

008

mm

)

37" (

940

mm

)

16" (

406

mm

) L.C

.

16" (

406

mm

) L.C

.

16" (

406

mm

) L.C

.

30" (762 mm) 30" (762 mm)

4 1/8" (105 mm) 24 5/8" (625 mm) 23 3/4" (602 mm) 43 1/2" (1105 mm)

Philips Lumec reserves the right to substitute materials or change the manufacturing process of its products without prior notification. For the latest updates go to www.philips.com/lumec.

LAMPS / LEDLED = Philips Lumileds Luxeon R, CRI = 70, CCT = 4000K (+/- 350K)System (LED + driver) Rated life = 100,000 hrs1

LED light engine technical information for TR10 with flat lens

1 L70 = 100,000 hrs (at ambient temperature = 25°C and forward current = 700 mA)2 System wattage includes the lamp and the LED driver.3 Equivalence should always be confirmed by a photometric layout.Note : Due to rapid and continuous advances in LED technology, LED luminaire data is subject to change without notice and at the discretion of Philips.

LAMP

TYPICAL DELIVERED

LUMENS

TYPICAL SYSTEM

WATTAGE 2 (W)

TYPICAL CURRENT

@ 120 V (A)

TYPICAL CURRENT

@ 208 V (A)

TYPICAL CURRENT

@ 240 V (A)

TYPICAL CURRENT

@ 277 V (A)

LED CURRENT

(mA)HID

EQUIVALENT 3

LUMINAIRE EFFICACY RATING

(LM/W)BUG

RATING

35W32LED4K-R-LE2F35W32LED4K-R-LE3F35W32LED4K-R-LE4F35W32LED4K-R-LE5F55W32LED4K-R-LE2F55W32LED4K-R-LE3F55W32LED4K-R-LE4F55W32LED4K-R-LE5F55W48LED4K-R-LE2F55W48LED4K-R-LE3F55W48LED4K-R-LE4F55W48LED4K-R-LE5F55W48LED4K-R-LE2F80W48LED4K-R-LE3F80W48LED4K-R-LE4F80W48LED4K-R-LE5F

32723434318331604575

4809445244194711

4954458345506642697264626416

35353535525252525555555579797979

0.290.290.290.290.400.400.400.400.380.380.380.380.630.630.630.63

0.170.170.170.17

0.230.230.230.230.220.220.220.220.360.360.360.36

0.160.160.160.160.210.210.210.210.230.230.230.230.340.340.340.34

0.150.150.150.150.190.190.190.190.210.210.210.210.310.310.310.31

350350350350530530530530350350350350530530530530

70 -10070 -10070 -10070 -100

100 - 150100 - 150100 - 150100 - 150100 - 150100 - 150100 - 150100 - 150150 - 175150 - 175150 - 175150 - 175

93.598.1

90.990.388.092.585.685.085.690.183.382.784.188.381.881.2

B1-U0-G1B1-U0-G1B1-U0-G1B2-U0-G1B1-U0-G1B2-U0-G1B1-U0-G1B3-U0-G1B1-U0-G1B2-U0-G1B1-U0-G1B3-U0-G1B2-U0-G1B2-U0-G1B2-U0-G2B3-U0-G1

than 150 watts. They should be placed approximately 10-15 metres on centre.

The Transit series from Philips Lumec is an attractive lamp post system that is modern and has natural characteristics. It comes in a green powder-coated finish that is identical to the green found in the Glovertown logo. These lamps can be installed as a stand-alone fixtures, or they can be mounted to existing poles.


Landscaping and VegetationThe diverse palette of trees, shrubs

and grasses that is so evident in areas such as the Ken Diamond Memorial Park and the Terra Nova National Park has receded from other areas, giving in to the harsher environment of busy roads like Main Street and Station Road.

Streetscapes can be significantly enhanced by making an intentional effort to reintroduce the landscape back into the built environment. The colour, texture and depth of natural plant material soften the harsh edges of urban infrastructure. Newly planted and properly protected trees, shrubs and ground vegetation can revive the duller, harsher areas of the Town Centre, particularly during winter when colour is absent.

Conventional streetscaping plans often consist of non-native tree and plant species or tropical hanging baskets that can have difficulty growing

in harsher climates and require a large amount of care and maintenance. Not only do foreign species have difficulty growing, they have characteristics that do not fit within the unique landscape of Glovertown.

As an alternative, a selection of native trees, shrubs and ground vegetation species that are accustomed to local growing conditions (such as those shown on the following page), offer lower maintenance, and feature attractive year-round colour and depth.

Landscaped areas, particularly alongside a busy road, can add noticeable visual interest to an otherwise bleak urban environment. They are also useful in helping to visually separate the road from commercial parking areas.

The following guidelines should also be considered for landscaped areas

The Colours of Glovertown

along the Town Centre streetscape. Landscaped areas with tall trees or large shrubs should not be placed near important sight lines, such as near street intersections, crosswalks and driveways. Also, whenever possible, trees should be planted in small groups and underplanted with shrubs or protected with a berm to reduce the damaging effects of wind.

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Tree Species

White BirchBetula papyrifera

Trembling AspenPinus rubrum

TamarackLarix laricina

Red MapleAcer rubrum

Shrub Species

Common JuniperJuniperus communis

Creeping JuniperJuniper horizontalis

Rock SprayCotoneaster horizontalis

Labrador TeaLedum groenlandicum

Groundcover orVines

Red Osier Dogwood

Cornus stolonifera

Fountain GrassPennisetum alopecuroides

‘Red Head’

Sweet GaleMyrica gale

Sheep LaurelKalmia angustifolia

Black CrowberryEmpetrum nigrum

Mossy StonecropSedum acre

Heather VivelliiErica carnea ‘Vivellii’

English IvyHedera helix

Others:• Black Spruce• Red Spruce• Yellow Birch• Red Pine• Scots Pine (non-native)• Jack Pine (non-native)• Eastern Larch• Mountain Ash

Others:• Lowbush

blueberry• Steeplebush• Highbush

cranberry• Hydrangea• Heathers• Laurels• Azaleas• Speckled Alder• Rhododendrons• Boxwood

Others:• Bunchberry• Broadleaf

stonecrop• Virginia Creeper

(non-native)

Native

Native

Native

Native

Native

Native

Non-native

Non-native

Native

Native

Native

Native

Native

Native

Native

Non-native


Summer-themed“Play” banners

Winter-themed“Play” banners

Objectives achieved

• Introduce streetscaping elements that are attractive, inviting and comfortable for residents and visitors

• Concentrate streetscaping elements in the core of the Town Centre first

1 2 3 4 5 6 7 8 9

Streetscape Design Recommendations

Street BannersHanging decorative street banners

alongside important streets, such as Station Road and Main Street South, is a simple and straightforward way to improve the sense of place in an area. Street banners bring colour and a sense of activity to the streetscape and also provide an opportunity to highlight branding elements directly within the public realm. The banner concepts to the right illustrate how the Town can communicate the recreational opportunities that exist in Glovertown year round through a series of “PLAY” banners. Banners can also be interchanged easily to promote events or festivals or to reflect different seasons. They can be hung from ornamental street lamps or from existing utility poles.

minimalisti.de

Planting BoxesSometimes, planting beds or

landscaped areas are not possible due to space restrictions or location. Instead, portable planting boxes can be placed along sidewalks or parking lots during the summer and moved to a sheltered location during the winter when space is needed for snow storage. Another benefit of planting boxes is that they can be placed anywhere, without the need to reconfigure surfaces. Planting boxes can be easily built by local craftspersons. Alternatively, many site furniture manufacturers such as Equiparc and Landscape Forms build planters in a variety of sizes. Perrenials, shrubs, and even small trees can be placed in planting boxes.

