WORLD DIGITAL REPORT HOLIDAY SALES 2018 Similar to Black Friday in the United States, Boxing Day sales are common in Europe and Australia. For many merchants, Boxing Day has become the day of the year with the greatest revenue. Website performance is crucial to ensuring digital success. ✓ Top 100 highest-performing websites ✓ Ranking and performance index ✓ Regional breakdown: UK, USA, Australia and France Sponsored by 1 MILLION Global Websites 200,000+ Global Retailers 1,000+ Sites Monitored EUROPE, USA & APAC Global Regions 500 Top Retailers CONTRIBUTORS Todd DeCapua Jonathon Wright Stuart Moncrieff Daniel Wainwright
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Global Websites Global Retailers - Neotys · 2018-02-07 · Similar to Black Friday in the United States, Boxing Day sales are common in Europe and Australia. For many merchants,
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WORLD DIGITAL REPORT
HOLIDAY SALES 2018
Similar to Black Friday in the United States, Boxing Day sales are
common in Europe and Australia. For many merchants, Boxing Day
has become the day of the year with the greatest revenue. Website
performance is crucial to ensuring digital success.
✓ Top 100 highest-performing websites
✓ Ranking and performance index
✓ Regional breakdown: UK, USA, Australia and France
Sponsored by
1 MILLION
Global Websites
200,000+
Global Retailers
1,000+
Sites Monitored
EUROPE,
USA & APAC
Global Regions
500
Top Retailers
CONTRIBUTORS
Todd DeCapua
Jonathon Wright
Stuart Moncrieff
Daniel Wainwright
So how well did your favorite
retailer do this year? How
important is it having a
responsive, slick digital
experience?
Did you buy anything on
Cyber Monday, Boxing day
or have great expectations
for the January Sales?
Or did you feel let down by
the quality of online deals
this year?
Did retail brands only
survive this year, through
more luck than judgement?
avoiding embarrassing
outages by not having as
many competitive deals?
The big question is during the leadup to the holiday season,
how many of the following retailers really invested seriously in
‘performance engineering’?
Our mission at World Digital Report was to independently
audit the top 1,000 retailers across the globe to find out the
state of the nation when it comes to ‘performance’ in digital.
With the results now in we can now say with a high level of
certainty that 2018 is going to be a uncertain year for retailers,
they all need considerably raise their game if they want to stay
relevant and competitive in a digital economy, especially the
big players as they have become complacent and slow to
respond and are ideal candidates to be digitally disrupted.
“This year, the average digital household, has over 20+ internet enabled
devices connected, ranging from bandwidth hungry 4k enabled video
subscriptions to highly responsive Virtual / Merged Reality online gaming.”
WORLD DIGITAL REPORT
HOLIDAY SALES 2018 The spend over the holiday season is an estimated 1 billion*
on online sales over three key days, now one in three people
are spending online over going into physical stores. Record
numbers of mobile orders have now overtaken desktops.