Globes Media Conference July 13, 2011 Tel Aviv, Israel.

Globes Media ConferenceJuly 13, 2011Tel Aviv, Israel

“The result is that we are living now in the age of the personal TV channel.”

“Anyone can speak to anyone anywhere at a price well within the reach of anyone.”

“All this amounts to an increasing personalization of advertising.”

23% of our online time is spent with

social media

Source: Nielsen NetView Dec. 2010

Internet users ages 15+

Growth rates over past year...US: flatChina: 23%Russia: 23%Brazil: 20%

"My sister is 10 years old. My grandmother is 82," says Gabe Simas, who promotes teen bands for MTV Brasil. "And they both have Twitter."

--”Why is Twitter so Popular in Brazil?” Time Magazine, Oct. 2010

Source: Morgan Stanley, April 2010

Global mobile vs. desktop internet user projection

Internet users in millions

Mobile web usage will surpass

‘tethered’ usage in less than three

years

Smartphones will be a majority in the U.S. by Q2 2012Projected smartphone penetration

FEATURE PHONE SMARTPHONE

“The future does not fit in the containers of the past.”

– Rishad Tobaccowala

Source: eMarketer, September 2010

Mobile Ad Spending$1 billion this year, $2.5 billion by 2014, says eMarketer

*86% of mobile internet users watch TV with their phones

*Mobile primetime? Virtually the same as TV primetime.

BlueFin picture

#1 ranking among all episodic TV shows

Sentiment analysis shows a full-season positive

rating of 73%

67%/33% female/male

For more information, visitAdAge.com/Insights

Abbey KlaassenEditor, Ad Age

www.adage.com

[email protected]@amklaassen