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An important objective of this Plan is to “help people find the things they want” (Objective #8). The solution is to implement an intuitive wayfinding system throughout the Town Centre. A wayfinding system would serve two purposes:

1. to direct people into Glovertown; and

2. to help them find what they are looking for once they get there.

By placing attractive signs along strategic transportation corridors such as the Trans-Canada Highway and ATV trails, passing travelers may be enticed to stop. Signage in the Town Centre will have a positive impact on the overall appearance and visual quality of the neighbourhood.

There are four types of signs in an effective wayfinding system:

Directional signs provide the necessary information to circulate all types of users throughout the area. These signs must be located at key decision points such as entry and exit points, intersections and destinations.

Identification signs mark the location and name of buildings and facilities in the Town Centre. They include the name or function of the building or space and can include gateway signs, corridor markers or street banners.

Orientation signs are maps, directories, or kiosks that present navigational information that helps people to orient themselves within an area. They typically include a “you are here” indicator.

Regulatory signs indicate the “rules” and protocols of a place. Examples of regulatory signs include parking signs, “no smoking” signs, or traffic control signs.

Wayfinding SignsEssentially, good wayfinding

systems help visitors navigate through a neighbourhood easily and use sign messaging, symbols and colours that legibly and intuitively communicate with users.

The proposed wayfinding strategy builds on the Town brand by utilizing the primary colour palette and the Nilland typeface (see page 38). The theme of wood is also carried through

in the design of the sign structures. It also complements many features of the streetscaping plan, utilizing similar materials and aesthetics.

The following pages present a variety of wayfinding signs consistent with the Glovertown brand and proposed streetscaping plan. These signs can eventually replace all existing wayfinding signs in the Town Centre.

Directional sign

Identification sign

Orientation sign

Regulatory sign


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Glovertown Marina

Glovertown Gardens

Ken Diamond Park

House of Diamonds

Jane’s House

Vehicular Directional PanelsA large five panel signboard is

recommended to be placed alongside Main Street and Station Road to help guide motorists to destinations within the Town Centre. The sign panels are constructed out of 2x12 laminated pine

boards with the name and direction of each destination. Destinations are colour-coded: blue panels indicate buildings and facilities, whereas green panels indicate recreational destinations. The sign panels are

72 inches

86 in

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12 in

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6 in.6 in.

supported by two galvanized U-channel metal supports that are painted black, Each support is fastened to a 16 inch diameter sonotube foundation.

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Pedestrian Directional Signpost System

Building on the theme of wood, six-by-six wooden posts are suggested for the main platform for the pedestrian wayfinding system. These signposts would be located along the trail

5.5 in.

Sign panels can be placed on all sides of

the signpostGreen panels

indicatetrails or parks

Blue panels indicate buildings or

facilities

Red panels indicate rules

or bylaws

Signposts should be placed in a steel base to reduce the

chance of rot

network in the Town Centre, and also along waterfront trails and sidewalks. Small five inch wide aluminum sign panels with varying heights are fastened to the wooden sign posts that include information on important destinations. These sign panels

feature one of three colours; red for regulatory information (dogs on a leash, no smoking, etc), green for trail and recreation destinations, and blue for buildings and urban destinations.


Identification SignsA set of identification signs will

work in tandem with the pedestrian and vehicular directional signs and identify destinations. Two different

Orientation Signs

Glovertown Gardens

GlovertownTown Hall

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Ken Diamond Memorial Park

Park hours: 8:00 am - 8:00 pm

Use Park at your own risk.All visitors must stay on designated trails at all times.

No smoking.Report unsafe conditions or questionable activities to the Town Hall:

709-123-1234

types of sign panels are proposed. Blue panels are proposed for buildings and facilities that can be mounted directly onto the building. Recreational

destinations are indicated by green freestanding signboards, which include details such as park rules, hours, and amenities.

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GlovertownWelcome Trail Riders!Our Town Centre is only 1 KM away.Follow the orange signs.

Off-Road Vehicle Directional Panel and Signpost System

There is an opportunity to tap a year-round market that streams by Glovertown. A major regional off-road vehicle arterial trail for ATVers and snowmobilers is located a few

kilometres away from Glovertown. By placing a ‘lure’ sign along the trail indicating Glovertown’s presence, these trail users will consider visiting the Town Centre for services and experiences.

A similar signpost system that is used for pedestrians could also be used to guide these users in the Town. Orange sign panels will be used for all of these such signs.


Highway Exit SignSignificant traffic passes by

Glovertown every day along the Trans Canada Highway. Currently, the only sign along the highway doesn’t advertise the close proximity of the Town or the variety of services that exist. A large signboard placed along the Highway that clearly indicates how close the Town is off the highway and the types of services available would increase traffic and business for the Town Centre.

The proposed sign panel is an iteration of the existing Town logo, featuring a white sailboat over a two-tone green base. The attractive colour palette stands out to catch the eye of traveling motorists.

Two signboards should be placed along the Trans Canada Highway - one before exit 25 heading eastbound, and another before the Terra Nova National Park junction by the Splash N Putt for vehicles heading westbound.

Exact messaging should be determined

by the Town.

204 inches

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Objectives achieved

• Improve highway signs to attract people off the Trans Canada Highway

• Improve wayfinding signs in the Town Centre

• Improve signs directing pedestrians to the Ken Diamond Park and the trails in the Steady

1 2 3 4 5 6 7 8 9

Wayfinding Recommendations

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Architectural Design GuidelinesRevitalizing the architecture in

a town centre helps to improve the image and identity of the community. Well-kept and well-designed commercial and retail architecture reflects a town that is prospering and flourishing - a place that people want to visit, invest in, and live in. The consistency in the retail and commercial vernacular of buildings in Glovertown presents a clear opportunity for revitalization and enhancement - drawn directly from historic examples.

Colour

Colour is an important architectural feature in any Newfoundland town or outport. For residential architecture, colour choice is an opportunity for self-expression, and is consistently vibrant and charismatic. Any facade improvement plan should encourage this individuality throughout, as this is an import dimension to the continuing

development of the towns’ unique character. However with regards to the town centre study area - there is an opportunity to focus on historic colours and generate a cohesive theme that could be associated with the town. A good precedent to look at in this instance is the revitalization of the historic buildings in Newtown (NL), where yellow ochre and dark green were used to create a clearly identifiable heritage district. If used to a large degree, a heritage palette such as the one recommended below can have a similar effect for the town centre study area.

An effective approach to

encouraging an architectural aesthetic is to work within the details and materials that are currently being used. Many of the new larger commercial and industrial buildings are using brightly coloured metal siding, which, when applied to the larger proportions

of the buildings creates a pattern of blocks of color throughout the town. If encouraged in a facade improvement plan, this pattern could be an important part of the newer architectural character. It could give a more vibrant and friendlier appearance to buildings that might otherwise have little attention paid to design.

Implementation

The town can encourage residents to invest in the revitalization of their properties in the town centre study area by implementing a facade improvement plan. Such a plan can include programs providing incentives to property owners in the form of tax relief, direct grants and subsidies, or design expertise. The Town can also generate private and public investment to be used towards improvements. The following examples illustrate how some Town Centre buildings could be enhanced.

Recommended colour combinations


ScotiabankThe Scotiabank is a long standing

institution in Glovertown. It has been housed in several different buildings over the past 80 years. The illustration below shows the current Scotiabank building, which is in a prominent location along the Main road, at a juncture with the former Freshmart and current Foodland. This existing storefront is already quite similar in some ways to the traditional storefront designs - for example, it has a roughly symmetrical window arrangement, its large signage board, and central entrance.

The illustration below shows what the storefront facade could look like if renovated to reflect some of the historical features found in older documented storefronts. The alterations include:

• A replacement of vertical vinyl siding with horizontal 3” wood cladding, painted offwhite, with white trim.

• An enlargement of the windows and introduction of window muntins.

• Removal of commercial storefront glazing for the doors, and replaced with wooden (or painted hollow metal) doors.

• Introduction of sidelights at doors.

Existing Scotiabank

Scotiabank Facade Redevelopment Concept

• A new signage design that is more proportionate to the signage band with a traditional font.

• New planting area at front with hanging baskets at sides.

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Industrial Building at South Shore Road

This small building on the South Shore Road is notable for its location adjacent to the marina, and for its uniquely crafted wooden emblems of Canadian and Newfoundland flags. It is an older structure that has had some alterations over time, including new garage doors, and front door. It does have one original window at the side elevation, and apparently original wood siding, with mitred joins at the corners. This is an interesting case study because of dominant presence of industrial and commercial buildings, and shows a unique opportunity to demonstrate how an industrial building near the harbourside might add to the welcoming historic qualities of the area.

Below shows the same industrial building with a few simple renovations that would be appropriate in a harbourside location, while accentuating the already interesting

Existing building

Proposed Facade Redevelopment Concept

and expressive character of the building: • New shutter doors with metal

hinges • New paint colours • Restored woodworking• New garage doors with panelling

and inlays


Commercial Building

Existing building

Objectives achieved

• Restore older homes within the study area to reflect documented heritage precedents.

• Maintain existing heritage homes. • Follow the documented historic examples of

storefront architecture and restore store-fronts in the study area to reflect these.

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Architecture Guidelines Recommendations

The wellness centre on Main Street South is an important building as it houses some primary health services for the area. It is a long rectangular building that is sited perpendicular to the road, and has a large parking lot that slopes up toward the rear yard. The entrances are located on the side, and the street-side elevation of the building has a few small windows and a signage panel. The exterior of the building is clad in white vinyl siding with a blue fascia trim. The operable windows are slider style with no trim and appear to be aluminum frame.

The difficulty in creating an inviting

public appearance with this building is due to its orientation perpendicular to the street. In a sense, the building doesn’t have a ‘face’. These

improvements address that issue.

Facade improvements include:• Enlarged windows with

muntins, shutters, 4” and 6” trim and window flower baskets.

• ‘Cape Cod’ style siding in heritage French blue, with navy blue trim accents on shutters, inner window trim and fascia boards.

• Signage board that runs the length of the facade, with lettering style typical of historical storefront precedents.

• ‘Sunburst’ custom woodwork detail within gable.

• Vertical board and batten style siding within gable, paint same as trim.

• Vertical banner style signage at wide.

• Masonry planter at base of building along the roadside.

• Hanging flower baskets.

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Proposed Facade Redevelopment Concept


Existing Streetscape

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Main Street with Improvements


Economic DevelopmentThe Town Centre project provides

Glovertown with several economic development opportunities. If leveraged effectively, the project may create a destination that diverts more traffic from the Trans-Canada Highway, thereby increasing the level of local spending by residents and tourists. The project may also serve as a catalyst to strengthen the Town’s business community by fostering partnerships and collaboration. The Town has the responsibility of enabling change through a series of short term actions. Accordingly, the following recommendations focus on increasing the visibility of Glovertown as a regional service center and empowering local businesses to reach new consumers. Beyond marketing, the recommendations also emphasize actions to improve the Glovertown visitor experience.

Marketing:• The Glovertown brand is a promise

of a particular experience. Some further work should be carried out with the business community to define the type of experience it would like to provide its residents, businesses, and visitors. The second step involves taking action to ensure this experience is provided.

• Build on and extend the success of events like Alexander Bay Days and the Winter Carnival. Look to develop events with a sub-focus on engaging visitors of Terra Nova National Park or residents from neighbouring communities. Ideas could include bringing local businesses together with the Beaches Heritage Centre and other regional partners to create experience packages that incorporate tours, accommodations, food, heritage, arts and nature.

• Consider the creation of a new festival or event that links Glovertown with Terra Nova National Park. Adopt a “go to them” approach to promote and sell local goods and services to park users.

• Develop one new Glovertown-based tour making use of community stories, arts and cultural assets.

• Emphasize the importance of core customer service skills to all local businesses.

• Work with the Marina operators to disseminate information regarding Glovertown services to boaters.

• Work with local businesses to develop seasonal promotions and events such as winter carnivals, Canada Day and Thanksgiving events.

• Continue marketing the Town as a place for sporting events.

Supporting businesses: • Improve coordination and cross

promotion of the town’s existing business services. Continue to support and be part of the Terra Nova Chapter of the Gander Chamber of Commerce.

• Investigate small seed funding program from the Town to support new arts based initiatives.

• Examine zoning by-laws enabling ‘live-work-sell’ space in the Town Centre to increase activity and make use of empty or dilapidated buildings.

• Increase the visibility of the local business directory on the Town’s website

• Prioritize the regular updating of the business directory and ensure all appropriate business websites are listed.

• Establish partnerships with regional agencies and NGO’s to support and enhance program delivery. The Town can leverage existing programming offered by provincial agencies and nonprofit groups, to provide local businesses with additional resources and educational opportunities. For example, Export Development Canada and the Business Development Bank of Canada provide resources and training seminars to help business throughout the country grow and expand. There is currently a push by these organizations to support the transition of businesses to better leverage the internet. The Business Development Bank of Canada offers workshops and business advice on website development and search engine optimization.

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Branding RecommendationsBuild on the existing Town Logo and further develop it for application in Town Centre elements and features.

Incorporate wood as a featured material for Town Centre elements

Streetscape Design RecommendationsBuild a streetscape that is attractive, inviting and comfortable for residents and visitors by installing street furniture and landscaping

Concentrate streetscaping elements in the core of the Town Centre first

Spatial Planning Recommendations

Improve Main Street / Station Road intersection

Create planting beds that will contribute to access control

Develop boardwalk / trail from Marina around the point

Pave and paint Main Street shoulder from marina to House of Diamonds

Provide crosswalks at Station Rd. / Sparkes Ave., Main St. / Station Rd., Main St. / Penneys Brook Rd., and Main St. at the marina.

Complete off-road vehicle trail link from Campbell Lane to Station Road at Sparkes Ave.

Complete off-road vehicle trail link from the trails in the Steady to the Irving Station, the Food-land grocery store and the Esso Station / Captain Sub.

Create parking lot on crown land at Main Street and Penney’s Brook and create parking area behind House of Diamonds

Improve existing parking area at House of Diamonds to allow it to be used as a temporary stage location

Wayfinding Recommendations

Improve highway signs to attract people off the Trans Canada Highway

Improve wayfinding signs in the Town Centre

Improve signs directing pedestrians to the Ken Diamond Park and the trails in the Steady

Architectural Guidelines Recommendations

Restore older homes within the study area to reflect documented Heritage Precedents.

Maintain and preserve existing heritage homes.

Follow the documented historic examples of storefront architecture and restore storefronts in the study area to reflect these.

Objectives Matrix

Below is a summary of the key recommendations made in this Plan and a list of how they contribute to fulfilling the objectives listed on page 33.

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As the matrix illustrates, all nine objectives are met in one way or another, confirming that the Vision for the Town Centre can indeed be realized.

72 Glovertown Centre Plan / Implementation

IMPLEMENTATIONImplementation of the Plan requires

the following:

OrganizationOrganization establishes

consensus and cooperation by building partnerships among the various groups that have a stake in the Town Centre Plan. Through the preparation of the Plan, the Town has engaged business, community leaders and organizations. Implementation of the Plan should continue by building partnerships with and between these groups. It is recommended that the Town establish a Town Centre Plan Implementation Committee representing a broad cross section of the community to assist the Town with the implementation of the Plan. The Committee should be supported by the Economic Development Coordinator. Its role would be to coordinate various initiatives recommended in the Plan, define roles and responsibilities and identify opportunities for implementation such as creative partnerships and approaches. The Committee would also act as an advocate for the Town Centre initiative and assist Council by providing advice and recommendations as the project moves forward. This structure will divide the workload and build consensus and cooperation among the various stakeholders.

DesignThe Town Centre Plan sets out a

program of physical design changes that will create a safe, inviting environment for shoppers, workers, and visitors. The Plan recommends significant public investment that will direct attention to the physical elements: public and private buildings, storefronts, signs, public spaces, parking areas, landscaping street

furniture and so on. It can also include the use of public art, merchandising, window displays, and promotional materials. The aim is to create an appealing atmosphere through attention to these visual elements that will convey a positive message about the Town Centre and what it has to offer. Design activities also include instilling good maintenance practices in the Town Centre, enhancing the district's physical appearance through the rehabilitation of buildings, encouraging appropriate new construction, educating business and property owners about design quality, and long-term planning.

Promotion

Physical design elements in and of themselves are not sufficient to revitalize the Town Centre area. As the physical elements of the Plan are implemented, promotion is necessary. Promotion may take many forms, but the goal is to create a positive image that will rekindle community pride and improve consumer and investor confidence in the Town Centre. Advertising, retail promotions, special events, and marketing campaigns will help sell the image and promise of the Town Centre to the community, the surrounding region and special niche markets such as campers at Terra Nova National Park. Part of the role of the Committee overseeing the implementation of the Town Centre Plan should also include coordinating promotional activities and events to communicate the area’s unique characteristics, business establishments, and activities, to shoppers, investors, potential business and property owners, and visitors.

Economic RestructuringA key goal of community economic

development is to strengthen existing economic assets while diversifying the economic base. In the Town Centre area, this will be accomplished by retaining and expanding successful businesses to provide a balanced commercial mix, sharpening the competitiveness and merchandising skills of business owners, and attracting new businesses that the market can support. Working with the Committee, the Economic Development Officer can identify gaps in retail services and promote the conversion of unused or underused commercial space into economically productive property. From the municipal perspective an indicator of the success of the Town Centre Plan will be in the number of business expansions and increased number of businesses in the Town Centre Area.

Implementation of the Plan will not follow a linear course of action to achieve the final vision. There may be work on several initiatives taking place at once. Some of it will occur as part of regular roles and responsibilities of municipal staff such as the Economic Development Officer and Council. It is recommended that the Town, as a first step following a public presentation of the Plan, recruit volunteers to form the Town Centre Plan Implementation Committee, develop a Terms of Reference for its activities and begin to work on its implementation. Initially, implementation efforts should focus on the physical aspects of the Plan. As the project moves forward, promotion and marketing efforts can be added. The role of the Committee will be to coordinate the activities, make connections and identify opportunities as they arise.

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Opinion of Probable Costs

The following pages outline the estimate opinion of probable costs for the Glovertown Town Centre Plan. This preliminary opinion of probable costs is based on the current conceptual design and is for initial budgetary discussions only. Additional design

work will be required on individual site features to develop more specific opinions of probable cost. The Design Development Contingency allows for unanticipated issues to be dealt with in the detailed design phase.

It should be noted that this opinion of probable costs is presented on the basis of experience, qualifications, and best judgement. It has been prepared in accordance with acceptable principles and practices. Market trend

changes, non-competitive bidding situations, unforeseen labour and material adjustments, availability and the like are beyond the control of CBCL Limited and as such cannot warrant or guarantee that actual costs will not vary from the opinion provided. All values are provided in 2014 dollars and allowances should be made for inflation. Not included in this budget are the environmental remediation costs or costs (or revenue) from property transactions.

1 - Redevelopment of Main St. / Station Rd. IntersectionNo. Item Quantity Units Unit Cost Cost1.1 Intersection Reconstruction

a. Asphalt Paving (50mm asphalt & 250mm sub-‐base) 700 m2 $36 $25,200b. Removal of Existing Ashpalt 700 m2 $10 $7,000

c. Painted Shoulder / Walking Area (50mm asphalt & 250mm sub-‐base) (includes intersection & portion up Station Road to connect to trail)

400 m2 $48 $19,200

Project Subtotal $51,4001.2 Pocket Park on Corner

a. Concrete Paving 40 m2 $126 $5,040b. Planting 40 m2 $72 $2,880c. Additional Landscaping 1 lump $20,000 $20,000d. Benches 4 each $1,800 $7,200e. Waste Bins 2 each $1,200 $2,400f. Pedestrian Light Standards 1 each $12,000 $12,000Project Subtotal $49,520

1.3 Parking Lot Reconfiguration in Front of Credit Uniona. Acquisition and removal of derelict yellow house to be determinedb. Sawcut and removal of existing paving 400 m2 $10 $4,000c. Concrete Paving 150 m2 $126 $18,900d. Landscaping 200 m2 $72 $14,400e. Grading and Fill 50 m3 $36 $1,800f. Asphalt Paving (50mm asphalt & 250mm sub-‐base) 100 m2 $36 $3,600g. Striping 1 lump $1,500 $1,500Project Subtotal $44,200

1.4 Parking Lot Reconfiguration in Front of Town Halla. Sawcut and removal of existing paving 170 m2 $10 $1,700b. Concrete Paving 105 m2 $126 $13,230c. Landscaping 240 m2 $72 $17,280d. Asphalt Paving (50mm asphalt & 250mm sub-‐base) 75 m2 $36 $2,700e. Striping 1 lump $1,500 $1,500Project Subtotal $36,410

Sub-‐total $181,530Design Development Contingency (30%) $54,459Subtotal $235,989Construction Contingency (15%) $35,398Subtotal $271,387Design & Engineering (10%) $27,139Total (without HST) $298,526

2 - Main Street StreetscapingNo. Item Quantity Units Unit Cost Cost

2.1 1,280 m2 $36 $46,080

2.2 640 m2 $36 $23,040

2.3 480 m2 $36 $17,280

2.4 Benches 10 each $1,800 $18,0002.5 Waste Bins 10 each $1,200 $12,0002.6 Pedestrian Light Standards 22 each $12,000 $264,0002.7 Street banners and hangers (using existing poles) 22 each $750 $16,5002.8 Create Planting Beds to help access control 700 m2 $72 $50,4002.9 Create Planting Boxes to help access control 20 each $2,000 $40,0002.10 Provide signed crosswalks across Main St. 4 each $4,000 $16,000


Paved & Painted Shoulder from Marina to House of Diamonds (50mm asphalt & 250mm sub-‐base)Paved & Painted Shoulder along Hillview Heights Rd. from Main St. to Recreation Grounds (50mm asphalt & 250mm sub-‐base)Paved & Painted Shoulder along Penneys Brook Rd. from Main St. to School (50mm asphalt & 250mm sub-‐base)


3 - Wayfinding SignageNo. Item Quantity Units Unit Cost Cost3.1 Vehicular Directional Panels 4 each $8,000 $32,0003.2 Pedestrian Directional Signpost 15 each $1,500 $22,5003.3 Identification Signs (Building) 30 each $750 $22,5003.4 Identification Signs (Recreational Facility) 4 each $3,000 $12,0003.5 Off-‐Road Vehicle Directional Panel 4 each $4,000 $16,0003.6 Off-‐Road Vehicle Signpost 12 each $1,500 $18,0003.7 Highway Exit Sign 2 each $20,000 $40,000


4 - Penney Brook PlazaNo. Item Quantity Units Unit Cost Cost4.1 Plaza Paving 200 m2 $126 $25,2004.2 Planting 1,800 m2 $72 $129,6004.3 Gazebo 1 each $45,000 $45,0004.4 Benches 8 each $1,800 $14,4004.5 Picnic Tables 6 each $2,400 $14,4004.6 Waste Bins 10 each $1,200 $12,0004.7 Pedestrian Light Standards 5 each $12,000 $60,000

Acquisition of Freshmart Property to be determinedSub-‐total $300,600Design Development Contingency (10%) $30,060Subtotal $330,660Construction Contingency (15%) $49,599Subtotal $380,259Design & Engineering (10%) $38,026Total (without HST) $418,285

5 - Waterfront BoardwalkNo. Item Quantity Units Unit Cost Cost5.1 Boardwalk connection to the Marina (2m. wide) 325 m $360 $117,0005.2 Gazebo 2 each $45,000 $90,0005.3 Benches 14 each $1,800 $25,2005.4 Waste Bins 7 each $1,200 $8,4005.5 Pedestrian Light Standards 10 each $12,000 $120,000


6 - ATV and Snowmobile Access No. Item Quantity Units Unit Cost Cost6.1 From the Steady to the Irving Station 550 m $36 $19,8006.2 From the Steady to the Foodland grocery store 500 m $36 $18,0006.3 From the Steady to the Esso Station / Captain Sub 950 m $36 $34,2006.4 From Campbell Lane to Station Road at Sparkes Avenue 250 m $36 $9,000


Place

Penney’s Brook Plaza

CBCL Limited 75

7 - Trail around The Point (assumes road will be used most of the way)No. Item Quantity Units Unit Cost Cost7.1 Negotiate with Landholders Staff Time7.2 Pedestrian Trail 540 m $36 $19,4407.3 Woooden Stairs 1 lump $10,000 $10,0007.4 Pedestrian Bridge 1 each $180,000 $180,0007.5 Benches 4 each $1,800 $7,2007.6 Picnic Tables 4 each $2,400 $9,6007.7 Waste Bins 8 each $1,200 $9,600


8 - Public Parking Lot at Main Street and Penney’s BrookNo. Item Quantity Units Unit Cost Cost8.1 Clearing and Grubbing 175 m2 $6 $1,0508.2 Grading 455 m3 $36 $16,3808.3 Asphalt Paving (50mm asphalt & 250mm sub-‐base) 500 m2 $36 $18,0008.4 Striping 1 lump $2,500 $2,500


9 - Develop Stage Area and Parking behind House of DiamondsNo. Item Quantity Units Unit Cost Cost9.1 Upper Parking Area

a. Grading and Fill 160 m3 $36 $5,760b. Asphalt Paving (50mm asphalt & 250mm sub-‐base) 210 m2 $36 $7,560c. Striping 1 lump $1,500 $1,500d. Planting 100 m2 $72 $7,200e. Electrical Supply 1 each $15,000 $15,000f. Signage 1 lump $9,500 $9,500Project Subtotal $46,520

9.2 Lower Parking Area/Stagea. Clearing and Grubbing 450 m2 $6 $2,700b. Grading 225 m3 $36 $8,100c. Hydroseeding 450 m2 $15 $6,750d. Signage 1 lump $9,500 $9,500Project Subtotal $27,050


10 - Façade ProgramNo. Item Quantity Units Unit Cost Cost10.1 Design Service Support 2 each $1,000 $2,000

Total (without HST) $2,000 per year

10 - Façade ProgramNo. Item Quantity Units Unit Cost Cost11.1 Tourism and Promotional Materials (Seasonal) 1 each $5,000 $5,00011.2 Develop and enhance community events 1 each $5,000 $5,00011.3 Arts Initiative Seed Fund 1 each $1,000 $1,000

Total (without HST) $11,000 per year

Wooden stairs


PhasingThe initiatives and approaches in this

Plan have been developed to consider in a realistic manner the human resources and financial capacity of the Town to undertake them. Projects that have been identified deal with the critical issues of walkability and

Item

Redevelopment of Main St. / Station Rd. Intersection

Intersection Reconstruction

Pocket Park on Corner

Parking Lot Reconfiguration in Front of Credit Union

Parking Lot Reconfiguration in Front of Town Hall

Main Street Streetscaping

Wayfinding Signage

Highway Signs

In-Town / Roadway Signs

ATV / Snowmobile Trail Signs

Penney’s Brook Plaza

Waterfront Boardwalk

ATV and Snowmobile Access

Trail around The Point

Public Parking Lot at Main Street and Penney’s Brook

Develop Stage Area / Parking behind House of Diamonds

Upper Parking Area

Lower Parking Area

Stage

Façade Program

Short Term

Long Term

Medium Term

pedestrian and vehicular safety at the intersection of Station Road and the Main Street as a priority. Improvements around the Town Hall that deal with parking and landscaping are meant as projects that will demonstrate the Town’s leadership at this key location.

Implementing the signage and wayfinding program is recommended as a priority to entice more visitors to Glovertown. This goes hand in hand with ensuring that there is sufficient public parking for these visitors when they arrive. The first significant improvement that the Town should work towards is the installation of the two highway exit signs proposed along the Trans Canada Highway. This is a relatively low cost, quickly achievable action that will help to direct traffic into the Town. It will require approval from the Department of Transportation and Works as it controls the installation of signage along the Trans Canada Highway.

Discussions with the Department

of Transportation and Works will be required to deal with the improvements around the intersection of the Main Road and Station Road, the extension of the Main Road roadway to include recommended sidewalks and the placement of cross walks. The discussion has already been initiated, but further discussion and negotiation will be required to ensure that the interests of the Town and the Province can be met through the implementation of the Town Centre Plan.

As part of the negotiations, the Town

should also work with the Department to have the shoulder of the road from the Town Hall to the Marina paved and painted to act as a pedestrian trail. The installation of other amenities such as benches, waste bins and pedestrian lighting should only be done following the construction of the sidewalk. In the meantime, as the negotiations with the Department of Transportation are proceeding, the Town should undertake landscaping and the reconfiguration of the parking lot area in front of the Town Hall. This is an important piece of work to complete early in the process to demonstrate the Town’s leadership and

CBCL Limited 77

commitment to improving this area. When the Town has completed

work at the Town Hall and the Main Street / Station Road intersection, the Town can then work with the Credit Union to make improvements to their parking area. However, the Town should immediately begin work with the Credit Union to purchase of the derelict yellow house on Station Road that is adjacent to the Credit Union building, so that land is available when needed for the parking area improvements.

A façade improvement

program should be developed for implementation as a priority. This could include the allocation of seed money to support design services for businesses who commit to improving their storefronts as part of the collaboration with the Town.

Medium term actions include the continuing implementation of the wayfinding signage project. While it would be preferable to complete all this work as one project, it is likely that its implementation will extend out over two to three years. In the medium term, the general streetscaping plan can begin to be implemented. Implementation can occur over a period of time, but should be implemented beginning from the area around the intersection at Station Road towards the Marina. Implementation will require further discussions with property owners and businesses, as well as investment in street furniture, landscaping and plant materials. Street lighting is the most significant element of the streetscaping project.

Given the amount of work to be

completed in the first three or so years of the project and recognizing the financial and human resources available to the Town, the improvements to the ATV / snowmobile trails and to the

House of Diamonds area have been proposed for the medium terms. However, there are very active groups associated with both of these activities and if they are able to raise funds from sources outside of the Town’s budget, these projects could be undertaken earlier.

The Penney’s Brook Plaza and waterfront boardwalk are both very capital intensive projects and these have been placed in the longer term category to allow time to raise the funds required to complete these projects.

As the implementation of the physical plans for the Town Centre are proceeding, the cultivation of business partnerships and continuing to promote the benefits of the Town Centre project to the local business community will require ongoing efforts. As the Town Centre starts to develop, the Town, though its Economic Development Officer can work with the business community to ensure that Town Promotional materials including the business directory are kept current. The Town can also work with local businesses to develop a promotional event directed to campers at Terra Nova Park to entice them to shop in Glovertown and experience the recreational amenities available. Beyond this, enhancing existing community events or developing new ones such as seasonal activities can be developed as the project moves forward.

Funding SourcesIt is expected that funding for the

various elements of the Plan will come from a variety of sources – Municipal Capital Works funding, including borrowing; private investment by property owners and other partner organizations such as not-for-profit and service groups; and community economic development funding from provincial and federal agencies. In addition, business development and marketing programs available through government agencies can also provide additional support to capacity building, customer service training and development of promotional materials. Specific agencies such as the provincial Department of Tourism, Culture and Recreation can assist with the development of package tours and events.

The Glovertown Town Centre Plan is a high-level concept plan. As such, many details remain to be worked out, including detailed design for the various elements proposed, as well as further consideration of ideas presented in the Plan for developing a façade improvement program, marketing and promotion initiatives and event planning.

78 Glovertown Centre Plan / Appendices

Glovertown Marina | The Marina has been well used since its opening in 2013.

CBCL Limited 79

APPENDICESAppendix A - Case StudiesAppendix B - Public Meeting Panels

Appendix A - Case Studies

Grand Falls-Windsor NLThe Town of Grand Falls – Windsor

recognized the potential associated with enhancing its riverfront area and commissioned a riverfront development project in 2008. Through funding provided by the Provincial Government’s Regional/Sectoral Diversification Fund and ACOA’s Innovative Communities Fund, the Town was able to implement the Riverfront and Downtown Development Plan. The $4 million project was divided into two phases, with Phase One being completed.

Phase One included replacing water and sewage pipes and implementing interlocking grid pavement, “old fashioned” street lamps, planters and trees. Another large component of Phase One was the High Street Façade Improvement Program. The Town dedicated $450,000 of the funding to assist businesses along High Street. Through this program, the Town would pay up to 60% of the total cost of improvements, with a cap based on the frontage of the business. The cap was set at $2500

per linear foot of frontage. The Town’s Economic Development Officer noted that the initial challenge was getting businesses to participate; therefore, the Town held a public consultation for the business owners. The consultation process helped gain interest, and the program proved to be a huge success. One limitation of the program was that funding requirements restricted funding to businesses on High Street; consequently interested business owners on streets surrounding the area were not eligible for funding.

Gibsons BCCoastal communities in British

Columbia are currently experiencing similar challenges to those in Newfoundland and Labrador: changes in fishing and resource based industries, aging populations, and growing environmental impacts. Gibsons Harbour Area Plan recognizes these challenges and is intended to spur and guide healthy development.

Similar to Glovertown, Gibsons is picturesque and unique. As a means for attracting new businesses and tourists,

the Town has introduced land use designations that are specific to the Harbour Area. In addition, they have set design standards, made improvements to the roads, introduced traffic calming measures, incorporated marine elements into their street designs and furniture, created policies for parking and encouraged public access along the shoreline and pedestrian linkages between the waterfront and street edges.

While the Town has a desire to increase the number of visitors to Gibsons, it also supports uses which will serve the local (year round) population, by encouraging a broad base of shops, creating a pedestrian, market based plaza, and encourage the varied use of public space and streets for year round community markets, performances, and other activities, such as festivals and cultural activities.

Seyðisfjörður IcelandSeyðisfjörður is one of the few land

connections for regular passenger traffic and trade outside of the Keflavik Airport. The Town has taken advantage


of this opportunity by working in cooperation with its small population of only 700 to create a unique identity that has drawn in international tourists by focusing on history, arts and culture. Recently, the Town has opened three museums, an art gallery, and initiated a historic walking tour and summer concert series. Seyðisfjörður has also implemented design standards and restoration efforts to maintain its historic character. They have also taken advantage of their scenic beauty developing a trails system for hiking and snow mobiles, and by encouraging recreational businesses that offer horseback riding, kayak rental and golfing. While they have made many improvements in attracting tourists, they are still aiming to diversify their economy in order to increase their population and make the town more desirable for a younger population.

In the 2012-2030 Master Plan, the Town identified traffic and transport as a major area for improvement. By increasing road safety, especially for winter driving, they were able to extend their tourist season. In addition, they have created more connectivity throughout the town by implementing new roads and trails. The trails have been designed to connect attractions, such as the small trailer parking area, with the downtown.

St. Anthony NLSt. Anthony has developed

interesting ways to build their tourism base as well as create a sense of togetherness for residents living in the community. The Town has developed strong branding around its Viking history from nearby L’Anse Aux Meadows National Historic Site. St. Anthony hosts Viking feasts and story-telling to bring tourists into the town. The town is building on and adding value to the programming at the National Historic Site.

The Town is also showcasing its history of the Grenfell Mission though the Grenfell Interpretation Centre and

Grenfell Heritage Day. The community also showcases Newfoundland culture through festivals and events that highlight traditional Newfoundland music, square-dancing, and food. These events are family friendly and are popular with residents of the community.

Finally, boat tours are offered to explore the area by sea and is the only place in that area to offer organized boat tours.

Economic Development Case Studies

A variety of small communities across Atlantic Canada have developed interesting ways to build their tourism base as well as create a sense of togetherness for residents living in the community. Many of the examples listed below are nearby to areas of national significance that attract many visitors. Ideas are categorized by thematic area.

Brand Your CommunityCreating a brand for the community

is a strong way to build a sense of togetherness and community pride. Define what the major priorities and assets of the community are, and build programming around that, while also communicating it to visitors. A strong brand will communicate to the world that the community is a unique and worthwhile place to be. Increasing the vibrancy and aesthetic appeal of central locations through increased signage and signage improvement can be a big part of this process.

• St. Anthony, NL - strong branding around Viking history from nearby L’Anse Aux Meadows National Historic Site. St. Anthony hosts Viking feasts and story-telling to bring tourists into the town. The town is building on and adding value to the programming at the National Historic Site.

• Digby, NS - branded as

the “scallop capital of the world”, as well as “the most romantic community in Canada”. Waterfront walking to restaurants, museums, shops, and historical sites help solidify the brand, as well as the photo opportunities with the scallop fishing fleet.

Host Festivals and EventsHosting festivals and events is an

excellent way to create excitement within the community and catch the attention of potential visitors. Festival and events should highlight the unique qualities of the community, drawn from history, geography, and culture.

• Shippagan, NB - Windfest (kicks off the kiteboarding and windsurfing season), Ice Carnival (celebrates the end of winter), and the New Brunswick Fisheries & Aquaculture Festival (celebrates commercial fishing in NB).

• Bouctouche, NB - Ecofestival, Shellfish Festival, National Acadian Day.

• Digby, NS - Wharf Rat Rally is the largest motorcycle rally in Atlantic Canada, swelling the population of the community of 2,000 to over 50,000 for the Labour Day long weekend.

• Farmers’ Market, (anywhere) – a one time or regular farmers’ market is a cost effective way of promoting local food while drawing people into one location. This may be in conjunction with other events.

Highlight History and CultureHighlighting local history and

culture is a very important way to bring a community together, while also enticing visitors to come and experience the uniqueness of a community. Historical roles of the community, as well as diversity are two areas to start from.

• St. Anthony, NL - Showcase the history of the Grenfell Mission, though a Grenfell Interpretation

CBCL Limited 81

Centre and a Grenfell Heritage Day. The community also showcases the Newfoundland culture through festivals and events that highlight traditional Newfoundland music, square-dancing, and food. These events are family friendly and are popular with residents of the community.

• Bouctouche, NB - Highlights the diverse histories and cultures of the Mi’kmaq First Nation, the Acadians, and English settlers in the region.

The first step is identifying Glovertown’s unique culture. This might involve:

• Inviting the community to contribute their own stories using simple tools such as survey monkey.

• Using either existing or new community events to engage people in sharing stories in a face-to-face setting.

• Expand community storytelling – organize an annual community storytelling festival. Mixing professional storytellers and residents.

Develop Tourism Products and Excursions

Having exciting and interesting things to do in a community are very important in drawing visitors in, while also supporting local businesses. Continually developing excursions and product offerings that are in line with community values means that local residents can share with others the things that they find makes the community a great place to live.

• Shippagan, NB - Developed the Acadian Peninsula Eco Park showcasing local flora and fauna, with an interpretation centre. The community also features many lighthouses and an aquarium, showcasing its maritime connections.

• St. Anthony - Boat tours offered to explore the area by sea. The

only place in that area to offer organized boat tours.

Attract Business and Corporate Sponsorship

Tremendous opportunities can be realized with the support of business and corporate sponsors.

• Bouctouche, NB - Irving Group provided major sponsoring to a number of initiatives including an arboretum, an eco-centre with trails, Riverside Park, and a combination recreation facility, meeting centre, town hall, and office space.


PR

OJE

CT O

VE

RV

IEW

GLOVERTOW

NC

EN

TR

E P

LA

N

MORNINGLUNCHAFTERNOONDINNEREVENING

MON 24

TUE 25W

ED 26THU 27

FRI 28

CLIENT MEETINGS

PUBLIC EVENTSFOCUS GROUPS

WORKING SESSIONS

OPENHOUSE7 - 9 PMTOW

N HALL

CONSULTANTW

ORKINGSESSION

CONSULTANTW

ORKINGSESSION

CLIENTM

EETING

CLIENTM

EETING

CONSULTANTW

ORKINGSESSION

CONSULTANTW

ORKINGSESSION

PUBLICDROP-IN

PUBLICDROP-IN

FOCUSGROUP

FOCUSGROUP

CONSULTANTW

ORKINGSESSION

CONSULTANTW

ORKINGSESSION

12 - 1 PMTOW

N HALL12 - 1 PMTOW

N HALL

PUBLICDROP-IN5 - 6 PMTOW

N HALL

The way of life in G

lovertown is inherently tied

to its geog

raphic

place. S

ituated on the ed

ge of A

lexander B

ay and at the m

outh of the Terra N

ova River, w

ith a stunning national p

ark to the east and colourful com

munities and

landscap

es of central New

foundland

to the w

est, Glovertow

n has emerg

ed as an im

portant transp

ortation hub

and attractive recreational d

estination within the p

rovince. This uniq

ue gift of p

lace has attracted m

any families w

ith a great sense of

entrepreneurialism

to buy into the G

lovertown w

ay of life.

Sup

porting

this way of life is the Tow

n Centre. Its vib

rant mix of

homes, shop

s and services, w

ithin the context of a spectacular rural

landscap

e, form the ‘centre stag

e’ for the comm

unity to live, work and

play. The Tow

n Centre is the m

ost visible ind

icator of a comm

unity’s overall econom

ic, social and environm

ental health. Recog

nizing this,

the Town has initiated

a Glovertow

n Centre P

lan project, w

hich aims to

define and

imp

rove the app

earance and function of the Tow

n Centre

in order to p

rotect the Glovertow

n way of life and

ensure a positive

and healthy future for the entire com

munity.

The Town has hired

CB

CL Lim

ited to w

ork with com

munity m

emb

ers to d

evelop a shared

vision for the Town C

entre. A p

owerful, shared

vision for the Town C

entre will insp

ire neighb

ours, coworkers, officials

and stakehold

ers to all work tog

ether to initiate positive chang

e. The P

lan can only be successful w

ith the help, ad

vice and local know

ledg

e com

ing from

you, the comm

unity.

About the Project

Design W

eek ScheduleThe S

tudy Area

Statio

n R

oad

Main

Street S

ou

th

Traytown Access Road

Main Street North

Terra No

va Park Road


Ken

Diam

on

d

Mem

orial

Park

Terra Nova

Natio

nal

Park

Alexan

der

Bay

Glovertow

n

Traytown

So

uth

west

Arm

Terra Nova River

No

rthw

estPo

nd

Statio

n R

oad

Main

Street S

ou

t

Traytown Access Road

M

ain Street North

Terra No

va Park Road


Ken

Diam

on

d

Mem

orial

Park

Terra Nova

Natio

nal

Park

Alexan

der

Bay

Glovertow

n

Traytown

So

uth

west

Arm

Terra Nova River

No

rthw

estPo

nd

Appendix B - Public M

eeting Panels

CBCL Limited 83

Main Street North

Angle Bro ok Road

Station Road

Main Street South

TO

WN

CE

NTR

E M

AP

GLOVERTOW

NC

EN

TR

E P

LA

N

Place a

green dot on

your favourite

places in your Town Centre

Place a red

dot on places in the Town

Centre that need im

provements


CA

SE

STU

DIE

SGLOVERTOW

NC

EN

TR

E P

LA

N

The Town of G

rand Falls – W

indsor recog

nized the

potential associated

with enhancing

its riverfront area and

comm

issioned a riverfront d

evelopm

ent project

in 2008. Through fund

ing p

rovided

by the P

rovincialG

overnment’s R

egional/S

ectoral Diversification Fund

and A

CO

A’s Innovative Com

munities Fund

, the Town

was ab

le to imp

lement the R

iverfront and D

owntow

nD

evelopm

ent Plan. The $4 m

illion project w

as divid

-ed

into two p

hases, with P

hase One b

eing com

plet-

ed.

Phase O

ne included

replacing

water and

sewag

e p

ipes and

imp

lementing

interlocking g

rid p

avement,

“old fashioned

” street lamp

s, planters and

trees. An-

other large com

ponent of P

hase One w

as the Hig

h S

treet Façade Im

provem

ent Prog

ram. The Tow

n ded

-icated

$450,000 of the funding

to assist businesses

along H

igh S

treet. Through this p

rogram

, the Town

would

pay up

to 60% of the total cost of im

prove-

ments, w

ith a cap b

ased on the frontag

e of the busi-

ness. The cap w

as set at $2500 per linear foot of

frontage. The Tow

n’s Econom

ic Develop

ment O

fficer noted

that the initial challenge w

as getting

business-

es to particip

ate; therefore, the Town held

a pub

lic consultation for the b

usiness owners. The consulta-

tion process help

ed g

ain interest, and the p

rogram

p

roved to b

e a huge success. O

ne limitation of the

prog

ram w

as that funding

requirem

ents restricted fund

ing to b

usinesses on Hig

h Street; conseq

uently interested

business ow

ners on streets surrounding

the area were not elig

ible for fund

ing.

Coastal com

munities in B

ritish Colum

bia are current-

ly experiencing

similar challeng

es to those in New

-found

land and

Labrad

or: changes in fishing

and resource b

ased ind

ustries, aging

pop

ulations, and g

rowing

environmental im

pacts. G

ibsons H

arbour

Area P

lan recognizes these challeng

es and is intend

-ed

to spur and

guid

e healthy develop

ment.

Sim

ilar to Glovertow

n, Gib

ons is picturesq

ue and uniq

ue. As a m

eans for attracting new

businesses

and tourists, the Tow

n has introduced

land use d

es-ig

nations that are specific to the H

arbour A

rea. In ad

dition, they have set d

esign stand

ards, m

ade im

-p

rovements to the road

s, introduced

traffic calming

measures, incorp

orated m

arine elements into their

street desig

ns and furniture, created

policies for p

ark-ing

and encourag

ed p

ublic access along

the shore-line and

ped

estrian linkages b

etween the w

aterfront and

street edg

es.

While the Tow

n has a desire to increase the num

ber

of visitors to Gib

sons, it also supp

orts uses which w

ill serve the local (year round

) pop

ulation, by encour-

aging

a broad

base of shop

s, creating a p

edestrian,

market b

ased p

laza, and encourag

e the varied use

of pub

lic space and

streets for year round com

muni-

ty markets, p

erformances, and

other activities, such as festivals and

cultural activities.

Seyðisfjörður is one of the few

land connections for

regular p

assenger traffic and

trade outsid

e of the K

eflavik Airp

ort. The Town has taken ad

vantage of

this opp

ortunity by w

orking in coop

eration with its

small p

opulation of only 700 to create a uniq

ue iden-

tity that has draw

n in international tourists by focus-

ing on history, arts and

culture. Recently, the Tow

n has op

ened three m

useums, an art g

allery, an ini-tiated

a historic walking

tour and sum

mer concert

series. Seyðisfjörður has also im

plem

ented d

esign

standard

s and restoration efforts to m

aintain its his-toric character. They have also taken ad

vantage of

their scenic beauty d

eveloping

a trails system for

hiking and

snow m

obiles, and

by encourag

ing recre-

ational businesses that offer horseb

ack riding

, kayak rental and

golfing

. While they have m

ade m

any im-

provem

ents in attracting tourists, they are still aim

ing to d

iversify their economy in ord

er to increase their p

opulation and

make the tow

n more d

esirable for a

younger p

opulation.

In the 2012-2030 Master P

lan, the Town id

entified traf-

fic and transp

ort as a major area for im

provem

ent. By

increasing road

safety, especially for w

inter driving

, they w

ere able to extend

their tourist season. In ad-

dition, they have created

more connectivity throug

h-out the tow

n by im

plem

enting new

roads and

trails. The trails have b

een desig

ned to connect attractions,

such as the small trailer p

arking area, w

ith the dow

n-tow

n.

St. A

nthony has develop

ed interesting

ways to b

uild their tourism

base as w

ell as create a sense of to-g

etherness for residents living

in the comm

unity. The Tow

n has develop

ed strong

brand

ing around

its Vi-

king history from

nearby L’A

nse Aux M

eadow

s Na-

tional Historic S

ite. St. A

nthony hosts Viking

feasts and

story-telling to b

ring tourists into the tow

n. The tow

n is build

ing on and

add

ing value to the p

rogram

-m

ing at the N

ational Historic S

ite.

The Town is also show

casing its history of the G

ren-fell M

ission though the G

renfell Interpretation C

en-tre and

Grenfell H

eritage D

ay. The comm

unity also show

cases New

foundland

culture through festivals

and events that hig

hlight trad

itional New

foundland

music, sq

uare-dancing

, and food

. These events are fam

ily friendly and

are pop

ular with resid

ents of the com

munity.

Finally, boat tours are offered

to explore the area b

y sea and

is the only place in that area to offer org

a-nized

boat tours.

Grand Falls - W

indsor, NL

St. A

nthony, NL

Seyðisfjörður, IcelandG

ibsons, BC

Ph

oto

Cred

its (left to rig

ht):

Tract Consulting

, Town of G

ibsons, A

rni Geirsson (Flickr), M

DB

Gibsons

CBCL Limited 85

PH

OTO

GR

AP

HS

GLOVERTOW

NC

EN

TR

E P

LA

N

What is your

favourite thing

to do in the

Town Centre?

Is there anything that you wish you

could do in the Town Centre?


AppearancePedestrian Connectivity

Trees & LandscapingAdvertising SignsW

ayfinding SignsTraffic Circulation

BenchesStreet Cleaning / M

aintenanceStreet Lighting

Public SpacesBike LanesSidewalks

ParkingCultural Facilities

11

52

02

530

05

PRIORITIZIN

G CH

AN

GE

STRENGTHS AND WEAKNESSES OF MAIN STREET...

NOTES

Write your own priorities in these spaces.

Write more

thoughts on a post-it or in the

space below.

NEEDS HELP!!COULD BE BETTER...

NO IMPROVEMENT NEEDED

ii |

InfraCycle

PR

IOR

ITIZ

ING

CH

AN

GE

GLOVERTOW

NC

EN

TR

E P

LA

N

STRENGTHS AND WEAKNESSES OF THE TOW

N CENTRE...

CBCL Limited 87

Glovertown Centre Plan - Final Report

Documents

town centre of glovertown

town of glovertown

town centre aesthetic

vibrant town centre

glovertowns town centre

town council of glovertown

commercial centre

small town